Stanley Steemer

What Stanley Steemer does

Stanley Steemer International, Inc. is a US-based professional deep cleaning and restoration services company founded in 1947 and headquartered in Dublin, Ohio. The company operates a hybrid network of more than 200 company-owned branches and independently owned franchise locations supported by 3,000+ service vans, delivering residential and commercial cleaning across floor care (carpet, area rugs, tile and grout, hardwood, vinyl, natural stone), furniture and upholstery, indoor air quality (air duct and dryer vent cleaning, UV-C in-duct purification), water damage remediation, fire restoration, and specialty services (car/boat/RV interiors). Its core technology is a proprietary hot water extraction cleaning method delivered through Platinum-certified (Carpet and Rug Institute) truck-mounted equipment, with NADCA-certified air duct technicians and EPA-registered disinfectants applied via electrostatic sprayers for commercial sanitization.

The business model is service-based and quote-driven, with pricing determined locally by job scope, square footage, and service type; revenue is generated from both one-time and recurring maintenance programs. Go-to-market is bifurcated: a direct-to-consumer motion for residential customers (1-800-STEEMER phone line, zip code-based online quote and scheduling tool) and an enterprise field sales motion for commercial accounts (dedicated sales team, free estimates, 24/7 scheduling, maintenance contracts). Residential homeowners and commercial accounts across healthcare, hospitality, restaurants, fitness, offices, and property management are the two primary segments, and the company has actively evolved its brand positioning from traditional carpet cleaning to a multi-surface deep clean authority, recently expanding into fire restoration through a partnership with BELFOR.

The company is privately held with no public ticker, no disclosed funding rounds, and no identified parent company or private equity sponsor in the source data. Leadership includes Tom Scalera (CEO and President), John Kovacs (also identified as CEO), and Andrew Schneider (Vice President and Head of Marketing). The employee base of 5,001-10,000 is predominantly field service technicians, supported by franchise and corporate operations.

Name

Stanley Steemer

Legal name

Stanley Steemer International, Inc.

Website

https://stanleysteemer.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Stanley Steemer is a US-based professional deep cleaning and restoration company founded in 1947, operating 200+ franchise and company-owned locations with 3,000+ service vans serving residential homeowners and commercial clients across floor care, upholstery, air quality, and water and fire damage restoration.

Ownership category

akta.pro rank

Product category

Residential and Commercial Cleaning Services

NAICS

Carpet and Upholstery Cleaning Services (56174), Janitorial Services (56172)

SIC

Sanitary Services (4950), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Specialty Deep Cleaning (Duct/Kitchen Exhaust/Pressure Washing) (IMAIADAN)

akta.pro secondary industries

Deep Sanitization & Disinfection Cleaning (HSAEABAH), Bathroom Deep Cleaning (Tile/Grout, Descaling, Mold/Mildew) (HSAEABAB)

Keywords

• Carpet cleaning services
• Floor cleaning services
• Air duct cleaning
• Upholstery cleaning
• Water damage restoration

Headquarters

HQ city

Dublin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Residential Cleaning Services: One-time and recurring deep cleaning services for homeowners including carpet, upholstery, tile, hardwood, air ducts, and water damage remediation. Services booked via phone or online with quote-based pricing determined by job scope.
2. Commercial Cleaning Services: Deep cleaning, sanitizing, and disinfecting services for businesses including one-time cleanings and maintenance programs (weekly, monthly, quarterly). Serves multiple industries including restaurants, gyms, hotels, healthcare, and property management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Stanley Steemer provides professional deep cleaning and restoration services for residential and commercial customers across the United States, including carpet, area rug, hardwood, tile and grout, upholstery, air duct, and dryer vent cleaning, as well as water damage remediation. The company delivers services through a network of 200+ company-owned branches and independently owned franchise locations, deploying truck-mounted hot water extraction equipment and trained technicians to customer sites.

Product overview

Stanley Steemer is a professional deep cleaning services company founded in 1947, operating over 200 locations across the United States. The company offers a comprehensive portfolio of cleaning services organized around three main categories: Floor Cleaning (carpet, area rugs, oriental rugs, tile & grout, hardwood, vinyl, natural stone), Furniture Cleaning (upholstery, leather, microfiber), and Indoor Air Quality (air duct cleaning, dryer vent cleaning, in-duct air purification). Additional services include Car/Boat/RV cleaning, Water Damage Remediation, and Commercial Cleaning Services for businesses across multiple industries. The company uses a proprietary hot water extraction cleaning method and operates its own manufacturing facilities for cleaning equipment. Commercial offerings include specialized services like Encapsulation Carpet Cleaning (low-moisture) and comprehensive air duct cleaning. The product portfolio is delivered through both company-owned branches and independently owned franchise locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Cleaning Professional residential carpet cleaning using proprietary hot water extraction method, Platinum-certified by the Carpet and Rug Institute, removing up to 96.5% of common household allergens.
• Area Rug Cleaning
• Oriental and Fine Area Rug Cleaning Off-site specialized cleaning for oriental and fine area rugs at dedicated facilities using a four-step process including dusting, washing, rinsing, and climate-controlled drying.
• Tile and Grout Cleaning Professional tile and grout cleaning using high-pressure water and vacuum extraction, removing 96.5% of allergens, with optional clear or color grout sealing.
• Hardwood Floor Cleaning Deep cleaning for solid wood, engineered wood, laminate, vinyl, and linoleum floors using a USA-manufactured auto scrubber and 4-jet gecko machine, removing up to 96% of household allergens.
• Vinyl and Luxury Vinyl Floor Cleaning Professional cleaning for LVP, LVT, VCT, and linoleum floors using specialized scrubber and pH-balanced formula, removing up to 96% of common household allergens.
• Natural Stone Cleaning Professional cleaning for travertine, marble, limestone, slate, granite, flagstone, concrete, terrazzo, and saltillo surfaces, including polishing and sealant application.
• Furniture and Upholstery Cleaning Professional upholstery cleaning for microfiber, polyester, cotton, linen, wool, and leather fabrics using hot water extraction, with deodorizer and SuperShield protector applications.
• Leather Furniture Cleaning Specialized leather cleaning for pigmented, aniline, nubuck, and suede leather that conditions the material to replenish natural oils and applies protector, including automotive leather.
• Microfiber Couch Cleaning Specialized cleaning for microfiber couches that addresses the fabric's oleophilic nature attracting oils, with protector and deodorizer application to extend cleaning results.
• Car, Boat and RV Cleaning Mobile cleaning service for cars, boats, and RVs covering upholstery, carpets, and leather using state-of-the-art solutions and equipment, available at participating locations.
• Air Duct Cleaning Whole-system air duct cleaning using HEPA-filtered vacuum and compressed air flush, performed by NADCA-certified technicians to improve indoor air quality and HVAC efficiency.
• Dryer Vent Cleaning Professional dryer vent cleaning to remove lint buildup, prevent fire hazards, and improve dryer efficiency, recommended annually for safety.
• PROformance In-Duct Air Purifier UV-C light in-duct air purifier installed in HVAC systems that sterilizes circulating air, eliminates bacteria and 98% of viruses, and reduces biological growth, with a lifetime warranty.
• Water Damage Remediation 24/7 emergency water damage response including water extraction, drying, dehumidification, and damage assessment, with certified crews dispatched within 3 hours.
• Commercial Cleaning Services Professional deep cleaning services for businesses across industries including restaurants, hotels, healthcare, offices, retail, and more, with EPA-registered disinfectants and electrostatic sprayer sanitization.
• Encapsulation Carpet Cleaning Low-moisture commercial carpet cleaning using a counter rotating brush machine and encapsulant cleaner, using up to 98% less water than hot water extraction with minimal dry time.
• Commercial Air Duct Cleaning Commercial HVAC cleaning with 20+ years of experience by NADCA-certified technicians, covering air handler units, rooftop units, exhaust systems, dryer vents, and coils.
• Spring Cleaning Services Comprehensive seasonal deep cleaning service for homes and businesses combining floor cleaning, furniture cleaning, and air duct cleaning with 24/7 online scheduling.
• Pet Bundle Targeted deep cleaning bundle for pet owners that includes deep carpet or floor cleaning, upholstery couch cleaning, and professional pet deodorizer treatment.

Quantifiable outcome

• Removes up to 96.5% of common household allergens from carpet
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• DC StudiosminorGTM or Marketing Partner · 10 June 2026Partnership with DC Studios to celebrate the theatrical release of Supergirl movie (June 26, 2026). Launched a Pet Bundle deep cleaning service promotion tied to the movie release, targeting pet owners and representing Stanley Steemer's brand evolution from traditional carpet cleaning to modern deep-clean authority.
• Mia SynminorGTM or Marketing Partner · 28 October 2025Partnership with nutrition and lifestyle expert Mia Syn for fall wellness promotion. Stanley Steemer deep cleaning services promoted alongside health products (SmartyPants Vitamins, Reserveage) at The Vitamin Shoppe as part of family health and wellness messaging.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stanleysteemer
• YouTubeyoutube.com/user/stanleysteemer
• Facebookfacebook.com/stanleysteemer
• LinkedInlinkedin.com/company/stanley-steemer
• Instagraminstagram.com/stanleysteemerofficial
• TikToktiktok.com/@stanleysteemerofficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stanley Steemer