What field doctor. does

Field Doctor is a UK-based direct-to-consumer frozen meal delivery company founded in 2020 and operating from Bath with deliveries nationwide. It produces a portfolio of more than 60 chef-made, dietitian-formulated frozen ready meals organised into 14 health-condition-specific ranges, including Monash University-certified Low FODMAP meals for IBS, Mediterranean-style options, the Eat Well, Live Well Programme for breast cancer recovery, weight management and GLP-1 support meals, and ranges covering PCOS, menopause, and heart health. Meals are flash-frozen to preserve nutrient density and shipped through a D2C cold-chain, designed to be heated from frozen in minutes by microwave or oven. The company's core technology combines evidence-based nutritional formulation by a network of specialist dietitians with a personalisation quiz engine that maps customers to condition-appropriate meal ranges.

Name

field doctor.

Legal name

Field Doctor

Website

https://fielddoctor.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Field Doctor is a UK-based direct-to-consumer frozen meal delivery service offering 60-plus dietitian-formulated ready meals across 14 health-condition ranges, including IBS, weight management, GLP-1 support, menopause, and breast cancer recovery, delivered nationwide on a subscription basis.

Ownership category

akta.pro rank

Product category

Healthy Ready Meal Delivery

NAICS

Frozen Specialty Food Manufacturing (311412), Frozen Food Manufacturing (31141)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industries

Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG), Frozen prepared meals & entrées manufacturing (AFAKAHAA)

Keywords

• Healthy ready meals
• Frozen meal delivery
• Condition-specific nutrition
• Dietitian-designed meals
• Low FODMAP meals

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Meal Delivery: Recurring subscription model where customers receive regular deliveries of personalised frozen meals. Subscribers can customise their weekly menu from 60+ meals, skip weeks, pause, or modify their subscription at any time. This provides predictable recurring revenue and customer lifetime value.
2. One-off Box Purchases: Non-subscription single purchase option for customers who want to try the service without committing to recurring deliveries. Customers select meals and checkout as a one-time order.
3. Gift Cards: Digital gift cards available for purchase, allowing customers to gift the Field Doctor experience to friends and family.
4. Affiliate and Referral Programme: Referral programme where existing customers can earn rewards by referring friends, and affiliate programme for third-party promoters to earn commission on referred sales.
5. NHS and Corporate Wellness: Special discount programmes for NHS staff and corporate wellness at work partnerships, expanding customer acquisition channels beyond individual consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels13 records

Core offering

field doctor. designs, produces, and delivers a portfolio of 60+ dietitian-formulated, chef-made flash-frozen ready meals across 14 condition-specific ranges (Low FODMAP, IBS, Weight Management/GLP-1, High Protein, Mediterranean, Menopause, PCOS, Heart Healthy, Smaller Portion, Gluten-Free, Calorie-Controlled). Customers receive personalised meal subscriptions or one-off boxes delivered frozen throughout the United Kingdom, supported by a personalisation quiz, Monash University Low FODMAP certification, and the Innovate UK-funded Eat Well, Live Well cancer recovery programme.

Product overview

Field Doctor is a UK-based personalised meal delivery service offering a portfolio of dietitian-designed, chef-made frozen ready meals. The core offering consists of 60+ meals across multiple specialised ranges including: Low FODMAP meals (Monash University certified), the Eat Well, Live Well Programme (cancer recovery programme with Perci Health), Weight Management/GLP-1 Support meals, High Protein meals, IBS Friendly meals (IBS Network approved), Calorie-Controlled/Weight Loss meals, Mediterranean Diet meals, Smaller Portion (Midi) meals, PCOS meals (with dietitian Jodie Relf), Menopause meals (with Dr Fionnula Barton), Heart Healthy meals, and Gluten-Free meals. Supporting features include the Health Hub (educational content), Personalisation Quiz (meal customization), and Gift Vouchers. Meals are flash-frozen for delivery and designed to support specific health conditions and goals with evidence-based nutritional research.

Differentiator

Problem solved

Functional benefit

Products and services

• Low FODMAP Ready Meals Chef-made frozen ready meals certified low FODMAP by Monash University, designed to support IBS symptom management through the Low FODMAP Diet. Select from 25+ meals within the range, intended for UK consumers with IBS or gut health conditions.
• Eat Well, Live Well Programme A 12-week integrated food and education programme co-created with Perci Health (UK's largest virtual cancer clinic) for people recovering from breast cancer and other cancer treatments. Includes dietitian-designed Mediterranean-style meals, an 8-module video series, and a cookbook developed with Dr Clare Shaw from The Royal Marsden. Programme is free when ordering meals and is funded by Innovate UK.
• Weight Management Meals (GLP-1 Support) High-protein ready meals with varied portion sizes (including smaller Midi portions) designed to support weight management and GLP-1 medication users (Mounjaro, Ozempic, Wegovy). Curated with obesity specialist dietitian Abby de Marco, with 16-31g protein per serving to help maintain muscle mass during weight loss.
• High Protein Ready Meals Ready meals with up to 30g protein per serving in a high protein, low carb formulation. Designed to support fitness goals and broader health objectives for UK consumers.
• IBS Friendly Ready Meals Ready meals approved by The IBS Network, designed for people with IBS. Based on low FODMAP principles with a gut health focus, intended for UK consumers managing irritable bowel syndrome.
• Calorie-Controlled Ready Meals Low calorie ready meals from 330kcal designed for weight loss. Low in carbs, high in protein, low in sugar, and a source of fibre. Part of Field Doctor's structured weight loss plan for UK consumers.
• Mediterranean Diet Ready Meals Ready meals based on the Mediterranean diet, rich in vitamin D. Features plant-forward recipes, healthy fats from olive oil, and whole food ingredients, intended for UK consumers seeking Mediterranean-style eating.
• Smaller Portion Meals (Midi) 2/3 sized portions (230-290g) of Mediterranean-style meals, fortified with vitamin D. Designed for those with reduced appetite, smaller portion needs, or GLP-1 medication users, providing nutrient density in a smaller meal.
• PCOS Meals Ready meals curated with PCOS dietitian Jodie Relf. High in protein, featuring two of five a day vegetables, plant-forward recipes, healthy fats, and low-glycemic index carbs to help manage PCOS symptoms. Intended for UK women with Polycystic Ovary Syndrome.
• Lean + Lighter Weight Loss Meals Low calorie, high protein ready meals designed to support sustainable weight loss for UK consumers following a calorie-controlled eating plan.
• Menopause Meals Ready meals curated by accredited menopause specialist Dr Fionnula Barton. High in protein, featuring two of five a day vegetables, plant-forward recipes, healthy fats, and low-glycemic index carbs to support women during perimenopause and menopause.
• Heart Healthy Ready Meals Ready meals never high in salt, sugar or saturated fat, designed to support heart health through balanced nutrition. Intended for UK consumers managing cholesterol, blood pressure, or cardiovascular risk.
• Gluten-Free Range A wide selection of gluten-free ready meals designed by dietitians. Most Field Doctor meals are gluten-free and nut-free, intended for UK consumers with coeliac disease, gluten sensitivity, or those following a gluten-free diet.
• FODMAP Elimination Programme A 6-week FODMAP elimination eating plan with training modules, designed by FODMAP-trained dietitian Laura Tilt to help identify which foods trigger IBS symptoms. Includes weekly low FODMAP meals and tools to track symptoms for UK consumers managing IBS.
• Gift Vouchers E-gift cards available for purchase, allowing recipients to choose their own favourite meals from the Field Doctor menu. Intended as a gift option for family, friends, or colleagues.

Quantifiable outcome

• 9/10 customers feel better after eating Field Doctor meals
• +4 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Perci HealthflagshipStrategic or Co-development PartnerField Doctor co-created the 'Eat Well, Live Well Programme' with Perci Health, the UK's largest virtual cancer clinic. The programme includes dietitian-designed Mediterranean-style meals and an 8-module video series for breast cancer recovery. Specialist dietitian Jo Cunningham from Perci Health co-developed the meal range. The programme was funded by Innovate UK and showed measurable outcomes in a pilot with 46 women (improved diet quality, BMI, menopause symptoms, 30% boost in food confidence).
• The Royal MarsdencoreStrategic or Co-development PartnerDr Clare Shaw, Consultant Dietitian at The Royal Marsden (world-leading cancer research hospital), contributed to the Eat Well, Live Well Programme cookbook and nutritional guidelines.
• Monash UniversitycoreTechnology or IntegrationMonash University, developers of the Low FODMAP Diet, provides certification for Field Doctor's Low FODMAP meals. All low FODMAP meals are tested and certified by Monash to ensure they meet strict FODMAP guidelines for IBS symptom management.
• The IBS NetworkcoreGTM or Marketing PartnerThe IBS Network, the UK's national IBS charity, has approved Field Doctor's IBS-friendly meals. This endorsement provides credibility for IBS sufferers seeking reliable meal options.
• Abby de MarcocoreStrategic or Co-development PartnerObesity and diabetes specialist dietitian Abby de Marco collaborated with Field Doctor to curate the weight management 'companion' meal collection for GLP-1 users. She provides ongoing endorsement: 'Field Doctor meals are a convenient way of making sure you're getting the right nutrition.'
• Jodie RelfcoreStrategic or Co-development PartnerPCOS specialist dietitian Jodie Relf teamed up with Field Doctor to match nutritious ready meals to PCOS symptoms. She states: 'Working with Field Doctor has been an incredible opportunity to combine evidence-based nutrition with delicious, convenient meals tailored to the unique needs of those with PCOS.'
• Dr Fionnula BartoncoreStrategic or Co-development PartnerDr Fionnula Barton, GP and accredited menopause specialist, curated Field Doctor's menopause meal range. She states: 'Field Doctor meals are nutritionally balanced, delicious and convenient. We've worked together to match meals to your specific needs and health goals during perimenopause and menopause.'
• Heart Research UKminorStrategic or Co-development PartnerHeart Research UK partnership resulted in heart-healthy recipes including Chicken with Whole Garlic, Pearled Barley and Sprouting Broccoli and Aubergine & Buckwheat Parmigiana, created by Field Doctor chef Matt Williamson.
• Lucy Charles-BarclayminorGTM or Marketing PartnerProfessional triathlete and Field Doctor ambassador Lucy Charles-Barclay shared her experience of coeliac disease diagnosis in 2024 and adapting to life gluten free, promoting Field Doctor's gluten-free meal options.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HelloFresh: Global meal-kit incumbent operating in the UK. Overlaps with Field Doctor on DTC food subscription, health-segment targeting (e.g., HelloFresh "Balance" / calorie-controlled lines), and customer acquisition channels, though positioned as recipe kits rather than ready meals.
• Riverford Organic Farmers: UK DTC organic produce and prepared-meal subscription brand. Overlaps with Field Doctor on DTC subscription delivery, UK geography, and health-conscious consumer segment, though broader and produce-led.
• Gousto: UK meal-kit subscription incumbent at massive scale. Adjacent rather than direct: offers recipe kits rather than ready meals, but competes for the same health-conscious UK household and validates the broader at-home food subscription category.

Direct peers

• Allplants: UK D2C plant-based frozen meal subscription service. Comparable on subscription model, frozen-meal format, DTC checkout, and health/ethical positioning, though anchored to plant-based rather than condition-specific nutrition.
• Diet Chef: UK D2C calorie-controlled meal delivery service historically focused on weight loss. Closely comparable on weight-management use case (overlapping with Field Doctor's Weight Management and GLP-1 ranges), UK geography, and DTC subscription model.
• SimplyCook: UK D2C food solution brand delivering recipe kits with pre-portioned ingredients. Comparable UK-based DTC food subscription competitor targeting busy, health-aware consumers, though product is dry/wet ingredient kits vs. Field Doctor's frozen ready meals.
• Cook: UK frozen ready-meal brand producing chef-made, frozen meals sold direct and via retail. Closest analogue to Field Doctor on product form (flash-frozen prepared meals), distribution (DTC + selected retail), and customer occasion (convenient, premium positioning).
• Mindful Chef: UK-based health-focused D2C meal delivery service founded around nutritionist-endorsed, whole-food recipes. Directly comparable to Field Doctor on geography (UK), channel (D2C subscription + one-off boxes), positioning (healthy-leaning ready or easy-to-cook meals), and price point (~£5–£7/portion).
• Fresh Fitness Food: UK prepared meal delivery brand focused on performance and health nutrition. Comparable on nutritionist-formulated meals, subscription or recurring delivery, and health-conditioning positioning (high protein, calorie-controlled).

Emerging players

• MuscleFood: UK DTC high-protein / calorie-controlled prepared meal brand. Comparable on macro-controlled ready meals and DTC delivery, though less clinically focused and more mass-market fitness-oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fielddoctoruk
• Instagraminstagram.com/fielddoctoruk
• Xx.com/fielddoctoruk
• LinkedInlinkedin.com/company/field-doctor

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about field doctor.