What Koskii does

Koskii is a Bengaluru-based, private direct-to-consumer women's ethnic wear brand founded in 1990, operating an omnichannel model across 30 physical retail stores in seven Indian cities, a proprietary Shopify-powered e-commerce site (koskii.com), and native iOS/Android applications. The company's product portfolio centers on occasion wear—sarees (including pure silk variants such as Banarasi, Mysore, and Kanchipuram), lehengas (bridal, reception, haldi, mehendi, sangeet, party wear), salwar suits and kurta sets, dress materials, gowns, and readymade blouses—targeted primarily at brides, wedding guests, and women seeking festive and party wear, with secondary reach into everyday ethnic categories.

Koskii runs a tiered pricing structure spanning budget-friendly entry SKUs (under ₹2,500), mid-range designer wear (₹2,500-₹5,000), and premium bridal and occasion pieces (₹5,990-₹8,990), supported by recurring 20-50% promotional discounts, app-exclusive codes (APPFIRST, KOSKIILUV10, FLASH5), and EMI payment options. The company operates a one-time product sales model augmented by a franchise licensing program ('Own a Koskii Franchise') enabling capital-light geographic expansion.

Backed by Baring Private Equity Partners India through a Series A round (~$7.4M / ₹61 Cr in June 2023) and subsequent ₹88 Cr funding, Koskii is investing in technology, store rollout, and brand building. It deploys a proprietary SaaS platform for supply chain analytics and demand forecasting to optimize inventory across stores and online. The company is targeting ₹200-240 Cr revenue in FY26 (33-60% YoY growth) from an INR 58 Cr annualized online run-rate, and is positioning for a larger capital raise that could lead to a public listing, while reporting an 8-10% revenue loss in FY25 due to expansion and technology reinvestment.

Name

Koskii

Legal name

Koskii

Website

https://koskii.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Koskii is a Bengaluru-based, PE-backed D2C women's ethnic wear brand selling sarees, lehengas, salwar suits, and gowns across 30 retail stores in seven Indian cities and a proprietary e-commerce platform, serving brides and women seeking occasion and wedding wear.

Ownership category

akta.pro rank

Product category

Women's Indian Ethnic Wear

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Special-Occasion & Formalwear Department Stores (CRAGAGAG)

Keywords

• Women's ethnic wear
• Designer sarees
• Bridal lehengas
• Indian occasion wear
• Direct-to-consumer fashion

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: One-time product sales through e-commerce website and physical retail stores. Koskii generates revenue through direct sales of ethnic wear products including sarees, lehengas, salwar suits, and gowns at various price points ranging from ₹1,495 to ₹8,990 per item.
2. Franchise Store Revenue: Revenue from franchise store model - company offers franchise opportunities for Koskii stores as indicated by 'Own a Koskii Franchise' option on website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Koskii designs, sources, and sells women's Indian ethnic occasion wear, including sarees, lehengas, salwar suits, dress materials, gowns, and blouses, targeting brides and women shopping for weddings, festivals, and parties. The company distributes these products through an omnichannel model combining 30 owned physical retail stores across seven Indian cities, a proprietary Shopify-powered e-commerce website (koskii.com), and native iOS and Android mobile apps, supported by franchise operator expansion. Product pricing spans ₹1,495 to ₹8,990 with regular 20-50% promotional discounts and occasion-specific sub-collections such as bridal, reception, haldi, mehendi, and sangeet wear.

Product overview

Koskii is a women's ethnic wear Direct-to-Consumer (D2C) brand offering occasion wear and wedding attire. The product portfolio centers around four core categories: Sarees (including Pure Silk Sarees as a premium sub-category), Lehengas (with Readymade Lehengas as a finished-product variant), Salwar Suits and Kurta Sets, and Dress Materials. Supporting categories include Gowns and Blouses. The brand positions itself across occasions from bridal wear to festive and party wear, with offerings ranging from heavily embellished bridal pieces to lightweight everyday ethnic wear. The company operates both an online e-commerce platform (koskii.com) and physical retail stores across multiple cities in India.

Differentiator

Problem solved

Functional benefit

Products and services

• Sarees Designer sarees for weddings, festivals, and special occasions, targeted at Indian women across price points and fabric preferences.
• Pure Silk Sarees Premium silk sarees targeted at brides and women shopping for festive wear, offering traditional weaving styles and high-end fabrics.
• Lehengas Designer lehenga cholis targeted at brides, wedding guests, and women seeking occasion wear for haldi, mehendi, sangeet, engagement, and reception functions.
• Readymade Lehengas Ready-to-wear lehenga cholis for customers who want finished garments without customization, suited to time-pressed brides and occasion shoppers.
• Salwar Suits Designer salwar suits targeted at Indian women seeking occasion and festive wear across a range of silhouettes and embellishments.
• Kurta Sets Ready-to-wear kurta sets with matching bottoms and dupattas for women shopping for convenient ethnic wear for everyday, office, and casual festive use.
• Dress Materials Unstitched and semi-stitched dress materials that customers can have tailored to their measurements, offered in budget and mid-range price points.
• Gowns Designer gowns targeted at women attending parties, receptions, and evening events seeking an Indo-western alternative to traditional ethnic wear.
• Blouses Readymade designer blouses sold to pair with Koskii sarees and lehengas, available in embellished and contemporary designs.

Quantifiable outcome

• 50% year-on-year digital growth with INR 58 Cr annualized online revenue run-rate
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Biba: Biba is one of India's largest women's ethnic-wear brands, offering kurtas, suits, lehengas, and sarees across price points similar to Koskii. It operates an extensive offline retail footprint plus a strong D2C e-commerce channel, making it the closest head-to-head competitor.
• W for Woman: W for Woman specializes in contemporary and ethnic women's wear including kurtas, suits, and occasion wear, with pan-India retail and digital presence. Its positioning in affordable-to-mid designer ethnic wear directly overlaps Koskii's core assortment and customer.
• Aurelia: Aurelia, part of the TCNS Clothing group, sells women's ethnic and fusion wear across kurtas, suits, and occasion pieces through company-owned stores and online. It targets a similar mid-market Indian woman shopper as Koskii.
• Fabindia: Fabindia is a heritage Indian lifestyle and ethnic-wear retailer offering sarees, kurtas, lehengas, and dress materials through a large pan-India store network and e-commerce. Its product breadth and emphasis on traditional craftsmanship place it in direct competition with Koskii in bridal and festive wear.
• Manyavar: Manyavar (Vedant Fashions) is a leading Indian ethnic-wear chain for weddings and festivals, with a growing women's line spanning lehengas, sarees, and suits. Its aggressive retail expansion and wedding-occasion positioning make it a primary competitor in Koskii's core occasion-wear segment.
• Global Desi: Global Desi offers Indo-western and ethnic women's wear including kurtas, suits, and occasion pieces, primarily through offline stores and online channels in India. Its target customer and price band overlap materially with Koskii's mid-tier occasion offering.
• Ethnix by Raymond: Ethnix by Raymond is Raymond's ethnic-wear chain offering sherwanis, kurtas, suits, and women's ethnic wear for weddings and festive occasions. It competes with Koskii in the bridal and family ethnic-wear purchase occasion.
• Soch Apparel: Soch is an Indian women's ethnic-wear brand specializing in sarees, salwar suits, lehengas, and kurtas with a pan-India retail footprint. Its occasion-led assortment and mid-market price positioning make it a relevant peer for Koskii.

Broad incumbents

• Myntra: Myntra is India's largest fashion marketplace, hosting Koskii's products alongside hundreds of competing ethnic-wear brands. While not a direct competitor brand, it is a dominant discovery and demand-generation channel that influences Koskii's pricing and promotional strategy.

Emerging players

• Nykaa Fashion: Nykaa Fashion is the lifestyle and apparel vertical of Nykaa, offering ethnic and western wear from multiple brands online. It competes for the same digitally native Indian woman's wardrobe spend and is an emerging channel alternative to Koskii's owned e-commerce platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koskii