Greyter
Greyter Water Systems builds the Greyter HOME™ greywater reuse system that captures and treats shower and bath water for non-potable reuse in residential, multi-unit, commercial, and industrial buildings, claiming up to 25% indoor water reduction, sold via builder and municipal partnerships.
- Company typePrivate
- Founded2012
- HeadquartersMississauga, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Greyter firmographics
Firmographics- Name
- Greyter
- Legal name
- Greyter Water Systems Inc.
- Website
- https://greyter.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greyter Water Systems builds the Greyter HOME™ greywater reuse system that captures and treats shower and bath water for non-potable reuse in residential, multi-unit, commercial, and industrial buildings, claiming up to 25% indoor water reduction, sold via builder and municipal partnerships.
- Ownership category
- akta.pro rank
Greyter industry classification
Industry- Product category
- Water Conservation Hardware / Greywater Reuse Systems
- NAICS
- Water Supply and Irrigation Systems (221310), Water Supply and Irrigation Systems (22131), Water, Sewage and Other Systems (2213)
- SIC
- Water Supply (4941), Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Onsite/Decentralized Reuse Utilities (District/Building‑Scale Reuse as a Service) (EUANAGAH)
- akta.pro secondary industries
- Non‑Potable Reuse Utilities (Irrigation, Industrial, Cooling) (EUANAGAA), Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE)
Keywords
Where Greyter is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Greyter business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Water Recycling Hardware Systems: Sale of greywater reuse systems (Greyter HOME™) for residential, multi-unit, commercial, and industrial buildings. Revenue generated from hardware product sales to builders and building operators.
Go-to-market motion1 record
Distribution channels2 records
Greyter product offering
Product offeringCore offering
Greyter designs, manufactures, and sells the Greyter HOME™ greywater reuse system, a physical hardware product that captures water from residential showers and baths and treats it for non-potable reuse. The system reduces indoor water consumption by up to 25% and is sold to home builders, municipalities, and operators of multi-unit, commercial, and industrial buildings to support water-efficient construction and water conservation programs.
Differentiator
Problem solved
Functional benefit
Brands
- Greyter HOME™: Residential greywater reuse system that can reduce indoor water use by up to 25%.
Products and services
- Greyter HOME™ Greywater Reuse System Residential greywater reuse system that captures and treats water from showers and baths for non-potable reuse, reducing indoor water use by up to 25%. Sold to home builders, municipalities, and operators of multi-unit, commercial, and industrial buildings.
Quantifiable outcome
- Reduces indoor water use by up to 25%
Companies that use Greyter
Customer profileSegments4 records
Ideal customer profiles3 records
Greyter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Greyter partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Home BuilderscoreGreyter partners with home builders to integrate greywater reuse systems into new residential construction, promoting water-efficient home design and adoption of water conservation technologies.
- MunicipalitiescoreGreyter partners with municipalities to promote water conservation through adoption of water-efficient technologies in residential communities, supporting local water management goals.
Scale indicators2 records
Greyter competitors and assessment
Company assessmentBroad incumbents
- Watts Water Technologies: Watts is a large, established manufacturer of plumbing, water treatment, and water reuse products sold through plumbing wholesalers. It competes broadly with Greyter in residential water management and could expand into residential greywater reuse at scale.
- Rheem / Eemax: Rheem is a major manufacturer of water heating and water treatment products with strong builder-channel relationships. It overlaps with Greyter in residential water-saving equipment and has the scale to enter greywater reuse if the market matures.
Direct peers
- Hydraloop: Hydraloop is a Dutch company that manufactures residential and commercial greywater reuse systems that capture and treat household wastewater for non-potable reuse. It is the closest direct competitor to Greyter HOME™ in decentralized building-scale greywater recycling.
- CleanBlu Innovations: CleanBlu produces building-scale water recycling and reuse systems for hospitality, residential, and commercial facilities. It targets a similar decentralized water-reuse-as-a-service model, particularly in new construction and retrofits.
- Wahaso: Wahaso designs and installs commercial-scale rainwater and greywater harvesting systems for buildings and developments. It overlaps directly with Greyter's commercial and multi-unit building use cases for water reuse hardware.
- BioBarrier Water Systems: BioBarrier offers greywater reuse and rainwater harvesting systems for residential and small commercial applications. It is a comparable decentralized water-recycling hardware vendor competing in similar builder and homeowner channels.
Emerging players
- Phyn: Phyn provides smart water monitoring and leak detection for residential and light commercial buildings. While not a greywater reuse peer, it targets the same builder and homeowner channel and the same underlying residential water-conservation thesis that drives Greyter's adoption.
- Nexus eWater: Nexus eWater builds decentralized greywater and blackwater treatment systems for residential developments, particularly in Australia. It is comparable in product architecture (building-scale reuse) and serves a similar water-stressed market thesis.
- Bolsa Filter / AQUALOOP: Bolsa's AQUALOOP system provides decentralized greywater recycling for residential and commercial buildings using membrane bioreactor technology. It addresses the same end use case as Greyter HOME™, but with a stronger foothold in European markets.
- ReWater Systems: ReWater offers building-level greywater recycling and rainwater capture systems for residential and multi-family projects. It pursues a similar new-construction specification strategy to Greyter.
Market position
Customer concentration
Greyter social profiles
Digital presenceGreyter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greyter leadership team
Management profileNumber of profiles
Profiles3 records
Greyter funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greyter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greyter
What does Greyter do?
Greyter designs, manufactures, and sells the Greyter HOME™ greywater reuse system, a physical hardware product that captures water from residential showers and baths and treats it for non-potable reuse. The system reduces indoor water consumption by up to 25% and is sold to home builders, municipalities, and operators of multi-unit, commercial, and industrial buildings to support water-efficient construction and water conservation programs.
Is Greyter a public or private company?
Greyter is a private company. It is classified as venture growth investor backed and is currently operating.
When was Greyter founded?
Greyter was founded in 2012. It employs 11 to 50 people.
Where is Greyter based?
Greyter is headquartered in Mississauga, Canada, in the North America region.
How does Greyter make money?
One revenue line is on record: water Recycling Hardware Systems.
Who are Greyter's main competitors?
Broad incumbents on record are Watts Water Technologies and Rheem / Eemax. Direct peers are Hydraloop, CleanBlu Innovations, Wahaso and BioBarrier Water Systems. Emerging players are Phyn, Nexus eWater, Bolsa Filter / AQUALOOP and ReWater Systems.
Does Greyter have an API?
No public API is recorded for Greyter.
What industry is Greyter in?
Greyter's product category is Water Conservation Hardware / Greywater Reuse Systems. Its primary akta.pro industry code is EUANAGAH, Onsite/Decentralized Reuse Utilities (District/Building‑Scale Reuse as a Service), with a secondary code of EUANAGAA, Non‑Potable Reuse Utilities (Irrigation, Industrial, Cooling). Its NAICS code is 221310 and its SIC code is 4941.