Just Dogs

What Just Dogs does

Just Dogs (legally JUSTDOGS SPALONS PRIVATE LIMITED) is an Ahmedabad-headquartered Indian omnichannel pet care retailer founded in 2011. The company sells pet food, accessories, grooming products, and health supplies for dogs, cats, and small animals through an integrated channel stack comprising 50+ company-owned and franchise-operated physical stores across India, the justdogsstore.com e-commerce website, and iOS/Android mobile applications. The product catalogue spans 2,997+ SKUs from 100+ global and domestic brands including Royal Canin, Pedigree, Orijen, Farmina, Acana, Whiskas, and Me-O, alongside proprietary private-label lines (Scrummy, Well Fed, Snackers, Aroma Groom, Magnafeast).

Beyond product retail, Just Dogs layers service offerings onto its customer base: veterinary consultation, a pet pharmacy with prescription foods and medicines, pet insurance (via affiliate/partnership model), and grooming/spa services. Technology infrastructure is conventional e-commerce rather than differentiated — order tracking is enabled through Shiprocket integration, and there is no disclosed AI/ML capability, recommendation engine, or proprietary data layer in the source material.

Revenue mechanics span four channels: (1) direct e-commerce transactions with per-unit pricing ranging from ~₹75 to ₹3,500+ and free shipping above ₹500; (2) physical retail store sales at 50+ franchise locations; (3) franchise fees from new partners opening Just Dogs branded stores; and (4) fees/commissions from veterinary, grooming, and insurance services. The customer base is B2C pet parents, with ~150,000 customers reported as of the March 2022 funding announcement. The company is private, with disclosed funding of $7 million from Sixth Sense Ventures in March 2022 dedicated to expanding its omnichannel online presence.

Name

Just Dogs

Legal name

JUSTDOGS SPALONS PRIVATE LIMITED

Website

https://justdogsstore.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Just Dogs is an Indian omnichannel pet care retailer headquartered in Ahmedabad, operating 50+ franchise stores and an e-commerce platform serving pet parents with food, accessories, grooming, pharmacy, and veterinary services across India.

Ownership category

akta.pro rank

Product category

Pet Care Retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet Care (except Veterinary) Services (81291), Animal Food Manufacturing (31111)

SIC

Retail-Food Stores (5400), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

akta.pro secondary industries

Pet Food & Treats Retail (CRALAHAB), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Grooming Supplies Retail (At-home) (CRALAHAG), Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB), Special Diet & Assisted Feeding Support (Prescription/Timed Feeding) (HSANAJAH)

Keywords

• Pet care retail
• Pet food accessories
• Veterinary consultation
• Pet grooming spa
• Pet pharmacy insurance

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of pet food, accessories, and supplies through the Just Dogs website. One-time transactional purchases with prices ranging from ₹75 to ₹3,500+ per product.
2. Physical Retail Store Sales: Revenue from 50+ company-owned and franchise retail stores across India selling the same product range
3. Franchise Fees: Revenue from franchise partners who pay fees to operate Just Dogs branded retail stores
4. Veterinary Consultation Services: Fees from providing vet consultation services to pet parents
5. Pet Spa Services: Grooming and spa services offered at select store locations
6. Pet Insurance Services: Commission or partnership revenue from offering pet insurance products

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Just Dogs is an omnichannel pet care retailer selling pet food, treats, accessories, grooming products, and clothing through 50+ physical franchise stores, a direct-to-consumer e-commerce website, and mobile applications in India. The company also offers integrated pet care services including online veterinary consultations, a pet pharmacy with prescription foods and medicines, pet insurance partnerships, and grooming/spa services at select store locations. The assortment spans 100+ global and Indian pet brands including Royal Canin, Orijen, Farmina, Pedigree, and the company's own sub-brands Scrummy, Well Fed, Snackers, Magnafeast, and Aroma Groom.

Product overview

Just Dogs is an omnichannel pet care retailer operating 50+ physical stores and an e-commerce platform. The core offering is a comprehensive pet supplies marketplace featuring multiple branded food products including Royal Canin (premium breed-specific nutrition), Scrummy (food and treats), Well Fed (fresh human-grade food and broths), Snackers (treats), Magnafeast (grain-free food), and Aroma Groom (grooming products). The company differentiates through integrated services including veterinary consultations, a pet pharmacy with prescription foods and medicines, pet insurance, and spa services. The business model includes a franchise program for store expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Royal Canin Pet Food

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• PedigreeminorOthersJust Dogs is an authorized retailer of Pedigree pet food products, one of the global brands available through their platform.
• Royal CanincoreOthersRoyal Canin is a flagship brand partner with dedicated section on Just Dogs website. Just Dogs stocks the complete Royal Canin range including breed-specific, size-specific, and life stage products for both dogs and cats.
• 100+ Pet Product BrandscoreOthersJust Dogs partners with over 100 global and Indian pet food and accessory brands including Orijen, Farmina, Acana, Whiskas, Me-O, Himalaya, and many others to offer comprehensive product assortment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/justdogsindia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Dogs