What Worksout does

Worksout (웍스아웃) is a Korean multi-brand specialty fashion retailer founded in 2003, operating a curated direct-to-consumer platform at worksout.co.kr alongside a physical flagship in the Hongdae district of Seoul. The company aggregates international and domestic streetwear, premium footwear, and contemporary apparel — including focus brands such as IAB STUDIO, CARHARTT WIP, HUMAN MADE, OBEY, NIKE, NEW BALANCE, ADIDAS, VANS, ASICS, CAV EMPT, WACKO MARIA, and UGG — and differentiates through exclusive co-developed collaborations (OBEY x WORKS OUT 20th anniversary, VANS x WORKS OUT 'OUR EGO BLACK', P.A.M. x WORKS OUT) and member-only drops distributed via a lottery/entry (응모) mechanism on its mobile app.

The core technology is a standard e-commerce storefront and companion iOS/Android app, hosted on AWS, supporting product browse, search, brand pages, member authentication, shopping cart, sale filtering, and notification-driven drop releases. SKU depth per focus brand is substantial (IAB STUDIO ~36,660 SKUs, CARHARTT WIP ~25,282, HUMAN MADE ~17,405, NIKE ~15,700), indicating a deep inventory catalog. The company does not appear to operate proprietary AI/ML systems, a marketplace, or international shipping infrastructure beyond Korea.

Commercially, Worksout generates revenue through unit-priced retail sales (15,000–508,000 KRW range) with frequent 20–60% markdowns and a 5% new-member coupon as acquisition incentive. Pricing is pay-as-you-go with no subscription tier. The customer base is B2C, primarily fashion-conscious Korean consumers in their 20s–30s seeking curated streetwear and limited-edition drops. Worksout was bootstrapped from founding through 2024, when it closed a ~$17.2M Series 2 funding round led by IMM Investment, LB Investment, and Stone Bridge Ventures — its first institutional capital event. The company is privately held, co-led by representatives 강승혁 (Kang Seung-hyuk) and 박선영 (Park Sun-young), with 51–100 employees and headquarters in Mapo-gu, Seoul.

Name

Worksout

Legal name

주식회사 웍스아웃

Website

https://worksout.co.kr

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Worksout is a Korean multi-brand streetwear and contemporary fashion retailer, founded in 2003, operating a curated D2C e-commerce platform, a Hongdae flagship store, and a mobile app with exclusive collaboration drops serving Korean fashion consumers in their 20s–30s.

Ownership category

akta.pro rank

Headquarters

HQ city

Mapo

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Retail sales of fashion apparel, footwear, and accessories from multiple international and domestic brands including CARHARTT WIP, Nike, New Balance, Adidas, VANS, OBEY, HUMAN MADE, ASICS, UGG, Clarks, and others. Revenue generated through direct consumer purchases via online store and physical retail locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Worksout is a Korean multi-brand fashion retailer that curates and sells international and domestic streetwear, contemporary fashion apparel, footwear, and premium sneaker brands directly to consumers. It operates its own e-commerce platform (worksout.co.kr), a mobile shopping application, and a flagship physical store in Seoul's Hongdae district, supported by exclusive brand collaborations and limited-edition drops.

Product overview

Worksout is a Korean multi-brand fashion e-commerce platform and online store (worksout.co.kr) that curates domestic and international fashion brands. The core product is the online shopping platform (worksout.co.kr) which offers new arrivals, sale items, brand browsing, event entries (응모), and curated content. The portfolio spans workwear-inspired brands (CARHARTT WIP), Japanese streetwear labels (HUMAN MADE, CAV EMPT, WACKO MARIA), sportswear giants (NIKE, ADIDAS, NEW BALANCE, ASICS), and lifestyle brands (UGG, VANS, OBEY, IAB STUDIO, P.A.M.). Worksout also develops exclusive private-label collaborations with partner brands including OBEY x WORKS OUT (20th anniversary), VANS x WORKS OUT ('OUR EGO BLACK'), P.A.M. x WORKS OUT (FW24 popup), and CARHARTT WIP x WORKS OUT co-branded pieces. A mobile app (응모) is available for members to access exclusive products and event entries.

Differentiator

Problem solved

Functional benefit

Products and services

• Worksout Online Store (worksout.co.kr)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• VANScoreStrategic or Co-development Partner · 1 January 2024VANS x WORKSOUT 'OUR EGO BLACK' collaboration featuring Authentic and Lowland models in black and silver colorway. The collection includes metallic, leather, and suede texture details. Exclusive to Worksout with limited edition SPECIAL BAG gift for purchasers.
• OBEYcoreStrategic or Co-development Partner · 1 January 2023OBEY X WORKSOUT 20th anniversary collaboration collection featuring varsity jackets, hoodies, training pants, t-shirts, and hats. Available at Worksout online store and OBEY Hongdae flagship store. The collection showcases various graphics with embroidery and is designed in OBEY's characteristic style for comfortable streetwear looks.
• P.A.M. (PERKS AND MINI)minorStrategic or Co-development PartnerP.A.M. x WORKSOUT MUTATION LS TEE exclusive collaboration product. P.A.M. is an Australian Melbourne-based brand founded in 2000 by couple Shauna Toohey and Mischa Hollenbach. The product commemorates P.A.M. FW24 Worksout store popup with exclusive design.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BEAMS: Japanese multi-brand fashion retailer with broad lifestyle assortment. Comparable to Worksout's multi-brand streetwear curation model, though operating with much larger scale across many categories.
• SSENSE: Global multi-brand luxury and streetwear e-commerce retailer based in Canada. Comparable to Worksout as a curator of premium streetwear and contemporary brands with an international assortment, though operating at much larger scale and global reach.

Direct peers

• END. Clothing: UK-based multi-brand streetwear and sneaker retailer with curated premium brand assortment. Comparable to Worksout's streetwear/sneaker curation model and target demographic.
• Slam Jam: Italian multi-brand streetwear retailer and concept store. Comparable to Worksout as a curated streetwear retailer with exclusive collaborations and a similar brand mix.
• Bodega: US-based streetwear boutique and sneaker retailer with curated premium brand assortment. Comparable to Worksout's curated multi-brand streetwear and sneaker model.
• KREAM: Korean sneaker and streetwear authentication/resale marketplace. Comparable to Worksout's sneaker and streetwear focus and competes for the same premium sneaker customer in Korea.
• atmos: Japanese sneaker and streetwear multi-brand retailer with both physical stores and e-commerce. Comparable to Worksout's sneaker curation, exclusive collaborations, and streetwear focus in the Asian market.
• MUSINSA: Korea's largest multi-brand fashion e-commerce platform, offering curated domestic and international streetwear and contemporary brands with both online and offline presence. Directly comparable to Worksout as a multi-brand streetwear retailer targeting the same Korean customer.

Emerging players

• Hypebeast: Streetwear media and e-commerce platform covering global streetwear culture with curated product drops. Comparable to Worksout in streetwear customer focus and content-driven merchandising approach.

Regional players

• Hanon Shop: Scottish multi-brand streetwear and sneaker retailer with strong premium sneaker focus. Comparable to Worksout in product mix but operates primarily in the UK/European market rather than Korea.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/worksout-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worksout