Kronos

Industrial Chemicals - Titanium Dioxide Pigmentskronostio2.com

Kronos Worldwide (NYSE: KRO) is a Dallas-headquartered, publicly traded producer of titanium dioxide (TiO2) pigments founded in 1916. It sells multiple specialized TiO2 grades globally via B2B direct sales to industrial manufacturers in coatings, plastics, paper, inks, pharma/cosmetics, and specialty applications.

Company typePublic
Founded1916
HeadquartersDallas, United States
Headcount1–10
GTM typeB2B
OfferingHardware or Manufacturing

What Kronos does

Kronos Worldwide, Inc. (NYSE: KRO) is a Dallas-headquartered, publicly traded producer of titanium dioxide (TiO2) pigments, founded in 1916 when it developed the first commercial TiO2 process. The company sells a single unified product category — TiO2 pigments — in multiple specialized grades tailored to coatings, plastics, paper, inks, pharma and cosmetics, and specialty applications (glass, ceramics, fibers). Its competitive identity rests on over a century of process expertise, registered trademarks (KRONOS®, BRIGHTER TOGETHER™), and an EcoVadis sustainability rating. The company is controlled through a holding structure led by Valhi, Inc.

Operationally, Kronos runs an enterprise B2B field-sales motion, distributing TiO2 pigments globally via direct sales to industrial manufacturers rather than disclosed end-customer logos. The company generates revenue through one-time product sales with quote-based, non-publicly-disclosed pricing. Production assets span the United States (Louisiana Pigment Company, acquired 2024) and Europe (Nordenham, Germany). Kronos International, Inc., the European operating subsidiary, financed the Louisiana acquisition via a €75M private placement of 9.50% Senior Secured Notes due 2029 and recently secured a 25-year Power Purchase Agreement with RWE for a 24.7 MWp solar plant at Nordenham covering approximately 22,000 MWh annually.

Financially, Kronos reported Q4 2025 revenue of $456.9M (down $4.8M YoY) and a full-year 2025 net loss of $110.9M, reversing the prior year's $86.2M net profit, driven by weaker TiO2 pricing, production curtailments, and higher fixed costs. The global TiO2 market remains structurally consolidated and is projected to grow at 3.8% CAGR from $21.82B (2026) to $26.32B (2031), with paints and coatings representing 58.6% of demand.

Kronos firmographics

Firmographics

Name: Kronos
Legal name: Kronos Worldwide, Inc.
Website: https://kronostio2.com
Company type: Public
Founded year: 1916
Operating status: Operating
Headcount range: 1–10 employees
Short description: Kronos Worldwide (NYSE: KRO) is a Dallas-headquartered, publicly traded producer of titanium dioxide (TiO2) pigments founded in 1916. It sells multiple specialized TiO2 grades globally via B2B direct sales to industrial manufacturers in coatings, plastics, paper, inks, pharma/cosmetics, and specialty applications.
Ownership category
akta.pro rank

Kronos industry classification

Industry

Product category: Industrial Chemicals - Titanium Dioxide Pigments
NAICS: Synthetic Dye and Pigment Manufacturing (32513)
SIC: Industrial Inorganic Chemicals (2810), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
akta.pro primary industry: Pigments & Dyes (IMAEAHAJ)
akta.pro secondary industries: Mineral & Inorganic Colorants (Titanium Dioxide Alternatives, Iron Oxides, Calcium Carbonate) (AFAJAEAD), Color Matching, Tinting & Colorant Systems (IMAEAHAL)

Keywords

Titanium dioxide pigments
TiO2 pigment production
Industrial pigment manufacturing
Coating raw materials
Specialty chemical production

Where Kronos is headquartered

Location

Headquarters

HQ city: Dallas
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Kronos business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

Titanium Dioxide Product Sales: Sale of titanium dioxide pigments and related products to industrial manufacturers. Revenue is generated through product sales with pricing influenced by market conditions and customer contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Kronos product offering

Product offering

Core offering

Kronos is a major international producer and marketer of value-added titanium dioxide (TiO2) pigments, a base industrial chemical that serves as the world's primary pigment for delivering whiteness, brightness, and opacity. The company sells TiO2 pigments in multiple specialized grades tailored to specific applications across paints and coatings, plastics, papers, fibers, cosmetics, pharmaceuticals, glass, and ceramics. Production began in 1916 when Kronos developed the first commercial process for making titanium dioxide.

Product overview

Kronos is a major international producer of titanium dioxide (TiO2) pigments, a single unified product category that serves as the world's primary pigment for providing whiteness, brightness, and opacity. The company offers its core KRONOS TiO2 pigment products in various specialized grades tailored for specific applications including coatings, plastics, paper, inks, pharma and cosmetics, and special applications. The product portfolio is supported by Technical Services, Research Services, Customer Service, and Logistic Services. Kronos has been producing titanium dioxide pigments since 1916, making it one of the oldest TiO2 producers globally.

Differentiator

Problem solved

Functional benefit

Products and services

KRONOS TiO2 (Titanium Dioxide Pigments) Titanium dioxide pigments that serve as the world's primary pigment for providing whiteness, brightness, and opacity. Sold to industrial manufacturers for use in paints and coatings, plastics, papers, fibers, cosmetics, pharmaceuticals, glass, and ceramics.
KRONOS Grades (Specialized TiO2 Grades) Specialized grades of titanium dioxide pigments engineered for specific applications including coatings, plastics, paper, inks, pharma and cosmetics, and special applications such as glass and ceramics.
Technical Services Technical support services provided to industrial customers using KRONOS TiO2 products, assisting with product selection, application guidance, and performance optimization.
Research Services Research and development services supporting product innovation, application development, and customer collaboration on new TiO2 use cases.
Customer Service Customer support and account management services for product inquiries, order handling, and ongoing customer relationships.
Logistic Services Supply chain and logistics services supporting product delivery to industrial customers globally.

Companies that use Kronos

Customer profile

Segments6 records

Ideal customer profiles6 records

Kronos technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Kronos partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

RWEcoreStrategic or Co-development Partner · 2 June 2026RWE designed, built, and is operating a 24.7 MWp ground-mounted solar photovoltaic plant at KRONOS TITAN's production site in Nordenham, Lower Saxony, Germany. The solar farm has over 38,300 photovoltaic modules and will supply approximately 22,000 MWh of clean electricity annually through a long-term Power Purchase Agreement, covering a significant portion of the site's electricity demand for at least 25 years.
Louisiana Pigment CompanycoreStrategic or Co-development PartnerKronos International, Inc. completed acquisition of Louisiana Pigment Company. The €75 million Senior Secured Notes due 2029 were issued through private placement to fund repayment of part of the loan facility following this acquisition.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Kronos competitors and assessment

Company assessment

Direct peers

The Chemours Company: Chemours is a leading global producer of titanium dioxide (TiO2) pigments under the Ti-Pure brand, serving the same coatings, plastics, and paper customers as Kronos with comparable chloride-process technology and end-market focus.
Tronox Holdings plc: Tronox is one of the world's largest vertically integrated TiO2 producers, also serving coatings, plastics, and paper customers. Direct head-to-head competitor with overlapping global manufacturing footprint and similar chloride/sulfate process mix.
Venator Materials PLC: Venator is a global TiO2 pigment producer serving coatings, plastics, and specialty applications, making it a directly comparable peer to Kronos in product portfolio, customer base, and commodity dynamics.
Lomon Billions Group:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Kronos compliance and trust

Trust signal

Compliance1 record

Kronos financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Kronos leadership team

Management profile

Number of profiles

Profiles1 record

Kronos subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Kronos funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Kronos M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kronos

What does Kronos do?

Is Kronos a public or private company?

Kronos is a public company. It is classified as public and is currently operating.

When was Kronos founded?

Kronos was founded in 1916. It employs 1 to 10 people.

Where is Kronos based?

Kronos is headquartered in Dallas, United States, in the North America region.

How does Kronos make money?

One revenue line is on record: titanium Dioxide Product Sales.

Who are Kronos's main competitors?

Direct peers on record are The Chemours Company, Tronox Holdings plc, Venator Materials PLC and Lomon Billions Group.

Does Kronos have an API?

No public API is recorded for Kronos.

What industry is Kronos in?

Kronos's product category is Industrial Chemicals - Titanium Dioxide Pigments. Its primary akta.pro industry code is IMAEAHAJ, Pigments & Dyes, with a secondary code of AFAJAEAD, Mineral & Inorganic Colorants (Titanium Dioxide Alternatives, Iron Oxides, Calcium Carbonate). Its NAICS code is 32513 and its SIC code is 2810.