Rite Water Solutions

What Rite Water Solutions does

Rite Water Solutions (India) Limited is a Nagpur-headquartered, ISO 9001:2015-certified clean-tech company operating across three integrated verticals: water solutions, solar solutions, and IoT solutions. The water vertical spans community water purification plants (5,200+ installed), fluoride/arsenic/nitrate/iron removal systems, reverse osmosis, ultrafiltration, ozonation (Nano Blue), and proprietary electro-chlorination systems (ENCEE CHLOR), including decentralized Water ATM dispensing at 25 paise per litre. The solar vertical delivers solar irrigation pumps and solar cold storage under the PM-KUSUM scheme for agricultural customers. The IoT vertical ('Rite-Things') provides real-time monitoring of water quality, flow, residual chlorine, pressure, and substation parameters via sensors and cloud-based analytics platforms.

The company's business model is a hybrid of one-time hardware sales, government infrastructure project revenue, and pay-per-use recurring revenue through Water ATMs. Primary customers are central and state government bodies — most notably the Government of India under the Jal Jeevan Mission (Har Ghar Jal campaign) — alongside multilateral-funded projects (World Bank), NGO partners for WASH programs, and agricultural customers for solar solutions. With 25,000+ villages served, 1.5M beneficiaries reached, 10 MLD of daily purification capacity, and 300+ employees, Rite Water has established a substantial rural footprint across India and is positioning for African expansion through a partnership with the Water Access Acceleration Fund (W2AF). The company filed its DRHP with SEBI in February 2025 for a proposed IPO, having previously been invested in by SIDBI's Samriddhi Fund (fully exited April 2023 via internal accruals).

Name

Rite Water Solutions

Legal name

Rite Water Solutions (India) Limited

Website

https://ritewater.in

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Rite Water Solutions is a Nagpur-based clean-tech company providing water purification, solar energy, and IoT monitoring solutions for rural India, serving government programs such as Jal Jeevan Mission across 25,000+ villages.

Ownership category

akta.pro rank

Product category

Water Treatment Systems

NAICS

Water Supply and Irrigation Systems (221310), Water, Sewage and Other Systems (2213), Totalizing Fluid Meter and Counting Device Manufacturing (334514), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Water Supply (4941), Electric, Gas & Sanitary Services (4900), Pumps & Pumping Equipment (3561), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Water Treatment Plant Construction (Drinking Water) (IMAFAGAA)

akta.pro secondary industries

Disinfection & Remedial Works (Chlorination, Thermal, Shock Treatments) (BPABAJAF), Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK), Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

Keywords

• Water treatment systems
• Solar irrigation pumps
• Community water purification
• IoT water monitoring
• Wastewater treatment plants

Headquarters

HQ city

Nagpur

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water Treatment Systems and Plants: Sale and installation of water purification systems including community water plants, RO systems, ultrafiltration plants, fluoride/arsenic removal plants, and industrial water treatment systems.
2. Government Infrastructure Projects: Large-scale water supply scheme implementations funded by government programs including Jal Jeevan Mission, with projects in rural villages across Indian states.
3. Water ATM Operations: Community water purification plants with card-based vending mechanism providing pay-per-use water access. Users pay 25 paise per litre through RFID cards.
4. Solar Solutions: Solar irrigation pumps, solar water supply schemes, and solar cold storage systems deployed under PM-KUSUM scheme for agricultural and water supply applications.
5. IoT Solutions and Monitoring: Digital monitoring applications and IoT systems for water and energy infrastructure management, including substation monitoring and agricultural IoT solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rite Water Solutions designs, manufactures, and deploys water treatment and disinfection systems (RO, UF, fluoride/arsenic removal, electro-chlorination), solar-powered water and agricultural infrastructure (irrigation pumps, cold storage), and IoT-based monitoring platforms for water, energy, and agricultural sectors. Its solutions are sold to government bodies for rural water supply schemes, to industrial users for process water and wastewater, and to rural communities via Water ATMs and community purification plants. The company operates across three verticals — water solutions, solar solutions, and IoT solutions — serving rural transformation programs in India.

Product overview

Rite Water Solutions offers a comprehensive portfolio of clean-tech solutions organized into three core verticals: Water Solutions, Solar Solutions, and IoT Solutions. The Water Solutions vertical includes water and wastewater treatment systems (HIX Nano Fluoride/Arsenic Removal Plants, Nitrate/Iron Removal Plants, Reverse Osmosis, Ultrafiltration, Ozonation), disinfection technologies (ENCEE CHLOR, Electro/Auto/Gas Chlorination Systems, Chlorine Di Oxide Generators), and distribution systems (Water ATM, Mobile Water ATMs, Water Kiosks). The Solar Solutions vertical provides solar-powered infrastructure including irrigation pumps under PM KUSUM, solar cold storage, and solar water purification plants. The IoT Solutions vertical offers real-time monitoring for water and energy infrastructure through sensors and cloud-based analytics platforms. Products range from community-scale purification plants to industrial-grade DM/Mix Bed and High Purity Water EDI Systems. The company serves rural, urban, and industrial markets across over 25,000 villages in India.

Differentiator

Problem solved

Functional benefit

Brands

• ENCEE CHLOR: Onsite electrolytic generator of Sodium Hypochlorite for water disinfection using electro chlorination technology.
• HAIX / HIX Nano
• Rite-Things
• Amrit Gram

Products and services

• IoT Solutions Internet of Things technology solutions for water, energy, and agriculture sectors providing real-time monitoring, automated data collection, and analytics to optimize infrastructure efficiency and reduce losses.
• Water ATM System Decentralized community water purification plant using Ultrafiltration, Reverse Osmosis, and UV technology that dispenses purified water 24/7 via RFID-based card system at 25 paise per litre.
• HIX Nano Fluoride Removal Plant Community water purification plant for removal of fluoride from groundwater using nano-media technology, tested and approved by the Mashelkar Committee, Indian Institute of Science, and state governments.
• HIX Nano Arsenic Removal Plant Water purification system for removal of arsenic from groundwater using nano-media technology proven effective against arsenic, fluoride, nitrate, phosphate, and uranium.
• Nitrate Removal Plant Ion exchange system for removal of nitrates and sulphates from water using polymer resin that releases chloride ions, preventing Blue Baby Syndrome in infants.
• Iron Removal Plant Filtration system using Ferro (IRR) media that acts as an insoluble catalyst to enhance oxidation of dissolved iron compounds, removing iron to less than 0.3 mg/l.
• Reverse Osmosis Systems Membrane technology-based filtration systems for removal of chemical, biological, and physical impurities from water for drinking, desalination, and industrial applications.
• Ultrafiltration Plant Pressure-driven membrane system providing barrier to suspended solids, bacteria, viruses, endotoxins, and pathogens with up to 4 log reduction and nearly 100% water recovery without electricity.
• Nano Blue Ozonation System Self-powered water purification system using ozone disinfection that inactivates 99.9999% of microbiological contaminations without grid power connection.
• ENCEE CHLOR Electro Chlorinator On-site hypochlorite generator for water disinfection using electro-chlorination technology, requiring only salt and water as raw materials and eliminating hazardous gas and chemical dependence.
• Solar-based Water Purification Plant Solar-powered community water purification plants for small villages with submersible pumps up to 5 HP, RO/UF/fluoride removal technology, and card/coin-based vending mechanism.
• Solar Irrigation Pumps Solar-powered irrigation pumps deployed under the PM KUSUM Scheme enabling farmers to harness solar energy for irrigation, reducing dependency on diesel and grid electricity.
• Solar Cold Storage Solar-powered cold storage systems to reduce post-harvest losses in agriculture, allowing farmers to store produce cost-effectively without conventional electricity.
• IoT Water Monitoring System IoT-based monitoring for Jal Jeevan Mission schemes with real-time measurement of flow, residual chlorine, and tail-end pressure using electromagnetic flow meters, GSM, and data monitoring units.
• Substation Monitoring System IoT-based energy monitoring solution for substations with sensors monitoring voltage levels, current flows, power factors, and equipment temperatures for predictive maintenance.

Quantifiable outcome

• 5,200+ Community Water Purification Plants installed
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and strategic.

• Government of India - Jal Jeevan MissioncoreStrategic or Co-development PartnerPartnership with Har Ghar Jal campaign bringing clean water to rural homes. Company supports implementation with technology and infrastructure deployment across states.
• Johkasou Technology of JapanstrategicTechnology or IntegrationInternational technology partnership for delivering quality drinking water using Japanese Johkasou technology across India.
• Research Organizations (India and International)coreTechnology or IntegrationCollaborations with research organizations for bringing water technologies from laboratory to field. Pilot studies validate technologies under real-world conditions before mass implementation.
• NGOs for WASH InitiativescoreChannel Partner/ Reseller/ DistributorPartnerships with national and international NGOs for Water, Sanitation, and Hygiene programs. Joint implementation combines Rite Water's technology with NGO field experience and community connections.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Piramal Sarvajal: Direct competitor operating community Water ATMs and decentralized purification plants across rural and underserved Indian markets. Most directly comparable on business model (pay-per-use water access), product (ATM-style dispensing) and target segment (rural BOP).
• Drinkwell Water Systems: Operates community-level water ATMs in India using IoT-enabled purification and dispensing, serving low-income consumers with a pay-per-use model. Closely comparable on Water ATM product, IoT integration and rural segment focus.
• Swajal Water: Solar-powered community water purification and ATM systems targeted at rural India and emerging markets. Comparable on solar-powered water ATMs, IoT-enabled monitoring and rural distribution model.
• WaterHealth International: Operates decentralized community water purification systems in India and Africa, providing safe drinking water through pay-per-use kiosks. Closely comparable on decentralized rural water model and international expansion thesis.

Broad incumbents

• Va Tech Wabag: One of India's largest pure-play water treatment EPC companies with global operations across municipal and industrial segments. Comparable on water treatment technology and government project execution, though at much larger scale.
• Thermax: Diversified energy and environmental solutions company with significant water and wastewater treatment business serving industrial and municipal clients. Comparable on water treatment portfolio and government/industrial sales motion (Nitin Chaskar, Rite Water's Head of BD, previously worked at Thermax).
• Ion Exchange (India): Established Indian water and environment management company offering treatment plants, chemicals and resins for industrial, institutional and municipal customers. Comparable on water treatment product portfolio, including RO and ion-exchange systems.
• Eureka Forbes: India's leading consumer water purifier brand (Aquaguard), with growing enterprise and community purification offerings. Comparable on water purification products and brand-led distribution, though primarily consumer-facing.
• Larsen & Toubro (Water): L&T's water and effluent treatment business executes large-scale municipal and industrial water infrastructure projects in India and abroad. Comparable on government-tender execution and large water supply scheme delivery.

Emerging players

• Majik Water: Kenya-based atmospheric water generation and purification startup addressing rural African water access. Comparable on Africa expansion thesis and decentralized rural water mission, though technology differs (atmospheric vs groundwater treatment).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/rite_water
• YouTubeyoutube.com/channel/UCyPdaRxX_VT64rV7KCBqfeg
• Facebookfacebook.com/ritewater
• LinkedInlinkedin.com/company/rite-water-solutions-i-pvt-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rite Water Solutions