Boop
Boop is a Lithuanian mobile marketplace that connects pet owners with verified in-home caregivers for boarding, walking, grooming, and training, operating in Lithuania with expansion into Poland and Finland. The platform monetizes via transaction fees, pet insurance, and veterinary plans.
- Company typePrivate
- Founded2021
- HeadquartersVilnius, Lithuania
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Boop does
Boop (Boopapp, UAB) is a Lithuanian-headquartered mobile pet care marketplace that connects individual pet owners with verified in-home caregivers for services including pet boarding, day care, dog walking, grooming, training, and transportation. Founded in 2021 by CEO/CPO Deividas Celencevičius and co-founder Gerda, with Gediminas Geigalas as CTO, the platform is distributed via iOS and Android apps and a multi-language website supporting eight languages. Its core technology combines a location-based caregiver discovery layer, a caregiver verification process through which only 2 of 5 candidates pass identity and qualification checks, electronic contract generation for each booking, and escrow-based payment processing via Stripe. The platform has scaled to 100,000+ registered members and 3,500+ pet sitters in Lithuania, with a reported 4.9/5.0 average rating across 10,000+ reviews.
The company's business model is primarily transaction-based: Boop charges a 15% buyer fee plus a dynamic transaction fee (1.5% + a small minimum in the relevant currency) and a 10% seller commission on each paid booking. The product surface has been extended beyond the core marketplace into adjacent revenue streams, including pet insurance offered in partnership with If (from €1/day during care periods), veterinary subscription plans sold through partner clinics in Lithuania, and gift cards sold in fixed EUR denominations. Following a €300,000 investment from UAB Globalūs Investiciniai Sprendimai in November 2023, Boop expanded from Lithuania into Poland and Finland, with stated intent to build a leading position in Scandinavia and the broader Baltic/Nordic region. Distribution remains self-serve and product-led, relying on app store presence, organic social media (Facebook, Instagram), and Lithuanian earned-media coverage (Delfi, lrytas, 15min) rather than paid acquisition. The team remains small at 1–10 employees.
Boop firmographics
Firmographics- Name
- Boop
- Legal name
- Boopapp, UAB
- Website
- https://boop-app.pet
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Boop is a Lithuanian mobile marketplace that connects pet owners with verified in-home caregivers for boarding, walking, grooming, and training, operating in Lithuania with expansion into Poland and Finland. The platform monetizes via transaction fees, pet insurance, and veterinary plans.
- Ownership category
- akta.pro rank
Boop industry classification
Industry- Product category
- Pet Care Marketplace
- NAICS
- Pet Care (except Veterinary) Services (81291), Veterinary Services (541940)
- akta.pro primary industry
- Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD)
- akta.pro secondary industries
- Veterinary Practice Management Software (PIMS/EMR, Scheduling, Billing) (HLAMAGAA), Veterinary Billing, Payments & Insurance Claims Software (HLAMAMAD), Veterinary Appointment Transport (HSANAIAD)
Keywords
Where Boop is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices1 record
Markets served
Boop business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Transaction Commission - Buyer Side: Boop charges buyers a 15% fee plus a dynamic transaction fee (1.5% + 0.25 EUR minimum for EUR transactions; 1.5% + 1 PLN minimum for PLN; 1.5% + 1 RON minimum for RON; 1.5% + 85 HUF minimum for HUF). This is added to the listed price of the paid service.
- Transaction Commission - Seller Side: Boop charges sellers a 10% commission deducted from the listed paid service price. Payment is held in escrow for 2 days after service completion before release to seller.
- Pet Insurance Markup: Boop offers pet insurance through partnership with 'If' insurance starting from €1/day, providing coverage for illness, injury, death, and third-party liability during care periods.
- Veterinary Plans: Boop acts as a veterinary intermediary selling veterinary clinic plans through the app. Plans are priced based on pet type, age, breed, and plan duration. Payment can be made upfront for the full period or via monthly installments using Stripe.
- Gift Cards: Boop sells gift vouchers/coupons in denominations of 20, 50, 100 EUR or custom amounts for use within the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pet care with Boop caregivers - starting from €10/night |
| Subscription | Pay-as-you-go | Pet Insurance through 'If' insurance - from €1/day |
| Transaction based/ take rate | Pay-as-you-go | Boop Platform Fees - Buyer side |
| Transaction based/ take rate | Pay-as-you-go | Boop Platform Fees - Seller side |
| Subscription | Monthly | Veterinary Plans - variable pricing |
| One time/ perpetual license | Pay-as-you-go | Gift Cards - variable denominations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Boop product offering
Product offeringCore offering
Boop is a mobile-first online marketplace that connects pet owners with verified, vetted pet caregivers offering services such as pet boarding, daycare, dog walking, grooming, training, and transportation. The platform handles discovery, electronic contracts, secure escrow payments via Stripe, optional pet insurance through If, and a reputation system. Complementary offerings include veterinary subscription plans sold through partner clinics and gift cards.
Product overview
Boop operates two distinct product lines under the same brand: (1) a pet care marketplace platform connecting pet owners with verified caregivers for services including temporary boarding, day care, dog walking, training, grooming, and transportation, with complementary offerings such as pet insurance through If (from €1/day) and veterinary subscription plans through partner clinics; and (2) an AI-powered travel planning platform that learns users' travel preferences to generate personalized itinerary recommendations based on friends' real trip data, enabling users to copy, customize, and book travel plans, with monetization through affiliate commissions with travel partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Boop Pet Care Marketplace Multi-sided mobile marketplace connecting pet owners seeking boarding, daycare, dog walking, grooming, training, and transportation with verified local pet caregivers. Includes identity-verified caregivers (only 2 of 5 pass screening), electronic contracts, escrow payments via Stripe, a meet-and-greet feature, and a two-way review system with Trusted Member badges.
- Boop Pet Insurance (via If) Optional pet insurance add-on offered through the Boop platform in partnership with If insurance, available from EUR 1/day during care periods. Covers illness, injury, death, and third-party damage caused by the pet during the care period.
- Boop Veterinary Plans Subscription-based veterinary care plans sold through the Boop app, provided by partner veterinary clinics in Lithuania. Plans offer discounted services and treatments (check-ups, vaccinations, treatments), with pricing based on pet type, age, breed, and plan duration. Payment can be made upfront or in monthly installments via Stripe.
- Boop Gift Cards
Quantifiable outcome
- 4.9/5.0 average care rating from 10,000+ reviews
- +3 more outcomes
Companies that use Boop
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Boop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature7 records
Boop partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- If InsurancecoreBoop has a strategic partnership with 'If' insurance to offer pet insurance coverage to pet owners using the platform. Insurance is offered starting from €1/day during care periods and covers illness, injury, death, and third-party liability. This partnership enhances the platform's value proposition by providing integrated protection for pets during care bookings.
- StripecoreBoop uses Stripe as its certified electronic payment system for processing all transactions on the platform. Stripe handles payment processing, e-wallet creation, identity verification (KYC/AML), and fraud prevention. Boop is integrated with Stripe for buyer protection, escrow payments, and secure fund transfers between pet owners and caregivers.
- Veterinary Clinics in LithuaniaminorBoop partners with registered veterinary clinics in Lithuania that have signed cooperation and veterinary service plan agreements with Boopapp, UAB. These clinics offer discounted veterinary care plans (Veterinary Plans) to Boop users, sold through the Boop app. Plans are valid for one year from purchase date and can include various services and discounts.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Boop competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Boop social profiles
Digital presenceBoop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boop leadership team
Management profileNumber of profiles
Profiles2 records
Boop funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boop
What does Boop do?
Boop is a mobile-first online marketplace that connects pet owners with verified, vetted pet caregivers offering services such as pet boarding, daycare, dog walking, grooming, training, and transportation. The platform handles discovery, electronic contracts, secure escrow payments via Stripe, optional pet insurance through If, and a reputation system. Complementary offerings include veterinary subscription plans sold through partner clinics and gift cards.
Is Boop a public or private company?
Boop is a private company. It is classified as venture growth investor backed and is currently operating.
When was Boop founded?
Boop was founded in 2021. It employs 1 to 10 people.
Where is Boop based?
Boop is headquartered in Vilnius, Lithuania, in the Europe region.
How does Boop make money?
Five revenue lines are on record. Transaction Commission - Buyer Side is the primary driver. The others are transaction Commission - Seller Side, pet Insurance Markup, veterinary Plans and gift Cards.
Does Boop have an API?
No public API is recorded for Boop.
What industry is Boop in?
Boop's product category is Pet Care Marketplace. Its primary akta.pro industry code is HLAMAGAD, Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist), with a secondary code of HLAMAGAA, Veterinary Practice Management Software (PIMS/EMR, Scheduling, Billing). Its NAICS code is 81291.