LaunchPoint EPS
LaunchPoint EPS designs and manufactures patented ironless axial-flux electric motors, generators, controllers, and hybrid-electric gensets (1.5 kW–250 kW) for combat aircraft, uncrewed aerial systems, and airborne pods, serving defense primes, AAM developers, and drone manufacturers.
- Company typePrivate
- Founded2020
- HeadquartersGoleta, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What LaunchPoint EPS does
LaunchPoint Electric Propulsion Solutions, Inc. (LaunchPoint EPS) is a privately held aerospace propulsion and power generation company headquartered in Goleta, California. Founded in November 2020 as a spinout from LaunchPoint Technologies—which had been developing the underlying motor technology since 2009—the company designs and manufactures lightweight, high-specific-power electric motors, starter/generators, alternators, power electronics controllers, and hybrid-electric gensets for combat aircraft, uncrewed aerial systems (UAS), and airborne pods. Core technology centers on a patented ironless axial-flux motor/generator architecture with dual Halbach array permanent magnet rotors and SiC-based power electronics, complemented by proprietary SmartPoint™ control software that operates hybrid power systems as onboard microgrids with real-time fault detection and reconfiguration. The company also licenses MAAP®, a modeling and design optimization software tool for electric aircraft propulsion architectures. Its vertically integrated product line scales from 1.5 kW (DHA050) to 250 kW (MC250 controller and 250 kW starter/generator), with hybrid-electric gensets (HPS055, HPS400) integrating the motors with internal combustion engines for extended flight endurance.
The business operates a B2B enterprise field sales model with regional sales representatives and channel partners (CoopAero, Strategic Technical Sales, JB Harry & Associates, Herrin & Aero, RWT Aero) covering U.S. territories, alongside direct website inquiry and event-driven demand generation at venues such as Vertical Flight Society forums and AFWERX challenges. Revenue is generated through hardware sales, MAAP® software licensing, and engineering customization services, with pricing on a custom quote basis under multi-year contracts. Customers are concentrated in Aerospace & Defense (L3Harris Technologies for the U.S. Navy NGJ-LB electronic warfare pod, U.S. Air Force via AFWERX, U.S. Army SBIR), Advanced Air Mobility (eVTOL developers), and Unmanned Aerial Systems (e.g., Offshore Aviation Group's OA-8C Dragonfly drone). The company holds AS9100D and ISO 9001:2015 certifications, is NDAA compliant, and qualifies products to MIL-STD-416/464/704/810 standards, positioning it as a U.S.-based, defense-grade supplier in a market historically dominated by legacy aerospace propulsion incumbents.
LaunchPoint EPS firmographics
Firmographics- Name
- LaunchPoint EPS
- Legal name
- LaunchPoint Electric Propulsion Solutions, Inc.
- Website
- https://launchpointeps.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LaunchPoint EPS designs and manufactures patented ironless axial-flux electric motors, generators, controllers, and hybrid-electric gensets (1.5 kW–250 kW) for combat aircraft, uncrewed aerial systems, and airborne pods, serving defense primes, AAM developers, and drone manufacturers.
- Ownership category
- akta.pro rank
LaunchPoint EPS industry classification
Industry- Product category
- Aerospace Electric Propulsion Systems
- NAICS
- Electrical Equipment Manufacturing (3353), Turbine and Turbine Generator Set Units Manufacturing (333611), Power, Distribution, and Specialty Transformer Manufacturing (335311), Relay and Industrial Control Manufacturing (335314)
- SIC
- Motors & Generators (3621), Switchgear & Switchboard Apparatus (3613), Electronic Coils, Transformers & Other Inductors (3677)
- akta.pro primary industry
- Military Aerospace Engines & Propulsion (IMABAMAD)
- akta.pro secondary industry
- High-Voltage, Power Discretes & Modules (IGBT/MOSFET/SiC/GaN) (HDAHAAAK)
Keywords
Where LaunchPoint EPS is headquartered
LocationHeadquarters
- HQ city
- Goleta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LaunchPoint EPS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of electric motors, generators, starter/generators, alternators, power electronics controllers, and integrated hybrid-electric gensets. Products range from 1.5kW to 250kW power levels.
- Software Licensing: Licensing of MAAP (Modeling Advanced Aircraft Propulsion) proprietary software tool for aircraft propulsion system design and optimization.
- Professional Services: Engineering consulting, customization, and integration services for propulsion and power generation systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B enterprise pricing - custom quotes based on specifications |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
LaunchPoint EPS product offering
Product offeringCore offering
LaunchPoint EPS designs and manufactures lightweight, high-specific-power electric and hybrid-electric propulsion and power generation systems for the aerospace and defense industries. Its product portfolio spans ironless axial-flux motors and generators from 1.5 kW to 250 kW, SiC-based power electronics controllers, integrated hybrid-electric gensets, and proprietary design and control software (MAAP and SmartPoint).
Product overview
LaunchPoint EPS offers a modular portfolio of electric propulsion and power generation products for aerospace and defense applications. The core hardware offerings include ironless axial-flux electric machines (generators/motors) ranging from 1.5 kW to 250 kW, including the DHA series (DHA050, DHA075, DHA120), 6 kW alternator, and 250 kW starter/generator. Complementary SiC-based power electronics and controllers (HPS055 PMU, MC15, MC40, MC250) manage motor and generator operations. These integrate with HPS055 and HPS400 hybrid-electric gensets that combine internal combustion engines with electric machines for extended flight endurance. The company also provides the MAAP™ software tool for propulsion system design optimization, and SmartPoint™ control software for system coordination. The HPS (Hybrid Power System) platform integrates motors, generators, controllers, and power management units into a complete ecosystem for eVTOL aircraft.
Differentiator
Problem solved
Functional benefit
Brands
- MAAP (Modeling Advanced Aircraft Propulsion): Proprietary software tool for designing electric aircraft propulsion systems, allowing engineers to virtually model configuration scenarios for new electric and hybrid-electric aircraft systems.
Products and services
- MAAP® (Modeling Advanced Aircraft Propulsion) Software Proprietary modeling and design software tool that enables aerospace engineers to virtually model configuration scenarios for electric and hybrid-electric aircraft propulsion systems, optimizing motor and drive combinations across multiple operating points. Offered for licensing.
- DHA050 1.5 kW Electric Machine Compact 1.5 kW generator and electric motor weighing 0.45 kg with 4.4 kW/kg specific power at 7,000 RPM continuous speed. Designed for advanced drone applications.
- DHA075 5.5 kW Electric Machine 5.5 kW electric machine with 4.3 kW/kg specific power at 6,250 RPM. Used in HPS055 hybrid-electric power systems.
- DHA120 40 kW Electric Machine 40 kW electric machine with 6.9 kW/kg specific power at 6,500 RPM. Powers HPS400 genset for larger drone cargo and air taxi applications.
- 6 kW Alternator Air-cooled 6 kW alternator, 190.5 mm diameter x 25.4 mm thick, 1.5 kg at 6,500 rpm nominal. Used in stacked configurations for 12 kW systems.
- 250 kW Starter/Generator Unit Dual Halbach array electric machine delivering 250 kW at 12.75 kW/kg specific power. Weighs 19.6 kg, operates up to 27,000 RPM. For combat aircraft and Group 4-5 UAS applications.
- MC250 250 kW Motor Controller Ultra-lightweight, bi-directional 250 kW SiC-based power electronics controller. 9.0 kg including liquid cooling, 381 mm x 281 mm x 152 mm dimensions.
- MC15 15 kW Motor Controller 15 kW power electronics controller for motor and generator applications.
- MC40 40 kW Motor Controller 40 kW power electronics controller for motor and generator applications.
- HPS055 PMU Power Management Unit Controller 6 kW hybrid system controller with 60 V DC maximum bus rating. 228.6 mm x 114.3 mm x 88.9 mm, 5.0 kg including heat exchanger.
- HPS055 GenSet (5.5 kW Hybrid-Electric Genset) 5.5 kW hybrid-electric generator system with self-cooling, battery management system, and in-flight restart capability. 0.52 kW/kg continuous power with 7.5+ kW peak with battery pack.
- HPS400 GenSet (40 kW Hybrid-Electric Genset) 40 kW hybrid-electric genset based on Rotax engine. Ships globally to customers for larger drone cargo and future air taxi applications.
- SmartPoint™ Control Software Proprietary control software that coordinates complex dynamic hardware components, regulates variable voltage sources, and manages microgrid power for optimal energy resource utilization with real-time fault detection and reconfiguration.
Quantifiable outcome
- 30-50% greater kW/kg power density compared to conventional motor designs
- +4 more outcomes
Companies that use LaunchPoint EPS
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
LaunchPoint EPS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
LaunchPoint EPS partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- L3Harris TechnologiescoreLaunchPoint EPS awarded and partnered in five-year, $587 million defense contract awarded to L3Harris. LaunchPoint responsible for design, manufacture, and delivery of advanced power generation unit for U.S. Navy's Next Generation Jammer - Low Band (NGJ-LB) pod program. Work at LaunchPoint's Goleta facility comprises 4% of overall effort.
- U.S. Air Force / AFWERXcoreContract awarded through AFWERX Power Generation Challenge for Unmanned Aerial Systems (UAS). LaunchPoint developing modular power generation system tailored to Air Force missions and platforms, leveraging novel power-dense and lightweight motor technology.
- University of Texas Austin (Dr. Jayant Sirohi)minorPartnership with UT Austin professor and graduate student to propose radical new concept for thrust control of fixed-pitch rotors using phase-controlled stacked rotors for electric vertical flight aircraft.
- Offshore Aviation GroupminorPartnership for extended flight trials of OA-8C (ER) Dragonfly drone equipped with LaunchPoint's 5.5 kW hybrid-electric HPS055 GenSet, achieving 90+ minute flight endurance.
- Georgia TechminorU.S. Department of Defense awarded LaunchPoint and Georgia Tech joint contracts to develop flying car technology for U.S. Air Force's Agility Prime program.
- U.S. Department of Energy - National Renewable Energy Laboratory (NREL)minorCollaborative Research and Development Agreement (CRADA) to explore advanced manufacturing techniques for lightweight aerospace motors.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
LaunchPoint EPS competitors and assessment
Company assessmentDirect peers
- YASA (Mercedes-Benz): YASA develops axial-flux electric motors for automotive and is now part of Mercedes-Benz, with ambitions in aerospace. Its core technology — high-power-density axial-flux machines — directly mirrors LaunchPoint's product architecture, making it a close technology peer even if its primary market is automotive.
- magniX: magniX develops high-power-density electric propulsion motors and generators for fixed-wing aircraft and eVTOL platforms. It is a direct competitor to LaunchPoint EPS, offering comparable 250kW-class motors and propulsion systems targeting the same advanced air mobility and electrified aviation customers.
- H3X Technologies: H3X builds integrated electric propulsion units combining motors, inverters and gearboxes for aerospace and defense, with a strong focus on power density. It directly competes with LaunchPoint in the high-specific-power axial-flux / permanent-magnet motor segment for eVTOL and UAS.
Broad incumbents
- Honeywell Aerospace: Honeywell supplies generators, starter/generators, power electronics and increasingly electrified propulsion components for commercial and military aircraft. It is a broad incumbent that overlaps with LaunchPoint in fault-tolerant power generation and motor control, though it serves a much wider set of platforms and customers.
- GE Aerospace: GE Aerospace supplies generators, power conversion and propulsion systems across military and commercial aviation. While not focused on small axial-flux motors, its power-electronics and generator programs address similar customer needs in combat aircraft and unmanned platforms that LaunchPoint serves.
- Safran Electrical & Power: Safran is a major Tier-1 supplier of aircraft electrical systems, including generators, power conversion and distribution, and is investing heavily in hybrid-electric propulsion. It competes with LaunchPoint in aerospace power generation and motor controllers but as part of a much broader portfolio serving defense and commercial OEMs.
- Collins Aerospace: Collins Aerospace (RTX) manufactures electrical power systems, generators and motor controls across military and commercial aerospace. It overlaps with LaunchPoint's starter/generator and power electronics offerings as part of a comprehensive systems portfolio rather than a specialized electric-propulsion niche.
- Rolls-Royce Electrical: Rolls-Royce is developing high-power aerospace electrical propulsion systems (e.g., for the ACCEL and Spirit of Innovation programs). It is a broad incumbent pursuing similar markets to LaunchPoint — eVTOL and hybrid-electric aircraft — but with substantially greater capital and certification resources.
Others
- Wolfspeed: Wolfspeed is a leading merchant supplier of silicon-carbide (SiC) power devices and modules widely used in high-performance motor drives. It is an enabling technology provider to LaunchPoint's SiC-based controllers and the broader high-power-density electric propulsion supply chain.
Emerging players
- Joby Aviation: Joby is an eVTOL OEM that integrates third-party electric propulsion components (including motors and power electronics) into its S4 air taxi. It is a potential customer and ecosystem peer to LaunchPoint rather than a direct motor competitor, validating the addressable AAM market for high-specific-power propulsion.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
LaunchPoint EPS social profiles
Digital presenceLaunchPoint EPS compliance and trust
Trust signalCompliance7 records
LaunchPoint EPS financial estimates
Financial estimateRevenue estimate
Valuation estimate
LaunchPoint EPS leadership team
Management profileNumber of profiles
Profiles12 records
LaunchPoint EPS funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LaunchPoint EPS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LaunchPoint EPS
What does LaunchPoint EPS do?
LaunchPoint EPS designs and manufactures lightweight, high-specific-power electric and hybrid-electric propulsion and power generation systems for the aerospace and defense industries. Its product portfolio spans ironless axial-flux motors and generators from 1.5 kW to 250 kW, SiC-based power electronics controllers, integrated hybrid-electric gensets, and proprietary design and control software (MAAP and SmartPoint).
Is LaunchPoint EPS a public or private company?
LaunchPoint EPS is a private company. It is classified as venture growth investor backed and is currently operating.
When was LaunchPoint EPS founded?
LaunchPoint EPS was founded in 2020. It employs 11 to 50 people.
Where is LaunchPoint EPS based?
LaunchPoint EPS is headquartered in Goleta, United States, in the North America region.
How does LaunchPoint EPS make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are software Licensing and professional Services.
Who are LaunchPoint EPS's main competitors?
Direct peers on record are YASA (Mercedes-Benz), magniX and H3X Technologies. Broad incumbents are Honeywell Aerospace, GE Aerospace, Safran Electrical & Power, Collins Aerospace and Rolls-Royce Electrical. Wolfspeed is listed as an others. Joby Aviation is listed as an emerging player.
Does LaunchPoint EPS have an API?
No public API is recorded for LaunchPoint EPS.
What industry is LaunchPoint EPS in?
LaunchPoint EPS's product category is Aerospace Electric Propulsion Systems. Its primary akta.pro industry code is IMABAMAD, Military Aerospace Engines & Propulsion, with a secondary code of HDAHAAAK, High-Voltage, Power Discretes & Modules (IGBT/MOSFET/SiC/GaN). Its NAICS code is 3353 and its SIC code is 3621.