RAW FARM
RAW FARM is a Fresno, California-based family-owned raw dairy producer operating 1,200 cows and selling unprocessed raw milk, cheese, butter, kefir, juice, and soap through its on-farm store, California direct delivery, and 1,500+ retail stores nationwide via KeHE.
- Company typePrivate
- Founded1998
- HeadquartersFresno, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What RAW FARM does
RAW FARM LLC is a family-owned raw dairy producer founded in 1998 in Fresno, California, operating approximately 1,200 grass-grazed milking cows on a single integrated farm-and-creamery site. The company sells unprocessed, non-pasteurized, non-homogenized dairy — whole raw milk, heavy raw cream, raw cultured butter, raw kefir cultured with 12 bacterial strains, and raw cheddar cheese aged a minimum of 60 days — alongside adjacent farm-derived SKUs including cold-pressed Farm Juice, Raw Milk Soap, and Farm Beef. Its safety architecture is the proprietary Test & Hold Protocol, a three-step pathogen testing process running from milking through creamery, supplemented by Non-GMO Project Verified and Kosher certifications; products are never heated above 102°F to preserve enzyme and probiotic content.
The business operates a hybrid distribution model. Raw fluid milk is sold direct-to-consumer at the on-farm store in Fresno and through a California direct-store-delivery team running a guaranteed-sales program with weekly or bi-weekly deliveries; raw aged cheddar, Farm Beef, and Farm Juice are distributed nationally via KeHE to more than 1,500 retail doors including H-E-B, Sprouts Farmers Market, and Erewhon Market. Revenue is generated almost entirely through one-time product sales, with a small contribution from branded on-farm events such as "Camping With The Cows" at $50 per ticket. ProPublica has reported annual revenue of approximately $30 million against a workforce of around 65 employees, making RAW FARM the largest raw milk dairy in the United States by volume.
The company has faced material regulatory and operational headwinds, including a December 2024 creamery fire that triggered reconstruction, multiple E. coli and Salmonella outbreak investigations between 2024 and 2026, and an April 2026 recall of approximately 170,000 pounds (~$1.5 million) of raw cheddar cheese. Leadership remains with the founding McAfee family — founder Mark McAfee and President Aaron McAfee — alongside a sales VP, with no disclosed institutional equity investors and a $10 million government-guaranteed debt facility from Greater Commercial Lending in March 2023 as the most recent capital event.
RAW FARM firmographics
Firmographics- Name
- RAW FARM
- Legal name
- RAW FARM LLC
- Website
- https://rawfarmusa.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RAW FARM is a Fresno, California-based family-owned raw dairy producer operating 1,200 cows and selling unprocessed raw milk, cheese, butter, kefir, juice, and soap through its on-farm store, California direct delivery, and 1,500+ retail stores nationwide via KeHE.
- Ownership category
- akta.pro rank
RAW FARM industry classification
Industry- Product category
- Raw Dairy Products
- NAICS
- Dairy Cattle and Milk Production (112120), Dairy Cattle and Milk Production (11212), Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151)
- SIC
- Dairy Products (2020), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Organic & Specialty-Claim Fluid Milk Processing (Organic, A2, Grass-Fed) (AFAHAAAH)
- akta.pro secondary industries
- Milk Production (Raw Milk) (AFAEACAA), Fluid Milk & Cream Processing (AFAKAKAA), Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL), Dairy Farm Direct-to-Consumer Raw Milk Sales (where legal) (AFAEACAN)
Keywords
Where RAW FARM is headquartered
LocationHeadquarters
- HQ city
- Fresno
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RAW FARM business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Raw Dairy Product Sales: Primary revenue from selling raw dairy products including raw milk, raw cream, raw butter, raw kefir, raw cheese, and raw milk soap. Generated approximately $30 million annually according to ProPublica reporting. Products sold through wholesale to retail stores and direct-to-consumer at on-farm store.
- Wholesale to Retail: Revenue from wholesale distribution to over 1500 retail stores nationwide through KeHE distributor partnership and direct California logistics team. Includes restaurant and cafe service.
- Events and Merchandise: Revenue from 'Camping With The Cows' on-farm events ($50 per ticket) and merchandise sales.
- Farm Store Direct Sales: On-farm retail store sales at 7221 South Jameson Ave, Fresno, CA 93706. Products include raw milk, cream, cheese, butter, kefir, farm beef, and farm juice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Raw Cheddar Cheese |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
RAW FARM product offering
Product offeringCore offering
RAW FARM produces and sells unpasteurized, single-source raw dairy products from its 1,200-cow grass-grazed herd in Fresno, California. The core offering includes whole raw milk, heavy raw cream, raw butter, raw kefir, and 60-day aged raw cheddar cheese (block and shredded). The company has expanded into adjacent categories including raw milk soap, cold-pressed farm juice, and farm beef, sold through over 1,500 retail stores nationwide and direct-to-consumer at its on-farm store.
Product overview
RAW FARM is a family-owned raw dairy farm operating since 1998, based in Fresno, California, with approximately 1,200 milking cows. The company operates a single-source dairy model where all raw milk comes from their family farm. Their product portfolio centers on unprocessed, raw dairy products that are never pasteurized, homogenized, or fortified—including Whole Raw Milk, Heavy Raw Cream, Raw Butter, Whole Raw Kefir, and Raw Cheddar Cheese (available in block and shredded forms). The company has expanded into complementary categories including Raw Milk Soap (bar soap, hand wash, body wash), Farm Juice (cold-pressed orange, pomegranate, and apple), and Farm Beef. RAW FARM sells through over 1,500 retail stores nationwide with California-focused direct store deliveries, and nationally through KeHE distributors. The company positions its products as nutrient-dense alternatives for consumers following paleo, primal, keto, and animal-based dietary lifestyles.
Differentiator
Problem solved
Functional benefit
Products and services
- Whole Raw Milk Unprocessed raw milk with bioavailable vitamins, minerals, enzymes, beneficial bacteria, naturally occurring CLA, and Omega-3 fatty acids. Sold in Quart (32 oz), Half Gallon (64 oz), and Gallon (128 oz) sizes. Available in California only due to state regulations on raw milk retail sales.
- Heavy Raw Cream Raw cream separated from whole raw milk, rich in heart-healthy Omega-3 fatty acids, CLA, X-Factor vitamins, and minerals. Flash-chilled, filtered, and tested. Available in Pint (16 oz) and Half Gallon (64 oz bulk) sizes.
- Raw Butter Cultured raw butter made from cold-churned Heavy Raw Cream, rich in Omega-3 fatty acids, CLA, vitamins, and minerals; yellow color derived naturally from grass-grazing. Available in Cultured Unsalted and Cultured Lightly Salted varieties in 16 oz and 80 oz bulk sizes. Average 87% butterfat.
- Whole Raw Kefir Cultured raw milk made with 12 specialized bacteria colonies in addition to naturally occurring beneficial bacteria, cultured for 36-48 hours to pH ~3.8. Contains prebiotics, probiotics, essential amino acids, Omega-3 fatty acids, vitamins, immunoglobulins, minerals, and antioxidants. Available in Plain, Vanilla, Golden (organic cinnamon, turmeric, ginger), and Lemon flavors in Quart (32 oz) sizes.
- Raw Milk Cheddar Cheese (Block) Traditional artisan raw cheddar cheese aged minimum 60 days, made with Whole Raw Milk. Packed with bioavailable vitamins, minerals, enzymes, beneficial bacteria, naturally occurring CLA, and Omega-3 fatty acids. Never heated above 102°F. Available in Original and Jalapeno varieties in 8 oz, 16 oz, and 80 oz bulk sizes. Free of cellulose and natamycin.
- Raw Shredded Cheddar Cheese Traditional artisan raw cheddar cheese, shredded for convenience. Aged minimum 60 days, made with Whole Raw Milk. Free of cellulose and natamycin. Available in Original and Jalapeno varieties in 8 oz and 80 oz bulk sizes.
- Farm Juice (Cold-Pressed) Cold-pressed juice from 100% American crops, 100% juice with no added sweeteners, non-GMO, and free of additives and fillers. Available in Orange, Pomegranate, and Apple flavors in 32 oz and 64 oz sizes.
- Raw Milk Soap (Bar Soap, Hand Wash, Body Wash) Artisan-crafted soap made with raw milk, beef tallow, coconut oil, and raw honey. Free of parabens, phthalates, and SLS. Bar soap in 6 varieties at 4.85 oz each; 16 oz Original hand wash; 20 oz body wash in three scents.
- Farm Beef (Ground and Ancestral Blend) Beef products including Ground Beef (80/20) and Primal/Ancestral Blend (Beef, Beef Liver, Beef Heart). Available at the on-farm store in Fresno, CA.
Quantifiable outcome
- Test & Hold Protocol ensures pathogen safety across all products
- +1 more outcomes
Companies that use RAW FARM
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
RAW FARM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
RAW FARM partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- KeHE DistributorscoreKeHE is one of the largest natural, fresh, and specialty food distributors in the nation. RAW FARM partners with KeHE for national distribution of Raw Milk Cheddar Cheese, Farm Beef, and Farm Juice product lines.
- Erewhon MarketminorErewhon Market partnered with RAW FARM for a 'Smoothie of the Month' collaboration featuring Dr. Paul's Raw Animal Based Smoothie using RAW FARM raw kefir. The smoothie was so successful it was added to Erewhon's permanent menu.
- Dr. Paul Saladino / Heart & Soil SupplementsminorCollaboration with Dr. Paul Saladino (functional medicine doctor) and Heart & Soil Supplements to create a raw animal-based smoothie using RAW FARM raw kefir, launched at Erewhon Market.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
RAW FARM competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
RAW FARM social profiles
Digital presenceRAW FARM compliance and trust
Trust signalCompliance2 records
RAW FARM financial estimates
Financial estimateRevenue estimate
Valuation estimate
RAW FARM leadership team
Management profileNumber of profiles
Profiles3 records
RAW FARM funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RAW FARM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RAW FARM
What does RAW FARM do?
RAW FARM produces and sells unpasteurized, single-source raw dairy products from its 1,200-cow grass-grazed herd in Fresno, California. The core offering includes whole raw milk, heavy raw cream, raw butter, raw kefir, and 60-day aged raw cheddar cheese (block and shredded). The company has expanded into adjacent categories including raw milk soap, cold-pressed farm juice, and farm beef, sold through over 1,500 retail stores nationwide and direct-to-consumer at its on-farm store.
Is RAW FARM a public or private company?
RAW FARM is a private company. It is classified as family owned and is currently operating.
When was RAW FARM founded?
RAW FARM was founded in 1998. It employs 51 to 100 people.
Where is RAW FARM based?
RAW FARM is headquartered in Fresno, United States, in the North America region.
How does RAW FARM make money?
Four revenue lines are on record. Raw Dairy Product Sales are the primary driver. The others are wholesale to Retail, events and Merchandise and farm Store Direct Sales.
Does RAW FARM have an API?
No public API is recorded for RAW FARM.
What industry is RAW FARM in?
RAW FARM's product category is Raw Dairy Products. Its primary akta.pro industry code is AFAHAAAH, Organic & Specialty-Claim Fluid Milk Processing (Organic, A2, Grass-Fed), with a secondary code of AFAEACAA, Milk Production (Raw Milk). Its NAICS code is 112120 and its SIC code is 2020.