Life is Beautiful
Life is Beautiful (L is B) is a Japanese field-DX SaaS company whose flagship "direct" business chat platform serves construction, infrastructure, and manufacturing enterprises. Listed on TSE Growth (145A) in 2024, it monetizes via subscription across chat, Knowledge Video, AI-FAQ, and a chatbot ecosystem, reaching 10,000+ enterprise customers in Japan.
- Company typePublic
- Founded2010
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Life is Beautiful does
Life is Beautiful (株式会社 L is B) is a Japanese field-DX software company that develops and operates "direct," a domestically-developed business chat platform optimized for field workers in construction, infrastructure, and manufacturing. Beyond chat, the platform integrates task management, scheduling, bulletin boards, file/photo/video sharing, and a chatbot ecosystem (daab SDK) that connects to business systems such as kintone, Garoon, Salesforce, Box, and Dropbox. The company monetizes primarily through subscription (per-seat or organization-based pricing) across multiple products including direct, Knowledge Video (ナレッジ動画), AI-FAQ Bot, direct Smart Working Solution (SWS), TagShot/TagAlbum, and a chatbot rental marketplace (direct bot RENTAL); a freemium tier (up to 10 users) drives bottom-of-funnel acquisition with conversion to paid enterprise plans.
The company's go-to-market combines direct enterprise sales (especially to general contractors, JR West, ANA Airport Services, Hiroshima Bank, Takenaka, Obayashi), channel/reseller partnerships (IIJ for private cloud, NBS for Ambient Office, Kyushu Electric Power Group/QTnet), and an annual user conference (LUC). Customers are concentrated in Japan, served from offices in Tokyo (HQ), Osaka (Kansai branch), and Fukuoka (Kyushu branch). The company holds ISO/IEC 27001 and 27017 certifications, NETIS registration with Japan's MLIT for construction DX, and in June 2026 became the first Japanese firm to receive JQA's AI Management System (AIMS) certification aligned with ISO/IEC 42001.
Following a 2019 ¥280M third-party allocation from As One and QTnet and a 2021 ¥1.23B third-party allocation from a syndicate including MUFJ Capital and Mizuho Capital, Life is Beautiful listed on the Tokyo Stock Exchange Growth Market (ticker: 145A) on March 26, 2024. The platform has scaled to 10,000+ enterprise customers as of February 2026, and the company has reported a sharp inflection in profitability with operating income turning positive in 2024 and EBITDA expanding materially in 2025.
Life is Beautiful firmographics
Firmographics- Name
- Life is Beautiful
- Legal name
- 株式会社 L is B
- Website
- https://l-is-b.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Life is Beautiful (L is B) is a Japanese field-DX SaaS company whose flagship "direct" business chat platform serves construction, infrastructure, and manufacturing enterprises. Listed on TSE Growth (145A) in 2024, it monetizes via subscription across chat, Knowledge Video, AI-FAQ, and a chatbot ecosystem, reaching 10,000+ enterprise customers in Japan.
- Ownership category
- akta.pro rank
Life is Beautiful industry classification
Industry- Product category
- Business Communication Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
- akta.pro secondary industries
- Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI), Low-Code/No-Code Integration Builders (BPAMAOAL), Occupant Experience & Smart Workplace Apps (Room/Desk Booking, Comfort Feedback) (BPABAGAO), Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)
Keywords
Where Life is Beautiful is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Life is Beautiful business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- direct Subscription: Core business chat platform subscription with per-seat or organization-based pricing. Includes free tier for up to 10 users. Revenue from conversion of free users to paid plans and expansion within enterprise accounts.
- AI-FAQ Bot: FAQ solution with Excel-based management. Subscription or usage-based pricing for enterprise deployments.
- Knowledge Video: Enterprise video platform for knowledge sharing. Monthly subscription starting from 30,000 yen.
- TagShot/TagAlbum: Field photo management app with cloud storage and organizational features.
- direct Bot Rental: Rental chatbot services for specific business functions (inventory, scheduling, QR lending, etc.). Monthly rental fees for specialized bots.
- Connect TA: Photo auto-tagging bot that integrates with TagAlbum. Organization-based pricing.
- Professional Services: Video production services for Knowledge Video platform. Custom development and integration services.
- direct Smart Working Solution: Overtime management solution with PC locking and approval workflows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free plan for small teams to try the platform |
| Subscription | Monthly | Standard subscription for business chat |
| Subscription | Monthly | Knowledge Video subscription |
| Subscription | Monthly | Connect TA bot subscription |
| Subscription | Monthly | QR Lending Solution bot rental |
| Subscription | Monthly | Sales Approach Solution bot rental |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels14 records
Life is Beautiful product offering
Product offeringCore offering
Life is Beautiful sells "direct," a cloud-based business chat platform optimized for non-desk / field workers in construction, infrastructure and manufacturing. The platform combines real-time messaging, photo/video/file sharing, task management, scheduling, bulletin boards and guest-mode external collaboration with a chatbot ecosystem (daab SDK, direct bot RENTAL marketplace) and AI features such as AI-FAQ Bot and a ChatGPT-powered generative AI bot. Complementary paid modules include Knowledge Video for technical knowledge transfer, direct Smart Working Solution for overtime management, direct Signage for digital signage, and TagShot/TagAlbum for field photo management.
Product overview
株式会社L is B（エルイズビー）は、「アイデアとテクノロジーで人々を笑顔にする！」をミッションとする现场DX解决方案企业。主力製品「direct」は现场向けの国産ビジネスチャットプラットフォームであり、テキスト·写真·音声·ビデオ通話をはじめとするリアルタイム communication機能と、タスク·スケジュール·揭示板·日程调整などの业务アプリケーション群（direct Apps）を統合的に提供。周边には生成AIを活用した「生成AIボット」「AI-FAQボット」、動画て现场の技术継承を可能にする「ナレッジ動画」、PCロック·残業管理ソリューション「direct Smart Working Solution」、デジタルサイネージ「direct サイネージ」などのアドオンモジュール群が配置されている。また、daab SDKによるチャットボット开発环境と「direct bot RENTAL」の借り出し型チャットボット Marketplaceを通じて、外部サービス（Box·Dropbox·Salesforce·kintone·Garoon·eYACHO·Buildee·SPIDERPLUSなど）との広範な連携生态系を構築。導入企业は10,000社以上（2026年2月時点）、东京証券取引所グロース市場上市（证券コード：145A）。
Differentiator
Problem solved
Functional benefit
Brands
- direct: Business chat service for field workers and office communication, featuring chatbots, task management, scheduling, and various workplace integrations.
- direct Smart Working Solution
- AI-FAQ bot
- ナレッジ動画 (Knowledge Video)
- タグショット/タグアルバム (TagShot/Tag Album)
- daab SDK
- direct bot RENTAL
Products and services
- direct (.direct for Business) Japan-made cloud business chat platform optimized for field workers in construction, infrastructure and manufacturing. Provides real-time text, photo, voice and file sharing; guest mode for external collaboration; and an integrated suite of business apps (direct Apps) for tasks, scheduling, bulletin boards and screen sharing. Deployed at 10,000+ companies as of February 2026.
- Knowledge Video (ナレッジ動画) Enterprise video sharing service for capturing and sharing field knowledge and technical know-how as video. Includes generative AI-powered automatic subtitles and summary descriptions, chapter creation during recording, permission-based access control, foreign language subtitle and voice translation, and smartphone-based viewing. Priced from 30,000 yen per month.
- AI-FAQ Bot Self-learning FAQ solution that allows Excel-managed FAQs to be searched and answered via chatbot. Uses NLP to interpret natural-language (colloquial) queries, extracts related terms, automatically categorizes/tags questions and continuously learns. Patented auto-learning technology granted July 2020 reduced phone/email inquiries by 30% in deployments.
- direct Smart Working Solution (direct SWS) Work-style reform and overtime management solution built on direct and chatbot technology. Auto-locks PCs at preset times and requires managerial approval for extensions, making overtime visible and eliminating unjust overtime.
- direct Signage (direct サイネージ) Digital signage solution for site-wide information delivery using a chatbot interface to create and distribute content (text, photos, video, voice) instantly or on schedule from PC, smartphone or tablet to field monitors.
- direct bot RENTAL (.bot Rental) Rental marketplace for pre-built chatbots on direct covering functions such as standard slip creation, business automation and external service integration. Paid bot rentals available to direct users for functions like QR-based lending, event lead capture, business card scanning with kintone integration, and alcohol check management.
- daab SDK
Quantifiable outcome
- Construction management workload reduced by 50%, managing 600+ monthly tasks
- +9 more outcomes
Companies that use Life is Beautiful
Customer profileNamed customers21 records
Segments6 records
Ideal customer profiles4 records
Life is Beautiful technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability11 records
Feature11 records
Life is Beautiful partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor, secondary, strategic and core.
- Ruyne Base (ルイネベース)minor北海道の建設DX新コミュニティへの参画。北海道地域の建設DX推進に向けた地域連携。
- 株式会社Arch - Arch安全セーフティsecondary建設現場のデジタル点検クラウド「Arch安全セーフティ」との機能連携。安全管理的効率化。
- 株式会社Nossa (Nossa360)secondary360度カメラ情况的共有ソリューション「Nossa360」の販売代理店としての協業。現場の状況共有 솔루션の取り扱い。
- 株式会社サンソウシステムズ (Sanso Systems)secondarydirect bot RENTAL向けQR貸出ソリューションと営業アプローチソリューションの開発パートナー。kintone連携による業務効率化チャットボットを提供。
- MODE, Inc. - BizStack AssistantsecondaryIoT×生成AIアシスタントのdirect機能連携。IoTデバイスと生成AIの連携による現場DX支援。
- 株式会社リコー (Ricoh) - RICOH360strategicRICOH360プラットフォーム事業との協業開始。360度カメラ情况的共有ソリューションの協業。
- スパイダープラス株式会社 (SpiderPlus)coreChatGPTを組み込んだ услугиの共同開発着手。建設業界のDX推進に向けたAI活用パートナーシップ。
- 株式会社MetaMoJi - eYACHOcore建設DX新サービス「direct Smart Working Solution」によるMetaMoJi社eYACHOとの機能連携。
- 株式会社リバスタ (Rivesta) - Buildeecore建設現場施工管理サービスBuildeeとの機能連携。各々の強みを活かした施工现场DX支援。
- SalesforcesecondarydirectとSalesforceの連携による新サービス「direct de 営業報告」の提供開始。営業報告の自動化を実現。
- 株式会社レゴリス (Regolith Corporation)coreSpiderPlus (図面管理ツール) とのアプリ連携。建設業界向けの業務効率化ソリューションとしてdirectとSpiderPlusの連携を推進。九電工での採用実績あり。
- 株式会社ブイキューブ (V-cube)secondaryV-CUBE ミーティングとの機能連携。directトーク画面からWeb会議を開始でき、フィールドワーカーの働き方改革を支援。
- サイボウズ株式会社 (Cybozu)coreGaroonスケジュール連携ボットの開発。direct上でGaroonのスケジュール参照・登録・施設予約が可能に。Cybozu Daysイベントへのプラチナスポンサー参加。
- 日本ビジネスシステムズ株式会社 (NBS)secondaryNBSの現場力加速ソリューション「Ambient Office」経由でdirectを提供開始。ビジネスチャットのパートナー販売チャネル。
- 株式会社インターネットイニシアティブ (IIJ)coreCapital and business partnership for providing private cloud version of direct on IIJ GIO infrastructure. Enables enterprise customers requiring private cloud or on-premise deployment to access direct services.
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
Life is Beautiful competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Life is Beautiful social profiles
Digital presenceLife is Beautiful compliance and trust
Trust signalCompliance4 records
Life is Beautiful financial estimates
Financial estimateRevenue estimate
Valuation estimate
Life is Beautiful leadership team
Management profileNumber of profiles
Profiles1 record
Life is Beautiful funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Life is Beautiful M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Life is Beautiful
What does Life is Beautiful do?
Life is Beautiful sells "direct," a cloud-based business chat platform optimized for non-desk / field workers in construction, infrastructure and manufacturing. The platform combines real-time messaging, photo/video/file sharing, task management, scheduling, bulletin boards and guest-mode external collaboration with a chatbot ecosystem (daab SDK, direct bot RENTAL marketplace) and AI features such as AI-FAQ Bot and a ChatGPT-powered generative AI bot. Complementary paid modules include Knowledge Video for technical knowledge transfer, direct Smart Working Solution for overtime management, direct Signage for digital signage, and TagShot/TagAlbum for field photo management.
Is Life is Beautiful a public or private company?
Life is Beautiful is a public company. It is classified as public and is currently operating.
When was Life is Beautiful founded?
Life is Beautiful was founded in 2010. It employs 101 to 250 people.
Where is Life is Beautiful based?
Life is Beautiful is headquartered in Tokyo, Japan, in the Asia region.
How does Life is Beautiful make money?
Eight revenue lines are on record. direct Subscription is the primary driver. The others are AI-FAQ Bot, knowledge Video, tagShot/TagAlbum, direct Bot Rental, connect TA, professional Services and direct Smart Working Solution.
Does Life is Beautiful have an API?
No public API is recorded for Life is Beautiful.
What industry is Life is Beautiful in?
Life is Beautiful's product category is Business Communication Software. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms, with a secondary code of BPAEAIAI, Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents). Its NAICS code is 51821 and its SIC code is 7372.