Demetria

What Demetria does

Demetria Colombia S.A.S., operating as Demetria, is an Israeli-Colombian SaaS and hardware startup founded in 2018 and headquartered in Bogotá, Colombia, with commercial operations in Brazil. The company builds an AI-powered coffee quality and traceability platform centered on a portable handheld near-infrared spectroscopy sensor that scans green coffee beans and applies machine learning and computer vision to produce per-bean measurements of moisture, beverage profile (using Brazil's COB classification: Duro, Mole, Riado), defects, profile consistency, and caffeine content. The sensor connects to a mobile and web application backed by what the company describes as the world's first coffee quality and traceability data cloud, built on analysis of over 50,000 samples and millions of cataloged beans from Brazil and Colombia.

Demetria monetizes through hardware sales of its spectrometer device combined with subscription software services, an EULA-based software licensing model, and API/SDK developer tools. Go-to-market combines product-led growth (website wishlist, early-access registration, mobile apps) with enterprise field sales via WhatsApp and direct consultation targeting large coffee producers, cooperatives, exporters, and traders. The product portfolio has expanded from a single bean-analysis tool into four specialized modules: Coffee Analysis (Análise), Moisture Analysis (Umidade), Beverage Profile (Perfil da Bebida), and AI-driven Fermentation Monitoring (Monitoramento de Fermentação), the last of which generates dynamic fermentation protocols with claimed outcomes of up to 40% valuation uplift, 90% error reduction, and 3x consistency.

The company targets eight customer segments across the coffee value chain — producers/farmers, cooperatives, exporters/traders, distributors/logistics providers, retailers/cafes, baristas, research institutions, and technology providers — but disclosed customers are largely anonymous case studies. Strategic partners named publicly are limited (Arise Health, The Paak) and no institutional investors beyond Celeritas, Mercantil Colpatria, Asiri, and MassChallenge Switzerland have been disclosed. Founder-led, with a 11–50 headcount band, the company remains in an early commercial stage with the core sorter still listed as 'Coming Soon' on the website and no public pricing.

Name

Demetria

Legal name

Demetria Colombia S.A.S.

Website

https://demetria.ag

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Demetria is a Colombian-headquartered, Israeli-founded SaaS and hardware startup that uses AI and near-infrared spectroscopy to assess and trace coffee bean quality for producers, cooperatives, and traders in Brazil and Colombia.

Ownership category

akta.pro rank

Product category

Coffee Quality Analytics

NAICS

Coffee and Tea Manufacturing (311920), Analytical Laboratory Instrument Manufacturing (334516)

SIC

Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Coffee Manufacturing (AFAFADAE)

akta.pro secondary industries

Coffee & Cacao Plantations (Coffee, Cocoa) (AFAGACAI), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

Keywords

• Coffee quality analysis
• Near-infrared spectroscopy
• Supply chain traceability
• AI quality assurance
• Fermentation monitoring

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. AI-Powered Hardware and Software Platform: Revenue generated from sale of portable spectrometer hardware devices combined with software subscriptions for AI-powered coffee analysis, quality assurance, and traceability services.
2. Software Licenses and Subscriptions: The company licenses software including applications, cloud services, and SDKs to users. The EULA indicates software is provided as a service with potential subscription/term-based licenses.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Demetria provides an AI-powered coffee quality and traceability platform that combines a portable handheld near-infrared sensor with a cloud-based analytics service and mobile/web applications. It analyzes green coffee beans for flavor, quality, moisture, caffeine, defects, and beverage profile, and includes specialized modules for moisture analysis, beverage profile classification (COB Duro/Mole/Riado), and AI-driven fermentation monitoring. The offering is targeted at coffee producers, cooperatives, exporters, traders, and other supply-chain participants in Brazil, Colombia and adjacent markets.

Product overview

Demetria offers an AI-powered coffee quality and traceability platform consisting of a handheld near-infrared spectroscopy sensor device connected to mobile and web applications via a Quality and Traceability Cloud. The core portfolio includes the Demetria AI Platform for bean analysis and sorting, supported by four specialized analytical modules: Coffee Analysis (Análise) for overall quality assessment, Moisture Analysis (Umidade) for precise moisture measurement and drying curve tracking, Beverage Profile (Perfil da Bebida) for drink quality classification using the COB system, and Fermentation Monitoring (Monitoramento) for real-time tracking of pH, Brix, temperature, and time parameters with AI-generated protocols. The platform was developed over years of research analyzing over 50,000 samples and cataloging millions of beans from Brazil and Colombia.

Differentiator

Problem solved

Functional benefit

Products and services

• Demetria AI Platform AI-powered data intelligence platform that connects portable near-infrared sensors to a Quality and Traceability Cloud, analyzing and optimizing coffee beans for flavor, quality, moisture, caffeine and defects across the supply chain. Designed for coffee producers, cooperatives, exporters and traders seeking objective, instant quality assessment.
• Coffee Analysis (Análise) Analysis solution using a portable handheld sensor that scans coffee beans and instantly delivers moisture levels, beverage profile patterns, and sample variability data for lot optimization and better commercialization. Targets coffee producers and supply-chain operators.
• Moisture Analysis (Umidade) Precise moisture measurement solution that analyzes average sample moisture and variation between individual beans, enabling rapid correction of deviations and drying curve tracking to optimize production and elevate coffee standards. Used by coffee producers and processors managing drying and storage.
• Beverage Profile (Perfil da Bebida) Drink profile analysis solution that classifies coffee quality (Duro, Mole, Riado) based on the COB system widely used in Brazil and worldwide, providing average probability scores and per-bean quality variability metrics for producers, cooperatives and buyers.
• Fermentation Monitoring (Monitoramento de Fermentação) AI-powered fermentation monitoring solution that tracks pH, Brix, temperature, and time parameters in real time, generating dynamic personalized protocols and continuous improvement insights to optimize sensory profiles. Used by specialty and large-scale coffee producers.
• Fermentation (Fermentação) Fermentation management solution with AI-generated protocols that helps producers understand and improve their fermentation process through systematic pH, Brix, time, and temperature monitoring, delivering outcomes such as 40% valorization and 90% error reduction.
• Handheld Sensor Device (Demetria Sensor) Portable handheld device using near-infrared spectroscopy and machine learning for instant coffee quality assessment. Scans green coffee beans to evaluate flavor, defects, traceability and chemical attributes such as moisture and caffeine content; pairs with the Demetria app and cloud platform.

Quantifiable outcome

• 15% better margins through lot optimization using variability measurement application
• +5 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Partnerships

Two partnerships are on record, tiered minor.

• Arise HealthminorStrategic or Co-development PartnerArise Health appears as a partner in the 'nossos parceiros' (our partners) section on Demetria's beverage profile page. Nature of partnership is not explicitly defined in the available sources.
• The PaakminorStrategic or Co-development PartnerThe Paak appears as a partner in the 'nossos parceiros' (our partners) section on Demetria's beverage profile and fermentation monitoring pages. Nature of partnership is not explicitly defined in the available sources.

Scale indicators11 records

Recent moves6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Demetria/61559109220799
• LinkedInlinkedin.com/company/demetria-ag
• Instagraminstagram.com/demetria.brazil

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demetria