What HOBA Tech does

HOBA Tech is a London-based private company, founded in 2018 and registered as HOBA TECH LTD., that commercialises the HOBA (House of Business Architecture) framework — described by the company as the world's first and only business-led agile business transformation framework. The framework comprises six integrated reference models (Business Motivation Model, Governance Model, Current Operating Model, Benefits Model, Target Operating Model, and Road Map Model) plus a six-step transformation process (Focus, Control, Analyze, Evaluate, Design, Implement) and the 4+1 Improvement Ladder. The portfolio spans the proprietary HOBA framework methodology, HOBA Pro (an AI-powered SaaS platform in beta that automates framework delivery), HOBA Community (a practitioner platform launched March 2026), a tiered training and certification catalogue from a one-day executive workshop ($997) through to advanced architect certification ($7,997), a multi-week Enterprise Transformation Capability Programme for cohorts of 8-20, and an authoring business built around the Business Transformation Playbook trilogy (an international bestseller with 100,000+ readers). The company also operates consulting services and a tiered Partner Program (Bronze to Platinum) with affiliate and strategic-partner tracks.

Revenue comes from five streams: consulting services, training and certification, partner revenue share (up to 25% to Certified Partners, 15% to Affiliates), subscription revenue (HOBA Enterprise and the forthcoming HOBA Pro), and event-based workshops. Pricing is quote-based for enterprise engagements and public for training courses and events. The go-to-market is sales-led and event-driven, anchored by a 10-City Global AI Transformation Roadshow in 2026 spanning Singapore, Chicago, Paris, Las Vegas, Riyadh, Santa Clara, San Francisco, Amsterdam, Washington DC, and Dubai, supplemented by partner channels, webinars, free scorecards, the Top-10-ranked Business Transformation Podcast, and content marketing. Customers include UK government agencies (Home Office, FCA, a transport authority, a court-enforcement agency), FTSE-100 financial institutions (HSBC, Barclays, AXA, Beazley, QBE), energy majors (BP), and technology firms (Fujitsu). The firm is founder-led by Heath Gascoigne (CEO), with 11-50 employees, and reports a 94% transformation success rate, 5.2x average client ROI, and 50,000+ consultancy hours delivered.

Name

HOBA Tech

Legal name

HOBA TECH LTD.

Website

https://hoba.tech

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

HOBA Tech commercialises the HOBA (House of Business Architecture) business-led agile transformation framework, selling consulting, tiered training and certification, an AI-powered SaaS (HOBA Pro, beta), a practitioner community, and a partner programme to UK government, FTSE-100 financial services, energy, healthcare, and technology clients globally.

Ownership category

akta.pro rank

Product category

Business Transformation Consulting

NAICS

Human Resources Consulting Services (541612), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372), Services-Management Services (8741)

akta.pro primary industry

HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

akta.pro secondary industry

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

Keywords

• Business transformation consulting
• Business architecture framework
• Agile transformation methodology
• Target operating model design
• Change management services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Consulting Services: Engagement of HOBA Tech experts to lead or recover transformation programs. Brings clarity, speed, and structure to complex organisational change.
2. Training & Certification Programs: Revenue from public and private training courses, workshops, and certification programs across multiple formats and audience tiers. Courses range from executive workshops to advanced practitioner certifications.
3. Partner Program Revenue: Revenue share with certified partners (up to 25% commission), tiered partner program fees (Bronze to Platinum), and referral commissions for affiliate partners (up to 15%).
4. HOBA Pro SaaS Subscription: AI-powered SaaS platform for automating delivery of the HOBA framework. Beta access offered to students and partners; subscription model anticipated for general availability.
5. Enterprise Subscription: HOBA Enterprise provides comprehensive access to the full framework, templates, learning portal, dedicated account management, tailored training, and community support for large organisations on a subscription basis.
6. Event-Based Workshops: Revenue from intensive one-day workshops at global roadshow events (e.g., Dubai at $748-$1,873 per attendee) and conference-based masterclasses.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

HOBA Tech delivers the proprietary HOBA (House of Business Architecture) business-led agile transformation framework through consulting engagements, public and corporate training and certification courses, an AI-powered SaaS (HOBA Pro, in beta), an online practitioner community, and a published book trilogy. The framework spans six reference models and a six-step process covering motivation, governance, current operating model, benefits, target operating model, and roadmap.

Product overview

HOBA Tech offers a unified business transformation platform centered on the HOBA (House of Business Architecture) Framework—a business-led agile methodology with 6 models. The portfolio includes HOBA Pro (AI-powered SaaS in BETA for automating framework delivery), HOBA Community (online practitioner platform), comprehensive training and certification programs (from 1-day executive workshops to multi-week architect certifications), and consulting services. The company also publishes a bestselling trilogy of books on the methodology. Key offerings include the AI Transformation Readiness Scorecard, Enterprise Transformation Capability Programme, and a Partner Program with tiered certification levels. A 10-city global roadshow in 2026 brings in-person transformation intensives to major cities worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• HOBA Pro: AI-powered SaaS platform (in beta) to automate delivery of the HOBA framework. Enables transformation at scale.
• HOBA Community
• HOBA Academy

Products and services

• HOBA Pro AI-powered SaaS platform that automates delivery of the HOBA framework and provides a structured digital environment for managing the 6-step business transformation process (Focus, Control, Analyze, Evaluate, Design, Implement). Targeted at transformation teams seeking to scale the methodology beyond manual consulting delivery. Currently in beta with waitlist access.
• HOBA Community Online subscription community platform for transformation practitioners and certified HOBA professionals, providing networking, resources, live Q&A, partner collaboration, and ongoing access to framework updates.
• The Business Transformation Playbook (Trilogy) Three-book published trilogy authored by Heath Gascoigne: The Business Transformation Playbook, The Architects of Change (C-Suite Guide to Agile Transformation with HOBA), and The Transformation Architects (blueprint for embedding continuous improvement and strategic agility). International bestseller, also available as an Audible audiobook.
• HOBA Training & Certification Programs Portfolio of public and in-house training and certification courses including HOBA for Executives (1-day workshop), Implementing HOBA 1.0 (2-day), Delivering HOBA 1.0 (4-day workshop), Leading HOBA 1.0 (6-week online), Coaching HOBA 1.0 (6-week online), Advising HOBA 1.0 (advanced program), and the Certified HOBA Transformation Architect designation.
• HOBA Enterprise Transformation Capability Programme Enterprise group training programme designed for cohorts of 8–20 people across Executive, Operations, and Implementation tracks. Includes pre-workshop online learning, one-day intensive, signed hardcover books, tools and templates, optional HOBA Pro trial, and a tailored-delivery option. Quote-based annual subscription.
• Business Transformation Planning: Where AI Fits (Online Course) 4-hour practical online course teaching practitioners how to use the HOBA framework to plan transformation with AI positioned as one possible enabler rather than the strategy itself, including where AI helps, where it creates risk, and when fixing business design comes first.
• Introduction to Agile Business Transformation (Online Course) Foundational online course covering Agile principles and their application in business transformation contexts, available in self-paced and cohort-based formats.
• Certified HOBA Transformation Architect Master certification programme with hands-on experience and expert guidance that awards the Certified HOBA Transformation Architect designation upon completion, combined with the HOBA Business Transformation Planning: Where AI Fits course.
• Consulting Services Engagement-based consulting where HOBA Tech experts lead or recover complex transformation programmes, bringing clarity, speed, and structure to operating model design, stakeholder engagement, benefits realisation, and implementation. Sold via quote-based enterprise proposals.
• HOBA Partner Program Three-track partner programme enabling consultancies and individuals to deliver HOBA engagements: Certified Partner tiers (Bronze/Silver/Gold/Platinum) with up to 25% revenue share and Partner Directory listing, Affiliate Partner programme with up to 15% referral commission, and Strategic Partner programme for co-branded solutions, joint marketing, and API/integration opportunities.

Quantifiable outcome

• 94% transformation success rate across HOBA engagements
• +7 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/hobatech
• Xx.com/HOBATech
• Facebookfacebook.com/HobaTechLtd
• LinkedInlinkedin.com/company/hobatech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOBA Tech