Rentio
Rentio is a Japanese consumer home appliance rental company founded in 2015 and headquartered in Tokyo, operating a subscription-based rental platform for household appliances alongside media site services. It serves individual consumers seeking appliance access without ownership.
- Company typePrivate
- Founded2015
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Rentio does
Rentio Co., Ltd. (レンティオ株式会社) is a Japanese consumer-facing home appliance rental company headquartered in Tokyo. Founded in 2015, the company operates an online subscription-style rental platform that allows individual consumers to access household appliances without ownership. The company's official description categorizes its business as "home appliance rental management and other media site services," indicating a dual model in which core rental operations are complemented by media content that drives organic traffic and category education.
The platform's product surface spans multiple appliance categories, with customers paying recurring rental fees rather than purchase prices; the model inherently requires Rentio to own, refurbish, and redeploy physical inventory, making operations asset-heavy relative to pure software peers. The accompanying media site serves both a marketing function (category education, SEO) and a potential adjacent monetization stream. The company operates under the rentio.co.jp domain and is headquartered in Tokyo, with a workforce of 101–250 employees consistent with mid-stage operational scaling.
Rentio has raised capital across three funding rounds between 2019 and 2021, with the largest disclosed round in February 2020 (~US$9.07M) drawing a broad strategic-investor syndicate that includes Mercari, Combi Group, East Ventures, Globis Capital Partners, ANRI, SMBC Venture Capital, Adways, Resona Bank, and W ventures. A subsequent 2021 round included Global Brain Corporation. The investor mix — spanning a major e-commerce platform, an appliance manufacturer, several tier-one VC funds, and a major Japanese bank venture arm — signals strong validation for the rental model in the Japanese market, while also providing potential distribution and supply-chain synergies. The company remains privately held.
Rentio firmographics
Firmographics- Name
- Rentio
- Legal name
- レンティオ株式会社
- Website
- https://rentio.co.jp
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rentio is a Japanese consumer home appliance rental company founded in 2015 and headquartered in Tokyo, operating a subscription-based rental platform for household appliances alongside media site services. It serves individual consumers seeking appliance access without ownership.
- Ownership category
- akta.pro rank
Rentio industry classification
Industry- Product category
- Home Appliance Rental Services
- NAICS
- Consumer Electronics and Appliances Rental (532210)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Appliance Rental (Major & Small Appliances) (CRAIAOAC)
- akta.pro secondary industries
- Electronics & TV Rental (Home Entertainment) (CRAIAOAD), Furniture Rental (Living, Dining, Bedroom) (CRAIAOAA)
Keywords
Where Rentio is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Markets served
Rentio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Rentio product offering
Product offeringCore offering
Rentio is a Japanese home appliance rental company that rents out household electronics and appliances to consumers on a short-term basis, and additionally operates related media site services. The business centralizes appliance inventory, online booking, and delivery/return logistics for individual renters who need temporary access to home electronics without purchasing them.
Product overview
Rentio Inc. (レンティオ株式会社) is a Japanese company. The source data provides only the company name and website URL (https://www.rentio.co.jp:443/). No detailed product portfolio, service offerings, or product architecture information is available in the provided sources.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Appliance Rental Service Consumer-facing rental service that lets Japanese households rent home appliances (such as kitchen, cleaning, and other household electronics) for short-term use, with delivery and pickup handled by Rentio. Targeted at individuals who want trial or temporary access without purchasing.
- Media Site Services Adjacent owned-media properties operated by Rentio that complement the core appliance rental offering, supporting product discovery, comparison, and demand generation for the rental funnel.
Companies that use Rentio
Customer profileIdeal customer profiles1 record
Rentio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rentio partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights5 records
Rentio competitors and assessment
Company assessmentDirect peers
- Rentomo: Japanese rental marketplace offering home appliances and electronics on rental agreements. Competes with Rentio for the same consumer segment with similar product categories and delivery-based service.
- Grover: Berlin-based consumer electronics and appliance rental subscription company. While geographically separate, it offers the most directly comparable business model to Rentio for cross-border benchmarking.
- kikito (Panasonic): Panasonic's home appliance rental subscription service in Japan. Directly competes with Rentio in the same consumer appliance rental category, with the advantage of OEM supply and brand recognition.
- CLAS: Furniture and home appliance rental subscription service in Japan. Overlapping target customers (urban singles, transient residents) and similar short-term/long-term subscription model, making it one of Rentio's closest direct competitors.
Broad incumbents
- Rent the Runway: Pioneer of the consumer rental subscription model in the US, focused on fashion. Operates a broader consumer-rental framework and is frequently cited as a comparable for subscription rental operators including Rentio.
- D-Style (Daito Trust): Japanese housing and rental services group with offerings adjacent to home appliance provision. A broader incumbent in the living-environment rental space that could bundled-competition Rentio.
Emerging players
- Ziiga: South Korea-based consumer electronics subscription/rental startup. Emerging player in the appliance rental subscription category with similar product focus as Rentio, though serving a different domestic market.
- Lumoid: US-based consumer electronics rental platform. Niche overlap in consumer electronics rental model, though with a different (mostly photography/electronics) product focus than Rentio.
Regional players
- Hometrust: Japanese rental service platform focused on household goods and appliances. Regional Japan-based competitor in the consumer rental category with overlapping product offerings.
Others
- Combi Group: Investor in Rentio and Japan's leading baby/children equipment company. Acts as a strategic partner and adjacent player for expansion into baby gear rental, which is a complementary category to home appliance rental.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Rentio social profiles
Digital presenceRentio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rentio leadership team
Management profileNumber of profiles
Profiles1 record
Rentio funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rentio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rentio
What does Rentio do?
Rentio is a Japanese home appliance rental company that rents out household electronics and appliances to consumers on a short-term basis, and additionally operates related media site services. The business centralizes appliance inventory, online booking, and delivery/return logistics for individual renters who need temporary access to home electronics without purchasing them.
Is Rentio a public or private company?
Rentio is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rentio founded?
Rentio was founded in 2015. It employs 101 to 250 people.
Where is Rentio based?
Rentio is headquartered in Tokyo, Japan, in the Asia region.
Who are Rentio's main competitors?
Direct peers on record are Rentomo, Grover, kikito (Panasonic) and CLAS. Broad incumbents are Rent the Runway and D-Style (Daito Trust). Emerging players are Ziiga and Lumoid. Hometrust is listed as a regional player. Combi Group is listed as an others.
Does Rentio have an API?
No public API is recorded for Rentio.
What industry is Rentio in?
Rentio's product category is Home Appliance Rental Services. Its primary akta.pro industry code is CRAIAOAC, Appliance Rental (Major & Small Appliances), with a secondary code of CRAIAOAD, Electronics & TV Rental (Home Entertainment). Its NAICS code is 532210 and its SIC code is 7359.