Farmz2U
Farmz2U is a Sub-Saharan African agri-tech company that connects smallholder growers, agricultural input suppliers, and FMCG buyers through two AI-enabled platforms: Talon for e-procurement and Kuju for farming management, monetising via transaction fees, subscriptions, and embedded finance and insurance commissions.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Farmz2U does
Farmz2U is a Sub-Saharan African agri-technology company, founded in 2019 and operationally headquartered in Lagos, Nigeria, with additional offices in Nairobi, Kenya, and London, United Kingdom. It operates a three-sided digital marketplace that connects smallholder growers, agricultural input suppliers (seed, fertilizer, tractor services), and enterprise buyers such as FMCG companies and offtakers. The platform is delivered through two core products: Talon, an e-procurement platform for buyers and suppliers featuring real-time tracking and traceability, third-party integrations with QuickBooks and PayStack, supplier and inventory management, and an embedded finance system; and Kuju, a farming-management platform providing end-to-end visibility across pre-production to post-harvest operations. Supporting sub-products include the Farming Management Platform (FMP) for digital extension services, the Farm Vendor Platform (FVP) for input providers, and a Community module for peer farmer engagement. A Partner Program API is also documented for third-party integrations.
The company applies AI-driven demand forecasting that uses real-time buyer demand data to align grower production with future orders, predictive analytics for crop planning and grower credit assessment, and optimisation models for procurement pricing. Underlying data assets include crop yield records, market prices, transaction histories, and grower profiles collected through self-serve onboarding portals (app.farmz2u.com for growers, app.usetalon.com for buyers, and Microsoft Forms for suppliers).
Farmz2U's revenue model combines marketplace and transaction fees, recurring digital-extension subscriptions, commissions on embedded financial services and insurance intermediation, and affiliate referrals for crop-insurance products. Public pricing is not disclosed. Distribution blends a product-led growth motion (self-serve registration) with targeted enterprise sales for FMCG buyers and partner channels via input providers and financial institutions. Capital sources disclosed include Lagos State Food Security Grant (5M NGN), LASRIC, Techstars, Catalyst Fund (climate resilience cohort), LoftyInc Capital ($500K lead in July 2023), and Safe Haven MFB. The company has earned recognition from the Royal Academy of Engineering (Africa Prize finalist/top-3), the UN FAO, CNN Innovate Africa, and Bloomberg Hello World.
Farmz2U firmographics
Firmographics- Name
- Farmz2U
- Legal name
- Farmz2U
- Website
- https://farmz2u.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Farmz2U is a Sub-Saharan African agri-tech company that connects smallholder growers, agricultural input suppliers, and FMCG buyers through two AI-enabled platforms: Talon for e-procurement and Kuju for farming management, monetising via transaction fees, subscriptions, and embedded finance and insurance commissions.
- Ownership category
- akta.pro rank
Farmz2U industry classification
Industry- Product category
- Agricultural Supply Chain Software
- NAICS
- Farm Management Services (115116)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)
- akta.pro secondary industries
- Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL), Whole-Farm Business Management & Budgeting Advisory (AFACAJAA)
Keywords
Where Farmz2U is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Farmz2U business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction/marketplace fees: Facilitates transactions between growers, suppliers, and buyers through its marketplace platforms (Talon and Kuju), earning fees on completed transactions across the agricultural supply chain.
- Digital extension services subscription: Provides digital extension services to clients who sign up for the Farming Management Platform (FMP), Farm Vendor Platform (FVP), and Community services, generating recurring subscription revenue.
- Financial services commission: Earns commissions from facilitating access to finance for growers and embedded financial services integrated into the Talon platform.
- Insurance intermediation: Generates revenue by connecting growers with insurance providers, earning commissions on tailored insurance products that protect growers' crops.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | No tiered pricing publicly available |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Farmz2U product offering
Product offeringCore offering
Farmz2U operates a multi-sided agricultural technology marketplace connecting smallholder growers, input suppliers, and offtaker buyers across Sub-Saharan Africa. Its two core platforms are Talon (an e-procurement platform for buyers and suppliers with embedded finance, real-time tracking, and inventory management) and Kuju (a farming management platform that provides growers with end-to-end production visibility from pre-planting to post-harvest using AI-driven demand forecasting).
Product overview
Farmz2U is a digital extension service platform with a multi-module architecture comprising two core products: Talon (e-procurement/supply chain management platform) and Kuju (farming management platform). These products work together to create a connected supply chain ecosystem where Kuju helps growers manage production from pre-planting to harvest using AI-driven data insights, while Talon enables buyers and suppliers to procure, track, and manage agricultural produce efficiently. Additional sub-products include FMP (Farming Management Platform) for digital extension services, FVP (Farm Vendor Platform) connecting input providers with growers, and Community for peer farmer connections.
Differentiator
Problem solved
Functional benefit
Brands
- Talon: An integrated e-procurement platform for supply chain management featuring real-time tracking, third-party integrations, embedded finance system, inventory management, supplier management, and procurement management.
- Kuju
Products and services
- Talon An e-procurement platform that provides strategic sourcing capabilities for buyers, enabling efficient supplier management, procurement workflow automation, and supply chain visibility. Includes embedded finance, real-time tracking and traceability, third-party integrations with QuickBooks and PayStack, inventory management, supplier management, and integrated communication. Built for FMCG companies and offtakers sourcing raw, semi-processed and processed agricultural produce.
- Kuju A farming management platform providing complete real-time visibility across the farm production lifecycle. Enables growers to track operations from pre-production to post-harvest, with AI-driven demand forecasting that matches production to future buyer orders. Also supports agronomists, lenders, insurance providers, seed providers, and tractor companies serving growers.
- FMP (Farming Management Platform) Digital extension services platform providing tailored agricultural expertise and farming management support to growers, intended to increase yield and profit from farming operations.
- FVP (Farm Vendor Platform) Farm vendor platform enabling agricultural input providers such as seed companies, fertilizer companies, and tractor hiring services to connect with growers and facilitate access to farming tools.
- Community Community platform providing peer connection and collective support among farmers for farming operations.
Quantifiable outcome
- End-to-end transparency reduces inefficiencies and increases profitability of operations for buyers sourcing agricultural produce
- +2 more outcomes
Companies that use Farmz2U
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Farmz2U technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature4 records
Farmz2U partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Farmz2U competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Farmz2U social profiles
Digital presenceFarmz2U financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farmz2U leadership team
Management profileNumber of profiles
Profiles9 records
Farmz2U funding detail
Funding detailFunding overview
Funding rounds7 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farmz2U M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farmz2U
What does Farmz2U do?
Farmz2U operates a multi-sided agricultural technology marketplace connecting smallholder growers, input suppliers, and offtaker buyers across Sub-Saharan Africa. Its two core platforms are Talon (an e-procurement platform for buyers and suppliers with embedded finance, real-time tracking, and inventory management) and Kuju (a farming management platform that provides growers with end-to-end production visibility from pre-planting to post-harvest using AI-driven demand forecasting).
Is Farmz2U a public or private company?
Farmz2U is a private company. It is classified as venture growth investor backed and is currently operating.
When was Farmz2U founded?
Farmz2U was founded in 2019. It employs 11 to 50 people.
Where is Farmz2U based?
Farmz2U is headquartered in London, United Kingdom, in the Europe region.
How does Farmz2U make money?
Four revenue lines are on record. Transaction/marketplace fees are the primary driver. The others are digital extension services subscription, financial services commission and insurance intermediation.
Does Farmz2U have an API?
Yes. Farmz2U offers a Partner Program API for third-party developers wishing to build enhancements to the Farmz2U service. The API provides programmatic access to certain data displayed on the website or in web applications. Access requires meeting Partner Program eligibility criteria and entering into a signed partnership agreement with Farmz2U.
What industry is Farmz2U in?
Farmz2U's product category is Agricultural Supply Chain Software. Its primary akta.pro industry code is AFACAJAG, Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support), with a secondary code of AFAAAFAO, Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links). Its NAICS code is 115116 and its SIC code is 700.