Prosperity Life
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
Prosperity Life firmographics
Firmographics- Name
- Prosperity Life
- Legal name
- Prosperity Life Insurance Group, LLC
- Website
- https://prosperitylife.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Prosperity Life industry classification
Industry- Product category
- Life Insurance & Annuities
- NAICS
- Direct Life Insurance Carriers (524113)
- SIC
- Life Insurance (6311), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Whole Life Insurance (FSAIABAA)
- akta.pro secondary industry
- Level Term Life Insurance (FSAIAAAA)
Keywords
Where Prosperity Life is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Prosperity Life business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Life Insurance Premiums: Revenue from underwriting life insurance products including Universal Life (fixed and indexed), term life, and final expense products through multiple insurance subsidiaries.
- Annuity Products: Revenue from fixed annuities and fixed indexed annuities including products like Prosperity PathPro, S.USA Select Choice, NWL Protector One, and immediate annuities.
- Reinsurance Premiums: Block and flow reinsurance solutions for managing risk, capital release, business exits, and acquisition financing. Includes both onshore (US) and offshore (Bermuda) solutions through Prosperity Life Assurance Ltd.
- Asset Management Fees: Fees from Prosperity Asset Management (PAM) which provides sophisticated investment and risk management focused on credit and niche asset opportunities.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Prosperity Life product offering
Product offeringCore offering
Prosperity Life Group is a US-centric life insurance organization that underwrites and distributes life insurance (Universal Life, Indexed Universal Life, term, final expense) and annuity products (fixed annuities, fixed indexed annuities) through multiple rated insurance subsidiaries. It also provides reinsurance and capital management solutions through its Bermuda-based subsidiary and asset management services via Prosperity Asset Management.
Differentiator
Problem solved
Functional benefit
Brands
- Prosperity PathPro℠ Series: Fixed Indexed Annuity product series issued by S.USA Life Insurance Company
- Prosperity PathPro MaxSM
- NWL Ultra Classic®
- S.USA Legacy BenefitSM
- NWL Lifetime Returns Select®
- S.USA Legacy Solution®
- Prosperity Asset Management
Products and services
- Universal Life Insurance Permanent life insurance products including Indexed Universal Life (e.g., S.USA Legacy Benefit, NWL Lifetime Returns Select) and Single Premium Fixed Universal Life (e.g., S.USA Legacy Solution), offering death benefit protection with cash value accumulation for individual policyholders.
- Annuities Fixed annuities and Fixed Indexed Annuities including the Prosperity PathPro Series, Prosperity PathPro Max, S.USA Select Choice, NWL Protector One, NWL Ultra Classic, and immediate annuities, providing tax-deferred retirement savings growth and guaranteed lifetime income.
- Reinsurance Solutions Block and flow reinsurance solutions for insurance companies, including onshore (US) and offshore (Bermuda) options, addressing risk management, capital release, business exits, and acquisition financing.
- Prosperity Asset Management Investment and risk management services focused on credit and niche asset opportunities, supporting Prosperity Life Group's general account and external clients.
Companies that use Prosperity Life
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Prosperity Life technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Prosperity Life partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, flagship and minor.
- American-Amicable Life Insurance Company of TexascoreAmerican-Amicable assumed administration of S.USA's in-force Final Expense and certain other products effective November 11, 2024. Policy owners redirected to American-Amicable for servicing while policies remain with S.USA.
- National Western Life GroupflagshipProsperity completed acquisition of National Western Life Group in July 2024 for $1.9 billion cash merger. Addition of NWL provides valuable synergies and enhances offerings in the life & annuity insurance sector with over 100 years of combined experience.
- Cristo Rey New York High SchoolminorEducational partnership providing work experience opportunities to students from Cristo Rey Network schools. Students work at Prosperity's NYC office handling general office duties and can shadow colleagues in actuarial science, finance, IT, and business operations.
- EXLcorePartnership with EXL, a leading technology provider and third-party administrator, to modernize technology systems, expand customer service team, and improve customer experience. EXL performs administrative functions including receiving/processing premium payments and claims, completing customer service requests, and processing policy/contract updates.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
Prosperity Life competitors and assessment
Company assessmentDirect peers
- Athene Holding: Leading US retirement services company specializing in fixed and fixed indexed annuities and reinsurance; comparable to Prosperity in FIA product focus, reinsurance franchise, and PE-style capital structure (Apollo-backed).
- American Equity Investment Life: Public life insurer specializing in fixed and fixed indexed annuities; highly comparable to Prosperity given multiple Prosperity executives (Bassett, Volpe) came directly from American Equity, indicating nearly identical product DNA and distribution model.
- Brighthouse Financial: Public life and annuity carrier focused on retail annuity and life insurance products; overlaps directly with Prosperity's UL, fixed annuity, and FIA offerings and similar middle-market distribution.
- Corebridge Financial: Major US life insurance and retirement provider (spun from AIG) with significant fixed/fixed indexed annuity and life insurance franchises; comparable to Prosperity in product mix, scale (tens of billions AUM), and broker-dealer/bank distribution.
- Equitable Holdings: Life insurance and retirement services company offering UL, IUL, and fixed/variable annuities through career agents and third-party distribution; direct overlap with Prosperity's product set and agent-channel focus.
- Lincoln Financial Group: Fortune 500 life insurer with diversified life, annuity, and retirement plan businesses; directly comparable to Prosperity across UL, fixed indexed annuities, and broker-dealer distribution.
- Jackson Financial: US life and annuity carrier best known for variable and fixed indexed annuities; shares Prosperity's emphasis on accumulation products and advisor-sold distribution.
- Nationwide Financial: Diversified life insurance and annuity provider with strong FIA and indexed life franchise; Rona Guymon, Prosperity's new President of Retail, previously led Nationwide's annuity distribution, signaling deep operational overlap.
- Guardian Life Insurance: Mutual life insurer offering life, disability, annuities, and wealth products; multiple Prosperity leaders (CEO Ferik, CPO Baede) came from Guardian, and the two companies compete head-to-head in UL/IUL and group life.
- Pacific Life: Mutual life insurance and annuity carrier with strong fixed/indexed annuity and UL franchise; comparable to Prosperity in product breadth, distribution through independent advisors and IMOs, and similar AUM scale.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Prosperity Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prosperity Life leadership team
Management profileNumber of profiles
Profiles9 records
Prosperity Life subsidiaries and ownership
Company hierarchySubsidiaries7 records
Prosperity Life funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prosperity Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prosperity Life
What does Prosperity Life do?
Prosperity Life Group is a US-centric life insurance organization that underwrites and distributes life insurance (Universal Life, Indexed Universal Life, term, final expense) and annuity products (fixed annuities, fixed indexed annuities) through multiple rated insurance subsidiaries. It also provides reinsurance and capital management solutions through its Bermuda-based subsidiary and asset management services via Prosperity Asset Management.
Is Prosperity Life a public or private company?
Prosperity Life is a private company. It is classified as corporate owned and is currently operating.
When was Prosperity Life founded?
Prosperity Life was founded in 2009. It employs 251 to 500 people.
Where is Prosperity Life based?
Prosperity Life is headquartered in New York, United States, in the North America region.
How does Prosperity Life make money?
Four revenue lines are on record. Life Insurance Premiums are the primary driver. The others are annuity Products, reinsurance Premiums and asset Management Fees.
Who are Prosperity Life's main competitors?
Direct peers on record are Athene Holding, American Equity Investment Life, Brighthouse Financial, Corebridge Financial, Equitable Holdings, Lincoln Financial Group, Jackson Financial, Nationwide Financial, Guardian Life Insurance and Pacific Life.
Does Prosperity Life have an API?
No public API is recorded for Prosperity Life.
What industry is Prosperity Life in?
Prosperity Life's product category is Life Insurance & Annuities. Its primary akta.pro industry code is FSAIABAA, Whole Life Insurance, with a secondary code of FSAIAAAA, Level Term Life Insurance. Its NAICS code is 524113 and its SIC code is 6311.