NHN godo
- Company typePrivate
- Founded2002
- HeadquartersSeoul, South Korea
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
NHN godo firmographics
Firmographics- Name
- NHN godo
- Legal name
- 엔에이치엔커머스 주식회사 (NHN Commerce Corp.)
- Website
- https://nhn-commerce.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
NHN godo industry classification
Industry- Product category
- E-commerce Platform Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where NHN godo is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices3 records
Markets served
NHN godo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (godo mall): Tiered subscription model for godo mall platform: basic (free), pro, and business (dedicated server). Revenue from monthly/annual subscription fees for cloud-based shopping mall infrastructure, platform access, and core features.
- SaaS Subscription (shop by): Tiered subscription model for shop by platform: shop by (for 1-person/small), shop by pro (SMB/brand), and shop by premium (large enterprise). Generates recurring revenue from platform licensing.
- Add-on Services and Apps: Additional revenue from optional add-on services including KakaoTalk friend talk, KakaoSync, MyApp, bulk SMS, domain services, SSL certificates, logistics integration (CJ Daehan, GS Postbox, Korea Post), design skins, and specialized plugins.
- Payment Processing (PG) Services: Revenue share or service fees from payment gateway integration (NHN KCP, KG Inicis, Toss Payments, KICC, NICE Pay, etc.). New customer PG signup fees of 220,000 KRW waived during promotional periods.
- Professional Services: Custom mall design, development, migration, and consulting services through 'Haedream' (해드림) partner program. Includes bespoke shopping mall construction, tuning, and platform switching support.
- Freemium Model: Free tier (godo mall basic) drives user acquisition and upsell to paid tiers. Free tier includes unlimited product listings, free design skins, data analytics, supplier management, and global payment support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | godo mall basic — free tier with core features for 1-person startups |
| Subscription | Monthly | godo mall pro — differentiated customization for growing businesses |
| Subscription | Monthly | godo mall business — dedicated server for large-scale operations |
| Freemium | Pay-as-you-go | shop by — free tier for 1-person/solo entrepreneurs |
| Subscription | Monthly | shop by pro — cloud-native platform for SMBs and brand companies |
| Subscription | Monthly | shop by premium — enterprise platform for large businesses |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
NHN godo product offering
Product offeringCore offering
NHN Commerce provides cloud-based SaaS shopping mall building and management platforms — Godomall and Shop by — that enable businesses from individual entrepreneurs to large enterprises to create, customize, and operate online stores with integrated CRM marketing, payment processing, logistics, and subscription commerce. The platforms use MACH (Microservices, API-first, Cloud-native SaaS, Headless) architecture with 250+ open APIs, drag-and-drop design editors, and tiered subscription pricing from free to enterprise dedicated server.
Differentiator
Problem solved
Functional benefit
Brands
- Godomall (고도몰): Shopping mall creation solution supporting businesses from one-person startups to large enterprises with free customization capabilities
- Shop by (샵바이)
- Shop by Premium (샵바이 프리미엄)
- Shop by Pro (샵바이 프로)
- MyApp (마이앱)
Products and services
- Godomall (고도몰) SaaS shopping mall building platform for creating and operating customized online stores. Targets 1-person startups through large enterprises with drag-and-drop design editor, integrated CRM marketing (KakaoTalk AlimTalk/FriendTalk/SMS/push), payment gateway integration, subscription commerce, gift-giving, and logistics integration. Offered in three tiers: Basic (free, unlimited products, 4GB storage, 100GB traffic, 20 free design skins), Pro (advanced CRM, customization), and Business (dedicated server for large enterprises).
- Shop by (샵바이) Cloud-native shopping mall platform with MACH-based composable architecture targeting 1-person sellers, SMBs, and large enterprises. Features app store for one-click feature installation, Multi-Front for managing multiple malls under one account, 250+ open APIs, CDN-based fast content delivery, and headless commerce support. Three tiers: Shop by Basic (free for 1-person), Shop by Pro (cloud-native for SMBs and brand companies), Shop by Premium (MACH-based composable platform for large enterprises with full customization, multi-front, and 100% customized builds).
- MyApp (마이앱) Hybrid mobile app creation service enabling Godomall and Shop by merchants to build and publish mobile apps from their existing shopping mall without separate developer selection or app store registration process. Includes app design, free push notifications, app-exclusive coupons/points, and app statistics.
Quantifiable outcome
- godo mall stores achieve 68% 3-year survival rate vs. 45.7% industry average (2023 telecom commerce standard)
- +4 more outcomes
Companies that use NHN godo
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles4 records
NHN godo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration72 records
Feature8 records
NHN godo partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- SAP Korea (SAP코리아)coreStrategic partnership with SAP Korea for integrated e-commerce platform development. Conducted joint webinars and seminars (June 2022, July 2023) on e-commerce enterprise integration combining NHN Commerce's shop by platform with SAP's S/4HANA ERP and GS ITM's U.STRA BizPlus logistics platform. Provides digital transformation consulting and technology support for shared e-commerce customers.
- GS ITM (지에스아이티엠)corePartnership with GS ITM for integrated e-commerce platform solutions combining NHN Commerce's shop by with GS ITM's U.STRA BizPlus (order aggregation, PDA logistics, profit analysis) and SAP ERP integration. Joint seminars and webinars for mid-to-large enterprise digital transformation.
- Africa TV (아프리카TV)majorStrategic partnership for live commerce competitiveness. NHN Commerce customers (~100K+) can easily register on Shopafrica live commerce platform through simplified onboarding. Joint marketing and sales growth initiatives. Africa TV's Shopafrica was renewed using shop by Premium.
- MACH AlliancecoreFirst Asian member of the global MACH Alliance (since March 2021), a non-profit group of leading e-commerce technology companies. MACH (Microservices, API-first, Cloud-native SaaS, Headless) certification validates NHN Commerce's technology leadership. Alliance includes BigCommerce, CommerceTools, EPAM Systems and 20+ other global members.
- GooglecoreTechnology partnership through MACH Alliance collaboration. Google APAC Sales Director participated as speaker at Z-Commerce Conference 2021. MACH Alliance partnership framework includes Google Cloud integration guidance and global commerce technology standards.
- NHN Cloud (엔에이치엔클라우드)coreCore technology infrastructure partnership. NHN Cloud provides cloud computing, security, and CDN services. NHN Commerce migrated godo mall from on-premise to NHN Cloud SaaS in 2024 (Golden Shield Project). NHN Cloud holds CSA STAR, ISMS/PIMS, ISO27001, ISO29100, ISO27017, and ISO27018 certifications.
- NHN KCP (엔에이치엔한국사이버결제)corePrimary payment gateway (PG) partner providing credit card, account transfer, immediate bank transfer, and regular/one-click payment processing. NHN KCP PG signup fee of 220,000 KRW waived for new godo mall basic customers.
- SB Payment Service (SB 페이먼트 서비스)coreJapan-local payment gateway partnership for shop by Japan platform. Provides localized payment processing for Japanese micro-businesses and influencers using the platform.
- Kakao (카카오)majorKakaoTalk integration partnership providing 알림톡 (notification), 친구톡 (friend talk), and 카카오싱크 (Kakao Sync) CRM marketing features. 5 types of friend talk messages supported — text, image, wide image, wide item list, carousel feed. Managed through NHN Cloud re-delegation.
- NHN godo Japan (NHN고도 재팬)coreJapan subsidiary and cross-border commerce hub. Established January 2020. Operates shop by Japan (shopby.jp) and nhngodo.co.jp. Localized platform with SB Payment Service integration for Japanese market. Bridgehead for Korea-China-Japan commerce highway strategy.
- NHN ACE Comm Mate (NHN에이컴메이트)coreChina cross-border commerce partner for Korean sellers. Enables access to Taobao live commerce platform for NHN Commerce's Korean SME customers seeking Chinese market entry.
- Channel Corp (주식회사 채널코퍼레이션)ChannelTalk customer service platform integration available through NHN Commerce Store for real-time chat support on shopping malls.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
NHN godo competitors and assessment
Company assessmentBroad incumbents
- Wix: Wix is a global website builder with integrated e-commerce capabilities, competing broadly with NHN Commerce's SMB-focused Godomall Basic tier. Both platforms emphasize drag-and-drop design, free tier acquisition, and 1:1 support to attract non-technical entrepreneurs.
- Squarespace: Squarespace is a global design-focused website and online store builder targeting SMBs, creators, and influencers. It overlaps with NHN Commerce's Shop by Japan offering for influencers and micro-businesses seeking brand-controlled storefronts without technical complexity.
- Salesforce Commerce Cloud: Salesforce Commerce Cloud is an enterprise commerce platform competing with Shop by Premium for large multinational brands. Both target complex D2C deployments with API-first architecture, personalization, and high-traffic stability, with Salesforce pursuing Korean conglomerates expanding globally.
- Shopify: Shopify is the global leader in SMB and mid-market e-commerce SaaS, offering a comparable subscription-based shopping mall platform with MACH-like architecture and an extensive app marketplace. While not headquartered in Korea, Shopify increasingly targets Korean D2C brands, particularly those expanding globally.
- Adobe Commerce (Magento): Adobe Commerce (formerly Magento) is an enterprise e-commerce platform competing with Shop by Premium in the large-enterprise segment. Both offer headless architecture, extensive customization, and integrations with ERP/CRM systems for large Korean conglomerates and global brands.
Direct peers
- BigCommerce: BigCommerce is a global headless commerce SaaS platform and fellow MACH Alliance member with NHN Commerce. Both target mid-market and enterprise merchants requiring composable architecture, open APIs, and multi-storefront management for D2C and B2B use cases.
- Cafe24: Cafe24 is Korea's leading e-commerce platform provider, directly competing with NHN Commerce in the SMB and mid-market shopping mall solution space. Both offer SaaS-based store building, payment processing, logistics, and CRM tools to Korean merchants, with Cafe24 holding a larger incumbent position.
- Makeshop (Cafe24 product): Makeshop is Cafe24's legacy Korean e-commerce platform targeting SMB merchants, overlapping directly with NHN Commerce's Godomall Basic and Pro tiers. Both platforms offer self-service mall building, payment gateway aggregation, and design templates to Korean online sellers.
- Imweb: Imweb is a Korean SaaS shopping mall builder targeting SMBs and brand companies, directly competing with Godomall Pro and Shop by Pro. It offers drag-and-drop design, payment integration, and CRM features, positioning itself as a younger, design-focused alternative to NHN Commerce's offerings.
Emerging players
- Spreadcommerce (Kakao Makers): Spreadcommerce (formerly Kakao Makers) is a Korean commerce enablement platform leveraging the KakaoTalk ecosystem, overlapping with NHN Commerce's KakaoTalk friend talk and CRM marketing features. It targets SMB merchants and influencers seeking Kakao-native storefront solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
NHN godo social profiles
Digital presenceNHN godo compliance and trust
Trust signalCompliance6 records
NHN godo financial estimates
Financial estimateRevenue estimate
Valuation estimate
NHN godo leadership team
Management profileNumber of profiles
Profiles2 records
NHN godo subsidiaries and ownership
Company hierarchySubsidiaries2 records
NHN godo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NHN godo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NHN godo
What does NHN godo do?
NHN Commerce provides cloud-based SaaS shopping mall building and management platforms — Godomall and Shop by — that enable businesses from individual entrepreneurs to large enterprises to create, customize, and operate online stores with integrated CRM marketing, payment processing, logistics, and subscription commerce. The platforms use MACH (Microservices, API-first, Cloud-native SaaS, Headless) architecture with 250+ open APIs, drag-and-drop design editors, and tiered subscription pricing from free to enterprise dedicated server.
Is NHN godo a public or private company?
NHN godo is a private company. It is classified as corporate owned and is currently operating.
When was NHN godo founded?
NHN godo was founded in 2002. It employs 101 to 250 people.
Where is NHN godo based?
NHN godo is headquartered in Seoul, South Korea, in the Asia region.
How does NHN godo make money?
Six revenue lines are on record. SaaS Subscription (godo mall) is the primary driver. The others are saaS Subscription (shop by), add-on Services and Apps, payment Processing (PG) Services, professional Services and freemium Model.
Who are NHN godo's main competitors?
Broad incumbents on record are Wix, Squarespace, Salesforce Commerce Cloud, Shopify and Adobe Commerce (Magento). Direct peers are BigCommerce, Cafe24, Makeshop (Cafe24 product) and Imweb. Spreadcommerce (Kakao Makers) is listed as an emerging player.
Does NHN godo have an API?
Yes. NHN Commerce provides an open API platform under its ShopBy product line. ShopBy Premium and ShopBy Pro offer open APIs that allow enterprise customers to connect membership, point systems, logistics, vehicle number, and vehicle system data to build personalized services with minimal development resources. The open API supports integrations for coupon/point management, product search, profile/banner management, product display management, and NaverPay. The developer center (devcenter.godo.co.kr) provides API documentation for Godomall and ShopBy developers. Developer documentation is at devcenter.godo.co.kr.
What industry is NHN godo in?
NHN godo's product category is E-commerce Platform Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 518.