360fly
360fly designs and sells the 360Fly Camera, a rugged, waterproof 360° panoramic action camera targeting extreme sports enthusiasts and general consumers. The company operates direct-to-consumer through its own e-commerce site and mobile apps, with manufacturing and distribution via parent VOXX Electronics Corp.
- Company typePrivate
- Founded1998
- HeadquartersCanonsburg, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What 360fly does
360fly is a Canonsburg, Pennsylvania-based consumer hardware company that operates through EyeSee360 and is owned by VOXX Electronics Corp. The company designs and markets the 360Fly Camera, a single-SKU rugged, waterproof (up to 5 meters) action camera weighing 120 grams that captures 360° horizontal by 240° vertical panoramic video via a proprietary lens design protected by USA and international patents pending. The camera pairs with Android and iOS companion apps that enable live 360° viewing, instant editing, and sharing of interactive panoramic content.
The business model is a direct-to-consumer hardware sale through the company's e-commerce website and mobile app stores, supplemented by a strategic partnership with VOXX International for manufacturing scale and broader retail distribution. Revenue is generated entirely from camera unit sales and related mounting accessories. The customer base is split across two horizontal consumer segments: extreme sports and outdoor adventure enthusiasts (skiing, snowboarding, mountain biking) and general consumers/parents seeking to capture family events without missing angles.
Since its 2014 product launch, 360fly has raised approximately $59.75 million across three funding rounds (2012, 2014, 2016), with L Catterton and Qualcomm Ventures as repeat institutional backers. The company's competitive positioning rests on its single-lens 360° optical design as the widest-view consumer camera in its class, though it competes against entrenched action-camera incumbents and more recent 360° specialists. Current website signals ("We're almost ready, are you?") and the absence of post-2016 funding activity suggest limited recent operational momentum.
360fly firmographics
Firmographics- Name
- 360fly
- Legal name
- VOXX Electronics Corp.
- Website
- https://360fly.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- 360fly designs and sells the 360Fly Camera, a rugged, waterproof 360° panoramic action camera targeting extreme sports enthusiasts and general consumers. The company operates direct-to-consumer through its own e-commerce site and mobile apps, with manufacturing and distribution via parent VOXX Electronics Corp.
- Ownership category
- akta.pro rank
360fly industry classification
Industry- Product category
- Consumer Electronics / Action Cameras
- NAICS
- Commercial Photography (541922)
- akta.pro primary industry
- Action Cameras & Adventure Imaging Retail (CRACAHAD)
- akta.pro secondary industry
- Fixed-Lens Cameras (Compact, Bridge & 360 Cameras) (CRACAPAB)
Keywords
Where 360fly is headquartered
LocationHeadquarters
- HQ city
- Canonsburg
- HQ country
- United States
- HQ region
- North America
Markets served
360fly business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware Sales: Sale of 360fly action cameras and related mounting accessories
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
360fly product offering
Product offeringCore offering
360fly designs, manufactures (via partner VOXX International), and sells the 360Fly Camera, a rugged, waterproof lifestyle action camera that captures 360° horizontal x 240° vertical panoramic video through a proprietary lens design. The hardware is paired with Android and iOS apps that deliver live 360° viewing, instant editing, and interactive sharing of captured footage to consumers ranging from extreme sports enthusiasts to families.
Product overview
360fly offers a single unified product—the 360Fly Camera—a lifestyle action camera designed for capturing 360° panoramic video. The product is sold as a complete camera system with accompanying Android and iOS mobile applications for live viewing, instant editing, and sharing. The company (EyeSee360) operates through a partnership with VOXX International to bring the camera to market, targeting extreme sports enthusiasts and general consumers alike.
Differentiator
Problem solved
Functional benefit
Products and services
- 360Fly Camera A lifestyle action camera that captures 360° horizontal x 240° vertical panoramic video through a proprietary lens design. It features a rugged waterproof design (up to 5 meters), weighs 120g, supports a variety of mounts (tripods, helmets, etc.), and pairs with Android and iOS apps for live 360° viewing, instant editing, and interactive sharing of captured content. Targeted at extreme sports enthusiasts and general consumers/parents.
Companies that use 360fly
Customer profileSegments2 records
Ideal customer profiles2 records
360fly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
360fly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VOXX InternationalcoreThrough a partnership with VOXX International, EyeSee360 (parent company of 360fly) will deliver a line of unique panoramic video cameras to market. VOXX International appears to be the manufacturing and distribution partner bringing the 360fly products to market. The partnership enables the company to reach consumers from extreme sports enthusiasts to parents at family events.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
360fly competitors and assessment
Company assessmentBroad incumbents
- GoPro: GoPro is the dominant player in consumer action cameras and the benchmark competitor for 360fly. It sells rugged, mountable lifestyle cameras and a mobile app ecosystem aimed at the same extreme-sports and family-moment use cases, with far broader distribution and brand awareness.
- Samsung Gear 360: Samsung's Gear 360 camera line placed a major incumbent directly in the consumer 360° camera category, leveraging Samsung's massive mobile and retail distribution. It competed with 360fly on the same core proposition of easy 360° capture and sharing.
- DJI (Osmo Action / Action 2): DJI is a global leader in camera drones and gimbal systems, and competes with 360fly across action cameras, stabilization, and consumer imaging. It offers broader product lines, deeper R&D, and stronger global distribution.
- Garmin (VIRB): Garmin's VIRB action cameras compete with 360fly in the rugged outdoor and sports segment. Garmin brings strong brand trust in outdoor gear and bundled GPS/data overlays that appeal to extreme-sports users.
- Sony (Action Cam / FDR-X3000): Sony's Action Cam line and imaging components (sensors, lenses) position it as a broad incumbent adjacent to 360fly. It competes in ruggedized capture and is a key supplier/competitor in imaging technology.
- Nikon (KeyMission): Nikon entered the action camera category with the KeyMission line and competes with 360fly in rugged lifestyle cameras. As a major imaging brand, it has greater brand equity and retail reach in camera channels.
Direct peers
- Insta360: Insta360 is a direct competitor specializing in 360° and action cameras with companion mobile apps for editing and sharing. It targets the same consumer and prosumer creator segments as 360fly and has become a category leader in 360° capture.
- Ricoh (Theta): Ricoh's Theta line is one of the pioneering consumer 360° camera families and competes head-to-head with 360fly's single-lens 360° approach. It serves similar consumer/prosumer use cases in immersive photo and video capture.
Emerging players
- Kandao (QooCam): Kandao's QooCam line focuses on consumer and prosumer 360° and 3D imaging cameras, overlapping with 360fly's core proposition. It is smaller in scale but ships highly differentiated 360°/3D capture devices.
Others
- VOXX International: VOXX International is the parent and distribution partner of 360fly and a broader consumer electronics distributor with adjacent imaging, audio, and connected categories. It is included as an ecosystem/partner peer rather than a direct product competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
360fly social profiles
Digital presence360fly financial estimates
Financial estimateRevenue estimate
Valuation estimate
360fly leadership team
Management profileNumber of profiles
Profiles1 record
360fly funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
360fly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 360fly
What does 360fly do?
360fly designs, manufactures (via partner VOXX International), and sells the 360Fly Camera, a rugged, waterproof lifestyle action camera that captures 360° horizontal x 240° vertical panoramic video through a proprietary lens design. The hardware is paired with Android and iOS apps that deliver live 360° viewing, instant editing, and interactive sharing of captured footage to consumers ranging from extreme sports enthusiasts to families.
Is 360fly a public or private company?
360fly is a private company. It is classified as corporate owned and is currently operating.
When was 360fly founded?
360fly was founded in 1998. It employs 101 to 250 people.
Where is 360fly based?
360fly is headquartered in Canonsburg, United States, in the North America region.
How does 360fly make money?
One revenue line is on record: hardware Sales.
Who are 360fly's main competitors?
Broad incumbents on record are GoPro, Samsung Gear 360, DJI (Osmo Action / Action 2), Garmin (VIRB), Sony (Action Cam / FDR-X3000) and Nikon (KeyMission). Direct peers are Insta360 and Ricoh (Theta). Kandao (QooCam) is listed as an emerging player. VOXX International is listed as an others.
Does 360fly have an API?
No public API is recorded for 360fly.
What industry is 360fly in?
360fly's product category is Consumer Electronics / Action Cameras. Its primary akta.pro industry code is CRACAHAD, Action Cameras & Adventure Imaging Retail, with a secondary code of CRACAPAB, Fixed-Lens Cameras (Compact, Bridge & 360 Cameras). Its NAICS code is 541922.