University of Winnipeg

What University of Winnipeg does

The University of Winnipeg is a public post-secondary institution located in downtown Winnipeg, Manitoba, on Treaty One land in the heart of the Métis Nation. Established in its current form in 1967 with roots dating to Wesley College in 1871, the institution serves approximately 9,000 undergraduate and graduate students through six faculties (Arts, Business and Economics, Education, Gupta Faculty of Kinesiology and Applied Health, Science, and Graduate Studies) offering more than 50 undergraduate degree programs and 13 graduate programs, including the PhD in Bioscience and Policy launched in 2025. Supporting operational technology includes the WebAdvisor student portal (for registration, degree planning, and academic records) and the Nexus learning management system, both integrated with Duo Multi-Factor Authentication; data processing and storage are primarily in Canada. Revenue is generated across five principal streams: tuition and fees, provincial and federal government funding (including tri-council research grants), student housing and dining (McFeetors Hall residence, meal plans, Downtown Hostel), donations through the UWinnipeg Foundation, and campus services including conference rentals, parking, and the bookstore. Customer segments span domestic undergraduate students, graduate students, international students eligible for post-graduate work permits, Indigenous students served through specialized pathways including the Wii Chiiwaakanak Learning Centre and the Transition Year Program, and adult learners accessing PACE continuing education certificates and diplomas. Distribution is conducted via online application portals, dedicated domestic and international admissions offices, on-campus tours, multi-channel digital marketing, and articulation agreements with peer institutions including Red River College Polytech, Brandon University, and the University of Manitoba.

Name

University of Winnipeg

Legal name

The University of Winnipeg

Website

https://uwinnipeg.ca

Company type

Private

Founded year

1871

Operating status

Operating

Headcount range

251–500 employees

Short description

The University of Winnipeg is a public post-secondary institution in downtown Winnipeg, Manitoba, serving approximately 9,000 students across six faculties with 50+ undergraduate and 13 graduate programs, including its first PhD launched in 2025.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Research Universities with Major Extension & Outreach Missions (EDAHAAAG)

akta.pro secondary industry

Portfolio, Capstone & Project-Based Program Support (EDAMAKAD)

Keywords

• Higher education services
• Undergraduate degree programs
• Graduate academic programs
• Post-secondary education
• Academic research programs

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: The university generates primary revenue from tuition fees charged to domestic and international students. Application fees apply (domestic $100, continuance $50). Fee structures vary by student residency status and program.
2. Government Funding: Core operational funding from provincial and federal government sources. Research funding from tri-council agencies (SSHRC, NSERC, CIHR). The Research Support Fund assists with expenses for federally funded research.
3. Student Housing and Dining: Revenue from McFeetors Hall residence, meal plans through Diversity Food Services, and the Downtown Hostel. Students staying the full academic year (September to April) receive a 10% rent discount.
4. Donations and Advancement: The University of Winnipeg Foundation collects donations and manages fundraising campaigns. Alumni and community donations support scholarships, bursaries, and special initiatives.
5. Campus Services and Rentals: Revenue from conference and event venue rentals, parking services, bookstore operations, and campus facility bookings.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

The University of Winnipeg is a public post-secondary institution delivering higher education through more than 50 undergraduate degree programs across six faculties and 13 graduate degree programs, including a PhD in Bioscience and Policy. It also operates The Collegiate (Grades 9-12), PACE (Professional, Applied and Continuing Education) certificates and diplomas, an English Language Program, and student services such as housing, awards and financial aid, and a learning management system (NEXUS) and student portal (WebAdvisor). Supporting infrastructure includes Gallery 1C03, an athletics program, and research centres and chairs.

Product overview

The University of Winnipeg is a comprehensive post-secondary institution offering a unified portfolio of academic products and services. The core offering includes over 50 undergraduate degree programs across six faculties (Arts, Business and Economics, Education, Kinesiology and Applied Health, Science, and Graduate Studies), plus 13 graduate degree programs including the new PhD in Bioscience and Policy launched in 2025. Supporting products include WebAdvisor (student portal for registration and academic management), NEXUS (Learning Management System), The Collegiate (high school program), and PACE (Professional, Applied and Continuing Education certificates and diplomas). Financial services through Awards and Financial Aid distribute over $6 million annually. Research is supported through dedicated centres and chairs. The university serves approximately 9,000 students with small class sizes averaging 50 students.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Degree Programs Over 50 undergraduate degree programs across faculties of Arts, Business and Economics, Education, Kinesiology and Applied Health, Science, and multi-faculty programs including unique offerings such as Indigenous Languages, Human Rights, and Development Practice. Targeted at prospective and current undergraduate students.
• Graduate Programs 13 graduate degree programs including Master's degrees (Applied Computer Science and Society MSc, Applied Economics MA, Bioscience Technology and Public Policy MSc, Criminal Justice MA, Cultural Studies MA, Development Practice MDP, Environmental and Social Change MA/MEnv/MSc, History MA, Indigenous Governance MA, Management MiM, Marriage and Family Therapy MMFT, Peace and Conflict Studies MA, Public Administration MPA, Religion MA) and the PhD in Bioscience and Policy. Targeted at research-oriented graduate students.
• The Collegiate Grade 9-12 high school program located within the University of Winnipeg, the only such program in a Canadian university, preparing students for post-secondary demands with secondary school supports. Targeted at high school students seeking a university-level experience.
• PACE (Professional, Applied and Continuing Education) Industry-aligned certificates and diplomas delivered through Professional, Applied and Continuing Education for adult learners, career changers, and professionals seeking continuing education.
• English Language Program English language training program for non-native speakers, supporting English-language learners as a pathway into degree studies and standalone English study.
• Awards and Financial Aid Financial assistance services distributing over $6 million in scholarships, awards and bursaries annually and managing over $20 million in annual government student aid. Targeted at enrolled and prospective students.
• Student Housing (McFeetors Hall and Apartment Complex) On-campus student housing at McFeetors Hall (full academic year residence) and the Apartment Complex south of Buhler Centre (102 self-contained apartments, 46 at provincially prescribed rent ceilings for affordability). Targeted at enrolled students.
• Gallery 1C03 University art gallery welcoming community visitors since September 1986, hosting more than 150 exhibitions and over 175,000 visitors. Targeted at the Winnipeg arts community and broader public.
• Wesmen Athletics University athletic program competing in volleyball and basketball with the most national championships of any Canadian university. Targeted at student-athletes and the broader UWinnipeg community.

Quantifiable outcome

• Average class size of 50 students for first and second year
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Red River College (RRC) PolytechcoreStrategic or Co-development PartnerJoint communications program with RRC Polytech. Applied/joint programs allowing students to earn credentials from both institutions. Joint Technical Vocational Education and Joint Industrial Arts Education programs also available.
• Brandon UniversitycoreStrategic or Co-development PartnerCollaborative psychiatric nursing program with Brandon University, allowing students to pursue nursing credentials through partnership between the institutions.
• University of ManitobaminorStrategic or Co-development PartnerJoint institute for the Winnipeg Institute for Theoretical Physics with the University of Manitoba, enabling collaborative physics research.
• University of Manitoba (Pre-Professional Programs)minorChannel Partner/ Reseller/ DistributorPre-professional study pathways for Dentistry, Law, Optometry, Pharmacy, Chiropractic, and other professional programs with articulation agreements for transfer.
• Prairie Climate CentrecoreStrategic or Co-development PartnerResearch partnership through the Prairie Climate Centre for climate research and knowledge mobilization in the prairie region.
• Aurora Family Therapy CentreminorStrategic or Co-development PartnerCommunity partnership providing family therapy services and training opportunities for students.
• Wii Chiiwaakanak Learning CentrecoreStrategic or Co-development PartnerCommunity learning centre providing events, programs, and resources for Indigenous and non-Indigenous community members through the Office of Indigenous Engagement.
• Winnipeg Art GalleryminorStrategic or Co-development PartnerPartnership for Virtuosi Concert presentations and collaborative arts programming in the community.
• UNESCOcoreStrategic or Co-development PartnerUWinnipeg scholar co-leads UNESCO Indigenous language initiative for language preservation and revitalization.
• Manitoba Conservatory of Music & ArtsminorStrategic or Co-development PartnerPartnership for music and arts education and programming on campus.

Scale indicators13 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Cape Breton University: Small Canadian public university of similar scale that explicitly cultivates international (notably from India) and Indigenous enrollment, mirroring UWinnipeg's reliance on these segments for tuition growth.
• University of Regina: Public comprehensive university on the Canadian prairies of comparable enrollment (~10,000+ undergraduate), similar balance of teaching and research, and a comparable mix of domestic and international students in a mid-sized city market.
• University of Lethbridge: Small Western Canadian public comprehensive university of similar size and teaching-focused model, with comparable undergraduate profiles and a notable research intensity relative to size, mirroring UWinnipeg's positioning.
• Trent University: Canadian primarily undergraduate public university that emphasizes small class sizes, personalized teaching, and signature programs (e.g., Indigenous Studies, environmental sciences), directly comparable to UWinnipeg's teaching-led model.
• Lakehead University: Mid-sized Canadian public university with similar enrollment scale, multi-campus footprint (Thunder Bay and Orillia), strong Indigenous engagement, and a comparable teaching-research balance.
• University of Northern British Columbia (UNBC): Small Canadian public university operating in a single mid-sized metro with comparable enrollment, community-engaged mission, and outreach to Indigenous and rural learners akin to UWinnipeg's profile.
• Brock University: Canadian public comprehensive university of similar enrollment (~9,000-10,000), with comparable breadth of undergraduate and graduate programs and a competing positioning against larger regional research universities.
• Laurentian University: Mid-sized Canadian public bilingual university of similar enrollment and credential mix, with comparable francophone and Indigenous programming that aligns with UWinnipeg's multicultural and Indigenous student targets.
• Brandon University: Smaller Manitoba public university with comparable teaching profile and a documented partnership with UWinnipeg (collaborative psychiatric nursing); serves a similar student demographic and competes for in-province enrollment.

Broad incumbents

• University of Manitoba: Manitoba's flagship research university and UWinnipeg's principal in-province competitor and partner; UWinnipeg's articulation agreements in pre-professional programs and joint Institute for Theoretical Physics make U of M the dominant incumbent in the same catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/uwinnipeg
• YouTubeyoutube.com/user/uwinnipeg
• Facebookfacebook.com/uwinnipeg
• LinkedInlinkedin.com/company/university-of-winnipeg
• Instagraminstagram.com/uwinnipeg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about University of Winnipeg