Surf Air Wireless

What Surf Air Wireless does

Surf Air Wireless, operating commercially as Surf Internet, is a private regional fiber-optic internet service provider headquartered in Elkhart, Indiana. Founded in 2002, the company delivers fiber-to-the-home (FTTH) broadband internet to residential and business customers across the Great Lakes region, specifically rural and underserved communities in Indiana, Illinois, and Michigan. The company markets its services under the Surf Internet brand and serves a customer base spanning individual households, small and mid-sized businesses, enterprise customers, multi-dwelling unit operators, K-12 schools and libraries, and channel partner resellers.

The company's core technology is a fiber-to-the-home architecture with optical network terminal (ONT) endpoints supporting symmetric multi-gigabit speeds up to 8 Gbps, bundled with Amazon's eero mesh WiFi hardware (eero 6+, eero 7, and eero Max 7 with WiFi 7). Surf offers three primary residential tiers — SURF 1 Gig, SURF 2 Gig, and SURF Ultimate — all with no data caps, no long-term contracts, and an all-in pricing model that includes equipment and taxes. Business services include dedicated internet access, transport, dark fiber, SD-WAN, and wavelength services.

The business model is subscription-recurring revenue from monthly residential and enterprise fiber subscriptions, complemented by add-on services such as Whole-Home WiFi mesh, Streaming TV, and VoIP home phone. Go-to-market is primarily direct-to-consumer via a self-serve online shop (shop.surfinternet.com) with address-based availability checking, supported by inside sales (888-274-6381, [email protected]) and a channel partner program for B2B distribution. The company was acquired by Surf Air Wireless, which also completed the acquisition of FreedomNet in January 2019 alongside a $40 million growth financing led by Post Road Group.

Name

Surf Air Wireless

Legal name

Surf Internet

Website

https://surfairwireless.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Surf Air Wireless (dba Surf Internet) is a private regional fiber-to-the-home internet service provider delivering symmetric gigabit and multi-gigabit broadband to residential and business customers in underserved rural communities across Indiana, Illinois, and Michigan.

Ownership category

akta.pro rank

Product category

Internet Service Provider

NAICS

Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Carrier Ethernet Services (E-Line/E-LAN/E-Tree) (HDAIAFAC)

Keywords

• Fiber-optic internet
• Residential broadband service
• Business fiber service
• Internet service provider
• Fiber to the home

Headquarters

HQ city

Elkhart

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Residential Fiber Internet Subscriptions: Monthly recurring subscription fees for fiber internet service at tiered speed levels. Plans include equipment (ONT, eero router) and taxes in the advertised price. No long-term contracts required. Additional revenue from add-on services such as Streaming TV and VoIP home phone.
2. Business and Enterprise Fiber Services: Dedicated fiber internet and network services (DIA, Transport, Dark Fiber, SD-WAN, Wavelength) for business customers and multi-dwelling units (MDUs). Sold via direct sales and channel partner program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Surf Air Wireless (Surf Internet) is a regional fiber-optic internet service provider that delivers symmetric high-speed broadband (up to 8 Gbps) to residential households, businesses, enterprises, multi-dwelling units, and educational institutions in the underserved rural communities of Illinois, Indiana, and Michigan. The company operates a fiber-to-the-home network with ONT endpoints and bundles eero mesh WiFi equipment and taxes into an all-in monthly subscription price with no contracts and no data caps.

Product overview

Surf Internet is a fiber-optic internet service provider offering a tiered portfolio of residential and business internet plans. The core residential offerings include SURF 1 Gig (1000 Mbps), SURF 2 Gig (2000 Mbps), and SURF Ultimate (up to 8000 Mbps) plans, all featuring equal upload and download speeds with no contracts, no data caps, and no hidden fees. Add-on services include Whole-Home WiFi powered by eero (mesh WiFi system with WiFi 7 technology), Streaming TV, and VoIP Home Phone. For business customers, the company provides Business Fiber Service, Enterprise Fiber Service (including DIA, Transport, Dark Fiber, SD WAN, and Wavelength Services), Multi-Dwelling Units connectivity, Channel Partner Program, and K-12/Libraries E-Rate services. All plans are delivered via fiber-optic infrastructure across the Great Lakes region of Illinois, Indiana, and Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Fiber Internet Tiered fiber-optic internet service for residential households in the Great Lakes region, offering symmetric upload and download speeds from 1000 Mbps to 8000 Mbps with All-In Pricing (equipment and taxes included), no contracts, and no data caps. Each plan includes an eero router and can be upgraded to Whole-Home WiFi powered by eero TrueMesh.
• Business Fiber Service

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• eero (Amazon Technologies, Inc.)coreTechnology or IntegrationSurf Internet integrates eero WiFi mesh hardware (eero 6+, eero 7, eero Max 7) into its fiber internet service, providing customers with managed whole-home WiFi coverage powered by eero TrueMesh technology. eero is a registered trademark of Amazon Technologies, Inc. The partnership is integral to Surf's service delivery, with eero routers included in fiber internet plan pricing.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Metronet:
• Brightspeed: PE-backed regional fiber overbuilder formed from Apollo's acquisition of Lumen's ILEC assets, focused on upgrading legacy copper to fiber across 20 states. Highly comparable to Surf Internet's rural FTTH build-and-expand strategy and target customer base.

Broad incumbents

• Frontier Communications: Large incumbent fiber/wireline ISP with significant rural and suburban footprint across multiple states, including parts of the Great Lakes region. Directly comparable to Surf Internet's fiber-to-the-home residential and business model at much larger scale.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/surffiberinternet

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surf Air Wireless