Métis Crossing
Métis Crossing is a nonprofit cultural tourism destination owned by the Métis Nation of Alberta, operating a 688-acre site near Smoky Lake with a Lodge, Sky Watching Domes, Indigenous spa, wildlife park, and signature Métis cultural experiences for leisure travelers, corporate groups, weddings, and educational visitors.
- Company typePrivate
- Founded2019
- HeadquartersSmoky Lake, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Métis Crossing does
Métis Crossing is a nonprofit cultural tourism destination owned and operated by the Métis Nation of Alberta, situated on 688 acres along the North Saskatchewan River near Smoky Lake. The site, positioned on traditional Métis river lot titles within Treaty 6 territory in the Otipemisiwak district, opened as Alberta's first major Métis cultural interpretive destination and functions as both a visitor attraction and event venue. Core infrastructure includes a 40-room Lodge (eight completed as of 2026), Sky Watching Domes and Cabins with transparent ceilings for stargazing, a campground, the Sage & Spruce Indigenous Spa, a Cultural Gathering Centre designed by Métis architect Tiffany Shaw-Collinge, the Visions Hopes and Dreams Wildlife Park, a 4.86 MW solar generation facility (Alberta's largest Métis-owned solar project), and hydroponic vertical gardens with closed-loop water management.
The product portfolio combines accommodations, fee-based signature experiences (wildlife tours, archery, paddling, trapline storytelling, plant walks), workshops (beading, finger weaving, Métis Capote making), wellness services, Indigenous-inspired dining at the Bistro, and event services for weddings, corporate retreats, and educational field trips. Go-to-market is direct-to-consumer via the rezee.net booking platform and phone, supplemented by trade and corporate sales, with distribution amplified through Destination Canada, Indigenous Tourism Alberta, ITAC, Bell Media/CTV's Amazing Race Canada campaign, and partnerships with Cenovus Energy, SoulFly Experiences, and Elk Island National Park. General admission is free; overnight stays, signature experiences, and packages range from approximately $53 per person for plant walks up to $2,500 for six-person winter cultural packages. The organization has reported over $35M in completed development since 2021 under CEO Juanita Marois and operates with 11-50 employees.
Métis Crossing firmographics
Firmographics- Name
- Métis Crossing
- Legal name
- Métis Crossing
- Website
- https://metiscrossing.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Métis Crossing is a nonprofit cultural tourism destination owned by the Métis Nation of Alberta, operating a 688-acre site near Smoky Lake with a Lodge, Sky Watching Domes, Indigenous spa, wildlife park, and signature Métis cultural experiences for leisure travelers, corporate groups, weddings, and educational visitors.
- Ownership category
- akta.pro rank
Métis Crossing industry classification
Industry- Product category
- Indigenous Cultural Tourism
- NAICS
- Nature Parks and Other Similar Institutions (712190), Historical Sites (712120), Museums, Historical Sites, and Similar Institutions (712)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Community-Based & Indigenous-Led Ecotourism (THAAAEAH)
- akta.pro secondary industries
- Cultural & Community-Based Lodges (Indigenous/Local Conservancies) (THAGAIAL), Community-Based & Indigenous-Owned Nature Lodges (THAAAHAI), Cultural Heritage & Indigenous-Led Visitor Services (Tribal Tours, Heritage Sites, Co-management) (THAAAGAL)
Keywords
Where Métis Crossing is headquartered
LocationHeadquarters
- HQ city
- Smoky Lake
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Métis Crossing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Overnight Accommodations: Revenue from Sky Watching Domes, Sky Watching Cabins, The Lodge at Métis Crossing (40 rooms), and camping facilities
- Signature Experiences: Fee-based cultural experiences including wildlife tours, paddling, archery, plant walks, and winter activities priced per person
- Event Venue Rental: Cultural Gathering Centre and outdoor spaces rented for weddings, corporate events, educational field trips, and holiday gatherings
- Food & Beverage: Indigenous-inspired cuisine served at the Bistro and during package experiences, featuring locally sourced ingredients and Métis culinary traditions
- Gift Shop & Retail: On-site gift shop selling Métis crafts, prints by featured artists, and locally made items
- Vendor Market Fees: Vendor participation fees for seasonal markets and events at Métis Crossing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Visions, Hopes and Dreams Wildlife Tour |
| Unit Pricing | Pay-as-you-go | Walk with Rooted Relatives - Traditional Plant Walk |
| Unit Pricing | Multi-year contract | Winter Cultural Experience Package (3-Day) |
| Unit Pricing | Multi-year contract | Summer Cultural Experience Package |
| Freemium | Pay-as-you-go | General Admission |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Métis Crossing product offering
Product offeringCore offering
Métis Crossing operates a 688-acre cultural tourism destination along the North Saskatchewan River near Smoky Lake, Alberta, offering overnight accommodations (Lodge, Sky Watching Domes, Sky Watching Cabins, camping), fee-based signature cultural experiences (wildlife tours, paddling, archery, trapline, plant walks), Indigenous-inspired dining, the Sage & Spruce wellness spa, and event venue services for weddings, corporate retreats, and educational field trips. The destination is owned and operated by the Métis Nation of Alberta as a nonprofit cultural organization.
Product overview
Métis Crossing is Alberta's premier Métis cultural interpretive destination offering a diverse portfolio of experiences centered on Indigenous cultural tourism. The core offering includes immersive signature cultural experiences (wildlife tours, paddling, archery, trapline experiences, plant walks, storytelling), complemented by multiple accommodation types (The Lodge boutique hotel, Sky Watching Domes, Sky Watching Cabins, camping), wellness services (Sage & Spruce Indigenous Spa), and dining (Indigenous-inspired Bistro). Event planning services span weddings, corporate retreats, and educational field trips. The destination operates from a 688-acre site along the North Saskatchewan River featuring a Cultural Gathering Centre, wildlife park with heritage species, and cultural exhibits. Package products bundle accommodations with signature experiences for all-season visitation.
Differentiator
Problem solved
Functional benefit
Products and services
- The Lodge at Métis Crossing A 40-room boutique hotel accommodation along the North Saskatchewan River offering modern comfort with views of the heritage river valley for leisure travelers, corporate groups, and wedding parties.
- Sky Watching Domes Luxury glamping domes with transparent ceilings for stargazing and northern lights viewing, featuring king beds, running water, bathrooms, heated floors, air conditioning, kitchenettes, and electricity for year-round stays.
- Sky Watching Cabins Private cabins with king beds, pine walls, patchwork quilts, and kitchenettes offering immersive overnight experiences with stargazing capabilities.
- Métis Crossing Camping Traditional camping experience with tent sites, fire pits, picnic tables, and access to clean washroom facilities for budget-conscious travelers and outdoor enthusiasts.
- Sage & Spruce Indigenous Spa Indigenous-inspired wellness facility offering treatments drawing from Indigenous and Nordic traditions, including a cedar sauna room and Infinity Pathway, for visitors seeking wellness retreats.
- Visions, Hopes and Dreams Wildlife Tour Year-round guided SUV tour of the wildlife park showcasing Métis heritage species including white bison, elk, wood bison, plains bison, and Percheron horses. Adult: $81/person, Youth & Senior: $65/person.
- Through the Eye of the Hunter Immersive 1.5-hour summer experience journeying into the bush with a 3D archery course along historic Métis river lots, priced $55-$69 per person.
- Tales from the Trapline 3-hour immersive winter experience exploring Métis traditional winter activities, skills, snare-setting, and shelter-building using snowshoes and traditional Métis Capote, priced $66-$93 per person.
- Paddle into the Past Summer canoe adventure along historic fur trade routes on the North Saskatchewan River in Voyageur canoes, priced $83-$104 per person.
- Walk with Rooted Relatives 1.5-hour traditional plant walk along the North Saskatchewan River valley exploring native plants and their historical importance to Métis people, priced $53 Adult / $42 Youth & Senior.
- Indigenous-Inspired Cuisine / The Bistro Restaurant serving Métis and Indigenous-inspired dishes using locally sourced ingredients, including bison, wild rice, Saskatoons, and traditional bannock, for overnight guests and visitors.
- Gift Shop Retail shop offering Métis and locally crafted items, artwork, prints, and traditional crafts to visitors and overnight guests.
- Wedding Services Full-service Métis cultural wedding venue with customizable packages including ceremony, catering, cultural programming, and accommodations for couples seeking culturally meaningful weddings.
- Corporate Events Corporate retreats and team-building events incorporating Métis culture, leadership development, and outdoor experiences for businesses seeking unique off-site venues.
- Educational Field Trips Curriculum-aligned educational programs for students of all ages exploring Métis history, culture, and land-based learning for schools and educational groups.
- Winter Cultural Experience Package 3-day all-inclusive winter package including accommodations, Métis-inspired meals, wildlife tour, Tales from the Trapline experience, and cross-country skiing trails, priced $1,250-$2,500 for groups of up to 6.
- Summer Cultural Experience Package Package blending summer adventures, cultural immersion, and overnight comfort with signature experiences and accommodations.
- Cultural Gathering Centre Year-round interpretive facility designed by Métis Architect Tiffany Shaw-Collinge, honoring Métis architecture and culture, available for events, exhibits, and gathering.
- Visions, Hopes, and Dreams Wildlife Park Heritage species park home to white bison, plains bison, wood bison, elk, and Percheron horses, designed with accessible paths and viewing areas for day visitors and tour guests.
Quantifiable outcome
- Free general admission attracts visitors who then purchase premium experiences, accommodations, and dining
- +2 more outcomes
Companies that use Métis Crossing
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Métis Crossing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Métis Crossing partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, core and flagship.
- SoulFly ExperiencesminorPartnership to offer specially designed accessible tours that prioritize accessibility while celebrating Métis heritage, removing barriers to travel and exploration for visitors of all abilities.
- Indigenous Tourism AlbertacoreCEO Chelsey Quirk highlighted the partnership as representing authentic Indigenous tourism experiences, with the organization supporting Métis Crossing's national visibility and tourism growth.
- Bell Media/CTV (Amazing Race Canada)flagshipFeatured in Amazing Race Canada 'Top Places to Visit' campaign 2026, putting Métis-led tourism in front of national audience across CTV, Crave, and streaming platforms with 20% promotional discount code AMAZING.
- Destination CanadacoreMétis Crossing is one of five Indigenous-owned and operated experiences promoted by Destination Canada as part of its push to bring authentic Indigenous tourism into Canadian travel itineraries.
- Elk Island National ParkminorCollaborative partnership for 'Beavers, Bison, and People: Our Promise to Wahkotowin' package bringing visitors closer to wildlife, including joint events like Métis Perspectives on Biosphere at Cultural Gathering Centre.
- Grant Berg (Indigenous Sculptor)minorArt curator for Lodge room artwork installation featuring eight Alberta Métis artists, selecting and coordinating diverse mediums including acrylic paintings, photography, ribbon skirts, and wood burning.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Métis Crossing competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Métis Crossing social profiles
Digital presenceMétis Crossing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Métis Crossing leadership team
Management profileNumber of profiles
Profiles2 records
Métis Crossing funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Métis Crossing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Métis Crossing
What does Métis Crossing do?
Métis Crossing operates a 688-acre cultural tourism destination along the North Saskatchewan River near Smoky Lake, Alberta, offering overnight accommodations (Lodge, Sky Watching Domes, Sky Watching Cabins, camping), fee-based signature cultural experiences (wildlife tours, paddling, archery, trapline, plant walks), Indigenous-inspired dining, the Sage & Spruce wellness spa, and event venue services for weddings, corporate retreats, and educational field trips. The destination is owned and operated by the Métis Nation of Alberta as a nonprofit cultural organization.
Is Métis Crossing a public or private company?
Métis Crossing is a private company. It is classified as state government owned and is currently operating.
When was Métis Crossing founded?
Métis Crossing was founded in 2019. It employs 11 to 50 people.
Where is Métis Crossing based?
Métis Crossing is headquartered in Smoky Lake, Canada, in the North America region.
How does Métis Crossing make money?
Six revenue lines are on record. Overnight Accommodations are the primary driver. The others are signature Experiences, event Venue Rental, food & Beverage, gift Shop & Retail and vendor Market Fees.
Does Métis Crossing have an API?
No public API is recorded for Métis Crossing.
What industry is Métis Crossing in?
Métis Crossing's product category is Indigenous Cultural Tourism. Its primary akta.pro industry code is THAAAEAH, Community-Based & Indigenous-Led Ecotourism, with a secondary code of THAGAIAL, Cultural & Community-Based Lodges (Indigenous/Local Conservancies). Its NAICS code is 712190 and its SIC code is 7000.