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LandscapeHub

Full company profile

uuid0002uil

Namestring
LandscapeHub
Websiteurl
landscapehub.com
Company typeenum
Private
Founded yearint
2017
Descriptiontext

LandscapeHub is a Chicago-based, venture-backed B2B online marketplace founded in 2017 that connects buyers and sellers of landscape and nursery supplies within a centralized digital platform. The company primarily serves landscape professionals and contractors on the demand side and nursery suppliers and growers on the supply side, with garden centers and horticultural retailers as an adjacent segment. Its stated value proposition targets the procurement inefficiency caused by outdated availability and pricing information, which historically led to project delays, cost overruns, and trust erosion between counterparties in the green industry.

The core product is a marketplace platform offering real-time availability and pricing data along with integrated communication tools between buyers and suppliers, replacing fragmented phone-and-spreadsheet workflows with a digital listing environment. LandscapeHub monetizes through marketplace commissions or transaction fees on facilitated sales; no public pricing is disclosed. Distribution is purely digital via the company's own marketplace storefront, with stated national reach across 17 U.S. markets supported by Series A funding allocated to geographic expansion.

LandscapeHub is privately held with no parent company. Cumulative disclosed funding totals approximately $24.56 million across six rounds from 2017 through February 2024, with the largest being a $9 million Series A in February 2022 co-led by Hyde Park Venture Partners and a Klaff Realty, LP affiliate, followed by a $5 million round from Aequum Capital in February 2024. Leadership comprises founder and CEO Lisa Fiore, co-founder and CTO Chad Cooper, co-founder and VP Sales Ed Rockhill, and COO Josh Chapman. There is no disclosed AI/ML capability, patents, certifications, or named customer logos in the available data.

Short descriptiontext

LandscapeHub is a Chicago-based B2B online marketplace that connects landscape professionals and contractors with nursery suppliers and growers, offering real-time availability, pricing, and communication tools across 17 U.S. markets and monetizing via marketplace transaction fees.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersChicago, United States
HQ citystring
Chicago
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
landscape supplies marketplace, nursery supplies platform, B2B horticulture marketplace, green industry procurement, landscape project sourcing
Industry2 codes
1B2B Marketplaces & Wholesale Platforms
CodeBPAMAGADPrimaryYes
2Agriculture Inputs & Farm Supply Marketplaces
CodeCRAFAHALPrimaryNo
NAICS code2 codes
  • Landscaping Services561730
  • Support Activities for Crop Production11511
SIC code2 codes
  • Retail-Building Materials, Hardware, Garden Supply5200
  • Agricultural Services700
Product category
Landscape & Nursery Supplies B2B Marketplace
No data
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Marketplace Transaction Fees
TypeMarketplace Commission
Description

LandscapeHub operates as an online marketplace connecting buyers and sellers of landscape and nursery supplies, likely generating revenue through transaction fees or commissions on marketplace sales.

hpa.vc
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Technology or R&D, Marketing or Sales, Personnel, Operations
GTM typeB2B
B2B
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

LandscapeHub operates a B2B online marketplace that connects landscape professionals and contractors with nursery suppliers and growers of landscape and nursery supplies. The platform provides real-time availability and pricing data, enabling buyers to source plant material and landscape products efficiently for projects across multiple U.S. markets.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Improves project efficiency through real-time data and communication
Product overview1 text field

LandscapeHub operates as an online marketplace platform for landscape and nursery supplies. The platform connects buyers with suppliers and offers real-time data on availability and pricing to improve project efficiency in the green industry.

Product and service1 record
1LandscapeHub B2B Marketplace Platform
CategoryLandscape & Nursery Supplies B2B Marketplace
Description

An online B2B marketplace where landscape contractors and design-build firms can discover, price, and purchase live plant material and landscape supplies from wholesale nursery growers. The platform is offered to landscape professionals (buyers) and nursery suppliers (sellers) operating across 17 U.S. markets.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds6 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors12 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

LandscapeHub

Landscape & Nursery Supplies B2B Marketplacelandscapehub.com

LandscapeHub is a Chicago-based B2B online marketplace that connects landscape professionals and contractors with nursery suppliers and growers, offering real-time availability, pricing, and communication tools across 17 U.S. markets and monetizing via marketplace transaction fees.

What LandscapeHub does

LandscapeHub is a Chicago-based, venture-backed B2B online marketplace founded in 2017 that connects buyers and sellers of landscape and nursery supplies within a centralized digital platform. The company primarily serves landscape professionals and contractors on the demand side and nursery suppliers and growers on the supply side, with garden centers and horticultural retailers as an adjacent segment. Its stated value proposition targets the procurement inefficiency caused by outdated availability and pricing information, which historically led to project delays, cost overruns, and trust erosion between counterparties in the green industry.

The core product is a marketplace platform offering real-time availability and pricing data along with integrated communication tools between buyers and suppliers, replacing fragmented phone-and-spreadsheet workflows with a digital listing environment. LandscapeHub monetizes through marketplace commissions or transaction fees on facilitated sales; no public pricing is disclosed. Distribution is purely digital via the company's own marketplace storefront, with stated national reach across 17 U.S. markets supported by Series A funding allocated to geographic expansion.

LandscapeHub is privately held with no parent company. Cumulative disclosed funding totals approximately $24.56 million across six rounds from 2017 through February 2024, with the largest being a $9 million Series A in February 2022 co-led by Hyde Park Venture Partners and a Klaff Realty, LP affiliate, followed by a $5 million round from Aequum Capital in February 2024. Leadership comprises founder and CEO Lisa Fiore, co-founder and CTO Chad Cooper, co-founder and VP Sales Ed Rockhill, and COO Josh Chapman. There is no disclosed AI/ML capability, patents, certifications, or named customer logos in the available data.

LandscapeHub firmographics

Firmographics
Name
LandscapeHub
Website
https://landscapehub.com
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
11–50 employees
Short description
LandscapeHub is a Chicago-based B2B online marketplace that connects landscape professionals and contractors with nursery suppliers and growers, offering real-time availability, pricing, and communication tools across 17 U.S. markets and monetizing via marketplace transaction fees.
Ownership category
akta.pro rank

LandscapeHub industry classification

Industry
Product category
Landscape & Nursery Supplies B2B Marketplace
NAICS
Landscaping Services (561730), Support Activities for Crop Production (11511)
SIC
Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Services (700)
akta.pro primary industry
B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
akta.pro secondary industry
Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)

Keywords

  • Landscape supplies marketplace
  • Nursery supplies platform
  • B2B horticulture marketplace
  • Green industry procurement
  • Landscape project sourcing

Where LandscapeHub is headquartered

Location

Headquarters

HQ city
Chicago
HQ country
United States
HQ region
North America

Markets served

LandscapeHub business model

Business model
GTM type
B2B
Offering type
Digital Commerce or Content
Cost components
Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

  1. Marketplace Transaction Fees: LandscapeHub operates as an online marketplace connecting buyers and sellers of landscape and nursery supplies, likely generating revenue through transaction fees or commissions on marketplace sales.

Go-to-market motion1 record

Distribution channels1 record

LandscapeHub product offering

Product offering

Core offering

LandscapeHub operates a B2B online marketplace that connects landscape professionals and contractors with nursery suppliers and growers of landscape and nursery supplies. The platform provides real-time availability and pricing data, enabling buyers to source plant material and landscape products efficiently for projects across multiple U.S. markets.

Product overview

LandscapeHub operates as an online marketplace platform for landscape and nursery supplies. The platform connects buyers with suppliers and offers real-time data on availability and pricing to improve project efficiency in the green industry.

Differentiator

Problem solved

Functional benefit

Products and services

  • LandscapeHub B2B Marketplace Platform An online B2B marketplace where landscape contractors and design-build firms can discover, price, and purchase live plant material and landscape supplies from wholesale nursery growers. The platform is offered to landscape professionals (buyers) and nursery suppliers (sellers) operating across 17 U.S. markets.

Quantifiable outcome

  • Improves project efficiency through real-time data and communication

Companies that use LandscapeHub

Customer profile

Segments3 records

Ideal customer profiles2 records

LandscapeHub technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

LandscapeHub partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

LandscapeHub competitors and assessment

Company assessment

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

LandscapeHub financial estimates

Financial estimate

Revenue estimate

Valuation estimate

LandscapeHub leadership team

Management profile

Number of profiles

Profiles4 records

LandscapeHub funding detail

Funding detail

Funding overview

Funding rounds6 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

LandscapeHub M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LandscapeHub

What does LandscapeHub do?

LandscapeHub operates a B2B online marketplace that connects landscape professionals and contractors with nursery suppliers and growers of landscape and nursery supplies. The platform provides real-time availability and pricing data, enabling buyers to source plant material and landscape products efficiently for projects across multiple U.S. markets.

Is LandscapeHub a public or private company?

LandscapeHub is a private company. It is classified as venture growth investor backed and is currently operating.

When was LandscapeHub founded?

LandscapeHub was founded in 2017. It employs 11 to 50 people.

Where is LandscapeHub based?

LandscapeHub is headquartered in Chicago, United States, in the North America region.

How does LandscapeHub make money?

One revenue line is on record: marketplace Transaction Fees.

Does LandscapeHub have an API?

No public API is recorded for LandscapeHub.

What industry is LandscapeHub in?

LandscapeHub's product category is Landscape & Nursery Supplies B2B Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAHAL, Agriculture Inputs & Farm Supply Marketplaces. Its NAICS code is 561730 and its SIC code is 5200.

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Live signals
LandscapehubWhy Transparency in Availability and Pricing Matters in Today’s Landscape ProjectsIn the green industry, outdated information on pricing and availability can lead to project delays, increased costs, and eroded client trust. LandscapeHub offers a centralized platform that connects buyers and suppliers, providing access to updated inventory and transparent pricing, ultimately helping to ensure successful landscape projects.TxidigitalA digital marketplace to help a plant seller disrupt its…TXI developed LandscapeHub, a two-sided digital marketplace for plants and landscaping supplies, for founder Lisa Fiore to disrupt her family's 100-year-old wholesale business. The platform connects buyers with suppliers through a transparent pricing model and extensive plant database, enabling direct shipping alternatives to traditional brick-and-mortar distribution. Following the MVP development, LandscapeHub secured seed funding and hired former Grubhub CTO Chad Cooper to drive further growth.PR NewswireAequum Capital Provides $5MM Credit Facility to LandscapeHub, the Leading Landscape Supply MarketplaceAequum Capital closed a $5,000,000 revolving credit facility for LandscapeHub, a landscape supply marketplace. The facility supports the company's growth, and Aequum Capital provides senior asset-backed and cash flow debt facilities up to $25 million to small and medium-sized businesses.FinSMEsLandscapeHub Raises $9M in Series A FundingLandscapeHub, a Chicago-based wholesale marketplace for landscape and nursery buyers, raised $9M in Series A funding led by Klaff Realty and Hyde Park Venture Partners. The company will use the funds to expand its US presence and platform capabilities across 17 markets. Founded in 2017, it serves over 7,900 users and 300 suppliers.HpaLandscapeHub Raises $9M Series ALandscapeHub raised $9M in a Series A funding round, co-led by affiliates of Klaff Realty, LP and Hyde Park Venture Partners. The company plans to use the funding to expand its national presence and enhance its platform, which connects landscape buyers with suppliers. LandscapeHub's growth has been notable since its founding in 2017, with a focus on providing real-time access to inventory and pricing in the green industry.LandscapehubA look at the data on the landscaping industry for 2021LandscapeHub released a 2021 market trends report detailing the landscaping industry's performance, highlighting $98.7 billion in annual revenue and over 1.1 million employees nationwide. The analysis indicates cautious optimism for 2021, driven by rebounding construction demand and stable projected growth rates of 3.3% through 2025.FinSMEsLandscapeHub Raises $4.4M in Seed Funding; $1M in Venture DebtLandscapeHub, a Chicago-based B2B marketplace for landscape products, raised $4.4M in seed funding and $1M in venture debt. The round was led by Chicago Ventures with Hyde Park Venture Partners, and Silicon Valley Bank provided the debt. The company will use the funds to build its platform and accelerate growth.