What Baaz does

Baaz (legal entity: ATIIAD Technologies Pvt Ltd) is a Bangalore-headquartered enterprise software engineering consultancy founded in 2018 that designs, builds, and ships custom software for Fortune 500 and large enterprise clients across 26+ countries. The firm operates with 11–50 employees from a Bangalore delivery center (WeWork, RMZ Latitude, Hebbal) and a US presence in Sheridan, Wyoming. Its service portfolio spans seven named technology practice areas — Vision Intelligence Platform (computer vision for manufacturing, supply chain, logistics, and warehousing), Application Modernization, Digital Process Automation, Digital Supply Chain, ERPs & CRMs, DevOps & Cloud Infrastructure on AWS and Azure, and Enterprise AI Transformation — plus industry-specific ERP reference implementations for manufacturing, banking, construction, real estate, transportation, automotive, and healthcare. Underlying technology is a modern full-stack stack (React/Next.js, Node.js, Python for AI/ML, TypeScript, PostgreSQL/MongoDB/Redis), with specialized AI components including YOLOv8 computer vision pipelines, OR-Tools/ML-based dispatch optimization, RAG and LLM integrations, and HL7 FHIR healthcare interoperability.

The business model is professional services on outcome-led milestone engagements with written acceptance criteria, delivered through direct enterprise field sales. Pricing is quote-based and ranges from $150,000–$400,000 for focused internal tools or portals to $400,000–$1M+ for full multi-module enterprise platforms with integrations and compliance requirements, structured as multi-year contracts. The named customer base spans retailers (Walmart, Kroger, Decathlon, Damas, Lifestyle, Livpure, Pip & Nut, Harrys), banks (Societe Generale, ICICI Bank, Karnataka Bank, Federal Bank), automotive and industrial (Volkswagen, Godrej, Minda Industries), energy (Uniper, Enel), telecom and mobility (Comcast, Uber, Amadeus, a leading Indian corporate mobility provider), real estate (Embassy Group, Hines, Housing), healthcare (Healius Ltd, BCI), and technology platforms (Salesforce, Infra.Market). The firm claims $2 billion in customer business value generated, $150 million in annual customer cost savings, 40% faster delivery than traditional software timelines, and 100+ products shipped since inception.

Marketing and demand generation run on a content-driven motion: case studies with measurable outcomes, enterprise SEO across industry-ERP landing pages, architecture and engineering thought leadership (B2B SaaS reference architecture, SLO/error budgets, CDC/outbox patterns, API estimation, MVP scoping), and direct outreach gated by 30-minute discovery calls. Leadership comprises co-founder and CEO Chitresh Parihar, co-founder and CTO Ruben Gregory, and COO Padam Bhardwaj. Total disclosed funding is $700,000 (April 2022 seed from Lead Invest and Riso Capital); the company is otherwise privately held and founder-owned with no parent company or institutional investor disclosed.

Name

Baaz

Legal name

ATIIAD Technologies Pvt Ltd

Website

https://baaz.pro

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Baaz is a Bangalore-headquartered enterprise software engineering consultancy that designs and ships custom AI-enabled applications, industry-specific ERPs, and digital transformation solutions for Fortune 500 clients across manufacturing, banking, retail, healthcare, and real estate in 26+ countries since 2018.

Ownership category

akta.pro rank

Product category

Enterprise Software Consulting

NAICS

Computer Systems Design Services (541512), Management Consulting Services (54161)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)

Keywords

• Enterprise software development
• Custom software engineering
• AI integration services
• ERP implementation
• Digital transformation consulting

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IT Consulting & Product Engineering: Custom software development and consulting services for enterprises globally. Engagements span product strategy, UI/UX design, full-stack development, and post-launch scaling. Structured around outcome-led milestones with written acceptance criteria.
2. Enterprise Software Development: End-to-end custom software solutions for enterprises across various industries including FinTech, Healthcare, Retail, Manufacturing, and Real Estate. Deliverables include ERP systems, mobile apps, web platforms, and AI integrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Baaz is a software consulting and product engineering firm that builds custom enterprise software, industry-specific ERP systems, and AI-powered solutions for global enterprises. The company delivers end-to-end product engineering from discovery through deployment and post-launch scaling, with specializations in computer vision, IoT smart factory platforms, AI recommendation engines, and ERP integrations. Engagements are structured as outcome-led, milestone-based projects for clients across 26+ countries.

Product overview

Baaz is a software consultancy/engineering agency offering a portfolio of professional services and industry-specific solutions rather than a single unified product. The core offerings include: Vision Intelligence Platform (computer vision for manufacturing/logistics), Application Modernization, Digital Process Automation, Digital Supply Chain, ERPs & CRMs, DevOps & Cloud Infrastructure, and Enterprise AI Transformation services. These are complemented by industry-specific ERP solutions (Manufacturing, Banking, Construction, Real Estate, Transportation, Automotive, Healthcare) and case study products including the Healthcare Patient App, Education & Training Portal, Smart Factory IoT Platform, AI Fleet Optimization Platform, D2C Omnichannel Storefront with AI Gifting Engine, and Connected Pathology Network ERP. Additional service offerings span Mobile App Development (iOS/Android/Flutter/React Native), Web Development (React/Next.js/Node.js), UI/UX Design, Product Strategy Consulting, and GTM Engineering. The portfolio is delivered as consulting engagements rather than SaaS products, with clients across 26+ countries since 2018.

Differentiator

Problem solved

Functional benefit

Products and services

• Vision Intelligence Platform Computer vision solutions leveraging AI for manufacturing, supply chain, logistics, and warehouse management, including AI vision-based defect detection integrated with ERP for real-time quality workflows.
• Application Modernization
• Digital Process Automation
• Digital Supply Chain
• ERPs & CRMs
• DevOps & Cloud Infrastructure
• Enterprise AI Transformation
• Manufacturing ERP
• Banking ERP
• Construction ERP
• Real Estate ERP
• Transportation ERP
• Automotive ERP
• Healthcare ERP
• Healthcare Patient App
• Education & Training Portal
• Smart Factory IoT Platform
• AI Fleet Optimization Platform
• D2C Omnichannel Storefront & Gifting Engine
• Connected Pathology Network ERP
• Mobile App Development
• Web Development
• UI/UX Design
• Product Strategy Consulting
• GTM Engineering

Quantifiable outcome

• $2B in business value generated for customers
• +9 more outcomes

Named customers30 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability11 records

Feature8 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Damco Solutions: IT services and product engineering company with offerings in custom enterprise software, AI/ML and ERP integrations across banking, retail and healthcare verticals.
• Fingent: Custom software development and AI/ML consulting firm delivering enterprise web, mobile and cloud platforms comparable in scale and service mix to Baaz.
• Xoriant: Product engineering and digital transformation services firm with deep custom software, IoT and AI capabilities for enterprise customers in financial services, healthcare and manufacturing.
• Thoughtworks: Global digital engineering consultancy with comparable custom software, AI/ML, and platform modernization services for large enterprises, although it is much larger and more globally distributed.
• Globant: Digital transformation and software engineering firm delivering custom software, AI and data services to enterprise customers across multiple verticals, similar in scope but at materially larger scale.
• Simform: Custom software development and product engineering firm focused on enterprise cloud, AI and application modernization work for mid-market and large customers.
• Net Solutions: Boutique digital engineering services company building web, mobile and AI-enabled enterprise software for clients across retail, healthcare, finance and manufacturing.
• ValueCoders: Outsourcing and custom software development firm offering dedicated engineering teams for AI/ML, cloud and mobile app projects comparable to Baaz's delivery model.

Broad incumbents

• Genpact: Large-scale professional and digital services firm with adjacent AI, ERP and industry-specific consulting capabilities for enterprise customers, providing broader but lower-touch competition.
• Infosys: Global Indian-headquartered IT services and consulting major with full-stack enterprise software and AI transformation capabilities, anchoring the high end of the market Baaz competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/baazpro
• Xx.com/baaz_hq

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baaz