Fero.Ai
Fero.Ai is a UAE-founded logistics technology company that builds AI-driven TMS, DMS, and LLM-based automation software for freight forwarders, hauliers, 3PLs, manufacturers, distributors, ports, and couriers, with enterprise customers in 15+ countries.
- Company typePrivate
- Founded2018
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Fero.Ai does
Fero.Ai is a UAE-founded logistics technology company that builds AI-driven automation software for freight, transportation, and supply chain operations. Founded in 2018 in Dubai, the company develops a modular product platform targeting seven industry verticals — freight forwarders, hauliers, 3PL providers, manufacturers, distributors, ports, and couriers — with intelligent modules spanning consolidation, trip planning, operations scheduling, milestone management, quotation, pricing, procurement, asset and fleet management, invoicing, customer and vendor management, marketplace, contract management, exception management, and reporting.
The core platform comprises two flagship products: TAME, an ML- and AI-powered Transportation Management System (TMS), and DASH, an ML- and AI-powered Distribution Management System (DMS). These are supplemented by CrossDock, a cross-docking operations module, and Fero GPT, an LLM-based conversational assistant for logistics decision-making and communication automation. The architecture runs on Microsoft Azure with AES-256 encryption at rest, TLS 1.2+ in transit, and is delivered under an ISO/IEC 27001:2013 certified information security management system. Customer data uploaded to the platform may be retained up to 10 years for AI research and ML model training, functioning as a data flywheel.
Fero monetizes primarily through enterprise SaaS subscriptions on annual contracts with quote-based pricing, distributed via direct enterprise sales (regional reps across MEA, North America, APAC, and Europe) and a channel partner program launched in 2023 in Singapore and Canada. Customers include blue-chip logistics operators such as Bolloré, DSV, DP World, Hellmann Worldwide Logistics, Noatum, Gulftainer, and RSGT, alongside enterprises such as Nespresso and DP World. The company is privately held, with disclosed funding of approximately $4.9M across 2019–2021 and an accelerator participation in 2022, and has expanded from its UAE base into a European HQ in Rotterdam (Nov 2023) and a US HQ in Delaware (Jan 2024).
Fero.Ai firmographics
Firmographics- Name
- Fero.Ai
- Legal name
- Fero AI
- Website
- https://fero.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fero.Ai is a UAE-founded logistics technology company that builds AI-driven TMS, DMS, and LLM-based automation software for freight forwarders, hauliers, 3PLs, manufacturers, distributors, ports, and couriers, with enterprise customers in 15+ countries.
- Ownership category
- akta.pro rank
Fero.Ai industry classification
Industry- Product category
- Logistics Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI/ML Decision Intelligence & Automated Recommendations (TLAEAKAL)
- akta.pro secondary industries
- Real-Time Operational Visibility & Exception Management (TLAEAKAC), Logistics Analytics & BI Dashboards (TLAEAKAB)
Keywords
Where Fero.Ai is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices3 records
Markets served
Fero.Ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Subscriptions (TMS/DMS): SaaS-based transportation and distribution management system subscriptions for logistics companies across multiple industry verticals.
- Enterprise Licensing: Blue chip clients such as Bollore and DSV suggest enterprise-level licensing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise solutions for large logistics companies |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Fero.Ai product offering
Product offeringCore offering
Fero.Ai develops and sells AI/ML-powered modular logistics management software, including the TAME Transportation Management System and the DASH Distribution Management System, designed to automate decision-making and communication for freight forwarders, hauliers, 3PL providers, manufacturers, distributors, ports, and couriers. The platform offers intelligent modules for consolidation, trip planning, scheduling, pricing, procurement, fleet management, invoicing, and analytics, supplemented by the CrossDock cross-docking module and Fero GPT, a conversational assistant built on Large Language Models.
Product overview
Fero.Ai is an AI-powered logistics technology platform offering modular solutions for automating decision-making and communication in logistics and freight management. The product portfolio includes TAME (Transportation Management System) and DASH (Distribution Management System) as the core platforms, supplemented by CrossDock for cross-docking operations and Fero GPT leveraging LLMs for natural language interactions. These products are offered individually or as bundled configurations (TameCrossDock, TameDash, DashCrossDock) targeting seven industry verticals: freight forwarders, hauliers, 3PL providers, manufacturers, distributors, ports, and couriers. The platforms incorporate ML & AI capabilities for intelligent automation across consolidation, trip planning, pricing, procurement, fleet management, and analytics.
Differentiator
Problem solved
Functional benefit
Brands
- TAME: ML & AI Powered Transportation Management System (TMS) providing intelligent modules for the forwarding, transportation, and 3PL ecosystem including consolidation management, trip planning, operations scheduling, milestone management, quotation engine, pricing engine, procurement engine, asset management, fleet management, invoicing, customer management, vendor management, marketplace management, contract management, and reporting & analytics.
- DASH
- FERO GPT
Companies that use Fero.Ai
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles6 records
Fero.Ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature4 records
Fero.Ai partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Microsoft Startups MEAcoreFero was selected by Microsoft Startups MEA in October 2020, gaining access to Microsoft's startup ecosystem, technology resources, and go-to-market support.
- Azure CloudcoreFero stores customer data primarily on Azure Cloud servers, which maintains high security standards and multiple certifications. Data center locations include North UAE, India, EU, and US.
Scale indicators3 records
Recent moves10 records
Expansion highlights6 records
Fero.Ai competitors and assessment
Company assessmentDirect peers
- Turvo: Turvo provides a collaborative, cloud-based TMS for shippers, brokers, and carriers with a focus on automation and visibility. It is a direct peer to Fero's TAME platform, targeting the same freight forwarding and 3PL customers with AI/automation-led workflows.
- Descartes Systems Group: Descartes is a leading logistics technology vendor offering TMS, customs, and transportation management solutions globally. It is a direct peer to Fero as both serve freight forwarders, 3PLs, and shippers with software to automate transportation workflows and visibility.
- WiseTech Global (CargoWise): WiseTech's CargoWise is a dominant logistics execution platform for freight forwarders, 3PLs, and customs brokers globally. It is a direct peer to Fero TAME, particularly competing for freight forwarding and customs workflows among large enterprise customers.
- MercuryGate (E2open): MercuryGate, now part of E2open, is a TMS vendor serving shippers, 3PLs, and carriers with multimodal transportation management. It directly competes with Fero TAME in the freight forwarding and 3PL TMS category.
Emerging players
- FourKites: FourKites offers a supply chain visibility and predictive ETA platform for shippers, carriers, and 3PLs. It is an emerging player peer to Fero, overlapping on real-time visibility, exception management, and predictive analytics for logistics operations.
- project44: project44 is a supply chain visibility platform providing real-time shipment tracking, multimodal visibility, and carrier connectivity. It is an emerging player peer to Fero, competing in the visibility and exception management layer adjacent to TAME/DASH.
Broad incumbents
- Manhattan Associates: Manhattan Associates offers TMS and supply chain solutions primarily for retailers, manufacturers, and distributors. It is a broad incumbent peer to Fero, overlapping on TMS for manufacturers and distributors served by DASH and TAME.
- SAP Transportation Management: SAP TM is the transportation management module within the SAP S/4HANA suite, used by large shippers and 3PLs. It competes with Fero as a broad incumbent in enterprise logistics software, particularly where SAP ERP is the system of record.
- Blue Yonder: Blue Yonder (formerly JDA) provides end-to-end supply chain planning and execution including TMS. It is a broad incumbent peer to Fero, competing across transportation, distribution, and logistics automation for large shippers.
- Oracle Transportation Management: Oracle's TMS is an enterprise-grade transportation management suite embedded in the Oracle SCM and ERP ecosystem. It is a broad incumbent peer to Fero, competing for large enterprise logistics software deals with deeper integration into procurement and finance workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fero.Ai social profiles
Digital presenceFero.Ai compliance and trust
Trust signalCompliance1 record
Fero.Ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fero.Ai leadership team
Management profileNumber of profiles
Profiles4 records
Fero.Ai funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fero.Ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fero.Ai
What does Fero.Ai do?
Fero.Ai develops and sells AI/ML-powered modular logistics management software, including the TAME Transportation Management System and the DASH Distribution Management System, designed to automate decision-making and communication for freight forwarders, hauliers, 3PL providers, manufacturers, distributors, ports, and couriers. The platform offers intelligent modules for consolidation, trip planning, scheduling, pricing, procurement, fleet management, invoicing, and analytics, supplemented by the CrossDock cross-docking module and Fero GPT, a conversational assistant built on Large Language Models.
Is Fero.Ai a public or private company?
Fero.Ai is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fero.Ai founded?
Fero.Ai was founded in 2018. It employs 51 to 100 people.
Where is Fero.Ai based?
Fero.Ai is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Fero.Ai make money?
Two revenue lines are on record. Software Subscriptions (TMS/DMS) is the primary driver. The others are enterprise Licensing.
Who are Fero.Ai's main competitors?
Direct peers on record are Turvo, Descartes Systems Group, WiseTech Global (CargoWise) and MercuryGate (E2open). Emerging players are FourKites and project44. Broad incumbents are Manhattan Associates, SAP Transportation Management, Blue Yonder and Oracle Transportation Management.
Does Fero.Ai have an API?
No public API is recorded for Fero.Ai.
What industry is Fero.Ai in?
Fero.Ai's product category is Logistics Management Software. Its primary akta.pro industry code is TLAEAKAL, AI/ML Decision Intelligence & Automated Recommendations, with a secondary code of TLAEAKAC, Real-Time Operational Visibility & Exception Management. Its NAICS code is 54151 and its SIC code is 7373.