Marquette University

What Marquette University does

Marquette University is a private Catholic Jesuit institution founded in 1881 in Milwaukee, Wisconsin, serving approximately 11,700 students — over 8,000 undergraduates and 3,700 graduate and professional students — across colleges including Business Administration, Law, Dentistry, Health Sciences, Engineering, Arts & Sciences, and Communication. The university delivers education through a traditional on-campus model at its 1250 W. Wisconsin Ave. headquarters, with cross-town NROTC affiliations extending officer-training access to Milwaukee School of Engineering and University of Wisconsin-Milwaukee students, and a multi-institutional Northwestern Mutual Data Science Institute (NMDSI) consortium spanning southeastern Wisconsin.

The academic product portfolio spans more than 90 graduate programs and traditional four-year undergraduate degrees, with recent product launches including the Insurance Leadership Program (fall 2025), an interdisciplinary Artificial Intelligence in Business (AIBU) major (fall 2026), and a university-wide AI Task Force governing generative AI adoption. Core educational technology consists of D2L Brightspace as the learning management system, Microsoft Teams for synchronous instruction, Respondus LockDown Browser for online proctoring, Microsoft 365 for productivity, and FortiClient VPN for secure access. Research output is anchored by $49.1M+ in R&D expenditures (FY24) and the third consecutive U.S. Department of Defense 'In Defense of Water' grant ($4.2M in 2024), plus NSF-funded AI tools such as the HaLLMos math-proof assistant co-developed with the University of Florida.

Marquette's revenue model is anchored in tuition and fees ($53,890 undergraduate tuition for 2026-27, with 3.5% annual increases), research grants and contracts (DoD, NSF), private giving and endowment distributions, and auxiliary services (housing, dining). The go-to-market motion is direct-to-consumer through traditional undergraduate and graduate admissions, supported by digital marketing, campus visit programs (SPARK orientation), college fairs, and the Marquette Guidebook mobile app. Customer segments span first-year/transfer undergraduates, graduate and professional students, NROTC midshipmen, data science researchers via NMDSI, and an insurance-industry talent pipeline connected to major Wisconsin employers (Northwestern Mutual, American Family Insurance, Rockwell Automation).

Name

Marquette University

Legal name

Marquette University

Website

https://marquette.edu

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Marquette University is a private Catholic Jesuit institution in Milwaukee, Wisconsin, serving approximately 11,700 undergraduate and graduate students across colleges including Business, Law, Dentistry, and Health Sciences, with $49.1M+ in annual research expenditures.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)

akta.pro secondary industry

Faith-Affiliated Private Research Universities (EDAHABAJ)

Keywords

• Higher education services
• Undergraduate degree programs
• Graduate professional schools
• Jesuit university education
• University research programs

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Tuition and Fees: Primary revenue from undergraduate and graduate tuition, with 3.5% annual tuition increases. Undergraduate tuition $53,890 for 2026-27 academic year. Additional revenue from housing, food, and student fees.
2. Research Grants and Contracts: Federal grants from agencies like U.S. Department of Defense supporting research initiatives. $4.2M grant for 'In Defense of Water' water research initiative. Total R&D expenditures of $49.1M+ in FY24.
3. Private Giving and Endowments: Alumni donations, planned gifts, and endowment distributions supporting university operations and scholarships.
4. Auxiliary Services: Revenue from campus housing, dining services, and other auxiliary enterprises supporting student life.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Marquette University is a private Catholic, Jesuit institution that delivers undergraduate and graduate degree programs across colleges including Arts and Sciences, Business Administration, Engineering, Communication, Law, Dentistry, and Health Sciences to approximately 11,700 students. The university also operates Navy ROTC officer training, research initiatives such as the Northwestern Mutual Data Science Institute and the 'In Defense of Water' federally funded program, and student support services including tutoring, libraries, and university safety.

Product overview

Marquette University is a Catholic, Jesuit institution in Milwaukee, Wisconsin, offering a comprehensive portfolio of educational products and services. The university operates as a unified academic institution with multiple colleges and schools providing undergraduate, graduate, and professional degree programs to approximately 8,000 undergraduates and 3,700 graduate/professional students. Core academic offerings span the College of Business Administration (including the new AI in Business major and Insurance Leadership Program), Law School, School of Dentistry, Health Sciences Professional Programs, and Arts & Sciences. The university also operates Navy ROTC training programs and research initiatives including the Northwestern Mutual Data Science Institute and the In Defense of Water research initiative. Student support services include tutoring, library resources, counseling, career services, and university safety. The institution integrates various educational technology platforms including D2L for learning management, Microsoft Teams for communication, and Respondus for online proctoring.

Differentiator

Problem solved

Functional benefit

Brands

• Marquette Athletics (Golden Eagles): The university's athletic program competing in NCAA Division I, particularly known for men's basketball.
• Marquette Law School
• Marquette Business
• Marquette School of Dentistry
• Marquette Health Sciences Professional Programs

Products and services

• Undergraduate Programs Traditional four-year degree programs across multiple colleges including Arts and Sciences, Business Administration, Engineering, Health Sciences, and Communication, serving approximately 8,000 undergraduates.
• Graduate Programs More than 90 graduate program opportunities spanning master's, doctoral, and professional degrees across disciplines including business, law, dentistry, health sciences, engineering, and arts and sciences.
• College of Business Administration The business school offering undergraduate and graduate business degrees, housing the new AI in Business (AIBU) major, Insurance Leadership Program, and Applied Investment Management (AIM) program.
• Artificial Intelligence in Business (AIBU) Major Interdisciplinary major launching fall 2026 in the College of Business Administration, providing hands-on experience with machine learning, GenAI, and Agentic AI while emphasizing ethical and responsible AI use in business contexts.
• Insurance Leadership Program Program launched fall 2025 preparing students for insurance careers through academic coursework, industry certifications (CFP and CPCU), and real-world experience, including AI-related coursework through StitchStudio partnership.
• Applied Investment Management (AIM) Program Experiential learning program in the business school where students manage a real investment portfolio, directed by Prachi Patel as of 2026, connecting classroom learning with real-world investment management.
• Law School Professional law school offering JD degrees and related programs, home to the Andrew Center for Restorative Justice led by Mary Triggiano.
• School of Dentistry Professional dental school offering DDS degrees and related programs for students pursuing dental careers.
• Health Sciences Professional Programs Professional programs preparing students for healthcare careers including nursing, physician assistant studies, and other health-related fields.
• Navy ROTC (NROTC) Naval Reserve Officers Training Corps program educating and training students for commissioned service as officers in the Navy's unrestricted line and Marine Corps, including scholarship programs, college programs, nurse options, and specialized career paths.
• Northwestern Mutual Data Science Institute (NMDSI) Partnership among UW-Milwaukee, Marquette University, and Northwestern Mutual establishing southeastern Wisconsin as a national hub for data science technology and talent development; offers Paving ROADS Seed Fund, Pioneer Collaborative Curricula, and Student Research Scholars programs.
• In Defense of Water Research Initiative Water research initiative receiving federal grants from the U.S. Department of Defense totaling $4.2 million, supporting research on water purification, contamination detection, and water security at military installations, particularly concerning PFAS chemicals.
• Tutoring Services Free tutoring program for freshmen and sophomore level courses, certified by the College Reading and Learning Association (CRLA), offered in small and large group formats by tutors with 3.0+ GPA and B+ or better in tutored courses.
• Raynor Memorial Libraries University library system providing research resources, databases, study spaces, and accessibility services, including the Raynor Library Conference Center for event hosting.
• University Safety Services Campus safety operations including the Marquette University Police Department (MUPD), body-worn cameras, Nalox-ZONE boxes, emergency response systems, community engagement programs, and the CARE Team for student support.

Quantifiable outcome

• 96% of graduates with full-time employment consider their job related to career goals (Undergraduate First Destination Survey 2024)
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Northwestern Mutual Data Science Institute (NMDSI)coreStrategic or Co-development Partner · 7 April 2026Partnership among UW-Milwaukee, Marquette University, and Northwestern Mutual to establish southeastern Wisconsin as a national hub for data science technology and talent development. Runs Paving ROADS Seed Fund Program, Pioneer Collaborative Curricula Program, and Student Research Scholars Program awarding funding to faculty and students for data science projects.
• Discovery WorldminorStrategic or Co-development Partner · 2 March 2026Discovery World museum hosted Dream Machine Hackathon in Milwaukee where student teams from Marquette and UW-Milwaukee created interactive dashboards for museum's Dream Machine exhibit using live sensor data.
• MicrosoftminorGTM or Marketing Partner · 2 March 2026Industry mentor at Dream Machine Hackathon providing guidance to student teams from Marquette and UW-Milwaukee.
• Rockwell AutomationminorGTM or Marketing Partner · 2 March 2026Industry mentor and judge at Dream Machine Hackathon evaluating student data visualization projects for Discovery World's Dream Machine exhibit.
• Northwestern MutualminorGTM or Marketing Partner · 2 March 2026Industry mentor and judge at Dream Machine Hackathon evaluating student data visualization projects. Northwestern Mutual is also founding partner of NMDSI with Marquette.
• StitchStudio AIcoreTechnology or Integration · 19 February 2026Provides AI-related coursework for Insurance Leadership Program at Marquette Business, connecting students to Wisconsin's insurance industry major employers including American Family Insurance and Northwestern Mutual.
• Medical College of WisconsincoreStrategic or Co-development Partner · 12 February 2026Added as academic partner to NMDSI expansion, joining UW-Milwaukee and Marquette in data science and AI research collaboration aimed at positioning southeastern Wisconsin as national hub for AI and data science.
• Milwaukee School of EngineeringcoreStrategic or Co-development Partner · 12 February 2026Added as academic partner to NMDSI expansion, joining data science and AI research collaboration with Marquette, UW-Milwaukee, and Medical College of Wisconsin.
• Waukesha County Technical CollegeminorStrategic or Co-development Partner · 12 February 2026Added as academic partner to NMDSI expansion, extending data science education collaboration across technical college sector in southeastern Wisconsin.
• StitchStudio AIcoreTechnology or Integration · 7 January 2026Applied AI platform for insurance industry partnered with Marquette Business to launch experiential learning program. Over four weeks, students use StitchStudio tools to analyze catastrophe, climate, and socioeconomic datasets for underwriting, claims, and risk assessment. Part of Insurance Leadership Initiative.
• Milwaukee School of EngineeringcoreStrategic or Co-development PartnerCross-town affiliated school for NROTC program, allowing students at MSOE to participate in Naval Reserve Officers Training Corps alongside Marquette students.
• University of Wisconsin-MilwaukeecoreStrategic or Co-development PartnerCross-town affiliated school for NROTC program, allowing UWM students to participate in Naval Reserve Officers Training Corps alongside Marquette students.
• Compost CrusaderminorOthersLocal women-owned small business that hauls pre-consumer food waste from The Commons Dining Hall and Schroeder Dining Hall to Blue Ribbon Organics for composting.
• American Family InsuranceminorOthersMajor Wisconsin insurance employer connected to Insurance Leadership Program for student career pathways.
• Northwestern MutualcoreOthersMajor Wisconsin insurance and financial services employer, founding partner of NMDSI with Marquette, connected to Insurance Leadership Program for student career pathways.

Scale indicators15 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Georgetown University: Catholic, Jesuit research university in Washington, D.C. with comparable doctoral programs across multiple disciplines, professional schools (law, business), and similar emphasis on ethics and service-driven education.
• Boston College: Catholic, Jesuit private research university with comparable size (~9,500 undergrads), multiple professional schools, and similar emphasis on liberal arts and Jesuit values.
• Fordham University: Catholic, Jesuit private university in New York offering comprehensive undergraduate and graduate programs including law and business, with similar competitive positioning against non-faith-based private universities.
• Creighton University: Catholic, Jesuit university in Omaha with similar doctoral programs, professional schools (law, business, health sciences), and comparable Midwest footprint.
• Loyola University Chicago: Catholic, Jesuit university located in Chicago with comparable comprehensive doctoral programs and professional schools, and direct overlap in the Midwest Catholic higher-education market.
• Xavier University: Catholic, Jesuit university in Cincinnati with similar enrollment scale, professional programs (business, health sciences), and emphasis on undergraduate teaching and community service.
• Villanova University: Catholic, Augustinian private research university with comparable doctoral programs, professional schools, and similar competitive positioning in private Catholic higher education.
• DePaul University: Catholic private university in Chicago with comprehensive undergraduate and graduate programs including business and law, and comparable positioning in Midwest Catholic higher education.
• Gonzaga University: Catholic, Jesuit private university with similar enrollment scale and comparable comprehensive undergraduate and graduate programs, including business and professional schools.

Regional players

• University of Wisconsin-Milwaukee: Public research university sharing Milwaukee geography and co-partner in NMDSI and NROTC programs. Comparable doctoral programs but a different public/private competitive set.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/marquetteu
• YouTubeyoutube.com/marquetteu
• Facebookfacebook.com/MarquetteU
• LinkedInlinkedin.com/company/marquetteu
• Instagraminstagram.com/marquetteu
• TikToktiktok.com/@marquetteu

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marquette University