What Homeloop does

Homeloop is a French iBuyer founded in 2016 that operates a direct property-purchase platform, offering firm cash offers within 48 hours, no financing conditions, and no withdrawal period. The company is headquartered in Paris with operational roots in Metz, and has been a subsidiary of the Benedic Group, a family-owned Lorraine real estate conglomerate, since September 2022. Its core product, 'Achat immobilier instantané' (instant property purchase), is supported by a proprietary in-house valuation algorithm that combines structured property characteristics, public market data, and Homeloop's own transaction history, refined by local real estate experts. A secondary 'vente accompagnée' (assisted sale) service offers traditional agency-style commercialization for sellers preferring market-price outcomes over speed. Product extensions include the Prestige sub-brand for luxury properties and embedded financing via a partnership with Meilleurtaux.

The company serves residential property sellers across France needing certainty and speed (relocation, divorce, failed buyer retractions, financial urgency), with secondary exposure to buyers, partner agencies, and independent mandataire agents. Homeloop generates revenue primarily from the spread on properties bought and resold, supplemented by transaction commissions on assisted sales, partner agency fees (2% TTC), and business introducer commissions (€300-€500 per deal). Since 2017 it has completed approximately 1,500 transactions, currently receives 2,000+ monthly purchase offer requests, and operates through 12+ physical offices covering 8+ metropolitan areas (Paris, Lyon, Nantes, Nice, Toulon, Strasbourg, Metz, and others). A partnership network of mandataires and affiliated agencies extends distribution beyond direct sales.

Homeloop has raised approximately $23.3M across two rounds: a €1.07M seed from Global Founders Capital in 2017 and a €22.2M Series 2 led by Crescendix in January 2020. It is led by co-founder and CEO Aurelien Gouttefarde, with Vanessa Benedic heading the Prestige luxury sub-brand. The business is private, unlisted, and operates entirely within France.

Name

Homeloop

Legal name

Homeloop

Website

https://homeloop.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Homeloop is a French iBuyer founded in 2016 that purchases residential properties directly from sellers with firm cash offers within 48 hours, supported by a proprietary valuation algorithm and a partner network across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Instant Property Purchase: Homeloop buys properties directly from sellers at negotiated prices, then resells them on the market. Revenue generated from the spread between purchase and sale prices.
2. Vente Accompagnée (Assisted Sales): Traditional agency service with full property commercialization support. Homeloop charges commission on successful transactions.
3. Partner Referrals: Revenue from 2% TTC commission on sales of Homeloop properties through partner agencies. Referrers receive €300-500 per transaction.
4. Mandataire Network: Independent agents affiliated with Homeloop earn commissions on transactions they facilitate, with Homeloop providing leads and administrative support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Homeloop directly purchases residential properties from individual sellers in France, issuing firm cash offers within 48 hours with no financing conditions and no retraction period, then resells the inventory on the open market. It supplements this core ibuyer offering with an assisted-sale service (vente accompagnée) for sellers preferring traditional agency support, an online property valuation tool, a luxury 'Prestige' sub-brand, and a partner platform connecting external agencies and business introducers for referral commissions.

Product overview

Homeloop is a French instant property purchase platform founded in 2016, operating two interconnected service lines. The core product is the 'Achat immobilier instantané' — Homeloop buys the seller's property directly, offering a firm purchase offer in 48 hours with no withdrawal period or financing contingency. The 'Vente accompagnée' module extends the offering for sellers preferring a managed traditional sale, with full commercialization, professional photography, 3D tours, and verified buyers. A proprietary in-house property valuation algorithm ('Estimation en ligne') underpins both services, generating real-time market-value estimates from combined data sources. The Prestige sub-brand addresses the luxury segment, while a Meilleurtaux-powered financing module provides embedded mortgage services. An E space Partenaire B2B platform allows agencies and business introducers to refer clients and earn commissions. All services are integrated under the Benedic Group umbrella (acquired September 2022).

Differentiator

Problem solved

Functional benefit

Products and services

• Achat immobilier instantané (Instant Property Purchase) Homeloop's flagship service where the company directly purchases the seller's property, providing a firm and definitive cash offer within 48 hours with no financing contingency and no retraction period.
• Vente accompagnée (Assisted Sale) Managed property sale service for sellers preferring a traditional agency approach: Homeloop handles the full commercialization process including professional photography, 3D virtual tours, 2D/3D floor plans, buyer pre-screening, and expert local support to sell at the optimal market price.
• Estimation en ligne (Online Property Valuation Tool) Proprietary in-house property estimation tool that generates an instant market-value estimate from property characteristics (type, year of construction, surface area, rooms, floor, DPE rating, condition) and real-time market data; delivers a first estimate in under 5 minutes, refined by expert inspection before any final offer.
• Prestige (Luxury Real Estate) Dedicated service for luxury and prestige properties across France, providing tailored high-touch valuation and specialized marketing for premium properties, led by CEO Vanessa Benedic.
• Financement (Financing Partnership Service) Financing support service delivered in partnership with Meilleurtaux, embedded directly within the Homeloop platform, connecting buyers with 125+ banking partners to find the best mortgage rates through a network of 360 agencies and 3,000 advisors.
• Espace Partenaire (Partner Platform) B2B platform for real estate agencies and business introducers (apporteurs d'affaires) to submit client leads via a digital interface; agencies earn 2% TTC commission on Homeloop-sold properties, and business introducers earn €300-500 per transaction.

Quantifiable outcome

• 48-hour purchase offer guarantee
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• MeilleurtauxcoreStrategic or Co-development PartnerPartnership with Meilleurtaux.com, the leading French mortgage broker, to provide financing services to Homeloop clients. Meilleurtaux offers access to 125+ banking partners and helped clients save €160 million on mortgages in 2022. The partnership enables Homeloop to offer complete property transaction services including financing support.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Proprioo: Proprioo is a French tech-enabled discount real estate agency that lowers seller commissions and competes for the same motivated French sellers as Homeloop's assisted-sales service.

Broad incumbents

• Foncia: Foncia is a large French residential real estate services group (transactions, property management, syndic), comparable to Benedic Group's broader portfolio and a potential alternative channel or acquirer for Homeloop's inventory.
• Opendoor: Opendoor is the largest US iBuyer, operating the same cash-buy / resale model that Homeloop pioneered in France at significantly larger scale, and serves as a benchmark for the category economics and risks.
• Orpi: Orpi is one of France's largest traditional real estate agency networks and competes with Homeloop's assisted-sales service for sellers who prefer an agent-led, non-instant transaction.
• IAD France: IAD France is a large French network of independent mandataire agents, comparable to Homeloop's mandataire recruitment channel and competing for both sellers and independent agents in France.
• Zillow: Zillow is a major US real estate platform that previously operated an iBuyer arm (Zillow Offers) using algorithmic valuation, providing a directly comparable business model despite Zillow's broader listing/marketplace scope.
• Safti: Safti is a major French independent real estate agent network operating a similar mandataire model to Homeloop's agent recruitment program and competing for both clients and agents nationwide.

Others

• MeilleursAgents: MeilleursAgents is the leading French online property estimation platform (owned by Axel Springer), overlapping with Homeloop's valuation tool as a top-of-funnel competitor for seller attention rather than a transactional iBuyer.

Direct peers

• Casavo: Casavo is an Italian iBuyer that buys residential properties directly from sellers and resells them, mirroring Homeloop's core instant-purchase model across multiple European markets including France.
• Hektor: Hektor is a French iBuyer offering instant purchase offers to homeowners, directly competing with Homeloop in the same customer segment with a similar cash-buy / resale model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/homeloopfr
• LinkedInlinkedin.com/company/homeloop
• Instagraminstagram.com/homeloop
• Xx.com/homeloopfr

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homeloop