Pobuca
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Pobuca firmographics
Firmographics- Name
- Pobuca
- Legal name
- Pobuca – Sieben SMPC
- Website
- https://pobuca.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Pobuca industry classification
Industry- Product category
- Customer Experience and Loyalty Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)
- akta.pro secondary industries
- Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where Pobuca is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Pobuca business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licenses (SaaS): Annual recurring revenue from subscription licenses for the Pobuca Platform. ARR currently represents 60% of company turnover, with a goal to reach 70% within 3 years. Self-produced turnover increased 84% due to growth in subscription sales.
- Professional Services: Consulting services including CX & Loyalty consulting, CRM consulting, Customer Success Services, and implementation projects. Major implementation projects generate significant one-time revenue alongside recurring subscriptions.
- Channel Partner Revenue: Average deal size of €150,000 per Pobuca Loyalty implementation project, with approximately 50% recurring annually from license and support fees. Reseller margins and co-selling arrangements with channel partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pobuca Customer Voice - Voice of Customer analytics for marketing departments |
| Subscription | Monthly | Pobuca Knowledge - Knowledge base creation for customer support |
| Subscription | Monthly | Pobuca Experience Cloud Pro Plan |
| Other | Multi-year contract | CX Consulting Services |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels10 records
Pobuca product offering
Product offeringCore offering
Pobuca sells an AI-powered Customer Experience (CX) and Loyalty software platform (Pobuca Experience Cloud) that enables mid-market and enterprise brands to measure, design, and improve customer experience across every touchpoint. The platform combines a 360-degree customer data layer, voice/text analytics, loyalty program management, and an Agentic AI orchestrator (Zemark), supported by professional CX, CRM, and AI adoption consulting services.
Product overview
Pobuca is a B2B SaaS company offering an AI-powered CX and Loyalty platform with a modular architecture. The core platform is Pobuca Experience Cloud, which consolidates customer data, provides 360° customer views, and enables measurement, design, and improvement of Customer Experience. Key add-on modules include Zemark (Agentic AI CX orchestrator), Pobuca Customer Voice (VoC analytics), Pobuca Knowledge (knowledge base management), and Pobuca Loyalty Essentials (loyalty program management for growing businesses). The platform integrates natively with Microsoft Dynamics 365 and Azure, offers Power BI analytics, and connects via API to Salesforce and SAP. Consulting services complement the software offerings, including CX & Loyalty consulting, CRM consulting, and AI adoption consulting. The company serves retail, brands, consumer goods, automotive, telcos, insurance, and other industries across B2C, B2B2C, and B2B business models.
Differentiator
Problem solved
Functional benefit
Products and services
- Pobuca Experience Cloud
Quantifiable outcome
- 32% of customers walk away after just one bad experience
- +5 more outcomes
Companies that use Pobuca
Customer profileNamed customers21 records
Segments11 records
Ideal customer profiles3 records
Pobuca technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature10 records
Pobuca partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered strategic, core, flagship and minor.
- Retail Hive / UK LaunchpadstrategicPobuca selected for UK Retail Scale UP 2.0 Programme. Partnership with Retail Hive and UK Launchpad to offer CX & Loyalty solutions to UK retailers. Access to Retailers Innovation Panel including New Balance, Primark, Asda, and John Lewis.
- Hatzi Filax GroupstrategicStrategic partnership for technological support of CX training programs with Pobuca Experience Cloud. Combines CX expertise with technology platform for comprehensive customer experience training.
- Satori AnalyticscoreSatori offers Pobuca Experience Cloud to its customers, while Pobuca uses Satori's advanced customer analytics services in CX projects. Mutual customer referrals and co-selling arrangement.
- NUS SolutionscoreNUS Solutions resells Pobuca Experience Cloud, provides installation, technical support, and servicing for small and medium-sized customers. Specializes in Microsoft technologies and serves customers in Greece and internationally.
- Cosmos Business SystemscoreStrategic partnership where Cosmos Business Systems becomes a reseller of Pobuca Customer Experience solutions, undertaking installation and implementation of the platform.
- Nokia ArgentinastrategicFirst contract in Argentina; Pobuca provides Pobuca Connect cloud app within context of agreement with Telefónica for Latin American operations.
- MicrosoftflagshipFlagship technology partnership with Microsoft. Pobuca is built natively on Microsoft Dynamics 365 and integrates with Power BI and Microsoft 365. The entire data layer runs on Microsoft Azure. Pobuca has been Microsoft Partner of the Year for Greece (2011-2016) and is listed on Azure Marketplace. Pobuca Loyalty is certified as an integrated solution on Microsoft ecosystem.
- EYcoreStrategic partnership for CX and Loyalty consulting services. EY leverages Pobuca's platform capabilities for customer experience transformation projects with enterprise clients.
- KPMGcoreStrategic partnership for CX consulting and implementation services. KPMG utilizes Pobuca's technology for customer experience and loyalty solutions.
- PwCcoreStrategic partnership for CX and loyalty consulting. PwC leverages Pobuca's platform for customer experience transformation engagements.
- TelefónicastrategicStrategic partnership for Latin American market. Pobuca provides cloud apps to Nokia Argentina within context of agreement with Telefónica. Telefónica offers Pobuca Experience Cloud to its customers in Latin America.
- ComtrademinorRegional partner for resale of Pobuca Loyalty solutions in Southeastern Europe.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Pobuca competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pobuca social profiles
Digital presencePobuca compliance and trust
Trust signalCompliance3 records
Pobuca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pobuca leadership team
Management profileNumber of profiles
Profiles6 records
Pobuca funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pobuca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pobuca
What does Pobuca do?
Pobuca sells an AI-powered Customer Experience (CX) and Loyalty software platform (Pobuca Experience Cloud) that enables mid-market and enterprise brands to measure, design, and improve customer experience across every touchpoint. The platform combines a 360-degree customer data layer, voice/text analytics, loyalty program management, and an Agentic AI orchestrator (Zemark), supported by professional CX, CRM, and AI adoption consulting services.
Is Pobuca a public or private company?
Pobuca is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pobuca founded?
Pobuca was founded in 2016. It employs 51 to 100 people.
Where is Pobuca based?
Pobuca is headquartered in London, United Kingdom, in the Europe region.
How does Pobuca make money?
Three revenue lines are on record. Subscription Licenses (SaaS) is the primary driver. The others are professional Services and channel Partner Revenue.
Does Pobuca have an API?
No public API is recorded for Pobuca.
What industry is Pobuca in?
Pobuca's product category is Customer Experience and Loyalty Software. Its primary akta.pro industry code is BPAHALAK, Customer Experience (CX) & Voice-of-Customer Analytics, with a secondary code of BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations. Its NAICS code is 5132 and its SIC code is 7372.