KedaiSayur
KedaiSayur is an Indonesian agritech company operating a multi-sided farm-to-table supply chain platform connecting 400+ farmers and 600+ B2B partners with consumers via the KedaiMart app and major e-commerce marketplaces.
- Company typePrivate
- Founded2018
- HeadquartersKedoya Selatan, Indonesia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What KedaiSayur does
KedaiSayur is an Indonesian agritech company, operated under parent entity PT. Kreasi Pangan Samadhi (founded 2018, headquartered in Jakarta Selatan), that runs a multi-sided fresh-produce supply chain platform connecting farmer suppliers, B2B food-service buyers, and end consumers. The platform operates two core sub-brands: KedaiSayur, a B2B-oriented farm-to-table aggregator providing end-to-end logistics for restaurants, hotels, and retail partners, and KedaiMart, a consumer-facing online-grocery interface distributed via a proprietary mobile app on Google Play and iOS as well as official storefronts on Tokopedia, Shopee, TikTok Shop, and Lazada.
The underlying technology is positioned as a continuous digital "KPS logistics ecosystem" that integrates farmer-side supply with buyer-side demand through an agnostic logistics network, supporting a 13,000-SKU catalog. At the operating-data layer, KedaiSayur reports 400+ integrated farmer partners, 600+ B2B partners, and approximately 80,000 active customers, with the Series A announcement citing over 100,000 customers and businesses served after a fivefold year-over-year increase.
The business model is primarily transactional (transaction fees on produce sales) across both B2B (restaurants, hotels, food service) and B2C (KedaiMart consumer base) channels, with no publicly disclosed pricing. Headcount is reported at 101–250 employees, and the company is venture-backed across at least four disclosed funding rounds, most recently a July 2022 Series A led by Kejora-SBI Orbit with participation from Triputra Group. Geographic scope is single-country (Indonesia), with no disclosed plans for cross-border expansion.
KedaiSayur firmographics
Firmographics- Name
- KedaiSayur
- Legal name
- PT. Kreasi Pangan Samadhi
- Website
- https://kedaisayur.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- KedaiSayur is an Indonesian agritech company operating a multi-sided farm-to-table supply chain platform connecting 400+ farmers and 600+ B2B partners with consumers via the KedaiMart app and major e-commerce marketplaces.
- Ownership category
- akta.pro rank
KedaiSayur industry classification
Industry- Product category
- Online Grocery & Fresh Produce Marketplace
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480), Grocery and Related Product Merchant Wholesalers (4244)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)
- akta.pro secondary industries
- Online B2B Grocery Supply for Small Businesses (Wholesale-to-Consumer/Prosumer) (CRAHAIAL), On-Demand Grocery Delivery Marketplaces (AFAIAMAB)
Keywords
Where KedaiSayur is headquartered
LocationHeadquarters
- HQ city
- Kedoya Selatan
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
KedaiSayur business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Farm-to-Table Produce Sales: B2C and B2B sales of fresh produce through digital marketplace channels including mobile app and multiple e-commerce platforms.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
KedaiSayur product offering
Product offeringCore offering
KedaiSayur, under parent PT. Kreasi Pangan Samadhi, operates a digital agritech platform that aggregates fresh produce from 400+ farmer partners and distributes it through an integrated logistics network to 600+ B2B partners (restaurants, hotels, retailers) and to end consumers via its KedaiMart online grocery channel. The offering spans a B2B supply-chain platform (KedaiSayur) and a B2C online grocery marketplace mobile app (KedaiMart) deployed on Google Play, Apple App Store, and major Indonesian e-commerce marketplaces.
Product overview
KedaiSayur operates as a platform-plus-sub-brand architecture under parent company PT. Kreasi Pangan Samadhi (founded 2018). The core offering is KedaiSayur — an Agri-Tech Ecosystem providing an agnostic food supply chain aggregator with end-to-end logistics, digitally transforming Indonesia's fresh produce supply chain from farm to table. The subsidiary sub-brand KedaiMart is a consumer-facing online grocery platform that extends the supply chain to end customers through mobile apps and major Indonesian e-commerce marketplaces.
Differentiator
Problem solved
Functional benefit
Brands
- KedaiSayur: Farm-to-table fresh produce platform connecting farmers and B2B partners with end-to-end logistics, serving individual customers and businesses.
- KedaiMart
Products and services
- KedaiSayur Farm-to-table supply-chain platform that connects farmers with businesses and consumers through an agnostic food supply-chain aggregator with end-to-end logistics network. It serves 600+ B2B partners (restaurants, hotels, retailers) and operates within the KPS logistics ecosystem.
- KedaiMart Consumer-facing online grocery platform extending the supply chain to end customers through mobile apps (Google Play, Apple App Store) and major Indonesian e-commerce marketplaces (Tokopedia, Shopee, Lazada, TikTok Shop). It serves ~80,000 active customers with a catalog of approximately 13,000 products.
Quantifiable outcome
- Fivefold growth over the past year
- +2 more outcomes
Companies that use KedaiSayur
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
KedaiSayur technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
KedaiSayur partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Farmer PartnerscoreOver 400 farmer partners integrated into the KedaiSayur supply chain ecosystem. The company digitally transforms traditional farming by providing farmers with access to broader markets and fair pricing through the platform.
- B2B PartnerscoreOver 600 B2B partners including restaurants, hotels, and retail businesses sourcing fresh produce through the KedaiSayur platform.
Scale indicators7 records
Recent moves4 records
Expansion highlights4 records
KedaiSayur competitors and assessment
Company assessmentBroad incumbents
- Astro: Indonesian grocery quick commerce platform offering rapid delivery of fresh produce and household essentials. Comparable to KedaiMart as a broader online grocery consumer offering, though with stronger quick-commerce logistics infrastructure.
- HappyFresh: Established Southeast Asian online grocery platform operating in Indonesia with broader assortment beyond fresh produce. Comparable to KedaiSayur's KedaiMart business but as a larger incumbent with wider category coverage.
Direct peers
- TaniHub: Indonesian agritech marketplace connecting farmers with B2B and B2C buyers for fresh produce and staples. Closely comparable to KedaiSayur in operating model, geography, and target segments across farm-to-table fresh produce.
- Sayurbox: Indonesian B2B and B2C online fresh produce marketplace delivering directly from farmers to consumers and businesses. Directly comparable to KedaiSayur in product offering, customer base, and Indonesia-focused supply chain model.
- Segari: Indonesian fresh produce startup delivering fruits and vegetables to consumers with a focus on quality and freshness. Directly competes with the KedaiMart consumer offering while operating in the same Indonesian geography.
- Stoqo: Indonesia-based B2B fresh produce marketplace serving food service businesses such as restaurants, hotels, and catering operators. Highly comparable to KedaiSayur's B2B supply chain arm serving restaurants and hospitality businesses.
- Eragano: Indonesian agriculture e-commerce platform connecting farmers with buyers. Comparable to KedaiSayur in its focus on digitizing Indonesian agriculture and providing farmers broader market access.
Emerging players
- iGrow: Indonesian agritech platform offering crowdfunding and supply chain services for agriculture. Comparable to KedaiSayur in Indonesian agriculture digitization, though the business model centers on investment and pre-financing rather than produce commerce.
- PasarSegar: Indonesian online fresh produce marketplace serving both B2C and B2B customers. Comparable to KedaiSayur in its Indonesian fresh produce focus and omnichannel consumer approach.
- Tanijoy: Indonesian agritech platform focused on agriculture supply chain improvements and farmer financing. Comparable to KedaiSayur in its Indonesian agritech focus, though it leans more toward financing rather than produce distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
KedaiSayur social profiles
Digital presenceKedaiSayur financial estimates
Financial estimateRevenue estimate
Valuation estimate
KedaiSayur leadership team
Management profileNumber of profiles
Profiles3 records
KedaiSayur funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KedaiSayur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KedaiSayur
What does KedaiSayur do?
KedaiSayur, under parent PT. Kreasi Pangan Samadhi, operates a digital agritech platform that aggregates fresh produce from 400+ farmer partners and distributes it through an integrated logistics network to 600+ B2B partners (restaurants, hotels, retailers) and to end consumers via its KedaiMart online grocery channel. The offering spans a B2B supply-chain platform (KedaiSayur) and a B2C online grocery marketplace mobile app (KedaiMart) deployed on Google Play, Apple App Store, and major Indonesian e-commerce marketplaces.
Is KedaiSayur a public or private company?
KedaiSayur is a private company. It is classified as venture growth investor backed and is currently operating.
When was KedaiSayur founded?
KedaiSayur was founded in 2018. It employs 101 to 250 people.
Where is KedaiSayur based?
KedaiSayur is headquartered in Kedoya Selatan, Indonesia, in the Asia region.
How does KedaiSayur make money?
One revenue line is on record: farm-to-Table Produce Sales.
Who are KedaiSayur's main competitors?
Broad incumbents on record are Astro and HappyFresh. Direct peers are TaniHub, Sayurbox, Segari, Stoqo and Eragano. Emerging players are iGrow, PasarSegar and Tanijoy.
Does KedaiSayur have an API?
No public API is recorded for KedaiSayur.
What industry is KedaiSayur in?
KedaiSayur's product category is Online Grocery & Fresh Produce Marketplace. Its primary akta.pro industry code is AFAIAMAD, Wholesale-to-Business Online Ordering (B2B Food E-Commerce), with a secondary code of CRAHAIAL, Online B2B Grocery Supply for Small Businesses (Wholesale-to-Consumer/Prosumer). Its NAICS code is 424480 and its SIC code is 5140.