Name

ICONIC Protein

Legal name

BWN Acquisition, LLC

Website

https://drinkiconic.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nutritional Protein Beverages and Powders

NAICS

Dairy Product (except Frozen) Manufacturing (31151), Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020), Beverages (2080)

akta.pro primary industry

Protein & Sports Dairy Beverages (RTD Protein Shakes, High-Protein Milk) (AFAHAIAD)

akta.pro secondary industry

Dairy-Based Protein & Meal Replacement Shakes (RTD Dairy Shakes) (AFAFAEAD)

Keywords

• Grass-fed protein drinks
• Ready-to-drink shakes
• Protein powder supplements
• Lactose-free protein
• Clean-label nutrition

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales - Ready-to-Drink: Direct-to-consumer sales of ready-to-drink protein shakes in 11oz bottles. Available in 4 flavors: Chocolate Truffle, Vanilla Bean, Café Latte, and Cacao + Greens. Sold individually, in multi-packs, or as bundles.
2. Product Sales - Protein Powder: Sale of protein powder in 1lb, 2lb, and 3lb sizes. Available in Chocolate Truffle and Vanilla Bean flavors. Powder format allows for versatile use in recipes and smoothies.
3. Subscription Program: Recurring subscription model offering 20% off first order and 10% off subsequent subscription orders. Includes free shipping and easy skip, change, or cancel options. Delivers products on customer-selected schedules (15, 30, 45, or 60 days).
4. Bundles and Sample Packs: Pre-configured product bundles offering discounted pricing vs. individual items. Sample pack allows customers to try multiple flavors before committing to larger quantities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ICONIC Protein manufactures and sells premium grass-fed ready-to-drink protein shakes and protein powders formulated with 20g of protein per serving, 0g of sugar, and 99.99% lactose-free milk protein isolate via micro-filtration. The company sells through its own e-commerce site (drinkiconic.com) and Amazon, offers curated multi-flavor bundles and a 12-bottle sample pack, and operates a recurring subscription program with scheduled delivery.

Product overview

ICONIC Protein offers a focused portfolio of grass-fed protein products centered on two main formats: Ready-to-Drink (RTD) protein shakes and Protein Powders. The RTD line includes four core flavors: Chocolate Truffle, Vanilla Bean, Café Latte (caffeinated with Colombian coffee), and Cacao + Greens (with organic vegetables). The powder line offers Chocolate Truffle and Vanilla Bean flavors. The company sells products individually, as variety bundles combining multiple formats/flavors (Chocolate Lovers Bundle, Vanilla Lovers Bundle, Best Sellers Bundle, Ultimate Bundle), and through subscription programs. All products deliver 20g of grass-fed protein per serving with 0g sugar, are lactose-free (99.99%), and are made from Non-GMO, Truly Grass Fed certified dairy protein sourced from Ireland.

Differentiator

Problem solved

Functional benefit

Products and services

• Chocolate Truffle Ready-to-Drink Protein Ready-to-drink 11oz grass-fed protein shake with rich chocolate truffle flavor, delivering 20g protein, 0g sugar, and 4g net carbs per bottle, sweetened with monk fruit and stevia and free of lactose, gluten, and soy. Targeted at health-conscious consumers, fitness enthusiasts, GLP-1 users, and keto dieters.
• Vanilla Bean Ready-to-Drink Protein Ready-to-drink 11oz grass-fed protein shake with creamy vanilla bean flavor, delivering 20g protein, 0g sugar, and 4g net carbs per bottle. Uses monk fruit and stevia and is lactose-free, gluten-free, and soy-free for health-conscious and dietary-restricted consumers.
• Café Latte Ready-to-Drink Protein Ready-to-drink 11oz caffeinated protein shake infused with 100mg caffeine from Colombian coffee, delivering 20g grass-fed protein, 0g sugar, and 4g net carbs per bottle. Positioned as a clean-label, lactose-free alternative to high-sugar coffee drinks.
• Cacao + Greens Ready-to-Drink Protein Ready-to-drink 11oz protein shake blending chocolate flavor with a full serving of organic vegetables (kale, broccoli, spinach), providing 20g grass-fed protein and 0g sugar. Targets consumers seeking added vegetable nutrition in a lactose-free, portable format.
• Chocolate Truffle Protein Powder Grass-fed protein powder in chocolate truffle flavor with 20g protein per serving, 0g sugar, and approximately 2g net carbs; sold in 1lb, 2lb, and 3lb bags for shakes, smoothies, and baking applications. Lactose-free, gluten-free, and soy-free.

Quantifiable outcome

• 99.99% lactose removed through micro-filtration
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/drinkiconic
• YouTubeyoutube.com/c/ICONICProtein/videos
• Facebookfacebook.com/drinkICONIC
• Instagraminstagram.com/drinkiconic

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICONIC Protein