KidsBrandStore
Kids Brand Store was founded in 2011 by Västerås guys Mikael Arnåsen and Peter Markstedt.
- Company typePrivate
- Founded2011
- HeadquartersVästerås, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What KidsBrandStore does
KidsBrandStore is an online store selling quality clothes for children and adolescents aged 8-16 years. They offer today's youth a unique trendy utbut.
KidsBrandStore firmographics
Firmographics- Name
- KidsBrandStore
- Legal name
- Kids Brand Store AB
- Website
- https://kidsbrandstore.se/
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kids Brand Store was founded in 2011 by Västerås guys Mikael Arnåsen and Peter Markstedt.
- Ownership category
- akta.pro rank
KidsBrandStore industry classification
Industry- Product category
- Children's and Youth Apparel Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Nonstore Retailers (5960), Retail-Family Clothing Stores (5651), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Kids’ & Baby Apparel Retail (CRAAABAD)
- akta.pro secondary industries
- Teen/Youth Apparel (13–18) (CRAAAHAD), Kids Apparel (5–12) (CRAAAHAC), Youth & Kids Athletic Footwear & Apparel Retail (CRAMACAL)
Keywords
Where KidsBrandStore is headquartered
LocationHeadquarters
- HQ city
- Västerås
- HQ country
- Sweden
- HQ region
- Europe
Offices7 records
Markets served
KidsBrandStore business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: Revenue generated through direct sales of branded children's and youth clothing, footwear, and accessories. The company acts as a multi-brand retailer selling products from over 100+ international brands including Nike, Adidas Originals, GANT, Levi's, Calvin Klein, Tommy Hilfiger, Polo Ralph Lauren, and others. Products are sold at marked prices with promotional discounts during sales periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional sales |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
KidsBrandStore product offering
Product offeringCore offering
KidsBrandStore is a Sweden-based multi-brand retailer selling branded children's and youth (ages 8-16) clothing, footwear, and accessories from over 100 international brands through its e-commerce platform kidsbrandstore.se and six physical retail stores across Sweden. The company operates an omnichannel direct-to-consumer model with free shipping over 699 SEK, 60-day returns, and 2-4 business day delivery.
Product overview
KidsBrandStore is a Nordic market-leading e-commerce platform and omni-channel retailer for branded children's and youth clothing, founded in 2011. The core product is an online shopping platform offering free shipping over 699 SEK, 60-day returns, and 2-4 business day delivery. The company sells multiple sub-brands including JJXX (Jack & Jones for girls), Malelions (Dutch streetwear for boys), BALLIN (Amsterdam lifestyle), MC2 Saint Barth (Italian-Caribbean summer wear), Mads Nørgaard (Danish minimalism), Malbon Golf (LA golf lifestyle), ZEKE (streetwear/sportswear), Pilgrim and Timi of Sweden (jewelry), Nudie Jeans (sustainable denim), and Brand Island (Swedish sustainable fashion). The portfolio also includes the KBS Club loyalty program and six physical retail locations across Sweden.
Differentiator
Problem solved
Functional benefit
Brands
- KBS Club: Loyalty program offering members 10% discount on purchases and exclusive benefits.
Products and services
- KidsBrandStore E-commerce Platform Nordic market-leading e-commerce platform for branded children's and youth clothing, footwear, and accessories from 100+ international brands. Features free shipping over 699 SEK, 60-day return policy, 2-4 business day delivery, and supports multiple payment options (Klarna, Visa, Mastercard, Amex, Swish, Apple Pay, Google Pay). Targeted at parents and family members purchasing for children and teenagers aged 8-16.
- KBS Club Loyalty Program Free membership loyalty program offering a 10% discount on first purchase, points tracking, purchase history, personalized offers, and exclusive member benefits. Targeted at returning customers of KidsBrandStore.
- KidsBrandStore Physical Retail Stores Six brick-and-mortar retail locations in Sweden allowing customers to browse and purchase branded children's and youth clothing, footwear, and accessories in person. Each location has its own branded Instagram account for community engagement.
Quantifiable outcome
- Free shipping on orders over 699 kr
- +2 more outcomes
Companies that use KidsBrandStore
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
KidsBrandStore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
KidsBrandStore partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
KidsBrandStore competitors and assessment
Company assessmentDirect peers
- Boozt: Nordic multi-brand fashion e-commerce operator serving Sweden, Denmark, and beyond. Highly comparable to KidsBrandStore as a multi-brand online retailer with a strong Scandinavian focus, though broader in age and category scope.
- Polarn O. Pyret: Swedish heritage children's apparel brand and retailer. Comparable as a Nordic specialist selling children's clothing, though Polarn O. Pyret is brand-owned and focused on younger children rather than the 8–16 youth segment.
- Name It: International children's clothing brand owned by Bestseller. Comparable to KidsBrandStore as a multi-brand children's apparel destination, particularly strong in the 0–16 age range across European markets.
- Lindex: Nordic fashion retailer with a sizeable kids' collection and physical + online presence. Comparable to KidsBrandStore as a multi-category Nordic apparel retailer operating omnichannel in the same geographies.
- Nelly.com (Nelly): Nordic online fashion retailer (part of Qliro Group) selling multi-brand apparel to Scandinavian consumers. Comparable to KidsBrandStore in business model (Nordic multi-brand e-commerce), though focused on women's/youth fashion rather than children.
- KappAhl: Nordic family fashion retailer with dedicated kids' lines and a physical + e-commerce presence across the Nordics. Comparable to KidsBrandStore in omnichannel family apparel focus, though KappAhl is a brand owner at greater scale.
- Cubus: Nordic family fashion retailer (part of Varner) with a strong kids' and youth assortment. Comparable to KidsBrandStore in serving style-conscious Nordic children and parents via physical stores and online.
Broad incumbents
- Zalando: Europe's largest fashion e-commerce platform with an established kids/teen vertical (Zalando Kids). Comparable as a multi-brand online apparel destination serving Nordic consumers, but vastly larger in scale and assortment.
- H&M: Global fast-fashion incumbent with dedicated kids' lines and strong Nordic presence. Comparable to KidsBrandStore in selling branded/value apparel to families, though H&M operates its own private-label brands at much greater scale.
Emerging players
- NA-KD: Nordic-founded digital fashion brand targeting style-conscious younger consumers. Comparable as a digitally native Nordic fashion retailer, though focused on women's contemporary apparel rather than children.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
KidsBrandStore social profiles
Digital presenceKidsBrandStore financial estimates
Financial estimateRevenue estimate
Valuation estimate
KidsBrandStore leadership team
Management profileNumber of profiles
Profiles1 record
KidsBrandStore funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KidsBrandStore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KidsBrandStore
What does KidsBrandStore do?
KidsBrandStore is a Sweden-based multi-brand retailer selling branded children's and youth (ages 8-16) clothing, footwear, and accessories from over 100 international brands through its e-commerce platform kidsbrandstore.se and six physical retail stores across Sweden. The company operates an omnichannel direct-to-consumer model with free shipping over 699 SEK, 60-day returns, and 2-4 business day delivery.
Is KidsBrandStore a public or private company?
KidsBrandStore is a private company. It is classified as venture growth investor backed and is currently operating.
When was KidsBrandStore founded?
KidsBrandStore was founded in 2011. It employs 11 to 50 people.
Where is KidsBrandStore based?
KidsBrandStore is headquartered in Västerås, Sweden, in the Europe region.
How does KidsBrandStore make money?
One revenue line is on record: retail Product Sales.
Who are KidsBrandStore's main competitors?
Direct peers on record are Boozt, Polarn O. Pyret, Name It, Lindex, Nelly.com (Nelly), KappAhl and Cubus. Broad incumbents are Zalando and H&M. NA-KD is listed as an emerging player.
Does KidsBrandStore have an API?
No public API is recorded for KidsBrandStore.
What industry is KidsBrandStore in?
KidsBrandStore's product category is Children's and Youth Apparel Retail. Its primary akta.pro industry code is CRAAABAD, Kids’ & Baby Apparel Retail, with a secondary code of CRAAAHAD, Teen/Youth Apparel (13–18). Its NAICS code is 458 and its SIC code is 5600.