Easybook

What Easybook does

Easybook is an online ticketing marketplace founded in 2005-2006 and headquartered in Singapore at Marina Square, specializing in land and sea transport across Southeast Asia. The platform aggregates bus, train (including KTM rail), ferry, car rental, and ancillary travel inventory — over 1,096 bus operators, 59,056 bus routes, 3,000 train routes, and 300 ferry routes — and serves consumers directly across 9+ Southeast Asian countries through localized country-specific websites and a mobile app ecosystem.

The core product is a multi-modal booking platform that lets travelers search, compare, and purchase transport tickets online. Supporting features include Easybook Wallet for stored balances, Easipoints loyalty rewards, gift cards, a Refer & Earn program, and saved traveler profiles. The platform has facilitated 20+ million ticket sales over its operating history, with 5+ million transacted online, and maintains a user database exceeding 1.6 million. Distribution extensions into adjacent travel categories include hotel partnerships with Trip.com and Agoda, plus secondary lines in flight, cruise, vehicle charter, local tours, and entrance passes.

The business model is a transactional marketplace: Easybook earns a take-rate or commission on each ticket sold through its platform, monetizing the gap between fragmented local operators and cross-border consumer demand. The company is private, employs 11-50 people, and is led by founder William Lee. It has raised USD 3M Series B (October 2015) and USD 5M Series C (July 2021, led by Emissary Capital), with management publicly signaling intent to pursue an IPO within 2-3 years of the 2021 round.

Name

Easybook

Legal name

Easybook (SG) Pte Ltd

Website

https://easybook.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Easybook is a Singapore-headquartered online marketplace that aggregates bus, train, ferry, and car rental ticketing across 9+ Southeast Asian countries, serving over 1.6 million consumers via a take-rate model on more than 20 million cumulative ticket sales.

Ownership category

akta.pro rank

Product category

Online Travel Ticketing

NAICS

Travel Agencies (561510), Scenic and Sightseeing Transportation (487)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

Ferry Ticketing, Booking Platforms & Distribution (THAEAGAI), Cruise Booking Platforms (THALAFAG), Cruise Booking Platforms & OTAs (THAEAFAA)

Keywords

• Online bus booking
• Train ticket booking
• Ferry ticket booking
• Travel marketplace
• Transport ticketing platform

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction/Booking Fees: Easybook earns a commission or transaction fee on each bus, train, ferry, or car rental ticket sold through the platform. The company takes a percentage of the ticket price as marketplace commission from transport operators.
2. Supplier T-ERP Subscription: Transport operators pay a minimum monthly subscription commission of SGD 10.00 for using the T-ERP System. Easybook charges top-up fees if earned commissions from ticket sales do not meet this minimum threshold.
3. Affiliate Commission: The Refer & Earn program allows affiliates to earn commission (up to 6%) from purchases made by referred users, creating a referral commission stream.
4. Gift Card Sales: Sale of gift cards for bus and ferry tickets with denominations from USD 10 to USD 200, with up to 5% discount offered.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Easybook operates an online travel ticketing marketplace platform that allows travelers to search, compare, and book bus, train, ferry, fastboat, car rental, vehicle charter, local tour, entrance pass, cruise, and flight tickets across multiple Southeast Asian countries. The platform aggregates inventory from third-party transport operators and also sells a proprietary T-ERP System to operators for automated ticketing, scheduling, reservations, and fleet management.

Product overview

Easybook.com is a unified multi-service online booking platform serving as Southeast Asia's largest land and sea ticketing website. The core offering consists of four interconnected product categories: Bus Tickets, Train Tickets, Ferry and Fastboat Tickets, and Car Rental services. The platform operates a marketplace model connecting travelers with over 1,096 bus operators and 300+ ferry routes across 10 countries. Supporting the core booking engine, the company offers value-added services including Vehicle Charter, Local Tours, Cruise Tickets, and Flight Tickets. The mobile ecosystem includes dedicated Easybook Mobile Apps for iOS and Android, the Easybook Wallet digital payment system, the EasyPoint Rewards loyalty program, and a Refer & Earn affiliate system. Gift Cards provide an additional gifting option. The platform also integrates third-party hotel booking through Trip.com and Agoda partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Bus Tickets Online booking of intercity and cross-border bus tickets from multiple operators across Southeast Asia, with seat selection, instant e-ticket confirmation, and secure online payment for individual travelers.
• Train Tickets Online booking of train tickets across operators in Southeast Asia, integrated into the Easybook marketplace with instant confirmation and seat selection.
• Ferry and Fastboat Tickets Online booking of ferry and fastboat tickets for island and coastal routes across Southeast Asia, integrated into the Easybook marketplace.
• Car Rental Online booking of car rental services across Southeast Asian destinations via the Easybook marketplace.
• Vehicle Charter Chartered vehicle booking service for groups or private transport needs, listed on the Easybook marketplace.
• Local Tours Booking of local tours and activities across Southeast Asian destinations via the Easybook marketplace.
• Entrance Pass Online purchase of entrance passes for attractions across Southeast Asia via the Easybook marketplace.
• Cruise Tickets Online booking of cruise tickets via the Easybook marketplace for Southeast Asian cruise routes.
• Flight Tickets Online booking of flight tickets integrated into the Easybook travel marketplace alongside ground and sea transport.
• Gift Cards Purchasable gift cards usable on the Easybook platform for transport and travel bookings, offered as a standalone gifting product.
• T-ERP System Proprietary software system sold to bus, train, ferry, and fastboat operators for automated ticketing, scheduling, reservations, and fleet management, with a minimum subscription plan and integration into the Easybook consumer marketplace.

Quantifiable outcome

• More than 20 million bus tickets sold across Southeast Asia
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Trip.comminorGTM or Marketing PartnerTrip.com is listed as a hotel partner on Easybook's platform, offering hotel booking integration for Easybook customers.
• AgodaminorGTM or Marketing PartnerAgoda is listed as a hotel partner on Easybook's platform, providing hotel booking options alongside transportation tickets.
• KTM (Kereta Cepat Malaysia)coreChannel Partner/ Reseller/ DistributorKTM is a key train operator partner, with Easybook being the largest KTM and ETS Train Ticket Online Booking website in Malaysia and Singapore.
• KLIA ExpressminorChannel Partner/ Reseller/ DistributorKLIA Express train tickets available for booking on Easybook platform.
• Violette Express TrainminorChannel Partner/ Reseller/ DistributorViolette Express Train, a deluxe train operator established in 2016, offers routes including Hanoi to Laocai, Hanoi to Dong Hoi/Hue/Da Nang, and Hanoi to Nanning/Guilin/Beijing.

Scale indicators11 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• 12Go Asia: Direct peer — operates a multi-modal online booking platform for buses, trains, ferries, and transfers across Southeast Asia and beyond. Closely matches Easybook's product mix (bus/train/ferry) and target market of cross-border and inter-city land/sea travelers in ASEAN.
• Bookaway: Direct peer — online marketplace for booking buses, ferries, trains, and transfers, with strong presence across Thailand, Vietnam, Cambodia, and Laos. Overlaps directly with Easybook on route coverage and operator integration model.
• Baolau: Direct peer — Malaysia-headquartered online booking platform specializing in buses, trains, and ferries across Southeast Asia, with localized country sites. Directly comparable product offering and overlapping operator network.
• redBus: Direct peer — one of the world's largest online bus ticketing platforms (originally Indian, owned by MakeMyTrip). Operates in several SEA markets with a similar operator-integrated marketplace model, though with deeper concentration in intercity bus bookings.
• Easybook competitor: CatchThatBus: Direct peer — Malaysian-founded online bus booking platform covering Malaysia, Singapore, Thailand, and Indonesia. Closely overlaps with Easybook's core long-distance bus offering and primary SEA markets.

Broad incumbents

• Traveloka: Broad incumbent — Indonesia-headquartered super-app OTA covering flights, hotels, buses, trains, and attractions across Southeast Asia. Significantly larger and better capitalized than Easybook; competes head-on in bus and train inventory aggregation across the same geographies.
• Tiket.com: Broad incumbent — Indonesian OTA offering flights, hotels, trains, and events with expanding bus and ferry inventory. Competes with Easybook for the same Indonesian traveler wallet, particularly for inter-city bus and train routes.
• Klook: Adjacent incumbent — leading Asia tours, activities, and attractions platform. Competes with Easybook's Local Tours and Entrance Pass products and shares the same regional traveler base, though Klook is far larger and activity-led rather than transport-led.
• Wego: Adjacent incumbent — Middle East and Asia online travel marketplace for flights, hotels, and increasingly ground transport. Competes for the same regional traveler share-of-wallet and offers bus/ferry redirection through partners.

Others

• Agoda: Listed hotel partner of Easybook — a Booking Holdings-owned OTA dominant in Southeast Asia. While not a direct competitor in bus/ferry ticketing, Agoda competes for the same traveler's ancillary booking share and is both a partner and an indirect threat to Easybook's cross-sell economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/easybook_com
• Facebookfacebook.com/easybook
• Instagraminstagram.com/easybook.travel
• LinkedInlinkedin.com/company/4810279

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easybook