Cognitiwe
Cognitiwe (CognitiweAI OÜ) is an Estonian-headquartered computer vision AI software company that provides retail and manufacturing enterprises with real-time and predictive analytics from existing IP cameras, covering fresh food monitoring, shelf analytics, fraud detection, in-line quality control, and workplace safety.
- Company typePrivate
- Founded2021
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cognitiwe does
Cognitiwe (legally CognitiweAI OÜ) is an Estonian-headquartered software company founded in 2021 by Turkish entrepreneurs Attila Algan and Mete Bayrak, operating a Predictive Vision AI Platform that converts video from existing IP cameras into real-time and predictive operational insights for retail and manufacturing customers. The company's product suite is split between retail applications (Wefresh for fresh food shelf-life monitoring, Weshelf for shelf stock and planogram analytics, and Wewatch for fraud and shrinkage detection at checkout) and manufacturing applications (in-line quality control, health and safety PPE compliance monitoring, and stock monitoring). The underlying architecture combines deep learning-based computer vision with IoT sensor data integration and is deployable across cloud, on-premise, or hybrid environments with explicit GDPR compliance. Cognitiwe claims a first-mover position in applying AI specifically to fresh food monitoring and has cited validated outcomes such as 95% accuracy at 1mm tolerance on a 50,000-component automotive quality control project with TOFAS.
The company monetizes through a pay-as-you-go, per-camera and per-location monthly licensing model sold primarily via direct B2B enterprise sales, supplemented by Microsoft Azure Marketplace listings and a network of local channel partners and global sales agents spanning Europe, the Middle East, Africa, South America, and Australia. Cognitiwe has secured enterprise reference customers including Migros (Turkey retail), TOFAS (automotive manufacturing), Carrefour UAE, Borusan Mannesmann, and MEXT. Through February 2024 the company has raised approximately $1.655M across two seed rounds (a $605K round in September 2021 at a $3M valuation led by TechOne VC, and a $1.05M round in February 2024 led by TechOne VC with Eleven Ventures, Flat6Labs, Domino VC, and Caucasus VC). Strategic alliances with Microsoft (Solution Partner, Azure Marketplace) and NVIDIA (Metropolis member) anchor the go-to-market, alongside a memorandum of understanding with Octopus for retail smart signage development. The company maintains operational offices in Tallinn (HQ), Istanbul, and Milan with a global employee headcount of 11-50.
Cognitiwe firmographics
Firmographics- Name
- Cognitiwe
- Legal name
- CognitiweAI OÜ
- Website
- https://cognitiwe.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cognitiwe (CognitiweAI OÜ) is an Estonian-headquartered computer vision AI software company that provides retail and manufacturing enterprises with real-time and predictive analytics from existing IP cameras, covering fresh food monitoring, shelf analytics, fraud detection, in-line quality control, and workplace safety.
- Ownership category
- akta.pro rank
Cognitiwe industry classification
Industry- Product category
- Computer Vision AI Software
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Industrial Vision & Quality Inspection (HDAAAEAG)
- akta.pro secondary industries
- Machine Vision & Industrial Imaging Systems (IMAHAHAE), Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)
Keywords
Where Cognitiwe is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices3 records
Markets served
Cognitiwe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Monthly Licensing (Per Camera and Location): Primary revenue stream comes from monthly licensing fees charged per camera and location. B2B SaaS model targeting enterprise and mid-market customers in retail and manufacturing sectors. Flexible deployment options (cloud, on-prem, hybrid) with zero-touch SaaS structure.
- Software Platform Licensing: Platform access licensing for Cognitiwe Predictive Vision AI platform with various use cases including fresh food monitoring, quality control, and fraud detection. Customers can choose specific Vision AI models and configure analysis parameters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Pay-as-you-go flexible pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Cognitiwe product offering
Product offeringCore offering
Cognitiwe provides a Predictive Vision AI Platform that delivers AI-powered computer vision software for retail and manufacturing. The platform analyzes video and image feeds from standard IP cameras to deliver real-time monitoring and predictive analytics for fresh food shelf life, shelf stock and planogram compliance, checkout fraud and shrinkage, in-line production quality, workplace health and safety, and manufacturing stock levels. It combines visual data with IoT sensor inputs and runs on cloud, on-premise, or hybrid infrastructure without requiring additional hardware investment.
Product overview
Cognitiwe offers a modular Predictive Vision AI Platform for retail and manufacturing industries. The retail suite includes Wefresh (Fresh Food Monitoring), Weshelf (Shelf Stock & Planogram Analytics), and Wewatch (Fraud & Shrinkage Detection). The manufacturing suite includes Cognitiwe In-Line Quality (Quality Control), Cognitiwe Health and Safety Monitoring, and Cognitiwe Stock Monitoring. All products share a common platform architecture, process inputs from standard IP cameras, combine visual data with IoT sensor feeds, and deliver results through a real-time dashboard with predictive analytics capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Wefresh: AI-powered fresh food monitoring solution for retail that analyzes IP camera feeds to monitor freshness of fruits and vegetables, providing real-time insights and predictive analytics for inventory management.
- Weshelf
- WeWatch
- Cognitiwe Predictive Vision AI Platform
Products and services
- Wefresh (Fresh Food Monitoring) AI-powered real-time monitoring system that determines the shelf-life of fresh fruits and vegetables in retail environments by analyzing live feeds from standard IP cameras, enabling automated freshness assessment and spoilage prediction.
- Weshelf (Shelf Stock & Planogram Analytics) Real-time shelf monitoring solution that estimates stock levels of product displays and boxed products, verifies correct product positioning and quantity, and ensures planogram compliance across retail locations.
- Wewatch (Fraud & Shrinkage Detection) Predictive visual AI platform that monitors checkout aisles and self-service kiosks to detect fraud and shrinkage in real time, helping retailers prevent financial losses from mis-scans and theft while operating under GDPR compliance.
- Cognitiwe In-Line Quality (Quality Control)
Quantifiable outcome
- 95% success rate with 1mm accuracy achieved on 50,000 components in TOFAS quality control project
- +3 more outcomes
Companies that use Cognitiwe
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Cognitiwe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
Cognitiwe partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- NVIDIA MetropoliscoreCognitiwe joined NVIDIA Metropolis, a partner program focused on bringing to market a new generation of vision AI applications. The partnership enables Cognitiwe to reach more global customers, promote products more widely, develop new global partnerships, and be an early adopter of NVIDIA software development kits and platform updates.
- OctopusminorCognitiwe and Octopus signed a Memorandum of Understanding (MoU) to collaborate on AI-based technologies. The partnership aims to develop visual AI-supported smart signage and other solutions specifically for the retail sector.
- MicrosoftcoreMicrosoft is a key technology partner for Cognitiwe, providing Azure cloud infrastructure and cognitive services. Cognitiwe is a Microsoft solution partner offering AI solutions through the Microsoft ecosystem. The partnership enables Cognitiwe to leverage Azure capabilities and access Microsoft's customer base.
- MotiweminorMotiwe is listed as a marketing partner in Cognitiwe's privacy policy, indicating they may offer joint marketing or promotional activities.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Cognitiwe competitors and assessment
Company assessmentDirect peers
- Landing AI: Landing AI provides an enterprise computer vision platform (LandingLens) focused on manufacturing visual inspection and quality control. It directly competes with Cognitiwe's In-Line Quality Control product for industrial defect detection use cases.
- Instrumental: Instrumental offers AI-powered visual inspection and defect detection for electronics and discrete manufacturing. It targets similar manufacturing customers and use cases as Cognitiwe's quality control module.
- Trax: Trax is a leading computer vision platform for retail, providing in-store shelf monitoring, planogram compliance, and on-shelf availability analytics. It is a direct competitor to Cognitiwe's Weshelf and Wefresh offerings, serving global grocery and CPG customers with similar camera-based AI.
- Standard AI: Standard AI provides computer vision for retail checkout, loss prevention, and store analytics. It overlaps with Cognitiwe's Wewatch fraud and shrinkage detection capabilities for self-service kiosks and checkout aisles.
- Focal Systems: Focal Systems provides AI-driven shelf monitoring, out-of-stock detection, and fresh food management for grocery retailers using in-store cameras. It directly competes with Cognitiwe's Wefresh and Weshelf products.
- Voxel AI: Voxel AI applies computer vision to workplace safety, detecting PPE compliance, slips, and hazards in industrial environments. It is a direct peer to Cognitiwe's Health and Safety Monitoring product.
Emerging players
- Roboflow: Roboflow offers a developer-focused computer vision platform for building, training, and deploying vision models. While not a direct vertical competitor, it provides the underlying tooling many enterprises use to build in-house vision AI alternatives to Cognitiwe's platform.
- Clarifai: Clarifai offers an end-to-end computer vision and AI platform for visual inspection, retail analytics, and production workflows. It targets similar enterprise use cases and customer profiles as Cognitiwe across both retail and manufacturing verticals.
Broad incumbents
- Google Cloud Vertex AI Vision: Google's Vertex AI Vision provides general-purpose video analytics and ML model serving for enterprise. It competes as a horizontal platform alternative to Cognitiwe's verticalized Predictive Vision AI for retail and manufacturing.
- Amazon Lookout for Vision: AWS Lookout for Vision is a managed cloud service for industrial visual inspection and defect detection. As a hyperscaler offering, it competes broadly with Cognitiwe's manufacturing QC capabilities through scale, pricing, and bundling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Cognitiwe social profiles
Digital presenceCognitiwe compliance and trust
Trust signalCompliance1 record
Cognitiwe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cognitiwe leadership team
Management profileNumber of profiles
Profiles4 records
Cognitiwe funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cognitiwe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cognitiwe
What does Cognitiwe do?
Cognitiwe provides a Predictive Vision AI Platform that delivers AI-powered computer vision software for retail and manufacturing. The platform analyzes video and image feeds from standard IP cameras to deliver real-time monitoring and predictive analytics for fresh food shelf life, shelf stock and planogram compliance, checkout fraud and shrinkage, in-line production quality, workplace health and safety, and manufacturing stock levels. It combines visual data with IoT sensor inputs and runs on cloud, on-premise, or hybrid infrastructure without requiring additional hardware investment.
Is Cognitiwe a public or private company?
Cognitiwe is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cognitiwe founded?
Cognitiwe was founded in 2021. It employs 11 to 50 people.
Where is Cognitiwe based?
Cognitiwe is headquartered in Tallinn, Estonia, in the Europe region.
How does Cognitiwe make money?
Two revenue lines are on record. Monthly Licensing (Per Camera and Location) is the primary driver. The others are software Platform Licensing.
Who are Cognitiwe's main competitors?
Direct peers on record are Landing AI, Instrumental, Trax, Standard AI, Focal Systems and Voxel AI. Emerging players are Roboflow and Clarifai. Broad incumbents are Google Cloud Vertex AI Vision and Amazon Lookout for Vision.
Does Cognitiwe have an API?
No public API is recorded for Cognitiwe.
What industry is Cognitiwe in?
Cognitiwe's product category is Computer Vision AI Software. Its primary akta.pro industry code is HDAAAEAG, Industrial Vision & Quality Inspection, with a secondary code of IMAHAHAE, Machine Vision & Industrial Imaging Systems. Its NAICS code is 334513 and its SIC code is 3823.