Loansense
LoanSense is a fintech platform that helps federal student loan borrowers reduce monthly payments to qualify for mortgages. It serves individual borrowers via $47–$249 subscription plans and mortgage lenders via an enterprise dashboard that flags DTI-improvement opportunities in their loan pipelines.
- Company typePrivate
- Founded2020
- HeadquartersAnn Arbor, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Loansense does
LoanSense is a fintech platform that helps student-loan-bearing borrowers reduce their monthly federal loan payments to qualify for mortgages. Founded in 2020 and headquartered in Ypsilanti, Michigan, the company operates a two-sided model serving individual borrowers and mortgage lenders (credit unions, independent mortgage banks, and banks). LoanSense enrolls borrowers into federal repayment programs such as IDR, PSLF, SAVE, IBR, and PAYE, producing mortgage-guideline-compliant payment documentation within a stated 21-day window — a turnaround the company positions as roughly twice the speed of DIY submissions, where it claims 79% of borrowers make errors.
The product surface consists of three layers. For borrowers, LoanSense offers tiered subscription plans: Basic DIY at $47 and a Concierge full-service tier at $249 that includes group sessions with a student loan expert, automated filing of IDR applications and employer forms, direct e-filing with servicers, and document submission to lenders for mortgage closing. A proprietary Affordability Calculator projects monthly payment reductions and corresponding increases in home-buying power. Adjacent kits address default rehabilitation and Borrower Defense to Repayment discharge. For lenders, a dedicated Lender Dashboard ingests pipeline data from Loan Origination Systems, identifies borrowers whose DTI could be improved through repayment-plan changes, and triggers 12–35 automated alerts per week to assigned loan officers. White-label private-loan refinancing is delivered through a partnership with CampusDoor. LoanSense claims $280 million in facilitated student-loan forgiveness across 4,200+ customers and relationships with 80+ lending brands including PRMG, LMCU, Prime Lending, and Allied First.
Revenue is generated through three streams: (1) consumer payments via fixed-price plans ($47/$249) or a percentage-of-savings model at 50% of monthly savings over three months with a $97/month floor; (2) non-refundable annual subscriptions from lenders for dashboard, alert, and training access; and (3) referral fees from CampusDoor for private student-loan refinance placements. Go-to-market is hybrid: self-serve product-led growth for borrowers via a free signup funnel and free calculator, paired with demo-driven inside and enterprise sales to lenders supported by a Calendly scheduling workflow and weekly pipeline-review cadence. The company is privately held with disclosed investment from Village Capital, MetLife Foundation, Rethink Education, Ann Arbor SPARK, Avalanche VC, American Family Insurance, and Pipeline Angels.
Loansense firmographics
Firmographics- Name
- Loansense
- Legal name
- LoanSense Inc.
- Website
- https://myloansense.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LoanSense is a fintech platform that helps federal student loan borrowers reduce monthly payments to qualify for mortgages. It serves individual borrowers via $47–$249 subscription plans and mortgage lenders via an enterprise dashboard that flags DTI-improvement opportunities in their loan pipelines.
- Ownership category
- akta.pro rank
Loansense industry classification
Industry- Product category
- Student Loan Advisory Software
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Student Loan Intermediation & Refinancing (FSAEAEAL)
- akta.pro secondary industry
- Student Loan Marketplace Lending (FSAKAHAE)
Keywords
Where Loansense is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Loansense business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Borrower Subscription Plans: Two tiered subscription plans for borrowers: Basic at $47 (DIY tools and coaching) and Concierge at $249 (group sessions, automated filing services, Q&A with student loan expert). Both are one-time or subscription-based services.
- Percentage of Savings Model: LoanSense charges a percentage of monthly savings over 3 months with a flat rate monthly minimum of $97. If charged at 50% of savings and savings is less than specified minimum, clients are credited the difference.
- Lender Subscriptions: Annual subscriptions for lenders to access the platform, dashboards, alerts, marketing materials, and loan officer training. Non-refundable annual products.
- Referral Fees from CampusDoor: LoanSense receives referral bonus from CampusDoor for private student loan refinancing partnerships. Clients may also receive refinancing bonuses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Basic DIY Plan - $47 |
| One time/ perpetual license | Monthly | Concierge Plan - $249 |
| Hybrid | Monthly | Percentage of Savings Model |
| Subscription | Annual | Lender Annual Subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Loansense product offering
Product offeringCore offering
LoanSense is a fintech platform that helps borrowers with federal student loans reduce their monthly payments and qualify for mortgage home purchases. It offers DIY tools, concierge filing services, and lender-facing dashboards to optimize debt-to-income ratios through income-driven repayment plans and forgiveness program enrollment. The company also partners with CampusDoor to offer private student loan refinancing options.
Product overview
LoanSense is a fintech platform offering two primary service tiers for borrowers (Basic DIY at $47 and Concierge full-service at $249) plus a dedicated Lender Dashboard for mortgage professionals. The core product centers on an Affordability Calculator that shows how student loan payment reductions increase home buying power. Additional offerings include a Default Response Kit for exiting default and a Borrower Defense Filing Kit for discharge claims. The platform connects borrowers with refinancing through CampusDoor while providing mortgage lenders with pipeline tools and automated DTI alerts to help more clients qualify for homes.
Differentiator
Problem solved
Functional benefit
Products and services
- LoanSense Basic A $47 DIY self-service tier providing borrowers with student loan decision-making tools, DIY student loan coaching, and digital content for managing their own loan optimization.
- LoanSense Concierge A $249 full-service tier offering group sessions with student loan experts, personalized repayment plan building, live Q&A, automated filing services (employer form and IDR application), direct servicer e-filing, document timestamping, and submission of data to the borrower's lender for home closing.
- Affordability Calculator Proprietary calculator that estimates how reduced monthly student loan payments expand purchasing power within a 21-day closed loan cycle, based on borrower income, loan balance, and other financial factors.
- Lender Dashboard Enterprise platform for mortgage lenders providing pipeline tracking, automated DTI alerts for loan officers, loan pipeline visibility for clients with student loans, marketing materials, loan officer training, and access to student loan expert advisors. Helps lenders originate more loans by identifying opportunities to improve borrower DTI.
- Default Response Kit Educational guide covering loan rehabilitation, consolidation, and pay-in-full options with step-by-step guidance for fixing student loan default and getting approved for a mortgage.
- Borrower Defense Filing Kit Ready-to-use checklist and filing tools for borrower defense to repayment claims, helping borrowers who were misled by schools gather evidence, draft narratives, and complete applications for federal loan discharge.
Quantifiable outcome
- Average monthly savings of $654 per borrower
- +8 more outcomes
Companies that use Loansense
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Loansense technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature3 records
Loansense partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- CampusDoorcoreLoanSense partners with CampusDoor, a white-label platform that matches borrowers with premier refinance lenders for private student loans. CampusDoor offers fixed rates starting at 6.25%, flexible repayment terms of 5, 10, 15, or 20 years, and 0.25% discount for automatic payments.
- PRMGflagshipPRMG and LoanSense team up to help borrowers with student loan debt buy a home. PRMG is one of the largest independent mortgage banking firms using LoanSense to serve their borrowers.
- Mortgage CoachcoreMortgage Coach partnership gives lenders access to LoanSense's purchasing power calculator that determines how much borrowers' monthly student loan payments can be reduced. Impact can be life-altering for borrowers.
- Prime LendingcorePrime Lending is one of the lending brands that trusts and uses LoanSense to help borrowers with student loans qualify for mortgages.
- Allied FirstcoreAllied First is a lending partner using LoanSense platform to help their borrowers with student loan debt become homeowners.
- Win The HousecoreWin The House lending partner integrated with LoanSense to serve borrowers with student loans.
- Find My Way HomecoreFind My Way Home is a lending partner using LoanSense tools to help borrowers with student loans.
- LMCU (Lake Michigan Credit Union)coreLMCU credit union partner using LoanSense to grow loan originations from their membership and turn portfolio into conventional sellable loans.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Loansense competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Loansense social profiles
Digital presenceLoansense financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loansense leadership team
Management profileNumber of profiles
Profiles2 records
Loansense funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loansense M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loansense
What does Loansense do?
LoanSense is a fintech platform that helps borrowers with federal student loans reduce their monthly payments and qualify for mortgage home purchases. It offers DIY tools, concierge filing services, and lender-facing dashboards to optimize debt-to-income ratios through income-driven repayment plans and forgiveness program enrollment. The company also partners with CampusDoor to offer private student loan refinancing options.
Is Loansense a public or private company?
Loansense is a private company. It is classified as venture growth investor backed and is currently operating.
When was Loansense founded?
Loansense was founded in 2020. It employs 1 to 10 people.
Where is Loansense based?
Loansense is headquartered in Ann Arbor, United States, in the North America region.
How does Loansense make money?
Four revenue lines are on record. Borrower Subscription Plans are the primary driver. The others are percentage of Savings Model, lender Subscriptions and referral Fees from CampusDoor.
Does Loansense have an API?
No public API is recorded for Loansense.
What industry is Loansense in?
Loansense's product category is Student Loan Advisory Software. Its primary akta.pro industry code is FSAEAEAL, Student Loan Intermediation & Refinancing, with a secondary code of FSAKAHAE, Student Loan Marketplace Lending. Its NAICS code is 52231 and its SIC code is 6163.