What CellarTracker does

CellarTracker is a Seattle-based, founder-operated software platform founded in 2003 by former Microsoft product manager Eric LeVine that enables wine collectors and enthusiasts to catalog wine collections, record tasting notes, and make purchasing decisions. The platform tracks more than 200 million bottles, holds 13 million-plus community and professional tasting notes across 5.27 million+ wines, and integrates reviews from 25+ professional publications including Vinous, Jancis Robinson, Burghound, Wine Market Journal, and Decanter. The technical stack is a web-based platform built on SQL Server and ASP originally, with modernized web front-ends and companion mobile apps on iOS and Android; recent additions include AI-powered recommendation engines, AI receipt recognition, and the CellarChat chatbot (beta since August 2025).

The company operates a freemium model: the core platform is free with no credit card required, and a $40/year premium subscription unlocks automatic cellar valuation with auction data from Wine Market Journal, drinkability and drinking-window reports, AI receipt recognition, barcode labels, and advanced charting. Distribution is entirely product-led and self-serve — direct website signups plus app-store downloads drive top-of-funnel acquisition, supplemented by organic search dominance for wine queries and earned media from NYT, WSJ, FT, CNBC, and Decanter. Customer segments span individual collectors (primary), mobile-first younger wine consumers (35% of engagement), restaurants printing wine lists, and wineries managing producer pages. CellarTracker does not sell wine itself, which preserves neutrality and trust as a core positioning.

CellarTracker has remained profitable and self-sustaining for years without venture capital, relying instead on subscription revenue. In June 2023 it filed an SEC Regulation D offering to raise up to $3.5 million (with $1.5 million already sold), and a subsequent $511,921 raise closed on April 2, 2025 — the first disclosed external capital infusions. The company is privately held by founder Eric LeVine, remains actively operating, and is positioned in Seattle with a small team of approximately 25 employees.

Name

CellarTracker

Legal name

CellarTracker! LLC

Website

https://cellartracker.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

CellarTracker is a Seattle-based wine cellar management platform serving collectors and enthusiasts with the world's largest community-driven wine database (200M+ bottles tracked, 13M+ tasting notes), AI-powered recommendations, and a $40/year premium subscription tier.

Ownership category

akta.pro rank

Product category

Wine Cellar Management Software

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industries

Alcohol Subscription Clubs & Membership Retail (CRANAAAI), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Wine cellar management
• Wine inventory software
• Wine collection tracking
• Wine review platform
• Tasting notes database

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription (Premium Features): CellarTracker operates on a freemium model. The core platform is free to use with basic features. Premium subscriptions unlock advanced features including automatic cellar valuation (with auction data from Wine Market Journal), market and community price data, drinking window alerts, custom barcode labels and reporting, and AI-powered receipt recognition. Subscriptions are the primary revenue driver and are sold directly through the website and mobile apps on an annual billing cycle.
2. Free Platform (Advertising/Referral Potential): The free platform attracts over 10 million wine drinkers annually and guides over $3 billion in wine purchases annually, positioning CellarTracker as a trusted consumer advisory platform. While the platform does not sell wine directly, its influence on purchase decisions creates potential for referral and affiliate revenue from wine commerce, though this is not yet a disclosed revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

CellarTracker is a cloud-hosted wine cellar management platform that enables wine collectors and enthusiasts to inventory their collections across multiple storage locations, record personal tasting notes, and access a community-driven database of more than 13 million wine reviews. The platform integrates professional critic scores from 25+ publications and offers AI-powered recommendations, automatic cellar valuation (using Wine Market Journal auction data), drinking window alerts, barcode-based bottle tracking, and AI receipt recognition via mobile apps for iOS and Android.

Product overview

CellarTracker is a wine collection management platform consisting of a core web-based software product with companion mobile apps for iOS and Android. The platform is architecture is platform-plus-modules, with the free core product providing cellar inventory management, community tasting notes (13+ million), and basic search, while premium subscription modules ($40/year) unlock AI-powered features including CellarChat recommendations, CellarTracker Insights, automatic cellar valuation with Wine Market Journal auction data, Ready to Drink reports, barcode generation, AI receipt scanning, and advanced charting. The platform integrates with 20+ professional wine review publications and supports social sharing with Facebook, Twitter, and Pinterest.

Differentiator

Problem solved

Functional benefit

Products and services

• CellarTracker Platform Web-based wine cellar management platform that allows wine collectors to catalog collections across multiple storage locations, write personal tasting notes, browse community reviews, and search a database of over 5 million wines. Free to use with optional premium subscription.
• CellarTracker Mobile App iOS and Android mobile applications that give wine enthusiasts full access to their cellar data on the go, including inventory tracking, wine search, tasting note recording, barcode scanning, receipt-based bottle entry, and AI-powered wine recommendations. Available free with optional premium subscription.
• CellarChat AI-powered chatbot that provides personalized wine recommendations and answers wine-related questions based on a user's cellar inventory, drinking history, and taste preferences. Powered by CellarTracker's proprietary database of over 13 million wine reviews.

Quantifiable outcome

• Guides more than $3 billion in wine purchases annually without selling any wine
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

AI capability5 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• Jancis Robinson's Purple PagescoreTechnology or Integration · 9 December 2009CellarTracker partnered with Jancis Robinson's Purple Pages to integrate professional wine tasting notes and scores into the CellarTracker platform. This partnership, announced December 9, 2009, provides CellarTracker users with access to Purple Pages content alongside community reviews.
• Allen Meadows' Burghound.comcoreTechnology or Integration · 28 October 2009CellarTracker partnered with Allen Meadows' Burghound.com, integrating Burghound's renowned Burgundy wine reviews and scores into the platform. The partnership was announced October 28, 2009, enhancing CellarTracker's professional content library for Burgundy enthusiasts.
• Stephen Tanzer's International Wine CellarcoreTechnology or Integration · 1 October 2005CellarTracker first featured automated integration of professional reviews from Stephen Tanzer's International Wine Cellar starting in October 2005. This was the first publication to offer this type of integration with CellarTracker. Stephen Tanzer's IWC later became part of Antonio Galloni's Vinous.
• Wine Market JournalcoreTechnology or IntegrationCellarTracker integrates auction data from Wine Market Journal to provide automatic cellar valuation for premium subscribers. This data enables users to understand the current market value of their collections based on real auction transactions.
• Professional Review Publications (25+ integrated)coreTechnology or IntegrationCellarTracker integrates over 1,979,360 professional reviews from more than 20 publications including Antonio Galloni's Vinous (VM), JamesSuckling.com (JS), JancisRobinson.com (JR), Decanter (DR), Allen Meadows' Burghound.com (BH), Jasper Morris Inside Burgundy (JM), James Halliday's Halliday Wine Companion (JH), JebDunnuck.com (JD), John Gilman's View From the Cellar (JG), WineAlign (WAL), Roy Hersh's For The Love of Port (RH), Brad Baker's The Champagne Warrior (CW), Peter Liem's ChampagneGuide.net (CHG), and many more free and paid channels.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vivino: Vivino is the most-funded direct competitor in the wine app space, offering label scanning, community reviews, and marketplace integration. Both platforms compete for the same wine enthusiast user base with cellar tracking and community-driven ratings.
• Wine-Searcher: Wine-Searcher is a wine price comparison and database platform serving collectors and trade. It competes directly with CellarTracker's wine search, price discovery, and review aggregation features, and was the source of coverage documenting CellarTracker's growth.
• Delectable: Delectable is a wine app combining community reviews, expert ratings, and label recognition. It targets the same wine enthusiast segment as CellarTracker with overlapping community and discovery features.
• Preferabli: Preferabli (formerly Wine Ring) is an AI-powered wine recommendation platform using personal taste profiles. It directly competes with CellarTracker's emerging AI sommelier capabilities (CellarChat) and recommendation engine.

Emerging players

• Wine Folly: Wine Folly is a wine education platform with strong content, infographics, and community features. While more education-focused than CellarTracker, it serves a similar enthusiast audience and competes for wine learning attention.
• Tastry: Tastry uses AI and chemistry to analyze wine taste profiles and provide recommendations for retailers and consumers. It competes in the AI wine recommendation space where CellarTracker's CellarChat operates.

Others

• Vinous: Vinous (Antonio Galloni) is a professional wine review publication and content partner of CellarTracker. While not a direct competitor, it competes for wine enthusiast mindshare and consumer attention in the same vertical.
• Decanter: Decanter is a major wine media publication and content partner of CellarTracker. It serves the same enthusiast audience but focuses on editorial content rather than cellar management software.
• Wine Enthusiast: Wine Enthusiast combines wine media, ratings, and retail. While it has a reviews database that overlaps with CellarTracker's community reviews, it also sells wine and wine accessories directly to consumers.
• Snooth: Snooth is a wine marketplace with community reviews and recommendation features. While primarily a wine retailer, it overlaps with CellarTracker in consumer wine discovery and community reviews.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cellartracker
• Facebookfacebook.com/CellarTracker
• LinkedInlinkedin.com/company/cellartracker

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CellarTracker