What Novo Textiles does

Novo Textiles, operating commercially through its Novoshield PPE brand, is a Canadian medical mask manufacturer headquartered in Coquitlam, British Columbia, with a secondary factory in the surrounding Tri-Cities area. The company produces a single core SKU: an ASTM F2100 Level 3 three-layer surgical mask, sold in boxes of 50 at a retail price of $19.95, marketed primarily to Canadian consumers and institutional buyers. Novo Textiles holds Health Canada Medical Device Establishment Licence (MDEL# 11816) and operates under ISO 13485:2016 quality management certification, which together authorize the sale of medical-grade masks into regulated Canadian channels.

The business operates a dual-channel model: direct-to-consumer e-commerce via novoshield.ca, complemented by a dedicated government and institutional procurement channel. The company is led by CEO Jason Zanatta and has a workforce in the 51-100 employee range. Strategic positioning is centered on domestic Canadian production, allowing the firm to serve buyers that prefer or require locally manufactured PPE, particularly public-sector and healthcare customers. The company participates in Canada's advanced manufacturing ecosystem through its partnership with NGEN (Next Generation Manufacturing Canada).

The revenue model is straightforward unit-volume sales of a single medical-grade mask SKU, with institutional/government procurement acting as a secondary channel. Recent capital activity — a $1,298,765 contribution from Pacific Economic Development Canada dated 2025-08-25 — indicates active government support for scaling domestic PPE capacity, which is the principal external growth signal. The single-product, single-product-class profile creates revenue concentration on continued demand for surgical-grade masks, while the regulated, domestically produced supply base provides a defensible niche within the broader Canadian PPE market.

Name

Novo Textiles

Legal name

Novoshield PPE

Website

https://novotextilesco.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Novo Textiles is a Coquitlam, BC-based manufacturer of ASTM F2100 Level 3 surgical masks sold under the Novoshield PPE brand, serving Canadian consumers and institutional buyers via DTC e-commerce and government procurement channels.

Ownership category

akta.pro rank

Product category

Personal Protective Equipment (Medical Face Masks)

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Protective Disposable Wear (Masks, Gloves, Shoe Covers, Hairnets) (CRADALAJ)

Keywords

• Medical mask manufacturing
• Personal protective equipment
• Surgical face masks
• Domestic PPE production
• Medical grade masks

Headquarters

HQ city

Coquitlam

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Medical Mask Sales: One-time purchase model for medical masks sold directly to consumers and potentially institutional buyers through e-commerce platform

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Novo Textiles, operating as Novoshield PPE, manufactures and sells three-layer ASTM F2100 Level 3 medical-grade ear-loop masks at its Coquitlam, BC facility. The masks are sold direct-to-consumer through the company's own online shop at $19.95 per box of 50, with free shipping on orders over $50. The company invested millions in automated manufacturing capabilities in partnership with NGEN (Next Generation Manufacturing Canada).

Product overview

Novo Textiles operates under the Novoshield PPE brand as a single-product medical PPE company specializing in 3-layer ASTM F2100 Level 3 medical masks. The company's entire product portfolio consists of this one medical mask offering, which is 100% manufactured in Coquitlam, BC, Canada. All masks are lab-tested and certified to ISO 13485:2016 quality management standards, delivering 99% filtration efficiency against viruses and bacteria.

Differentiator

Problem solved

Functional benefit

Brands

• Novoshield: Medical mask brand offering ASTM F2100 three-layer Level 3 medical grade ear-loop masks with 99% VFE and BFE filtration efficiency.

Products and services

• Novoshield PPE 3-Layer ASTM F2100 Level 3 Medical Masks Lab-tested, 99% VFE (viral filtration efficiency) and BFE (bacterial filtration efficiency) medical-grade ear-loop masks certified to ASTM F2100 Level 3 standards, providing certified protection against SARS-CoV-2. Sold at $19.95 per box of 50 masks. 100% manufactured in Coquitlam, BC, Canada, with quality control and assurance compliant to ISO 13485:2016. Designed for individual consumers and healthcare settings requiring medical-grade personal protection.

Quantifiable outcome

• 99% VFE (viral filtration efficiency) and BFE (bacterial filtration efficiency)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• NGEN (Next Generation Manufacturing Canada)coreStrategic or Co-development PartnerNovo partnered with NGEN, Canada's Advanced Manufacturing Supercluster, to develop world-leading advanced manufacturing capabilities. NGEN supported Novo's investment in millions of dollars of automated manufacturing machinery. This partnership positions Novo as part of Canada's advanced manufacturing ecosystem and has been recognized worldwide.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• 3M: Global leader in respiratory protection (N95) and surgical masks with established healthcare, industrial, and consumer channels. Comparable because it operates in the same disposable protective mask category as Novo, but at vastly larger scale across many product lines.
• Honeywell International: Major global PPE manufacturer producing N95 respirators, surgical masks, and protective equipment under its Safety segment. Comparable due to direct competition in disposable respiratory protection, though operating at much greater scale and portfolio breadth.
• Kimberly-Clark Professional: Global manufacturer of surgical masks, facial protection, and infection prevention products through its healthcare portfolio. Comparable because of overlapping mask SKUs and customer segments, though operating as a broad-line healthcare and consumer products conglomerate.
• Ansell: Global manufacturer of protective healthcare and industrial solutions including respiratory and surgical PPE. Comparable as a large-scale PPE incumbent whose protective equipment portfolio overlaps directly with Novo's disposable mask category.

Direct peers

• Medicom: Canadian-headquartered manufacturer of dental, medical, and infection-prevention products including surgical and procedural masks. Closely comparable as a Canadian PPE manufacturer serving overlapping healthcare and consumer segments with a similar mask-focused product portfolio.
• Prestige Ameritech: One of the largest US-based manufacturers of surgical masks and N95 respirators, producing FDA-cleared disposable face masks. Comparable as a North American domestic mask manufacturer built with pandemic-era capital investment to serve domestic supply priorities.
• Alpha Pro Tech: Manufacturer of disposable protective apparel, masks (N95 and surgical), and building products. Comparable as a focused PPE company with similar scale and a product mix centered on masks and protective consumables for healthcare and industrial buyers.
• Crosstex International: Manufacturer of infection prevention and single-use dental/medical products including surgical masks and procedural face masks. Comparable as a mid-sized specialty manufacturer in single-use protective face masks serving dental and medical channels.
• BYD Electronics: Chinese manufacturer that rapidly scaled to become one of the world's largest mask producers during COVID-19. Comparable as a fast-scaled, single-category disposable mask manufacturer, though competing primarily on cost rather than domestic certification.
• Dukal Corporation: US-based manufacturer and distributor of medical supplies including surgical masks, face masks, and procedural PPE. Comparable as a mid-sized single-use PPE manufacturer serving healthcare and consumer channels with overlapping distribution models.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NovoTextiles

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novo Textiles