NHN godo

Name

NHN godo

Legal name

엔에이치엔커머스 주식회사 (NHN Commerce Corp.)

Website

https://nhn-commerce.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

E-commerce Platform Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• Ecommerce platform solutions
• Shopping mall SaaS
• Online store builder
• D2C commerce platform
• Headless commerce software

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (godo mall): Tiered subscription model for godo mall platform: basic (free), pro, and business (dedicated server). Revenue from monthly/annual subscription fees for cloud-based shopping mall infrastructure, platform access, and core features.
2. SaaS Subscription (shop by): Tiered subscription model for shop by platform: shop by (for 1-person/small), shop by pro (SMB/brand), and shop by premium (large enterprise). Generates recurring revenue from platform licensing.
3. Add-on Services and Apps: Additional revenue from optional add-on services including KakaoTalk friend talk, KakaoSync, MyApp, bulk SMS, domain services, SSL certificates, logistics integration (CJ Daehan, GS Postbox, Korea Post), design skins, and specialized plugins.
4. Payment Processing (PG) Services: Revenue share or service fees from payment gateway integration (NHN KCP, KG Inicis, Toss Payments, KICC, NICE Pay, etc.). New customer PG signup fees of 220,000 KRW waived during promotional periods.
5. Professional Services: Custom mall design, development, migration, and consulting services through 'Haedream' (해드림) partner program. Includes bespoke shopping mall construction, tuning, and platform switching support.
6. Freemium Model: Free tier (godo mall basic) drives user acquisition and upsell to paid tiers. Free tier includes unlimited product listings, free design skins, data analytics, supplier management, and global payment support.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

NHN Commerce provides cloud-based SaaS shopping mall building and management platforms — Godomall and Shop by — that enable businesses from individual entrepreneurs to large enterprises to create, customize, and operate online stores with integrated CRM marketing, payment processing, logistics, and subscription commerce. The platforms use MACH (Microservices, API-first, Cloud-native SaaS, Headless) architecture with 250+ open APIs, drag-and-drop design editors, and tiered subscription pricing from free to enterprise dedicated server.

Differentiator

Problem solved

Functional benefit

Brands

• Godomall (고도몰): Shopping mall creation solution supporting businesses from one-person startups to large enterprises with free customization capabilities
• Shop by (샵바이)
• Shop by Premium (샵바이 프리미엄)
• Shop by Pro (샵바이 프로)
• MyApp (마이앱)

Products and services

• Godomall (고도몰) SaaS shopping mall building platform for creating and operating customized online stores. Targets 1-person startups through large enterprises with drag-and-drop design editor, integrated CRM marketing (KakaoTalk AlimTalk/FriendTalk/SMS/push), payment gateway integration, subscription commerce, gift-giving, and logistics integration. Offered in three tiers: Basic (free, unlimited products, 4GB storage, 100GB traffic, 20 free design skins), Pro (advanced CRM, customization), and Business (dedicated server for large enterprises).
• Shop by (샵바이) Cloud-native shopping mall platform with MACH-based composable architecture targeting 1-person sellers, SMBs, and large enterprises. Features app store for one-click feature installation, Multi-Front for managing multiple malls under one account, 250+ open APIs, CDN-based fast content delivery, and headless commerce support. Three tiers: Shop by Basic (free for 1-person), Shop by Pro (cloud-native for SMBs and brand companies), Shop by Premium (MACH-based composable platform for large enterprises with full customization, multi-front, and 100% customized builds).
• MyApp (마이앱) Hybrid mobile app creation service enabling Godomall and Shop by merchants to build and publish mobile apps from their existing shopping mall without separate developer selection or app store registration process. Includes app design, free push notifications, app-exclusive coupons/points, and app statistics.

Quantifiable outcome

• godo mall stores achieve 68% 3-year survival rate vs. 45.7% industry average (2023 telecom commerce standard)
• +4 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration72 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core and major.

• SAP Korea (SAP코리아)coreStrategic or Co-development PartnerStrategic partnership with SAP Korea for integrated e-commerce platform development. Conducted joint webinars and seminars (June 2022, July 2023) on e-commerce enterprise integration combining NHN Commerce's shop by platform with SAP's S/4HANA ERP and GS ITM's U.STRA BizPlus logistics platform. Provides digital transformation consulting and technology support for shared e-commerce customers.
• GS ITM (지에스아이티엠)coreStrategic or Co-development PartnerPartnership with GS ITM for integrated e-commerce platform solutions combining NHN Commerce's shop by with GS ITM's U.STRA BizPlus (order aggregation, PDA logistics, profit analysis) and SAP ERP integration. Joint seminars and webinars for mid-to-large enterprise digital transformation.
• Africa TV (아프리카TV)majorStrategic or Co-development PartnerStrategic partnership for live commerce competitiveness. NHN Commerce customers (~100K+) can easily register on Shopafrica live commerce platform through simplified onboarding. Joint marketing and sales growth initiatives. Africa TV's Shopafrica was renewed using shop by Premium.
• MACH AlliancecoreTechnology or IntegrationFirst Asian member of the global MACH Alliance (since March 2021), a non-profit group of leading e-commerce technology companies. MACH (Microservices, API-first, Cloud-native SaaS, Headless) certification validates NHN Commerce's technology leadership. Alliance includes BigCommerce, CommerceTools, EPAM Systems and 20+ other global members.
• GooglecoreTechnology or IntegrationTechnology partnership through MACH Alliance collaboration. Google APAC Sales Director participated as speaker at Z-Commerce Conference 2021. MACH Alliance partnership framework includes Google Cloud integration guidance and global commerce technology standards.
• NHN Cloud (엔에이치엔클라우드)coreTechnology or IntegrationCore technology infrastructure partnership. NHN Cloud provides cloud computing, security, and CDN services. NHN Commerce migrated godo mall from on-premise to NHN Cloud SaaS in 2024 (Golden Shield Project). NHN Cloud holds CSA STAR, ISMS/PIMS, ISO27001, ISO29100, ISO27017, and ISO27018 certifications.
• NHN KCP (엔에이치엔한국사이버결제)coreTechnology or IntegrationPrimary payment gateway (PG) partner providing credit card, account transfer, immediate bank transfer, and regular/one-click payment processing. NHN KCP PG signup fee of 220,000 KRW waived for new godo mall basic customers.
• SB Payment Service (SB 페이먼트 서비스)coreTechnology or IntegrationJapan-local payment gateway partnership for shop by Japan platform. Provides localized payment processing for Japanese micro-businesses and influencers using the platform.
• Kakao (카카오)majorTechnology or IntegrationKakaoTalk integration partnership providing 알림톡 (notification), 친구톡 (friend talk), and 카카오싱크 (Kakao Sync) CRM marketing features. 5 types of friend talk messages supported — text, image, wide image, wide item list, carousel feed. Managed through NHN Cloud re-delegation.
• NHN godo Japan (NHN고도 재팬)coreTechnology or IntegrationJapan subsidiary and cross-border commerce hub. Established January 2020. Operates shop by Japan (shopby.jp) and nhngodo.co.jp. Localized platform with SB Payment Service integration for Japanese market. Bridgehead for Korea-China-Japan commerce highway strategy.
• NHN ACE Comm Mate (NHN에이컴메이트)coreTechnology or IntegrationChina cross-border commerce partner for Korean sellers. Enables access to Taobao live commerce platform for NHN Commerce's Korean SME customers seeking Chinese market entry.
• Channel Corp (주식회사 채널코퍼레이션)Technology or IntegrationChannelTalk customer service platform integration available through NHN Commerce Store for real-time chat support on shopping malls.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Wix: Wix is a global website builder with integrated e-commerce capabilities, competing broadly with NHN Commerce's SMB-focused Godomall Basic tier. Both platforms emphasize drag-and-drop design, free tier acquisition, and 1:1 support to attract non-technical entrepreneurs.
• Squarespace: Squarespace is a global design-focused website and online store builder targeting SMBs, creators, and influencers. It overlaps with NHN Commerce's Shop by Japan offering for influencers and micro-businesses seeking brand-controlled storefronts without technical complexity.
• Salesforce Commerce Cloud: Salesforce Commerce Cloud is an enterprise commerce platform competing with Shop by Premium for large multinational brands. Both target complex D2C deployments with API-first architecture, personalization, and high-traffic stability, with Salesforce pursuing Korean conglomerates expanding globally.
• Shopify: Shopify is the global leader in SMB and mid-market e-commerce SaaS, offering a comparable subscription-based shopping mall platform with MACH-like architecture and an extensive app marketplace. While not headquartered in Korea, Shopify increasingly targets Korean D2C brands, particularly those expanding globally.
• Adobe Commerce (Magento): Adobe Commerce (formerly Magento) is an enterprise e-commerce platform competing with Shop by Premium in the large-enterprise segment. Both offer headless architecture, extensive customization, and integrations with ERP/CRM systems for large Korean conglomerates and global brands.

Direct peers

• BigCommerce: BigCommerce is a global headless commerce SaaS platform and fellow MACH Alliance member with NHN Commerce. Both target mid-market and enterprise merchants requiring composable architecture, open APIs, and multi-storefront management for D2C and B2B use cases.
• Cafe24: Cafe24 is Korea's leading e-commerce platform provider, directly competing with NHN Commerce in the SMB and mid-market shopping mall solution space. Both offer SaaS-based store building, payment processing, logistics, and CRM tools to Korean merchants, with Cafe24 holding a larger incumbent position.
• Makeshop (Cafe24 product): Makeshop is Cafe24's legacy Korean e-commerce platform targeting SMB merchants, overlapping directly with NHN Commerce's Godomall Basic and Pro tiers. Both platforms offer self-service mall building, payment gateway aggregation, and design templates to Korean online sellers.
• Imweb: Imweb is a Korean SaaS shopping mall builder targeting SMBs and brand companies, directly competing with Godomall Pro and Shop by Pro. It offers drag-and-drop design, payment integration, and CRM features, positioning itself as a younger, design-focused alternative to NHN Commerce's offerings.

Emerging players

• Spreadcommerce (Kakao Makers): Spreadcommerce (formerly Kakao Makers) is a Korean commerce enablement platform leveraging the KakaoTalk ecosystem, overlapping with NHN Commerce's KakaoTalk friend talk and CRM marketing features. It targets SMB merchants and influencers seeking Kakao-native storefront solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/nhncommerce
• Facebookfacebook.com/nhngodoedu
• LinkedInlinkedin.com/company/nhn-commerce
• Instagraminstagram.com/nhncommerce

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NHN godo