MoviePass
MoviePass is a US subscription-based movie ticketing platform serving individual consumers across 4,000+ theaters with a credit-based dynamic pricing system, an AI-driven Cinematic Marketplace, and adjacent products including the Mogul fantasy and prediction market.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MoviePass does
MoviePass, operated under the legal entity MoviOne, Inc. and headquartered at 160 Varick Street in New York, is a subscription-based movie ticketing platform serving individual consumers across the United States. Founded in 2011 by CEO Stacy Spikes, the company originally offered unlimited theater access for $9.95 per month but liquidated in bankruptcy in January 2020 after that unit-economics model failed. It relaunched in early 2023 with a credit-based dynamic pricing architecture in which subscribers purchase monthly plans (entry-level at $10/month, premium up to $40/month, and an annual plan equivalent to ~$8.33/month) and redeem credits at any of 4,000+ partner theaters spanning major chains (AMC, Regal, Cinemark) and independent/art-house venues. A virtual Mastercard debit card accessible within the iOS and Android app enables same-day activation and use.
The technology stack centers on a credit-based dynamic pricing engine combined with the AI-driven Cinematic Marketplace, which optimizes theater attendance and per-subscriber economics; this system is publicly credited with delivering MoviePass's first profitable fiscal year since relaunch. The product portfolio has expanded beyond the core subscription to include Mogul (a Hollywood fantasy league and predictive market platform that entered public beta in October 2025 with up to $100,000 in season-one prize pools) and a white-label subscription offering for the Independent Cinema Alliance's ~180 member operators and ~5,000 screens across the US and Canada. The go-to-market is product-led and self-serve, with distribution exclusively through direct-to-consumer digital channels (app, website, and gift subscriptions at $60, $120, and $240), supported by organic social, content marketing, and promotional campaigns. Strategic investors include Comcast's Forecast Labs (June 2024) and The Global Emerging Markets Group, which led a $100 million financing in May 2025.
MoviePass firmographics
Firmographics- Name
- MoviePass
- Legal name
- MoviOne, Inc.
- Website
- https://moviepass.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MoviePass is a US subscription-based movie ticketing platform serving individual consumers across 4,000+ theaters with a credit-based dynamic pricing system, an AI-driven Cinematic Marketplace, and adjacent products including the Mogul fantasy and prediction market.
- Ownership category
- akta.pro rank
MoviePass industry classification
Industry- Product category
- Movie Theater Subscription Service
- NAICS
- Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213)
- SIC
- Services-Motion Picture Theaters (7830), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Cinema & Movie Ticketing (HSACALAD)
Keywords
Where MoviePass is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MoviePass business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Monthly Subscription Plans: Monthly subscription fees ranging from $10 to $40 depending on plan preferences and location. Subscribers receive monthly credits that can be used to purchase movie tickets at partner theaters. The credit-based system allows flexible spending based on movie timing and demand.
- Annual Subscription Plans: Annual cinema pass billed as 10 months upfront for 12 months of access, with prices as low as $8.33 per month equivalent ($100 total). Credits refresh monthly and unused credits roll over for up to two months.
- Seasonal/Summer Pass: Three-month summer subscription offering starting at $26, providing access to blockbusters during peak season.
- Gift Subscriptions: Gift subscription cards available at $60, $120, and $240 price points for new and existing users, redeemable for subscription plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan starting at $10/month |
| Subscription | Annual | Annual plan at ~$8.33-10.83/month (billed as 10 months upfront) |
| Subscription | Pay-as-you-go | Summer Season Pass - 3 months for $26 |
| One time/ perpetual license | Pay-as-you-go | Gift subscriptions at $60, $120, $240 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MoviePass product offering
Product offeringCore offering
MoviePass is a subscription-based movie ticket service offering members access to 4,000+ US theaters through a credit-based system. Subscribers select a monthly plan and receive credits redeemable for movie tickets at partner theaters, with no commitment and cancel-anytime flexibility. A virtual Mastercard debit card integrated into the mobile app enables immediate use.
Product overview
MoviePass operates as a subscription-based movie ticket platform that offers flexible, credit-based subscriptions for theater access across over 4,000 U.S. theaters. The core MoviePass subscription uses a monthly credit system where users select plans and receive credits to reserve tickets through a mobile app featuring a virtual Mastercard card. The product portfolio includes the main MoviePass subscription service, the Mogul fantasy/predictive market platform for Hollywood (launched public beta October 2025), and the ICA Marketplace white-label subscription solution for independent theaters. Plans range from $10/month with no commitment, and the company recently relaunched in 2023 following bankruptcy, achieving its first profitable fiscal year.
Differentiator
Problem solved
Functional benefit
Brands
- Mogul: A fantasy league and predictive market for Hollywood that allows users to forecast box-office results and cultural impacts. Public beta opened in October 2025 with a prize pool of up to $100,000 for season one.
Products and services
- MoviePass Subscription
- Mogul
- ICA Marketplace Subscription Solution
Quantifiable outcome
- Save 30% or more on movie tickets
- +3 more outcomes
Companies that use MoviePass
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
MoviePass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature4 records
MoviePass partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Independent Cinema Alliance (ICA)coreStrategic collaboration enabling ICA's approximately 5,000 member theater screens across the US and Canada to access MoviePass's subscription platform through the ICA Marketplace. ICA member theaters gain a turnkey subscription solution without significant technology or infrastructure investment. MoviePass members receive benefits including reduced credit requirements and special concession offerings at participating theaters. The partnership positions ICA as the third largest domestic exhibition group behind AMC and Regal, with combined theaters generating over $1 billion in annual box office revenue representing approximately 15 percent of the North American market.
- Mogul by MoviePass (Internal Product)minorMogul is MoviePass's own fantasy league and predictive market platform for Hollywood, combining daily fantasy sports mechanics with prediction markets for entertainment. Public beta opened October 2025 after private beta launch in May 2025. Prize pool of up to $100,000 for season one. At NAB 2026, the platform was discussed in context of prediction markets transforming storytelling and fandom.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
MoviePass competitors and assessment
Company assessmentDirect peers
- AMC Theatres (AMC A-List): AMC operates the largest US theater chain and its own A-List subscription program ($21–$26/month) offering unlimited movies at AMC locations. Directly competes with MoviePass for subscription moviegoers but is chain-locked, whereas MoviePass is cross-chain — making it the most direct comparable.
- Regal Cinemas (Regal Unlimited): Regal's Regal Unlimited subscription program ($18–$24/month) provides unlimited movies at Regal locations. Like AMC A-List, it is a chain-locked subscription competing head-to-head with MoviePass's cross-chain value proposition.
- Cinemark (Movie Club): Cinemark's Movie Club ($9.99/month) is a third major chain subscription program offering one movie credit per month plus discounts at Cinemark theaters. Competes directly with MoviePass, especially at the value price point.
Emerging players
- Sinemia: Sinemia was a direct cross-chain movie subscription competitor to MoviePass's original unlimited model before ceasing US operations. It is included as a historically direct comparable in the same product category, even though it is no longer actively competing.
- Fandango: Fandango is the dominant online movie ticket marketplace in the US (owned by NBCUniversal). It is comparable as a movie-ticket distribution and discovery channel that MoviePass integrates with, and a potential partner or competitor depending on Fandango's subscription ambitions.
- Atom Tickets: Atom Tickets is a mobile movie-ticket purchasing platform similar in digital-ticketing mechanics to MoviePass, though it operates transactionally rather than via subscription. Comparable as a mobile-first moviegoer engagement platform.
Broad incumbents
- Marcus Theatres (Movie Tavern): Marcus Theatres is the fourth-largest US theater chain and part of the broader exhibition industry that MoviePass serves. Comparable as a major chain operator that may either integrate MoviePass access or develop its own competing subscription program.
- Netflix: Netflix is the dominant at-home streaming subscription service and the primary substitute for theatrical moviegoing. Comparable as a subscription-based entertainment consumption model competing for the same consumer wallet and time.
Regional players
- Alamo Drafthouse: Alamo Drafthouse is a US dine-in theater chain with its own loyalty program (Victory). Comparable as a premium/experiential theater chain that overlaps with MoviePass's indie/premium positioning while also offering chain-specific alternatives.
Others
- DraftKings: DraftKings operates daily fantasy sports and prediction market products. Comparable to MoviePass's Mogul sub-brand, which combines daily fantasy sports mechanics with entertainment prediction markets — DraftKings is the closest scaled analog for Mogul's product mechanics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MoviePass social profiles
Digital presenceMoviePass financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoviePass leadership team
Management profileNumber of profiles
Profiles1 record
MoviePass funding detail
Funding detailFunding overview
Funding rounds6 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoviePass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoviePass
What does MoviePass do?
MoviePass is a subscription-based movie ticket service offering members access to 4,000+ US theaters through a credit-based system. Subscribers select a monthly plan and receive credits redeemable for movie tickets at partner theaters, with no commitment and cancel-anytime flexibility. A virtual Mastercard debit card integrated into the mobile app enables immediate use.
Is MoviePass a public or private company?
MoviePass is a private company. It is classified as venture growth investor backed and is currently operating.
When was MoviePass founded?
MoviePass was founded in 2011. It employs 1 to 10 people.
Where is MoviePass based?
MoviePass is headquartered in New York, United States, in the North America region.
How does MoviePass make money?
Four revenue lines are on record. Monthly Subscription Plans are the primary driver. The others are annual Subscription Plans, seasonal/Summer Pass and gift Subscriptions.
Who are MoviePass's main competitors?
Direct peers on record are AMC Theatres (AMC A-List), Regal Cinemas (Regal Unlimited) and Cinemark (Movie Club). Emerging players are Sinemia, Fandango and Atom Tickets. Broad incumbents are Marcus Theatres (Movie Tavern) and Netflix. Alamo Drafthouse is listed as a regional player. DraftKings is listed as an others.
Does MoviePass have an API?
No public API is recorded for MoviePass.
What industry is MoviePass in?
MoviePass's product category is Movie Theater Subscription Service. Its primary akta.pro industry code is HSACALAD, Cinema & Movie Ticketing. Its NAICS code is 512131 and its SIC code is 7830.