Omni Partners

What Omni Partners does

Omni Partners is a London-based lower mid-market private equity firm founded in 2004 by Steven Clark that invests its own capital in profitable, founder-led UK businesses with at least £2m EBITDA and an ambition to grow 5x over five years, primarily in tech-enabled services and education & training. The firm operates a concentrated buy-and-build strategy around two platforms — most notably Infoshare+, a UK public sector software and data solutions platform serving local government, social housing and blue-light services, which has executed 11 bolt-on acquisitions in approximately 20 months since October 2024 — alongside other wholly-owned holdings including Briefed (barrister-led legal training), Compass CHC (NHS Continuing Healthcare funding assistance) and Dermalux (medical-grade LED phototherapy). Technology across the portfolio includes long-tenured UK public sector software (DEF Software's MasterGov suite with 30-year heritage and 99% gross revenue retention; Sava Intelligent Energy covering 2.5 million homes), proprietary AI rules engines (Barbour Logic's 'Parking Brain' encoding 1,000+ council policies powering Response Master, Chatbot Max, Voice Master and Challenge Writer), and data governance tools aligned to regulatory 'Golden Thread' requirements under the Social Housing (Regulation) Act 2023.

Omni's commercial model is primarily transaction-based: it invests own capital directly into portfolio companies, drives operational value creation through an operator-investor team that includes former Civica executives Wayne Story and Phill Rowland, and realises returns via exits — exemplified by the 4.5x return on iPlace Global (invested 2019, exited 2025) and the 44% organic revenue CAGR delivered by Vivup during a ~15-month hold before sale to Great Hill Partners. Distribution to portfolio companies is direct and bilateral, supported by founder referrals and personal networks; the Infoshare+ platform reaches public sector clients through its own sales function and the inherited client relationships of acquired companies. Customer-facing revenue at the portfolio level is largely recurring — SaaS subscriptions, software licences, professional services and medical device sales — but firm-level Omni revenue is not publicly disclosed.

The firm's governance structure is Omni Partners LLP, FCA-authorised and regulated in the UK, with six partners (Steven Clark, Charles Gallagher-Powell, Elissa von Broembsen-Kluever, Richard May, Wayne Story, and Phill Rowland) plus Roald Hunvik leading the newly established Nordic strategy from Oslo. Geographic footprint was historically UK-only but expanded into the Nordic region in May 2026; the firm operates an 11–50 employee headcount, with portfolio companies contributing substantially more staff (e.g., Briefed's 70+ mission-led staff, Vivup's headcount doubling to more than 160 employees during Omni's ownership).

Name

Omni Partners

Legal name

Omni Partners LLP

Website

https://omni.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Omni Partners is a London-based, FCA-regulated lower mid-market private equity firm founded in 2004 that invests its own capital in founder-led UK businesses, most notably building Infoshare+, a public sector software platform serving 600+ UK local authorities, housing providers and blue-light services.

Ownership category

akta.pro rank

Product category

Private Equity Investment

NAICS

All Other Financial Investment Activities (52399)

SIC

Investors, Nec (6799)

akta.pro primary industry

Small-Cap / Micro-Buyout (FSANABAD)

akta.pro secondary industry

Multi-Sector / Generalist Growth Equity (FSANACAO)

Keywords

• Private equity investment
• Lower mid-market investing
• Founder-led growth capital
• Buy-and-build strategy
• Tech-enabled services investing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private Equity Returns on Invested Capital: Omni invests its own capital into portfolio companies and generates returns through value creation and exits. The firm takes majority or minority stakes in founder-led businesses, working alongside management to accelerate growth before realising investments (e.g., 4.5x return on iPlace Global over ~6 years; Vivup realised through sale to Great Hill Partners). Revenue is derived from capital appreciation and exit proceeds rather than management fees alone.
2. Portfolio Company Revenues (Indirect): Omni's portfolio companies generate revenue through their own business models: SaaS/subscription software (Infoshare+ platform companies), professional services (Compass CHC, Briefed), staffing services (EHG), lead generation (iPlace), employee benefits (Vivup), and medical device sales (Dermalux). Omni's value is created by scaling these businesses and consolidating them into the Infoshare+ govtech platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Omni Partners is a lower mid-market private equity firm that invests its own capital in fast-growing, mission-led, founder-led businesses. The firm partners with founders and management teams to professionalise operations, accelerate growth, and ultimately realise investments through exits. Omni's flagship operating platform is Infoshare+, a UK public sector software and data solutions buy-and-build.

Product overview

Omni Partners operates Infoshare+ as a unified govtech platform housing multiple integrated software solutions for the UK public sector. The platform combines data management (Infoshare), asset management (AssetManager.net), performance benchmarking (CIPFAStats+), housing energy analytics (Sava Intelligent Energy), council tax fraud detection (Datatank), social care and benefits solutions (Looking Local's BetterCare suite), welfare benefits guidance (LA Directories/The Benefits Directory), systems integration (Manifest), and AI-powered communications (Barbour Logic's Response Master, Chatbot Max, Voice Master, Challenge Writer). The portfolio companies Briefed provides barrister-led training and compliance services, Compass CHC assists with NHS Continuing Healthcare funding, Dermalux manufactures LED phototherapy medical devices, and Vivup offers employee benefits platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Infoshare+: Public sector focused software and data solutions platform providing mission-critical data and software solutions to the UK public sector including local government, social housing, and blue-light services.
• Briefed
• Compass CHC
• Dermalux

Products and services

• Private Equity Investment
• Infoshare+ Public Sector Software Platform
• Dermalux LED Phototherapy Devices
• Briefed Barrister-Led Training and Compliance
• Compass CHC NHS Funding Assistance

Quantifiable outcome

• 4.5x return on investment (iPlace Global, invested 2019, exited 2025)
• +5 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature9 records

Partnerships

18 partnerships are on record, tiered core and minor.

• CIPFA (Chartered Institute of Public Finance and Accountancy)coreStrategic or Co-development Partner · 1 November 2024Omni acquired two key software solutions from CIPFA — AssetManager.net (advanced asset management platform) and CIPFAStats+ (interactive data analysis and benchmarking tool) — as the foundation of Infoshare+. CIPFA will maintain a relationship with Infoshare+ to ensure the public sector continues to have access to these high-quality products. The transaction created a valuable ongoing partnership between Infoshare+ and CIPFA's membership base.
• Rickitt MitchellminorImplementation/ SI/ Consulting PartnerRickitt Mitchell served as exclusive sell-side financial adviser to DEF Software Limited in its acquisition by Omni/Infoshare+.
• DanescorminorImplementation/ SI/ Consulting PartnerDanescor served as corporate finance adviser to 3C Consultants in its acquisition by Infoshare+.
• Spencer WestminorImplementation/ SI/ Consulting PartnerSpencer West served as legal adviser to 3C Consultants in its acquisition by Infoshare+.
• Talbots Law SolicitorsminorImplementation/ SI/ Consulting PartnerTalbots Law served as legal adviser to Infoboss in its acquisition by Infoshare+.
• Charles Russell SpeechlysminorImplementation/ SI/ Consulting PartnerCharles Russell Speechlys served as legal adviser to Omni in the acquisition of 3C Consultants and Infoboss. The firm also advised on the iPlace Global exit.
• DSW (Dow Schofield Watts)minorImplementation/ SI/ Consulting PartnerDSW served as financial and tax adviser to Omni in the 3C Consultants/Infoboss acquisition.
• LucidIQminorImplementation/ SI/ Consulting PartnerLucidIQ served as technology adviser to Omni in the 3C Consultants/Infoboss acquisition.
• ArmstrongminorImplementation/ SI/ Consulting PartnerArmstrong served as customer referencing adviser to Omni in the 3C Consultants/Infoboss acquisition.
• Mayer BrownminorImplementation/ SI/ Consulting PartnerMayer Brown served as legal adviser to Omni in the DEF Software acquisition.
• SintonsminorImplementation/ SI/ Consulting PartnerSintons served as legal adviser to DEF Software in its acquisition by Omni/Infoshare+.
• MCF Corporate FinanceminorImplementation/ SI/ Consulting PartnerMCF Corporate Finance advised on Omni's exit of iPlace Global.
• Mayer BrownminorImplementation/ SI/ Consulting PartnerMayer Brown advised Omni in the Vivup sale transaction to Great Hill Partners.
• RSMminorImplementation/ SI/ Consulting PartnerRSM advised Omni in the Vivup sale transaction.
• CavendishminorImplementation/ SI/ Consulting PartnerCavendish served as corporate finance adviser to Sava Technology in its acquisition by Omni/Infoshare+.
• Marriott HarrisonminorImplementation/ SI/ Consulting PartnerMarriott Harrison served as legal adviser to Sava Technology in its acquisition by Omni/Infoshare+.
• Dow Schofield WattsminorImplementation/ SI/ Consulting PartnerDow Schofield Watts served as financial and tax adviser to Omni in the Sava Technology acquisition.
• CCC Contracts ConsultancyminorImplementation/ SI/ Consulting PartnerCCC Contracts Consultancy served as contracts adviser to Omni in the Sava Technology acquisition.

Scale indicators27 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• August Equity: UK lower mid-market PE firm partnering with founder-led management teams in tech-enabled services. Highly comparable to Omni's investment criteria and target company profile.
• Bowmark Capital: UK lower mid-market PE firm focused on founder-led, high-growth services and software businesses. Closely comparable to Omni in target company profile and investment thesis.
• Phoenix Equity Partners: UK mid-market PE firm investing in growth-focused, founder-led services and consumer businesses. Comparable to Omni's lower mid-market positioning and growth-oriented investment thesis.
• Endless: UK lower mid-market investor focused on ambitious UK SMEs and founder-led businesses. Comparable to Omni's deal size, geographic focus, and operational support model.
• NorthEdge Capital: UK lower mid-market PE firm focused on tech-enabled businesses across the UK regions. Comparable deal size and sector focus to Omni Partners.
• LDC (Lloyds Development Capital): One of the UK's most active lower mid-market PE investors, backing ambitious management teams across the UK. Direct competitor for founder-led £2m+ EBITDA deals similar to Omni's investment criteria.
• Lyceum Capital: UK lower mid-market private equity firm focused on tech-enabled services and education & training. Directly comparable to Omni in deal size, sector focus, and founder-led investment style.
• Livingbridge: UK mid-market growth investor specialising in technology, services, and education businesses. Highly comparable to Omni in lower mid-market cheque size and focus on founder-led, high-growth companies.
• Inflexion Private Equity: UK lower mid-market and growth investor with strong sector franchises in software, services, and education. Comparable to Omni in deal size range and operational value-creation approach.
• Synova Capital: UK lower mid-market growth investor backing tech-enabled services and education businesses. Direct comparable to Omni on sector focus and founder-led lower mid-market positioning.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Omni.Partners
• LinkedInlinkedin.com/company/omni-partners-llp
• Instagraminstagram.com/omni.partners
• TikToktiktok.com/@omni.partners

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omni Partners