What Full Plates Full Potential does

Full Plates Full Potential is a Maine-based 501(c)(3) nonprofit organization (EIN 82-2032867) headquartered in Brunswick, Maine, that works to end childhood food insecurity in the state. The organization was founded in 2014, describes itself as a "small but mighty" team of 11-50 employees, and is the only entity in Maine focused exclusively on child nutrition programs. Its programs span three principal areas: (1) SNAP Outreach, where it operates as an official contractor for the Maine Office for Family Independence (DHHS) providing statewide application assistance, eligibility prescreening, and verification support; (2) School Nutrition Provider Resources, including direct grantmaking, implementation support, a resource library, CEP/Provision 2 assistance, and programs such as the Maine Youth Food Council and support for the USDA School Food System Transformation Challenge; and (3) Advocacy & Coalition-Building through the Ending Hunger in Maine Network and the Hunger Free Maine Coalition, coordinating policy advocacy with partner organizations toward an end to hunger in Maine by 2030. Full Plates supports these programs with resources for legislators, summer meal mapping, SUN Bucks information, and food bank finders.

The organization has no proprietary technology platform. Its digital stack consists of a Squarespace-hosted public website, email/newsletter communications, organic social media presence on Facebook and Instagram, and a Google Translate integration for language accessibility. Products are programmatic rather than software: online donations, the Munch Bunch monthly donor club, food pantry donation processing, a cause marketing brand kit, and community fundraising/business giving resources sit alongside the core programmatic services.

Full Plates' revenue model is fully philanthropic and grant-funded, comprising three streams: (1) individual donations (one-time, recurring, monthly Munch Bunch, stock, planned giving, and food pantry donations); (2) foundation and corporate grants and sponsorships, including a disclosed $10,000,000 USDA award in March 2023 and a $198,000 Point32Health Foundation grant in 2022; and (3) government contracts via the SNAP Outreach Contractor designation with Maine DHHS. The go-to-market motion is community-led, relying on coalition partnerships, grassroots advocacy, direct donor engagement, and statewide institutional relationships rather than sales-led growth.

Name

Full Plates Full Potential

Legal name

Full Plates Full Potential

Website

https://fullplates.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Full Plates Full Potential is a Maine-based 501(c)(3) nonprofit that combats childhood food insecurity through school nutrition grants, SNAP Outreach services, policy advocacy, and statewide coalition-building, serving food-insecure Maine children, school meal programs, and families.

Ownership category

akta.pro rank

Product category

Child Nutrition Advocacy and Hunger Relief Services

NAICS

Community Food Services (62421), Community Food Services (624210), Community Food and Housing, and Emergency and Other Relief Services (6242), Child and Youth Services (624110), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

School Feeding & Social Protection Partnerships (Conditional Cash Transfers, etc.) (EDADALAL)

akta.pro secondary industries

Food Assistance & Food Banks (BPAGAEAA), Food & Nutrition Assistance Programs (BPAIAKAF), Child Nutrition & Meal Programs (CACFP/Snack Programs) (EDACAMAA), Food Assistance & Safety Nets (In-Kind, Vouchers, Cash Transfers) (BPADAJAA)

Keywords

• Child nutrition programs
• School meal grants
• SNAP outreach services
• Food security advocacy
• Hunger relief coalition

Headquarters

HQ city

Brunswick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: The organization relies entirely on philanthropic support from individual donors. They accept one-time and recurring donations online, by mail, and through stock donations. Monthly giving is promoted through the Munch Bunch monthly donor club.
2. Foundation and Corporate Grants: The organization receives grant funding from foundations and corporate partners. They offer named grant-making programs, event sponsorships, and cause marketing partnerships for businesses.
3. Government Contracts (SNAP Outreach): Full Plates Full Potential serves as an official SNAP Outreach Contractor for the Maine Office for Family Independence, providing application assistance and outreach statewide. This represents a government contract revenue stream.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Full Plates Full Potential is a Maine-based 501(c)(3) nonprofit that combats childhood food insecurity by funding and supporting school nutrition programs, providing statewide SNAP Outreach and application assistance to Maine families, and coordinating policy advocacy through the Ending Hunger in Maine Network and Hunger Free Maine Coalition. The organization delivers grants, implementation support, resource libraries, and coalition-led advocacy aimed at strengthening child nutrition programs as critical tools for ending childhood food insecurity in Maine.

Product overview

Full Plates Full Potential operates as a multi-program nonprofit focused on ending childhood food insecurity in Maine through a platform of interconnected services. The core offerings include SNAP Outreach and Application Assistance for benefit access, School Nutrition Provider Resources for meal programs, and advocacy through the Ending Hunger in Maine Network and Hunger Free Maine Coalition. Supporting these are donation mechanisms (Donate Online, Munch Bunch Monthly Donor Club, Food Pantry Donations) and business engagement tools (Cause Marketing Brand Kit, Community Fundraising & Business Giving). The organization connects these programs through policy coordination, grantmaking, and community engagement to strengthen child nutrition programs statewide.

Differentiator

Problem solved

Functional benefit

Products and services

• SNAP Outreach Statewide outreach service providing SNAP application assistance, eligibility prescreening, verification support, and community education to help Maine residents apply for and maintain Supplemental Nutrition Assistance Program benefits. Operated under contract with the Maine Office for Family Independence.
• SNAP Training and Resources Training materials, guides, and resources for SNAP Outreach contractors and partner organizations, including the SNAP Outreach Training PDF, rule change updates, volunteer flyers, non-citizen eligibility materials, and MyMaineConnection video tutorials.
• School Nutrition Provider Resources Resources and support for child and school nutrition professionals in Maine, including grant funding, implementation support, a resource library, CEP and Provision 2 assistance, and stories from the field to strengthen school breakfast, lunch, afterschool, and summer meal programs.
• Ending Hunger in Maine Network Policy coordination network providing updates on state and federal policy trends, outreach coordination, milestone tracking, and shared communications for the statewide effort to end hunger in Maine by 2030, hosted in partnership with Maine Equal Justice, Maine Children's Alliance, Maine Federation of Farmers' Markets, MECEP, Preble Street, the Maine Network of Community Food Councils, and the Maine Council on Aging.
• Hunger Free Maine Coalition Coalition of Maine organizations advocating for policies and investments outlined in Maine's Roadmap to End Hunger, supporting legislative priorities including SNAP access, food insecurity assessment, and contingency funds.

Quantifiable outcome

• 1 in 5 Maine children (20%) experience food insecurity

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Ending Hunger in Maine Network PartnerscoreStrategic or Co-development PartnerFull Plates hosts the Ending Hunger in Maine Network in partnership with Maine Equal Justice, Maine Childrens Alliance, Maine Federation of Farmers Markets, MECEP, Preble Street, Maine Network of Community Food Councils, and Maine Council on Aging. The network coordinates policy advocacy and outreach efforts to end hunger in Maine.
• Craft HausminorStrategic or Co-development PartnerCreative agency partner that collaborated with Full Plates, the Ending Hunger initiative, and The Sewall Foundation to create the Maine's Ending Hunger Shared Communications Toolkit.
• The Sewall FoundationminorStrategic or Co-development PartnerFoundation partner that collaborated on the Maine's Ending Hunger Shared Communications Toolkit project.
• Office for Family Independence (OFI) / Maine DHHScoreStrategic or Co-development PartnerFull Plates is an official SNAP Outreach Contractor working with the Maine Office for Family Independence (part of DHHS) to increase awareness of SNAP, help Mainers through the application process, and combat stigma through SNAP Outreach efforts.
• SNAP Outreach Network PartnerscoreStrategic or Co-development PartnerOther SNAP Outreach contractors including Food and Medicine (Penobscot, Waldo, Hancock, Piscataquis, Washington counties), Good Shepherd Food Bank (statewide), Healthy Acadia (Hancock, Washington), Maine Access Immigrant Network (statewide), Maine Federation of Farmers Markets (statewide), Mano en Mano (Washington, Hancock), Somali Bantu Community Association (Androscoggin), Southern Maine Area Agency on Aging (Cumberland, York).

Scale indicators2 records

Expansion highlights6 records

Broad incumbents

• Feeding America: National network of food banks addressing food insecurity including child hunger; comparable as a broader incumbent in the hunger-relief space.
• No Kid Hungry (Share Our Strength): National anti-hunger nonprofit focused specifically on ending childhood hunger through school meal programs and policy advocacy; the most direct national equivalent of Full Plates' mission and intervention model.
• Food Research & Action Center (FRAC): National anti-hunger policy and research organization that works on federal nutrition programs including school meals and SNAP; comparable as a policy advocacy and coalition-building peer.
• Hunger Free America: National anti-hunger advocacy and direct service organization with SNAP outreach and policy work; comparable as a national-scale peer operating similar intervention mix.

Regional players

• Good Shepherd Food Bank: Maine's largest food bank and a statewide SNAP Outreach contractor alongside Full Plates; directly comparable as a Maine-based anti-hunger organization serving overlapping beneficiary populations.
• Preble Street: Maine-based social services nonprofit and Ending Hunger in Maine Network coalition partner; comparable as a Maine anti-hunger service provider with overlapping beneficiary populations.
• Maine Equal Justice: Maine anti-poverty policy advocacy organization and Ending Hunger in Maine Network partner; comparable as a Maine-based advocacy peer working on SNAP and nutrition benefit access.
• Maine Children's Alliance: Maine child welfare policy and advocacy organization and Ending Hunger in Maine Network partner; comparable as a child-focused Maine advocacy peer with overlapping policy interests.
• Maine Federation of Farmers Markets: Maine organization and Ending Hunger in Maine Network partner that operates SNAP incentive programs at farmers markets; comparable as a Maine SNAP-adjacent anti-hunger peer.
• Healthy Acadia: Maine community health organization operating as a SNAP Outreach contractor in Hancock and Washington counties; directly comparable as a regional SNAP outreach service provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FullPlatesFullPotential
• Instagraminstagram.com/FullPlatesFullPotential
• LinkedInlinkedin.com/company/fullplatesfullpotential

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Plates Full Potential