Blume

What Blume does

Blume company touts its offering as locally made, and with 100 percent natural and organic ingredients such as turmeric, reishi, and others.

Name

Blume

Legal name

Blume Supply Inc.

Website

https://itsblume.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Blume is a platform of organic food.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Soft Drink Manufacturing (312111)

SIC

Beverages (2080)

akta.pro primary industry

Probiotic/Prebiotic Functional Beverage Production (Non-Fermented) (AFAFAFAE)

akta.pro secondary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Functional beverages
• Gut health powders
• Organic latte blends
• Hydration supplements
• Probiotic drinks

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce (B2C): Primary revenue channel through itsblume.com. Products sold as one-time purchases or subscription plans. Subscription model offers recurring orders with discounts (up to 25% off), free shipping, free shaker cup on first subscription, and free gifts. Minimum 2 orders required for subscriptions. Billing cycles of 30, 45, 60, 75, or 90 days.
2. Retail / Wholesale Distribution: Products sold through physical retail partners (Whole Foods, Sprouts, Target, Costco in US; Loblaws, Sobeys, London Drugs, Pharmasave, Real Canadian Superstore, Indigo in Canada) and online marketplaces (Amazon, iHerb, Thrive Market). Wholesale channel managed through wholesale.itsblume.com.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels11 records

Core offering

Blume manufactures and sells functional beverage powders under two core lines: SuperBelly (a gut-building hydration powder combining BC30 probiotics, inulin prebiotic fiber, fermented apple cider vinegar, and electrolytes in flavors like Strawberry Hibiscus, Mango Passion Fruit, and Peach Lychee) and Superfood Latte Blends (organic coffee alternatives featuring matcha, reishi, turmeric, and lavender). The company also offers accessories, bundles, and digital gift cards, distributed via itsblume.com and major North American retailers.

Product overview

Blume is a functional beverage company offering two core product lines: SuperBelly (gut-building hydration powders with probiotics, prebiotics, electrolytes, and apple cider vinegar) and Superfood Latte Blends (certified organic coffee alternatives featuring superfoods for energy, sleep, and wellness support). The portfolio includes various flavor variants across both lines, accessories like mugs and frothers, bundled offerings, and digital gift cards. The company operates a direct-to-consumer e-commerce platform with physical retail distribution through partners like Whole Foods, Sprouts, and Target.

Differentiator

Problem solved

Functional benefit

Brands

• SuperBelly: Gut-building hydration drink powder with probiotics, prebiotics, apple cider vinegar, and electrolytes. Available in multiple flavors including Strawberry Hibiscus, Mango Passion Fruit, Açai Pomegranate, Peach Lychee, and Lemon Ginger.
• Superfood Latte Blends
• SuperBelly

Products and services

• SuperBelly Gut-building hydration powder combining BC30 spore-forming probiotics (1 billion CFU per serving), inulin prebiotic fiber, fermented apple cider vinegar, and electrolytes to support digestion, gut health, and daily hydration. Available in single-serve sachets designed to dissolve in cold or hot water with 18-month shelf stability. Targeted at health-conscious women seeking clean-label functional beverages.
• Superfood Latte Blends CCOF-certified organic coffee alternative powders featuring functional superfoods (matcha, reishi, turmeric, lavender) designed to support energy without jitters, sleep, and focus. Sold as individual pouches at $25 (or $22.50 when discounted) for consumers seeking cleaner coffee replacements.
• Iced Strawberry Matcha Latte with Collagen Limited-edition matcha latte combining stone-ground matcha from Shizuoka, Japan with 5g hydrolyzed grass-fed bovine collagen peptides, L-theanine for jitter-free energy, and real strawberry powder. Delivers 68mg caffeine per serving for consumers seeking functional energy with collagen skin/hair/joint benefits.
• Cloud Mug Limited-edition ceramic mug with a unique spiral design and oversized handle, sold in white and tan color options as a branded accessory for Blume beverage consumers.
• 3-Speed Whisk USB rechargeable handheld milk frother with three speed settings, designed for whisking Blume lattes and other beverages.
• Bubble Cup Wave-shaped glass cup designed for aesthetic serving of Blume beverages and other drinks.
• Best(sellers) of Both Worlds Bundle Bundle combining SuperBelly gut health products with Superfood Latte blends, offering consumers comprehensive wellness support in a single purchase.
• Bestsellers Bundle Curated bundle of bestselling Superfood Latte blends designed for energy-boosting daily rituals, offered at a discounted bundle price.
• Cafe Favorites Bundle Bundle of Superfood Latte varieties modeled after popular café drinks, offered at a discounted bundle price for consumers seeking café-style experiences at home.
• Digital Gift Card E-gift cards delivered by email in $25, $50, and $100 denominations, redeemable for any product on itsblume.com with no expiration date.

Quantifiable outcome

• 86% reported better digestion and gut health (third-party consumer perception study, 32 participants aged 30–65, 90 days)
• +7 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered minor, core, flagship, major and regional.

• Tevah WellnessminorStrategic or Co-development Partner · 29 July 2025Partnership with Tevah Wellness in Vancouver, BC for 'The Blume Movement' run club — a community event series designed to bring people together through movement, connection, and community. Includes two community runs (July 29 and August 5) leading up to Seawheeze, with post-run recovery sessions at Tevah Wellness. Uses Strava for registration and coordination.
• CleanHubcoreStrategic or Co-development PartnerPlastic neutrality partnership. CleanHub helps Blume recover as much plastic as it uses in its operations. The partnership supports women in coastal India, where recovered plastic is processed and accounted for through CleanHub's verification system. This is a core brand differentiator for environmentally-conscious consumers.
• Whole Foods MarketflagshipChannel Partner/ Reseller/ DistributorPremium natural grocery chain and key retail partner in both US and Canadian markets. Listed prominently on store locator page. Represents the primary physical retail channel for the brand's core demographic (health-conscious women shopping at natural grocery).
• Sprouts Farmers MarketcoreChannel Partner/ Reseller/ DistributorUS natural grocery chain focused on fresh and health-oriented products. Key retail partner listed on store locator, complementing Whole Foods distribution in the US natural channel.
• TargetcoreChannel Partner/ Reseller/ DistributorMajor US mass retailer bringing Blume products to mainstream consumers beyond natural grocery. Listed on store locator as a key retail partner.
• CostcomajorChannel Partner/ Reseller/ DistributorWarehouse retailer offering bulk purchase options, expanding brand reach to value-oriented consumers through bulk packaging.
• AmazonmajorChannel Partner/ Reseller/ DistributorPrimary online marketplace listing for SuperBelly and Superfood Latte products. Includes Amazon Subscribe & Save integration for recurring purchases. Referenced in product page FAQs and marketing materials.
• LoblawscoreChannel Partner/ Reseller/ DistributorMajor Canadian grocery chain (Real Canadian Superstore banner) serving as a key Canadian retail partner for in-store distribution.
• SobeyscoreChannel Partner/ Reseller/ DistributorLeading Canadian grocery retailer with broad national footprint. Key Canadian retail partner listed on store locator.
• London DrugsregionalChannel Partner/ Reseller/ DistributorWestern Canadian pharmacy and retail chain. Key Canadian retail partner listed on store locator.
• PharmasaveregionalChannel Partner/ Reseller/ DistributorCanadian pharmacy chain with community pharmacy focus. Key Canadian retail partner listed on store locator.
• Real Canadian SuperstorecoreChannel Partner/ Reseller/ DistributorBanner of Loblaw Companies, major Canadian grocery chain with wide distribution. Listed on store locator.
• IndigoregionalChannel Partner/ Reseller/ DistributorCanadian lifestyle retailer (books, gifts, home). Listed on store locator as a Canadian retail partner.
• Thrive Market & iHerbregionalChannel Partner/ Reseller/ DistributorSpecialty online health and wellness marketplaces serving health-conscious consumers seeking natural products. Both listed on store locator.
• Erika Bloom Digital FitnessminorStrategic or Co-development PartnerFree 1-month Erika Bloom Digital Fitness Membership offered as a perk with SuperBelly subscription purchases, adding wellness value to the subscription offering.
• Thriving MarketregionalChannel Partner/ Reseller/ DistributorMission-driven online grocery marketplace focused on healthy, sustainable products. Listed on store locator alongside iHerb as specialty online retail partners.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• AG1 (Athletic Greens): AG1 sells a daily greens/supplement powder combining probiotics, prebiotics, vitamins, and functional ingredients via DTC subscription and retail. Most directly comparable to Blume's SuperBelly as a once-daily functional drink powder targeting wellness consumers.
• MUDWTR: MUDWTR sells coffee alternative drink mixes (MUD\ Energy, Sleep, and others) containing adaptogens, functional mushrooms, and caffeine alternatives. Closely comparable to Blume's Superfood Latte Blends targeting consumers seeking functional coffee replacements.
• Four Sigmatic: Four Sigmatic sells functional mushroom coffee, latte blends, and elixirs through DTC and retail. Highly comparable product format (instant functional drink mixes) and overlapping functional ingredients (reishi, chaga, lion's mane) with Blume's latte line.
• Organifi: Organifi sells superfood greens, reds, and specialty drink blends with similar functional positioning (turmeric, matcha, probiotic blends). Comparable product format, ingredient philosophy, and target demographic to Blume's functional beverage portfolio.

Broad incumbents

• Olipop: Olipop is a major functional beverage brand selling prebiotic sodas through DTC and major US retail (Whole Foods, Target, Sprouts). Comparable as a well-funded functional wellness CPG brand competing for similar shelf space and consumer attention, though in a different format (RTD soda).
• Poppi: Poppi sells prebiotic-functional sodas through DTC and extensive retail distribution (Target, Whole Foods, Costco, Amazon). Comparable as a venture-backed functional beverage brand with similar retail partners, women-focused marketing, and DTC-to-retail GTM motion.
• Recess: Recess sells functional mood/calm beverages with adaptogens and CBD, distributed through DTC and major retail (Target, Whole Foods). Comparable as a venture-backed wellness brand targeting similar millennial women demographic with premium pricing and lifestyle marketing.
• Ritual Vitamins: Ritual is a women-focused DTC supplement brand with retail expansion. Comparable on women-owned brand positioning, transparent ingredient philosophy, third-party testing, and DTC-to-retail CPG growth playbook — adjacent category (capsules) but same consumer trust-building model.

Emerging players

• Sunwink: Sunwink sells superfood drink mixes and herbal wellness powders targeting similar health-conscious women consumers. Comparable in product format (functional drink powder blends), brand positioning (clean, plant-based), and DTC-first GTM, though at smaller scale.
• Cuzen Matcha: Cuzen sells premium matcha and functional drink powders through DTC, directly comparable to Blume's Superfood Latte Blends with matcha as the central functional ingredient. Overlapping target customer (health-conscious, premium-priced).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/itsblume
• LinkedInlinkedin.com/company/blume-supply
• Instagraminstagram.com/itsblume
• TikToktiktok.com/@itsblume?lang=en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blume