Just Dogs
Just Dogs is an Indian omnichannel pet care retailer headquartered in Ahmedabad, operating 50+ franchise stores and an e-commerce platform serving pet parents with food, accessories, grooming, pharmacy, and veterinary services across India.
- Company typePrivate
- Founded2011
- HeadquartersAhmedabad, India
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Just Dogs does
Just Dogs (legally JUSTDOGS SPALONS PRIVATE LIMITED) is an Ahmedabad-headquartered Indian omnichannel pet care retailer founded in 2011. The company sells pet food, accessories, grooming products, and health supplies for dogs, cats, and small animals through an integrated channel stack comprising 50+ company-owned and franchise-operated physical stores across India, the justdogsstore.com e-commerce website, and iOS/Android mobile applications. The product catalogue spans 2,997+ SKUs from 100+ global and domestic brands including Royal Canin, Pedigree, Orijen, Farmina, Acana, Whiskas, and Me-O, alongside proprietary private-label lines (Scrummy, Well Fed, Snackers, Aroma Groom, Magnafeast).
Beyond product retail, Just Dogs layers service offerings onto its customer base: veterinary consultation, a pet pharmacy with prescription foods and medicines, pet insurance (via affiliate/partnership model), and grooming/spa services. Technology infrastructure is conventional e-commerce rather than differentiated — order tracking is enabled through Shiprocket integration, and there is no disclosed AI/ML capability, recommendation engine, or proprietary data layer in the source material.
Revenue mechanics span four channels: (1) direct e-commerce transactions with per-unit pricing ranging from ~₹75 to ₹3,500+ and free shipping above ₹500; (2) physical retail store sales at 50+ franchise locations; (3) franchise fees from new partners opening Just Dogs branded stores; and (4) fees/commissions from veterinary, grooming, and insurance services. The customer base is B2C pet parents, with ~150,000 customers reported as of the March 2022 funding announcement. The company is private, with disclosed funding of $7 million from Sixth Sense Ventures in March 2022 dedicated to expanding its omnichannel online presence.
Just Dogs firmographics
Firmographics- Name
- Just Dogs
- Legal name
- JUSTDOGS SPALONS PRIVATE LIMITED
- Website
- https://justdogsstore.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Just Dogs is an Indian omnichannel pet care retailer headquartered in Ahmedabad, operating 50+ franchise stores and an e-commerce platform serving pet parents with food, accessories, grooming, pharmacy, and veterinary services across India.
- Ownership category
- akta.pro rank
Just Dogs industry classification
Industry- Product category
- Pet Care Retail
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet Care (except Veterinary) Services (81291), Animal Food Manufacturing (31111)
- SIC
- Retail-Food Stores (5400), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Pet Supplies Omnichannel (CRAFAEAJ)
- akta.pro secondary industries
- Pet Food & Treats Retail (CRALAHAB), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Grooming Supplies Retail (At-home) (CRALAHAG), Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB), Special Diet & Assisted Feeding Support (Prescription/Timed Feeding) (HSANAJAH)
Keywords
Where Just Dogs is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Just Dogs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales: Direct-to-consumer online sales of pet food, accessories, and supplies through the Just Dogs website. One-time transactional purchases with prices ranging from ₹75 to ₹3,500+ per product.
- Physical Retail Store Sales: Revenue from 50+ company-owned and franchise retail stores across India selling the same product range
- Franchise Fees: Revenue from franchise partners who pay fees to operate Just Dogs branded retail stores
- Veterinary Consultation Services: Fees from providing vet consultation services to pet parents
- Pet Spa Services: Grooming and spa services offered at select store locations
- Pet Insurance Services: Commission or partnership revenue from offering pet insurance products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases across 100+ brands |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Just Dogs product offering
Product offeringCore offering
Just Dogs is an omnichannel pet care retailer selling pet food, treats, accessories, grooming products, and clothing through 50+ physical franchise stores, a direct-to-consumer e-commerce website, and mobile applications in India. The company also offers integrated pet care services including online veterinary consultations, a pet pharmacy with prescription foods and medicines, pet insurance partnerships, and grooming/spa services at select store locations. The assortment spans 100+ global and Indian pet brands including Royal Canin, Orijen, Farmina, Pedigree, and the company's own sub-brands Scrummy, Well Fed, Snackers, Magnafeast, and Aroma Groom.
Product overview
Just Dogs is an omnichannel pet care retailer operating 50+ physical stores and an e-commerce platform. The core offering is a comprehensive pet supplies marketplace featuring multiple branded food products including Royal Canin (premium breed-specific nutrition), Scrummy (food and treats), Well Fed (fresh human-grade food and broths), Snackers (treats), Magnafeast (grain-free food), and Aroma Groom (grooming products). The company differentiates through integrated services including veterinary consultations, a pet pharmacy with prescription foods and medicines, pet insurance, and spa services. The business model includes a franchise program for store expansion.
Differentiator
Problem solved
Functional benefit
Products and services
- Royal Canin Pet Food
Companies that use Just Dogs
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Just Dogs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Just Dogs partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- PedigreeminorJust Dogs is an authorized retailer of Pedigree pet food products, one of the global brands available through their platform.
- Royal CanincoreRoyal Canin is a flagship brand partner with dedicated section on Just Dogs website. Just Dogs stocks the complete Royal Canin range including breed-specific, size-specific, and life stage products for both dogs and cats.
- 100+ Pet Product BrandscoreJust Dogs partners with over 100 global and Indian pet food and accessory brands including Orijen, Farmina, Acana, Whiskas, Me-O, Himalaya, and many others to offer comprehensive product assortment.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Just Dogs competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Just Dogs social profiles
Digital presenceJust Dogs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Just Dogs leadership team
Management profileNumber of profiles
Just Dogs funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Just Dogs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Just Dogs
What does Just Dogs do?
Just Dogs is an omnichannel pet care retailer selling pet food, treats, accessories, grooming products, and clothing through 50+ physical franchise stores, a direct-to-consumer e-commerce website, and mobile applications in India. The company also offers integrated pet care services including online veterinary consultations, a pet pharmacy with prescription foods and medicines, pet insurance partnerships, and grooming/spa services at select store locations. The assortment spans 100+ global and Indian pet brands including Royal Canin, Orijen, Farmina, Pedigree, and the company's own sub-brands Scrummy, Well Fed, Snackers, Magnafeast, and Aroma Groom.
Is Just Dogs a public or private company?
Just Dogs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Just Dogs founded?
Just Dogs was founded in 2011. It employs 101 to 250 people.
Where is Just Dogs based?
Just Dogs is headquartered in Ahmedabad, India, in the Asia region.
How does Just Dogs make money?
Six revenue lines are on record. E-commerce Product Sales are the primary driver. The others are physical Retail Store Sales, franchise Fees, veterinary Consultation Services, pet Spa Services and pet Insurance Services.
Does Just Dogs have an API?
No public API is recorded for Just Dogs.
What industry is Just Dogs in?
Just Dogs's product category is Pet Care Retail. Its primary akta.pro industry code is CRAFAEAJ, Pet Supplies Omnichannel, with a secondary code of CRALAHAB, Pet Food & Treats Retail. Its NAICS code is 45991 and its SIC code is 5400.