Dos Hombres
Dos Hombres is a celebrity-founded (Bryan Cranston, Aaron Paul) premium mezcal and tequila brand selling artisanal agave spirits through DTC e-commerce and 20,000+ U.S. retail locations, with international expansion underway.
- Company typePrivate
- Founded2019
- HeadquartersEncino, United States
- Headcount51–100
- GTM type—
- OfferingHardware or Manufacturing
What Dos Hombres does
Dos Hombres is a privately held, premium artisanal spirits company founded in 2019 by actors Bryan Cranston and Aaron Paul, producing and selling mezcal and tequila. The company is headquartered in Encino, California, with 51-100 employees, and operates a hybrid direct-to-consumer and wholesale distribution model. Production is anchored by third-generation maestro mezcalero Gregorio Velasco in San Luis del Rio, Oaxaca (mezcal) and 40-year tequila veteran Julio Cova in Jalisco (tequila), using traditional electricity-free methods, copper pot stills, and a two-ingredient formulation of agave and mountain spring water.
The product portfolio currently comprises three core SKUs: Espadin Mezcal, Tobala Mezcal, and Blanco Tequila, with Reposado Tequila planned for July 2026 and Añejo Tequila for 2027. Distribution is primarily through over 20,000 retail locations across all 50 U.S. states, supplemented by direct e-commerce sales via doshombres.com (spirits) and merch.doshombres.com (apparel priced $10-$90), and on-premise partnerships such as the Emmy Squared Pizza limited-time mezcal menu. The brand has earned recognition at the San Francisco, New York, and Berlin international spirits competitions and has achieved $10 million in sales within two years of launch.
Dos Hombres generates revenue through three primary streams: (1) DTC e-commerce sales of spirits and apparel through its owned storefronts, priced per bottle/per item on a one-time purchase basis; (2) wholesale and retail distribution through 20,000+ U.S. retail outlets and channel partners, leveraging Constellation Brands' distribution relationships; and (3) limited co-branded collaborations with restaurants and complementary brands. The company completed a $15 million Series A in December 2025 led by private equity firm VentureWest at a $100M+ valuation, with participation from Constellation Brands and Mexican production partners. Capital is being deployed for international expansion, production scaling, distribution build-out, and the planned 2026/2027 tequila product releases, with the stated objective of becoming a leading global premium agave spirits brand.
Dos Hombres firmographics
Firmographics- Name
- Dos Hombres
- Legal name
- Dos Hombres, Inc.
- Website
- https://doshombres.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dos Hombres is a celebrity-founded (Bryan Cranston, Aaron Paul) premium mezcal and tequila brand selling artisanal agave spirits through DTC e-commerce and 20,000+ U.S. retail locations, with international expansion underway.
- Ownership category
- akta.pro rank
Dos Hombres industry classification
Industry- Product category
- Premium Agave Spirits
- NAICS
- Distilleries (312140), Distilleries (31214), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industry
- Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO)
Keywords
Where Dos Hombres is headquartered
LocationHeadquarters
- HQ city
- Encino
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Dos Hombres business model
Business model- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Others
Revenue model
- E-commerce direct-to-consumer sales: Dos Hombres sells its mezcal and tequila products directly to consumers through its own e-commerce storefronts (doshombres.com for spirits and merch.doshombres.com for apparel), with pricing for spirits bottles available on the website. This is a primary direct revenue channel.
- Wholesale / retail distribution: The brand distributes through over 20,000 retail locations across all 50 U.S. states via wholesale and retail channel partnerships, generating revenue through B2B2C sales to consumers through third-party retailers.
- Co-branded collaborations and limited-time offerings: Dos Hombres engages in limited-time collaborations with complementary brands (e.g., Emmy Squared Pizza partnership for mezcal-inspired menu items), generating revenue through co-branded product offerings and menu integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Espadin Mezcal - standard 750ml bottle |
| Unit Pricing | Pay-as-you-go | Blanco Tequila - standard 750ml bottle |
| Unit Pricing | Pay-as-you-go | Apparel - various items from $10 to $90 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Dos Hombres product offering
Product offeringCore offering
Dos Hombres produces and sells premium artisanal mezcal and tequila, crafted in Oaxaca and Jalisco, Mexico, using traditional methods such as electricity-free production and copper pot stills. The brand sells its spirits directly to consumers through e-commerce storefronts (doshombres.com and merch.doshombres.com) and distributes to over 20,000 retail locations across all 50 U.S. states.
Product overview
Dos Hombres is an artisanal spirits brand founded by actors Aaron Paul and Bryan Cranston, producing mezcal in San Luis del Rio, Oaxaca and tequila in Jalisco, Mexico. The product portfolio includes two core mezcal offerings (Espadin and Tobala) and currently one core tequila (Blanco), with Reposado launching in July and Añejo planned for 2027. All spirits are made from just two ingredients: agave and mountain spring water, using traditional copper pot stills and electricity-free production methods overseen by master distillers Gregorio Velasco (mezcal) and Julio Cova (tequila). The brand has achieved significant growth, reaching $10 million in sales within two years of launch and securing $15 million in Series A funding.
Differentiator
Problem solved
Functional benefit
Products and services
- Espadin Mezcal Smooth, fruity smoke from finest Oaxacan Espadín agave, crafted using traditional electricity-free methods in San Luis del Rio, Oaxaca, overseen by third-generation maestro mezcalero Gregorio Velasco. Sold as a 750ml bottle via doshombres.com and retail partners.
- Tobala Mezcal Bold, rare wild agave mezcal with floral chocolate hints, produced by third-generation maestro mezcalero Gregorio Velasco using traditional methods in Oaxaca. Sold as a 750ml bottle via doshombres.com.
- Blanco Tequila Crisp, pure agave spirit with cinnamon and bright citrus notes, crafted in Jalisco from blue Weber agave and mountain spring water by master distiller Julio Cova. Sold as a 750ml bottle via doshombres.com.
- Reposado Tequila Reposado tequila rested in oak for balanced vanilla warmth, announced as coming in July via doshombres.com product page.
- Añejo Tequila Añejo tequila aged for deep oak and caramel notes, announced as coming in 2027 via doshombres.com product page.
Quantifiable outcome
- $10 million in sales within two years of launch
- +3 more outcomes
Companies that use Dos Hombres
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Dos Hombres technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dos Hombres partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Fernando Romero-Luna and Gregorio Velasco (Mexican partners)coreMexican partners Fernando Romero-Luna and Gregorio Velasco participated in the investment and represent the brand's deep production partnerships with Oaxacan mezcal producers. Gregorio Velasco is the third-generation maestro mezcalero overseeing production. The partnership strengthens the brand's relationship with Mexican producers and supports community initiatives in Oaxaca.
- Centerview Partners LLCminorCenterview Partners LLC served as financial advisor to Dos Hombres for the $15 million growth-equity investment transaction.
- Latham & Watkins LLPminorLatham & Watkins LLP served as legal counsel to the lead investor for the $15 million growth-equity investment in Dos Hombres.
- Emmy Squared PizzaminorEmmy Squared Pizza and Dos Hombres teamed up for a limited-time mezcal-inspired menu and cocktails, featuring Dos Hombres spirits in specialty food and drink offerings at the restaurant.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Dos Hombres competitors and assessment
Company assessmentDirect peers
- Cincoro Tequila: Founded by a group of NBA owners, an ultra-premium celebrity/luxury-affiliated tequila brand. Comparable as a celebrity-affiliated premium tequila pursuing similar high-margin on-premise and gifting occasions.
- Del Maguey: Single-village Oaxacan mezcal producer famous for authentic traditional production methods. The closest direct mezcal peer — comparable artisanal positioning, Oaxaca origin, and traditional electricity-free production philosophy.
- Casamigos: Founded by George Clooney, Rande Gerber, and Mike Meldman and now owned by Diageo. The most direct celebrity-backed premium tequila/mezcal peer — same playbook of celebrity founders building a premium agave brand later sold to a global spirits major.
- Teremana Tequila: Founded by Dwayne "The Rock" Johnson, producing small-batch premium tequila from Jalisco. Direct competitor in the celebrity-founded, premium agave spirits category and a benchmark for celebrity-driven spirits scale.
- 818 Tequila: Founded by Kendall Jenner, an award-winning premium tequila brand that scaled rapidly via celebrity and influencer-driven marketing. Directly comparable as a modern celebrity-founded agave spirits brand competing for the same premium consumer.
- DeLeón Tequila: Ultra-premium tequila with celebrity backing (Diddy was a notable partner) and Constellation Brands distribution ties. Comparable positioning at the high end of the agave category and similar reliance on cultural-credibility storytelling.
Broad incumbents
- Clase Azul: Premium Mexican tequila and mezcal brand known for its hand-painted decanters and ultra-premium positioning. Comparable as a higher-margin, design-forward agave brand competing for the same premium gifting and on-premise occasions.
- Patrón Tequila: One of the most recognized premium tequila brands globally, owned by Bacardi. A benchmark incumbent that defines the premium tequila shelf segment Dos Hombres is competing to win share within.
- Don Julio: Iconic premium tequila brand owned by Diageo. Comparable as a large-scale premium agave brand against which Dos Hombres is measured on shelf space, pricing, and on-premise placement.
Emerging players
- Bozal Mezcal: Artisanal mezcal brand featuring rare and wild agave varietals, similar to Dos Hombres' Tobala offering. Comparable as a craft mezcal player pursuing similar rare-agave storytelling and premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Dos Hombres social profiles
Digital presenceDos Hombres financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dos Hombres leadership team
Management profileNumber of profiles
Profiles4 records
Dos Hombres funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dos Hombres M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dos Hombres
What does Dos Hombres do?
Dos Hombres produces and sells premium artisanal mezcal and tequila, crafted in Oaxaca and Jalisco, Mexico, using traditional methods such as electricity-free production and copper pot stills. The brand sells its spirits directly to consumers through e-commerce storefronts (doshombres.com and merch.doshombres.com) and distributes to over 20,000 retail locations across all 50 U.S. states.
Is Dos Hombres a public or private company?
Dos Hombres is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dos Hombres founded?
Dos Hombres was founded in 2019. It employs 51 to 100 people.
Where is Dos Hombres based?
Dos Hombres is headquartered in Encino, United States, in the North America region.
How does Dos Hombres make money?
Three revenue lines are on record. E-commerce direct-to-consumer sales are the primary driver. The others are wholesale / retail distribution and co-branded collaborations and limited-time offerings.
Who are Dos Hombres's main competitors?
Direct peers on record are Cincoro Tequila, Del Maguey, Casamigos, Teremana Tequila, 818 Tequila and DeLeón Tequila. Broad incumbents are Clase Azul, Patrón Tequila and Don Julio. Bozal Mezcal is listed as an emerging player.
Does Dos Hombres have an API?
No public API is recorded for Dos Hombres.
What industry is Dos Hombres in?
Dos Hombres's product category is Premium Agave Spirits. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of CRAFADAO, Alcohol, Tobacco & Cannabis Inventory-led Online Retailers. Its NAICS code is 312140 and its SIC code is 5180.