vetevo
vetevo is a Berlin-based pet health company selling at-home laboratory diagnostic tests and functional supplements for dogs, cats, and horses via DTC e-commerce, with an in-house laboratory in Teltow-Brandenburg and 400,000+ tests conducted to date.
- Company typePrivate
- Founded2018
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What vetevo does
vetevo GmbH is a Berlin-based pet health company that develops and sells at-home laboratory diagnostic tests and functional supplements for dogs, cats, and horses. Its core product portfolio is built around a tiered architecture (Basic/Pro/Plus) including worm tests covering 6-9 parasite species plus Giardia, allergy/intolerance panels ranging from 196 to 400+ allergens, gut microbiome (Darmflora) tests, DNA breed tests for 350+ breeds, and urine tests. All tests are processed centrally in the company's own laboratory in Teltow-Brandenburg, which analyzes several hundred samples daily using PCR-based molecular diagnostics, ELISA/immunology, and microbiome analysis—protected by the proprietary vetevo BioLock sample preservation technology. The company has processed 400,000+ tests and holds a 4.7/5 rating across 57,836 customer reviews, and self-positions as the leading pet health laboratory in Europe.
The business model is direct-to-consumer e-commerce, sold primarily through the German vetevo.de storefront (Shopify-powered) with B2B partner channels for veterinarians, pet shops, and breeders, plus an affiliate program. Pricing ranges from €13.19 for entry-point urine tests to €169.99 for premium allergy panels, with annual bundled packages (Sparpakete) of four tests at €143.96-€215.96 creating a recurring revenue mechanism. Complementary functional snacks (e.g., Belly Bites 2.0, Smarte Snacks launched in 2024) extend the consumables side of the offering. Customer acquisition leans on content marketing (Hunde/Pferde/Katzen Ratgeber blogs), social media (Facebook, Instagram, YouTube), email newsletter with a 10% discount acquisition hook, and a free introductory worm test for new customers. The company is led by co-founders and Managing Directors Mareile Wölwer (CEO) and Felix Röllecke, and has been funded by IBB Ventures and True Growth Capital, with a $4.45M round in December 2019 as the most recent disclosed financing.
vetevo firmographics
Firmographics- Name
- vetevo
- Legal name
- vetevo GmbH
- Website
- https://vetevo.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- vetevo is a Berlin-based pet health company selling at-home laboratory diagnostic tests and functional supplements for dogs, cats, and horses via DTC e-commerce, with an in-house laboratory in Teltow-Brandenburg and 400,000+ tests conducted to date.
- Ownership category
- akta.pro rank
Where vetevo is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
vetevo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Pet Health Diagnostic Tests: One-time purchase of at-home test kits (worm tests, allergy tests, gut flora tests, DNA tests, urine tests) sold directly to pet owners. Tests range from basic single tests to comprehensive annual packages. Revenue is generated through individual product sales with tiered pricing (Basic/Pro/Plus variants).
- Functional Pet Supplements: Sale of functional snacks and supplements (e.g., Belly Bites 2.0 - digestive health snacks for dogs) as recurring purchase items.
- Subscription/Recurring Revenue: Annual test packages (Sparpakete) offering 4-test bundles at discounted prices, encouraging repeat purchases and customer retention through subscription-style pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wurmtest Basic - Entry-level worm testing |
| Unit Pricing | Pay-as-you-go | Wurmtest Pro - Mid-tier with Giardia |
| Unit Pricing | Pay-as-you-go | Wurmtest Plus - Comprehensive parasite panel |
| Unit Pricing | Pay-as-you-go | Allergietest Basic - Entry allergy screening |
| Unit Pricing | Pay-as-you-go | Allergietest Pro - Mid-tier allergy test |
| Unit Pricing | Pay-as-you-go | Allergietest Plus - Premium comprehensive allergy panel |
| Unit Pricing | Pay-as-you-go | Darmflora Test - Gut microbiome analysis |
| Unit Pricing | Pay-as-you-go | DNA Test Rassebestimmung Pro - Breed identification |
| Unit Pricing | Pay-as-you-go | Urintest Katze - Urine analysis for cats |
| Unit Pricing | Pay-as-you-go | Belly Bites 2.0 - Functional digestive snacks |
| Unit Pricing | Pay-as-you-go | Wurmfrei Starter Set - Bundle package |
| Subscription | Annual | Annual Test Packages (Sparpakete) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
vetevo product offering
Product offeringCore offering
vetevo sells at-home laboratory diagnostic test kits and functional supplements for dogs, cats, and horses through its direct-to-consumer e-commerce platform. Test kits cover worm/parasite detection, allergy/intolerance screening, gut microbiome analysis, DNA breed identification, and urine testing. Customers collect samples at home using the kits and mail them to vetevo's in-house laboratory in Teltow-Brandenburg, Germany, where PCR-based molecular diagnostics and ELISA/immunology analyses are performed. The company also offers recurring functional digestive snacks (Belly Bites 2.0) and free mobile app support.
Product overview
vetevo is a pet health company offering a comprehensive portfolio of laboratory tests and functional products for dogs, cats, and horses. The core offering consists of home test kits including Wurmtests (worm tests) in Basic, Pro, and Plus variants for all three animal types; Allergietests (allergy tests) ranging from Basic to Plus versions testing for food intolerances, grasses, pollen, and nutrient deficiencies; Darmflora Tests (gut flora tests) for dogs and cats; DNA Tests for breed determination; and Urine Tests for cats. The company also offers functional snacks like Belly Bites 2.0 for digestive health. Products are sold as individual tests, annual bundles/savings packages, and starter sets. The company operates its own laboratory in Teltow-Brandenburg (near Berlin) and provides a free mobile app for pet health tracking. The offering follows a tiered product architecture with Basic, Pro, and Plus tiers across most test categories, allowing pet owners to choose testing depth based on their needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Wurmtests (Worm Tests)
Quantifiable outcome
- 99% accuracy on urine tests
- +1 more outcomes
Companies that use vetevo
Customer profileSegments1 record
Ideal customer profiles2 records
vetevo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
vetevo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner Program (Veterinarians, Pet Shops, Breeders)minorvetevo maintains a partner program for bulk purchasers including veterinarians, pet shops, breeders, and other pet-related businesses. Partners can access wholesale pricing and dedicated partner shop functionality at /collections/grossabnehmer-partner.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
vetevo competitors and assessment
Company assessmentBroad incumbents
- IDEXX Laboratories: Global leader in veterinary diagnostics with reference lab services, in-clinic analyzers, and rapid tests. Overlaps with vetevo on parasite and infectious disease testing, but IDEXX is anchored in the vet channel rather than direct-to-consumer.
- Zoetis (Basepaws): Animal health giant that acquired Basepaws, a DTC pet genetics and microbiome testing company. Competitor on the DNA breed and gut microbiome testing categories vetevo competes in, with far greater distribution and R&D resources.
- Wisdom Panel (Mars Petcare): Market-leading DTC pet DNA testing brand owned by Mars Petcare. Directly competes with vetevo's DNA Rassebestimmung product; comparable model of mailed samples to a centralized lab.
- Antech Diagnostics (Mars Petcare): Veterinary reference laboratory network within Mars Petcare. Competes with vetevo on the lab services side, though Antech's customers are veterinary clinics rather than pet owners directly.
- Ceva Santé Animale: Global animal health company with a portfolio spanning vaccines, pharmaceuticals, and companion animal diagnostics. Overlaps with vetevo on parasite management and pet health adjacencies.
Direct peers
- Embark Veterinary: US-based DTC dog DNA and health testing company with comparable at-home sample collection and laboratory analysis model. Direct competitor on breed identification and genetic health screening, with stronger brand in North America.
- Orivet Genetic Pet Care: DTC pet DNA and health screening company offering breed identification and genetic disease tests. Comparable to vetevo's DNA and allergy/intolerance panels in the consumer-facing diagnostic space.
Regional players
- Genoscoper (MyDogDNA): European-origin pet DNA testing service (Nordic roots) offering breed and genetic health tests. Comparable to vetevo's DNA and breed identification product with overlap in European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
vetevo social profiles
Digital presencevetevo financial estimates
Financial estimateRevenue estimate
Valuation estimate
vetevo leadership team
Management profileNumber of profiles
Profiles2 records
vetevo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
vetevo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about vetevo
What does vetevo do?
vetevo sells at-home laboratory diagnostic test kits and functional supplements for dogs, cats, and horses through its direct-to-consumer e-commerce platform. Test kits cover worm/parasite detection, allergy/intolerance screening, gut microbiome analysis, DNA breed identification, and urine testing. Customers collect samples at home using the kits and mail them to vetevo's in-house laboratory in Teltow-Brandenburg, Germany, where PCR-based molecular diagnostics and ELISA/immunology analyses are performed. The company also offers recurring functional digestive snacks (Belly Bites 2.0) and free mobile app support.
Is vetevo a public or private company?
vetevo is a private company. It is classified as venture growth investor backed and is currently operating.
When was vetevo founded?
vetevo was founded in 2018. It employs 11 to 50 people.
Where is vetevo based?
vetevo is headquartered in Berlin, Germany, in the Europe region.
How does vetevo make money?
Three revenue lines are on record. Pet Health Diagnostic Tests are the primary driver. The others are functional Pet Supplements and subscription/Recurring Revenue.
Who are vetevo's main competitors?
Broad incumbents on record are IDEXX Laboratories, Zoetis (Basepaws), Wisdom Panel (Mars Petcare), Antech Diagnostics (Mars Petcare) and Ceva Santé Animale. Direct peers are Embark Veterinary and Orivet Genetic Pet Care. Genoscoper (MyDogDNA) is listed as a regional player.
Does vetevo have an API?
No public API is recorded for vetevo.