HomeLink Healthcare

What HomeLink Healthcare does

HomeLink Healthcare Limited is a UK private healthcare provider founded in 2016 by clinicians including CEO Jill Ireland and Non-Executive Director Dr David Lomax. The company delivers 'Hospital at Home' services — acute clinical care delivered in patients' homes as an alternative to inpatient admission or to enable earlier discharge — through a multidisciplinary permanent workforce of nurses, therapists, rehabilitation support workers, and healthcare assistants operating seven days a week. Its product portfolio comprises a core Hospital at Home service plus sub-products spanning Virtual Wards, IV Therapy at Home (OPAT, IV antibiotics, fluids), Reablement, Early Supported Discharge and Discharge to Assess, Admission Avoidance, orthopaedic-specific at-home pathways, Integrated Care for ICBs (fixed-price 'at home ward'), Bridging Packages of Care, Care Home in-reach reablement, and Anticipatory Care for GPs and Primary Care Networks.

The underlying technology stack is built around IT applications for staff scheduling, paper-free digital clinical records, and a real-time KPI/outcome dashboard capturing activity, EQ-5D-5L and mBarthel outcomes, and patient experience metrics, with integration to third-party remote monitoring equipment for virtual wards. The company holds CQC 'Good' rating, ISO 9001:2015 and ISO 14001:2015 accreditations, Cyber Essentials Plus, DSP Toolkit 'Standards Exceeded', and is a pre-qualified supplier on the NHS SBS Patient Discharge and Mental Health Step Down Beds Services Framework.

Revenue is generated exclusively through managed-service contracts with NHS commissioners — primarily NHS Trusts, Foundation Trusts, Integrated Care Systems (ICSs), Integrated Care Boards (ICBs), and Clinical Commissioning Groups — under multi-year arrangements procured either via the NHS SBS framework or direct contracting. Services are sold primarily through a sales-led motion involving a structured seven-step commissioning process, supplemented by framework listings that enable direct procurement. Pricing is not publicly disclosed but is reported at approximately 45-50% of the cost of equivalent inpatient bed days, with documented outcomes including 200,000+ cumulative bed days saved for the NHS, 97% virtual ward capacity utilisation versus an NHS average of 70%, 19 average bed days saved per virtual ward patient, and a 2% readmission rate in the Imperial College Healthcare NHS Trust partnership.

Name

HomeLink Healthcare

Legal name

HomeLink Healthcare Limited

Website

https://homelinkhealthcare.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

HomeLink Healthcare is a UK clinician-led provider founded in 2016 that delivers Hospital at Home, virtual ward, IV therapy, reablement, and discharge-to-assess services to NHS Trusts, ICBs, and CCGs across England through managed-service contracts and NHS SBS framework agreements.

Ownership category

akta.pro rank

Product category

Hospital at Home Services

NAICS

Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Hospital-Based/Home Health System-Affiliated Skilled Home Health (HLADAFAB)

akta.pro secondary industries

Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL), Home Health Therapy Services (PT/OT/SLP) Providers (HLAFAEAM)

Keywords

• Hospital at home services
• Virtual ward services
• NHS healthcare partnerships
• Early supported discharge
• Reablement services

Headquarters

HQ city

Slough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. NHS Service Contracts: HomeLink Healthcare generates revenue through contracts with NHS Trusts, Integrated Care Systems (ICSs), Integrated Care Boards (ICBs), and other NHS commissioners. Services are procured either through NHS SBS framework agreements or direct contracting. Revenue is generated from delivering Hospital at Home services including virtual wards, early supported discharge, admission avoidance, and reablement pathways.
2. Integrated Care at Home Fixed-Price Service: Provides an 'at home ward' of hospital beds at a fixed price, enabling patients to receive Intermediate Care at Home for up to 6 weeks. This fixed-price model provides cost predictability for NHS commissioners while delivering quantifiable improvements and reablement.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

HomeLink Healthcare is a clinician-led independent provider of Hospital at Home services, delivering acute clinical care, IV therapy, wound care, physiotherapy, reablement, and complex care directly in patients' homes on behalf of NHS partners. Services are commissioned by NHS Trusts, Foundation Trusts, Integrated Care Systems, Integrated Care Boards and CCGs through NHS SBS framework agreements or direct contracts, and include virtual wards, early supported discharge, admission avoidance, reablement, orthopaedic pathways, and integrated care at home. The company operates with a permanent in-house multidisciplinary workforce of nurses, therapists, and healthcare assistants and is CQC-rated 'Good'.

Product overview

HomeLink Healthcare offers a unified Hospital at Home service model—the core offering through which multiple clinical pathways are delivered. These include IV Therapy at Home for intravenous treatments, Virtual Ward for remote monitoring-enabled acute care, Reablement for physiotherapy and rehabilitation, Early Supported Discharge and D2A pathways for accelerated discharge, Hospital at Home for Orthopaedic Patients covering post-surgical and fracture care, Admission Avoidance services to prevent unnecessary hospital admissions, Integrated Care for ICBs providing an 'at home ward' model, Bridging Packages of Care bridging hospital-to-home transitions, Care Home Services offering in-reach reablement, and Anticipatory Care Services for GPs for proactive patient management. All services are delivered by a clinician-led multidisciplinary team of nurses, therapists, and healthcare support workers operating seven days a week.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospital at Home The primary clinician-led service providing safe, high-quality acute care at home to prevent hospital admissions and enable earlier discharge, delivered by nurses, therapists, and healthcare support staff through multiple clinical pathways. It is commissioned by NHS Trusts, ICBs, and ICSs through NHS SBS framework agreements or direct contracts.
• IV Therapy at Home Nurse-delivered intravenous therapy service supporting earlier hospital discharge and extending OPAT capacity, delivering IV antibiotics, diuretics, fluids, bisphosphonates, immunoglobulin, and other therapies safely at home.
• Virtual Ward Virtual ward service enabling patients who would otherwise be in hospital to receive acute care, monitoring, and treatment at home, supporting both 'step up' (preventing admissions) and 'step down' (earlier discharge) care, with integration of continuous and intermittent remote monitoring equipment.
• Reablement Short-term practical and emotional support service to assist patients in recovering, building resilience, and increasing independence at home through physiotherapy, occupational therapy, and rehabilitation support.
• Early Supported Discharge and Discharge to Assess (D2A) Pathways enabling accelerated discharge of patients to their home, with Early Supported Discharge assessing post-hospital care needs while still in hospital and Discharge to Assess conducting assessments in the patient's home after discharge.
• Hospital at Home for Orthopaedic Patients Specialized pre and post-surgical care service for orthopaedic patients covering post-surgical rehabilitation, fracture management, collar care, wound care, IV therapy, and mobility support in the patient's home.
• Admission Avoidance Service enabling GPs, Emergency Departments, and early intervention teams to refer 'at risk' patients directly to prevent unplanned hospital admissions through timely and effective community care.
• Integrated Care for ICBs Innovative service providing holistic and reablement care for complex patients post-hospitalisation, offering an 'at home ward' of hospital beds at a fixed price (up to 6 weeks of Intermediate Care at Home) to address productivity challenges and improve patient outcomes.
• Bridging Packages of Care Short-term care services bridging the gap between hospital and domiciliary care, enabling hospitals to discharge complex patients when medically fit while providing breathing space to set up ongoing care.
• Care Home Services In-reach reablement service providing physiotherapy-led step-down care in care homes, allowing patients to receive rehabilitation while having social care needs assessed before returning home.
• Anticipatory Care Services for GPs Forward-looking, patient-centred service partnering with GPs and Primary Care Networks to identify early signs of deterioration in rising risk patients and coordinate multidisciplinary support to keep people well and at home.

Quantifiable outcome

• 200,000+ bed days saved for the NHS
• +8 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and supporting.

• NHS Norfolk and Waveney Integrated Care BoardcoreStrategic or Co-development Partner · 1 January 2020Long-standing partnership with ICB and multiple NHS Trusts across Norfolk and Waveney ICS for virtual ward services. Partnership was shortlisted for HSJ Partnership Award 2023 and serves as a testbed for ICS and independent sector collaboration.
• Norfolk and Norwich University Hospital NHS Foundation TrustcoreStrategic or Co-development Partner · 1 January 2019First virtual ward partnership established in 2019 - NNUH at Home service where hospital-based clinical team identifies patients for same-day transfer home to receive treatment from community nurses and healthcare assistants. Service was featured in NHS England video and has been shared nationally as a model par excellence.
• James Paget University Hospitals NHS Foundation TrustcoreStrategic or Co-development PartnerPaget at Home partnership creating an additional ward of capacity every day. Partnership with HomeLink enables the trust to respond fast to rising patient demand and outperform contractual capacity targets.
• Guy's and St Thomas' NHS Foundation TrustcoreStrategic or Co-development PartnerPartnership established to support community services severely impacted by COVID-19, increase capacity, and reduce strain on existing teams. Partnership was nominated for HSJ Partnership Award 2022.
• Lewisham and Greenwich NHS TrustcoreStrategic or Co-development PartnerPartnership for community services expansion including therapy provision. Worked with Lewisham Adult Therapy Team on collaborative physiotherapy partnership reducing waiting list by 85%.
• Buckinghamshire Healthcare NHS TrustcoreStrategic or Co-development PartnerPartnership for service mobilisation, particularly for winter readiness. Trust director praised HomeLink as professional organisation with respectful, courteous staff who 'do exactly what they say they will'.
• Imperial College Healthcare NHS TrustcoreStrategic or Co-development PartnerPartnership supporting safe discharge with focus on complex wound therapies (VAC/NPWT), IV antibiotics (OPAT), and physiotherapy. Supported over 1,500 patients with 2% readmission rate. Collaboration spans 11 London boroughs and Hertfordshire.
• Kettering General Hospital NHS Foundation TrustcoreStrategic or Co-development PartnerPartnership for diabetic foot clinic support enabling patients to receive treatment at home. Patients spend average 15 fewer days in hospital. Consultant praised service as 'best' encountered with high standards of care.
• The London CliniccoreStrategic or Co-development PartnerPartnership delivering pre-chemotherapy bloods at home service. Reduces patient waiting times by 83%, improves operational efficiency, and provides clinical flexibility. Represents shift toward patient-centred oncology care.
• NHS Shared Business Services (NHS SBS)coreChannel Partner/ Reseller/ DistributorFramework agreement supplier enabling NHS partners to procure HomeLink services directly via NHS SBS Patient Discharge and Mental Health Step Down Beds Services Framework. Covers Lot 1 (Discharge to Assess) and Lot 3 (Virtual Ward Support Services).
• Lewisham Adult Therapy TeamcoreStrategic or Co-development PartnerCollaborative partnership for community physiotherapy services across Lambeth, Southwark and Lewisham regions. Reduced waiting list from 203 to 30 patients in 18 weeks. Shortlisted for CAHPO award.
• South East London Clinical Commissioning GroupcoreStrategic or Co-development PartnerPartnership addressing increasing demands on community physiotherapy services. Allied Health Professional leads collaborated on new pathway aligned with NHSE Long Term Plan.
• Remote Monitoring Technology ProviderssupportingTechnology or IntegrationRelationships with top providers of remote monitoring equipment (both intermittent and continuous) for virtual ward services. HomeLink can include this equipment in their service provision or use NHS-provided equipment.

Scale indicators15 records

Recent moves4 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/HomeLinkHealth
• Facebookfacebook.com/HomeLinkHealth
• LinkedInlinkedin.com/company/17959225

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeLink Healthcare