PlanGap
PlanGap is a product innovation company that pioneered "retirement insurance" — trigger-based annuity and life insurance products that pay a bonus if Social Security benefits are reduced by government action — serving insurance carriers, financial advisors, and pre-retirees in the United States.
- Company typePrivate
- Founded2017
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What PlanGap does
PlanGap is a product innovation company founded in 2017 in Atlanta, Georgia that pioneered a new insurance category it brands "retirement insurance." Its core proposition is the first trigger-based insurance product that pays a bonus if U.S. Social Security benefits are reduced as a result of government action, addressing the leading unaddressed concern in retirement planning. The company built proprietary trigger-based technology to monitor Social Security legislative events and automatically calculate benefit adjustments, complemented by a customizable Claims and Trigger Management Platform and a programmatic API for carrier integrations. Its flagship retail product, the PlanGap Annuity (launched 2020), caps the bonus at 30% of initial annuity value, and the technology is also embedded as a rider in partner products such as North American's Secure Horizon fixed indexed annuities.
PlanGap operates a B2B2C model, targeting insurance carriers and reinsurers as primary customers and reaching consumers through licensed insurance professionals, financial advisors, and distribution partners. Revenue mechanics combine IP licensing of product designs and technology platforms, annuity premium flows through carrier partners, and reinsurance arrangements (notably with Insurex) to spread risk across counterparties. Supporting partners include Annexus (exclusive FIA distribution), Milliman (actuarial), AON, Ash Brokerage (distribution), BakerHostetler (legal), RMS (modeling), and Sammons Financial Group (carrier parent). The company also publishes an annual Social Security Confidence Survey covering 1,000+ Americans aged 45+ as a thought-leadership and demand-generation asset.
The company is privately held following a $9.4 million Series A led by Cultivation Capital in December 2021, with the lead investor's co-founder joining the board. PlanGap operates with a small core team (1–10 employees) and is currently available in 18 U.S. states plus the District of Columbia, with a new product design referenced for 2025 indicating continued category expansion.
PlanGap firmographics
Firmographics- Name
- PlanGap
- Legal name
- PlanGap
- Website
- https://plangap.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PlanGap is a product innovation company that pioneered "retirement insurance" — trigger-based annuity and life insurance products that pay a bonus if Social Security benefits are reduced by government action — serving insurance carriers, financial advisors, and pre-retirees in the United States.
- Ownership category
- akta.pro rank
PlanGap industry classification
Industry- Product category
- Retirement Insurance
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Life Insurance (6311), Investment Advice (6282)
- akta.pro primary industry
- Retirement Benefits & Social Security/Medicare Planning (FSAEABAI)
- akta.pro secondary industries
- Structured Settlement Annuities (FSAIACAJ), Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Annuity Reinsurance (Immediate, Deferred, VA/GMxB) (FSAOAAAF)
Keywords
Where PlanGap is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PlanGap business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Annuity Premium Revenue: PlanGap enables insurance carriers to offer annuity products with Social Security protection riders. Revenue is generated through premium payments on these annuity contracts issued by carrier partners.
- IP Licensing: PlanGap licenses its intellectual property, technology platforms, and product designs to insurance carriers and reinsurers for use in developing and offering Social Security protection products.
- Reinsurance Arrangements: Strategic reinsurance partnership with Insurex to architect reinsurance solutions for the Social Security Protection marketplace, spreading risk across reinsurance counterparties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Custom annuity with Social Security protection rider |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
PlanGap product offering
Product offeringCore offering
PlanGap designs and licenses trigger-based annuity and life insurance products that pay a bonus ("PlanGap Bonus") to policyholders if Social Security benefits are reduced by government action. The company partners with insurance carriers (such as North American Company) and reinsurers (such as Insurex) to embed Social Security protection features into annuity and life products, and operates PlanGap Insights — a data, advisory, and API platform that helps insurers and reinsurers monitor Social Security legislative risk, manage triggers, and simulate outcomes.
Product overview
PlanGap is a product innovation company pioneering 'retirement insurance' — a new category of trigger-based annuity and life insurance products that protect against Social Security benefit reductions. The core offering consists of the PlanGap Annuity (launched 2020) which pays a bonus if Social Security benefits are cut, and PlanGap Insights, a data and advisory platform that includes the PlanGap Advisory System for monitoring Social Security changes and simulations. The company also partners with insurance carriers like North American to embed PlanGap Social Security protection features into fixed index annuity products such as the North American Secure Horizon Plus. Products can be offered as standalone policies or integrated as riders into existing life or annuity products.
Differentiator
Problem solved
Functional benefit
Brands
- PlanGap Insights: A next-level suite of intelligent and predictive data platform for insurers and reinsurers to make informed decisions about Social Security changes and claims management.
- PlanGap Advisory System
Products and services
- PlanGap Annuity The first annuity product that pays a bonus (the "PlanGap Bonus," capped at 30% of initial annuity value) to policyholders if their Social Security benefits are reduced by government action. Designed for pre-retirees and retirees concerned about future Social Security cuts; offers tax-deferred growth and a Flexibility Bonus withdrawal option at five-year anniversaries if benefits are not reduced.
- PlanGap Insights A data and advisory platform for insurers and reinsurers that combines the PlanGap Advisory System, intelligent and predictive data analysis, legislative simulations, and an API for portal integration to support Social Security risk management and claims decisioning.
- PlanGap Social Security Protection A licensable suite of retirement insurance products (prototypes and riders) that pays a bonus should Social Security benefits be reduced as a result of government action. Can be offered as a standalone policy or incorporated into existing life or annuity products either as a base feature or value-added rider for insurance carriers.
Quantifiable outcome
- Average two-income household would see $700 reduction in monthly income if Social Security benefits are reduced by 24%
- +3 more outcomes
Companies that use PlanGap
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
PlanGap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
PlanGap partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- InsurexcoreStrategic partnership to architect reinsurance solutions for the Social Security Protection marketplace. Insurex brings expertise from building the world's largest producer-owned reinsurance enterprise.
- North American Company (Sammons Financial Group)coreNorth American Company, a member of Sammons Financial Group and one of the largest issuers of fixed index annuities in the U.S., launched North American Secure Horizon Suite with embedded PlanGap Social Security protection.
- AnnexuscoreExclusive partnership provides Annexus rights to add patent-pending PlanGap feature to fixed indexed annuities. Annexus designs and distributes innovative FIA products with Social Security protection benefits.
- MillimansupportingMilliman is part of PlanGap's suite of products development, contributing actuarial expertise to the retirement insurance products.
- Ash BrokeragesupportingDistribution partner that provides access to PlanGap products through their distribution network of insurance professionals.
- BakerHostetlersupportingLegal partner providing legal counsel and support for PlanGap's product development and partnership arrangements.
- AONsupportingGlobal professional services firm that is part of PlanGap's partner ecosystem for insurance and risk solutions.
- RMS (Risk Management Solutions)supportingDr. Gordon Woo from RMS has been involved in modeling human behavior risk and supports PlanGap's work on solving the Social Security structural problem.
- Sammons Financial GroupsupportingParent company of North American Company, providing the insurance carrier backing for PlanGap-enabled annuity products.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
PlanGap competitors and assessment
Company assessmentDirect peers
- Annexus: Annexus designs and distributes fixed indexed annuity products with innovative riders, including the North American Secure Horizon suite co-developed with PlanGap. It is a direct comparable in FIA product design and carrier-adjacent distribution for retirement protection features.
Broad incumbents
- North American Company (Sammons Financial Group): One of the largest U.S. issuers of fixed indexed annuities and PlanGap's flagship carrier partner. Comparable as a broad incumbent offering retirement annuity products that could internally build or license Social Security-type riders.
- Prudential Financial: Major U.S. life insurer and annuity provider with a large retirement strategies group offering variable, fixed, and indexed annuities. Comparable as a broad incumbent in retirement income protection with the scale to embed innovative riders.
- Lincoln Financial Group: Large U.S. provider of life insurance and annuity products including fixed indexed annuities with optional living benefit riders. Comparable for its focus on retirement income protection products distributed through advisor channels.
- Jackson National Life Insurance: One of the largest U.S. variable annuity writers with extensive living benefit rider offerings. Comparable as an incumbent annuity carrier that could expand into trigger-based retirement income protection.
- Pacific Life: U.S. life insurer and major annuity issuer with indexed and variable annuity product lines. Comparable as a broad incumbent in retirement annuities that could partner with or replicate PlanGap-style riders.
- New York Life Insurance Company: Large mutual life insurer with significant annuity and retirement income product offerings. Comparable as a broad incumbent with the distribution scale to push retirement protection features to consumers.
- Athene Holding: Leading U.S. annuity writer focused on fixed and fixed indexed annuities for retirement. Comparable as an incumbent with strong FIA market presence that could integrate Social Security protection features.
- Corebridge Financial: Major U.S. retirement and life insurance provider (formerly AIG Life & Retirement) offering a broad suite of annuity products. Comparable as a broad incumbent with retirement income focus and substantial distribution.
Others
- Milliman: Global actuarial and consulting firm that has supported PlanGap's product development. Comparable as an enabling partner providing actuarial modeling and risk analytics that carriers use to design retirement protection products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
PlanGap social profiles
Digital presencePlanGap financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlanGap leadership team
Management profileNumber of profiles
Profiles4 records
PlanGap funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlanGap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlanGap
What does PlanGap do?
PlanGap designs and licenses trigger-based annuity and life insurance products that pay a bonus ("PlanGap Bonus") to policyholders if Social Security benefits are reduced by government action. The company partners with insurance carriers (such as North American Company) and reinsurers (such as Insurex) to embed Social Security protection features into annuity and life products, and operates PlanGap Insights — a data, advisory, and API platform that helps insurers and reinsurers monitor Social Security legislative risk, manage triggers, and simulate outcomes.
Is PlanGap a public or private company?
PlanGap is a private company. It is classified as venture growth investor backed and is currently operating.
When was PlanGap founded?
PlanGap was founded in 2017. It employs 1 to 10 people.
Where is PlanGap based?
PlanGap is headquartered in Atlanta, United States, in the North America region.
How does PlanGap make money?
Three revenue lines are on record. Annuity Premium Revenue is the primary driver. The others are IP Licensing and reinsurance Arrangements.
Who are PlanGap's main competitors?
Annexus is listed as a direct peer. Broad incumbents are North American Company (Sammons Financial Group), Prudential Financial, Lincoln Financial Group, Jackson National Life Insurance, Pacific Life, New York Life Insurance Company, Athene Holding and Corebridge Financial. Milliman is listed as an others.
Does PlanGap have an API?
Yes. PlanGap offers a programmatic and secure API that provides access to extensive proprietary and industry data. The API enables partners to integrate PlanGap data into their own systems and applications. Developer documentation is at insights.plangap.com/access.
What industry is PlanGap in?
PlanGap's product category is Retirement Insurance. Its primary akta.pro industry code is FSAEABAI, Retirement Benefits & Social Security/Medicare Planning, with a secondary code of FSAIACAJ, Structured Settlement Annuities. Its NAICS code is 5242 and its SIC code is 6311.