Sanctum Wealth Management

What Sanctum Wealth Management does

Sanctum Wealth Management is a Mumbai-based private wealth management firm founded in 2016 that provides end-to-end investment advisory, portfolio management, and financial planning services to high-net-worth individuals (HNIs) and Non-Resident Indians (NRIs) in India. The firm manages over ₹16,000 crore (~$2 billion) in client assets across diversified allocation categories including equities, debt, alternative assets (private markets, REITs, InvITs), and gold. As of September 2021, the firm's AUM base was anchored on this HNI-focused positioning.

The company operates a direct-advisory, sales-led go-to-market model without publicly disclosed pricing, instead delivering personalized wealth management through individualized client relationships. Its revenue model is built on recurring advisory fees tied to assets under management. The leadership team, including Founder and CEO Shiv Gupta, co-founders Neeraj Sirur (COO), Puneet Periwal (Market Head – West), Anila Ahuja (Market Head – North), and Caroline Kulkarni (Head of HR), is structured around regional market heads covering North, West, and South India, with specialized product leadership from Alekh Yadav (Head of Investment Products) and Prateek Pant (Head of Products and Solutions).

Sanctum has secured institutional backing through three funding rounds: from Multiples (April 2018), Tuscan Ventures (January 2019), and most notably The Xander Group, which invested ₹78 crore through its Singapore-based financial services arm in September 2021 to enhance the platform and broaden client coverage across India. The firm leverages thought leadership and financial media engagement — primarily through CEO Shiv Gupta's commentary in Business Standard and Economic Times — as its principal marketing channel to acquire and retain HNI clients. No proprietary technology, AI/ML capabilities, or patents are disclosed in the available data.

Name

Sanctum Wealth Management

Legal name

Sanctum Wealth Management

Website

https://sanctumwealth.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Sanctum Wealth Management is a Mumbai-based private wealth management firm providing end-to-end investment advisory, portfolio management, and financial planning services to high-net-worth individuals and NRIs in India, managing over ₹16,000 crore in client assets.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

akta.pro secondary industries

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Private Banking Advisory & Discretionary Portfolio Management (FSABADAD), Private Banking & UHNW Wealth Advisory (FSAEABAC)

Keywords

• Wealth management services
• Investment advisory
• Portfolio management
• HNI wealth advisory
• NRI investment services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wealth Management Advisory Fees: Sanctum Wealth generates revenue through wealth management services for high-net-worth clients, providing investment advisory, portfolio management, and financial planning services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sanctum Wealth Management provides end-to-end private wealth management solutions for high-net-worth individuals (HNIs) and non-resident Indians (NRIs). The firm delivers investment advisory, portfolio management, and financial planning services across asset classes including equities, debt, alternatives (private markets, REITs, InvITs), and gold. It manages over ₹16,000 crore in client assets through personalized advisory relationships.

Product overview

Sanctum Wealth Management is a wealth management company that provides investment advisory and portfolio management services for high-net-worth individuals and NRIs. Based on news sources, the company offers services including equity investments, debt instruments, alternative assets (private markets, REITs, InvITs), and gold allocation. Key personnel mentioned include Shiv Gupta as Founder and CEO and Alekh Yadav as Head of Investment Products. The company manages over ₹16,000 crore in client assets.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Wealth Management
• NRI Investment Advisory

Quantifiable outcome

• Manages over ₹16,000 crore in high-net-worth client assets

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 360 ONE (formerly IIFL Wealth): One of India's largest listed wealth managers serving HNI and UHNI segments with a multi-asset platform. Direct competitor in the same HNI advisory category with materially larger AUM and broader product capabilities.
• Kotak Wealth Management: Bank-affiliated wealth management arm serving affluent and HNI clients across India. Competes with Sanctum for HNI family wealth with similar advisory-led distribution and diversification across asset classes.
• Motilal Oswal Wealth Management: Listed wealth manager offering portfolio advisory, broking, and distribution to HNI clients. Directly comparable in target segment, asset-class coverage, and India-domestic focus.
• Anand Rathi Wealth Management: Listed Indian wealth management firm serving affluent and HNI clients with advisory-led relationships. Closely comparable in business model, ticket sizes, and AUM scale category.
• Nuvama Wealth Management (formerly Edelweiss Wealth): Listed wealth and asset management firm offering advisory, broking, and asset management to HNI and institutional clients. Directly competes with Sanctum in the HNI advisory segment.
• ASK Wealth Advisors: Boutique Indian wealth advisory firm focused exclusively on HNI and UHNI clients. Most directly comparable to Sanctum in size, boutique positioning, and family-office-style advisory.

Emerging players

• Waterfield Advisors: Multi-family office serving ultra-high-net-worth Indian families. Competitor in the upper end of Sanctum's segment with deeper UHNW specialization and concierge-style services.
• Entrust Family Office: Boutique family office and wealth advisory firm serving Indian HNI clients. Comparable in business model and target segment, though smaller and more regional in scope.

Broad incumbents

• Bessemer Trust: U.S. private wealth and investment management firm serving ultra-wealthy families. Comparable in HNI advisory positioning, though operating at a much larger scale and in different geographies.

Regional players

• JM Financial Services: India-headquartered financial services group with wealth management operations. Overlaps with Sanctum in HNI advisory and product distribution, though operating as part of a broader group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sanctum_wealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanctum Wealth Management