Nongxin Digital

What Nongxin Digital does

Nongxin Digital (农信数智) is a Chinese agricultural-technology company that sells an integrated digital platform to large-scale agricultural enterprises across the livestock and food value chain. The company's IAP (Intelligent Agricultural Platform) operating system bundles three subsystems: DaaS for IoT and farm hardware (AI Cloud Box, AI inspection robots, smart disinfection, precision feeders, environmental controllers), MaaS for sector-specific cloud ERP (猪企网 for pig farms, 饲企网 for feed enterprises, 禽企网 for poultry, 食企网 for food processors, 羊企网 for sheep), and TaaS for B2B commerce (企采采 procurement, 企商城 enterprise e-commerce, 企店 chain stores, 农信商城 marketplace, 国家生猪市场 National Pig Market). Customer segments span large-scale pig breeding enterprises, poultry farms, feed manufacturers, food processors, and sheep/goat farms, with crop farming (田企网) as a secondary vertical. The company employs 501–1,000 people and is headquartered in Yancheng, Jiangsu Province, operating exclusively in mainland China.

The core AI stack comprises the proprietary 农信爱思大模型 (Aisi Large Model) — an agriculture- and livestock-specific large language model officially registered with China's National Cyberspace Administration in June 2026 — and Loki AI, a computer-vision algorithm covering people, pigs, vehicles, objects, and behavior detection. These power productized capabilities such as AI inspection (7x24 sentinel monitoring), smart pig estimation, precision feeding, intelligent disinfection, and the Aisi AI Brain decision-support layer. The platform is built on a microservices architecture with an IoT Open System and a low-code layer, supporting high concurrency and stability required for enterprise deployments.

Nongxin Digital monetizes through four revenue streams: SaaS subscriptions for its sector ERPs (猪企网, 饲企网, 禽企网, 食企网, 羊企网), hardware sales of IoT devices under DaaS, transaction fees and commissions on the TaaS marketplaces (notably the National Pig Market), and procurement-platform take-rate via 企采采. Its go-to-market is enterprise field sales executed through a dedicated hotline (400-810-5353), WeChat-Work-based pre-sales consultation, and industry content marketing via the official website and the 智农通 (Zhinongtong) mobile app. Pricing is quote-based and not publicly disclosed. The company has raised approximately $39.7M (March 2025) led by the Agricultural Digital Technology Development Fund, with no public listing.

Name

Nongxin Digital

Legal name

农信数智

Website

https://ygl.nxin.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nongxin Digital (农信数智) is a Chinese agricultural-technology company that provides an AI-driven IAP platform — IoT hardware, sector-specific cloud ERP, and B2B trading marketplaces — to large-scale pig, poultry, feed, food-processing, and sheep enterprises across mainland China.

Ownership category

akta.pro rank

Product category

Agricultural Technology Software

NAICS

Agricultural Implement Manufacturing (33311), Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG)

akta.pro secondary industries

IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC), IoT/On-Farm Sensor Deployment & Monitoring Services (Weather Stations, Soil Moisture, Telemetry) (AFACACAJ), Connectivity & Data Infrastructure (Farm Networks, Edge Devices, Telemetry, Interoperability/APIs) (AFAGALAK), Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)

Keywords

• Agricultural ERP software
• Livestock management platforms
• Agricultural AI solutions
• Smart farming IoT
• Agricultural B2B marketplace

Headquarters

HQ city

Yancheng

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Enterprise Software Subscriptions (MaaS ERP Platforms): Cloud-native ERP platforms (猪企网, 饲企网, 禽企网, 食企网, 羊企网, 田企网) provided as SaaS subscriptions to agricultural enterprises, covering production management, procurement, sales, and finance in an integrated system.
2. AI/IoT Hardware and Software Solutions (DaaS): Sale of AI inspection robots, smart disinfection systems, smart environmental control devices, remote monitoring cloud boxes (AI云盒), and precision feeding solutions for pig farms.
3. Agricultural Marketplace & Trading Fees (TaaS): Transaction facilitation across the National Pig Market (国家生猪市场) and农信商城, potentially charging transaction fees or commissions on agricultural commodity trades between upstream suppliers and downstream farming enterprises.
4. Enterprise Procurement Platform (企采采): B2B procurement management platform serving agricultural enterprises, likely generating revenue through platform fees or transaction take-rate on enterprise purchasing.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Nongxin Digital builds and sells the IAP (Intelligent Agricultural Platform), an AI-driven, cloud-native operating system for the full agricultural value chain. It delivers three integrated subsystems — DaaS for IoT-connected farm devices, MaaS for sector-specific enterprise ERP (pig, poultry, feed, food processing, sheep), and TaaS for B2B procurement and agricultural commodity trading — sold primarily as SaaS subscriptions and AI/IoT hardware to large agricultural enterprises in China.

Product overview

Nongxin Digital (农信数智) operates a modular platform-plus-modules architecture centered on the IAP 智慧农业操作系统 (IAP Smart Agriculture Operating System) as its core AI-driven technological foundation. The platform integrates four major subsystems: DaaS 设备智联平台 (Equipment Intelligence Platform) for farm hardware and IoT, MaaS 智能决策平台 (Intelligent Decision Platform) for enterprise management, and TaaS 交易生态平台 (Trading Ecosystem Platform) for commerce. Core AI capabilities are powered by 爱思大模型 (Aisi Large Model) and Loki AI算法. The product portfolio spans AI-powered farm management solutions (AI 云盒, 智能洗消, 智能盘估, AI 巡检, 精准饲喂, 智能环控), enterprise ERP systems (猪企网, 饲企网, 禽企网, 食企网, 羊企网), B2B commerce platforms (企采采, 企商城, 企店), agricultural marketplaces (农信商城, 国家生猪市场), and technical infrastructure services (IoT开放系统, 交易撮合引擎, 低代码服务, 微服务架构). The platform covers the full agricultural value chain from inputs through farming to food processing.

Differentiator

Problem solved

Functional benefit

Brands

• 智农通 (Zhinongtong): Downloadable mobile application for agricultural management
• 猪企网
• 饲企网
• 禽企网
• 食企网
• 羊企网
• 企采采
• 企商城
• 企店
• 农信商城
• 国家生猪市场
• 爱思AI大脑
• 爱思大模型
• IAP 智慧农业操作系统
• DaaS 设备智联平台
• MaaS 智能决策平台

Products and services

• IAP Smart Agriculture Operating System (IAP 智慧农业操作系统) AI-driven, cloud-native agricultural operating system serving as the unified technological foundation for all Nongxin Digital products, integrating AI models, IoT, and ERP capabilities for agricultural enterprises.
• DaaS Equipment Intelligence Platform (DaaS 设备智联平台) IoT and equipment intelligence platform connecting farm hardware (sensors, AI cloud boxes, smart disinfection systems) to provide remote monitoring, AI inspection, precision feeding, and environment control for livestock operations.
• MaaS Intelligent Decision Platform (MaaS 智能决策平台) Cloud-native intelligent decision-making platform providing sector-specific enterprise ERP (pig, feed, poultry, food, sheep enterprises) powered by the Aisi AI Brain for production, procurement, sales, finance, and lifecycle management.
• TaaS Trading Ecosystem Platform (TaaS 交易生态平台) B2B trading ecosystem platform providing procurement management, enterprise e-commerce, chain store management, and agricultural commodity marketplaces enabling direct supplier-farmer transactions.
• Aisi AI Brain (爱思AI大脑) AI intelligence platform for agriculture and livestock powered by the Aisi vertical large model, helping agricultural enterprises achieve digital transformation and improve production management efficiency.
• Aisi Large Model (爱思大模型) Vertical agricultural and livestock AI foundation model officially filed with China's national cyberspace authority, providing generative AI capabilities for farm management, decision support, and operational queries across the agricultural value chain.
• Loki AI Algorithm (Loki AI 算法) Proprietary computer vision AI algorithm that performs detection and analysis across pigs, people, vehicles, objects, and behaviors to provide precise data analysis and decision support for farm operations.
• AI Cloud Box (AI 云盒) Hardware device providing remote farm surveillance with real-time audio/video monitoring and AI-powered analytics for pig and livestock farms.
• Smart Disinfection (智能洗消) Smart biosecurity disinfection system that controls biological safety at livestock farms by automating the disinfection process.
• AI Inspection Robot (AI 巡检) Autonomous AI-powered inspection robot that serves as a 7x24 hour intelligent sentinel for pig farm monitoring, detecting abnormalities and livestock conditions.
• Pig Enterprise Network (猪企网) Cloud-native SaaS ERP solution for large-scale pig breeding enterprises providing comprehensive one-stop management covering breeding, production, procurement, sales, and finance.
• Feed Enterprise Network (饲企网)

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature8 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dabeinong: Dabeinong (大北农) is one of China's largest agricultural technology and animal nutrition groups, operating feed manufacturing, pig farming, and seed businesses with growing digital services. Comparable to Nongxin because both sell software/ERP solutions (e.g., 饲企网) and IoT platforms into Chinese feed mills and pig farms, though Dabeinong is a much larger integrated agriculture conglomerate.
• JD Agriculture (京东农牧): JD.com's agricultural arm has built AI-driven pig farming solutions and smart agriculture platforms leveraging JD's broader e-commerce, supply chain, and cloud capabilities. Comparable to Nongxin as a Chinese digital transformation platform for pig farming and agricultural supply chains, but with vastly larger capital base and ecosystem reach.
• Alibaba Cloud Agriculture: Alibaba Cloud's agriculture business builds ET Agricultural Brain and related AI solutions for pig farming, fruit sorting, and traceability in China. Directly comparable to Nongxin's Aisi AI Brain and IAP platform in terms of applying cloud/AI to livestock value chains, with much greater resources and brand.
• Yonyou Network (用友网络): Yonyou is China's largest enterprise software company, offering cloud ERP and industry-specific digital platforms. Comparable as a Chinese enterprise SaaS provider whose industry vertical solutions increasingly target agricultural enterprises, though it lacks Nongxin's depth in livestock-specific IoT and AI.
• Kingdee International (金蝶国际): Kingdee is a leading Chinese enterprise management software and cloud ERP company with growing agribusiness vertical offerings. Comparable as a Chinese cloud ERP vendor serving large enterprises including those in agriculture, competing for similar enterprise software budgets at pig/feed processors.
• Bayer / Climate FieldView: Climate FieldView is Bayer's digital farming platform offering data-driven agronomic insights and farm management tools. Comparable as a precision agriculture software platform with data-driven decision support, though focused on row crops rather than livestock value chains.
• Trimble Agriculture: Trimble Agriculture provides precision agriculture hardware and software platforms, including farm management systems, IoT telematics, and decision-support tools. Comparable as a global agricultural technology platform combining hardware (DaaS equivalent) with cloud farm management software (MaaS equivalent).
• Cargill: Cargill is a global agricultural commodity and animal nutrition company with growing digital farming services. Comparable as a feed- and livestock-focused enterprise investing in digital tools and supply chain platforms for upstream customers, though at far greater scale and primarily operating outside China.

Direct peers

• NetEase Weiyang (网易味央): NetEase Weiyang is NetEase's Internet-era pig farming venture, focused on technology-enabled pig production with AI/IoT integration. Comparable as a Chinese pig-farming operation that emphasizes tech-driven, AI-enabled farm management, though it remains more of an operator than a software platform provider.
• XAG (极飞科技): XAG is a leading Chinese agricultural robotics and drone company providing precision agriculture hardware and farm management software. Comparable as a Chinese agricultural technology company combining IoT/hardware with cloud software platforms for farm management, with overlap in smart farm devices and ag data platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nongxin Digital