Mr. Green Africa

What Mr. Green Africa does

Mr. Green Africa (MGA) is a tech-enabled plastic recycling company headquartered in Nairobi, Kenya, operating a vertically integrated platform that converts post-consumer plastic waste into recycled pellets (rHDPE, rPET, rPP) sold to plastic manufacturers and brand owners. Founded in 2014 and recognized as the first B Corporation-certified recycling company in Africa, the company combines a consumer-facing collection infrastructure — the Green Points mobile app and 15 TOTAL Kenya service stations across Nairobi — with B2B sales of post-consumer recycled (PCR) pellets, structured via three-way off-take agreements between waste collectors, brand owners, and manufacturers.

The platform's core technology stack comprises the Green Points consumer app for collection-point engagement, an integrated informal-collector network for feedstock aggregation, and downstream processing into rHDPE pellets (white, yellow, mix), rPET flakes (clear, blue, green), and rPP pellets (white, green, black, red, blue). The Dow partnership — under which Dow serves as both strategic investor and committed off-taker — anchors commercial scale, currently processing 30 MT of recyclables every two months, while the company targets a 20,000 MT/year processing capacity. A 2023 Effluent Treatment Plant pilot extends the operational footprint into adjacent wastewater management.

Mr. Green Africa generates revenue primarily through the sale of PCR pellets to enterprise B2B customers (FMCGs and brand owners) under three-way off-take agreements, supplemented by transaction fees collected through the Green Points consumer platform. The company is backed by a mix of impact and strategic investors, including Dow (lead Series B investor, January 2022), Minderoo, AlphaMundi, BESTSELLER Foundation, DOB Equity, and the Global Innovation Fund, with a $2M round closed in November 2020 preceding the Series B. Distribution partnerships with TOTAL Kenya and WWF Kenya support both feedstock collection and market development across Kenya and the broader East Africa region.

Name

Mr. Green Africa

Legal name

Mr. Green Trading Africa Kenya Limited

Website

https://mrgreenafrica.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Mr. Green Africa is a tech-enabled plastic recycling company in Nairobi, Kenya, converting post-consumer plastic waste into recycled pellets via the Green Points app and a TOTAL Kenya collection network, and selling to manufacturers and brand owners.

Ownership category

akta.pro rank

Product category

Plastic Recycling

NAICS

Plastics and Rubber Products Manufacturing (326), Materials Recovery Facilities (56292), Recyclable Material Merchant Wholesalers (42393)

SIC

Refuse Systems (4953), Plastics Products, Nec (3089)

akta.pro primary industry

Reprocessed Resin & Recycled Polymer Compounding (PCR/PIR Compounds) (IMANAMAG)

akta.pro secondary industries

Rigid Plastics Recycling (HDPE/PP, Injection/Blow Molded) (EUAIAKAF), Food-Grade & rPET/rHDPE Recycling (Decontamination/SSP, Bottle-to-Bottle) (EUAIAKAD), Post-Consumer Plastic Collection & Sorting (MRF/PRF, Bale Supply) (EUAIAKAA)

Keywords

• Plastic recycling services
• Post-consumer recyclates
• Recycled plastic pellets
• Circular economy materials
• Waste collection logistics

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Recycled Plastic Materials Sales: Sale of high-quality PCR (Post Consumer Recyclates) including rHDPE pellets, rPET flakes, and rPP pellets to plastic manufacturers and brand owners. Products sold as substitutes for imported virgin plastics at competitive rates.
2. Three-way Off-take Agreements: Working with brand owners and third-party plastics manufacturers to develop and execute three-way off-take agreements for high-quality PCR, helping FMCGs realize sustainable packaging goals.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Mr. Green Africa collects post-consumer plastic waste from consumers, informal waste workers, and TOTAL service station kiosks, and processes it at its Nairobi factory into high-quality Post Consumer Recyclates (PCR), specifically rHDPE pellets, rPET flakes, and rPP pellets. These recycled materials are sold to plastic manufacturers and brand owners as substitutes for imported virgin plastics, with the Green Points mobile app serving as the consumer engagement and collection management layer for feedstock aggregation.

Product overview

Mr. Green Africa is a tech-enabled plastics recycling company operating as a single integrated platform encompassing three core service areas: (1) a consumer-facing plastic collection and rewards network — centred on the Green Points App and TOTAL Service Station kiosks where consumers deposit plastic waste and earn redeemable points; (2) an industrial-scale plastics processing operation that converts post-consumer plastic waste into high-quality recycled material products, specifically rHDPE (White, Yellow, Mix pellets), rPET (clear, blue, green flakes), and rPP (White, Green, Black, Red, Blue pellets); and (3) an Effluent Treatment Plant (ETP) for managing wastewater from the recycling process. The company functions as both a materials supplier (selling recycled pellets to manufacturers) and a collection-logistics operator, integrating informal waste workers into a formal circular economy value chain.

Differentiator

Problem solved

Functional benefit

Products and services

• rHDPE Pellets (White, Yellow, Mix) Post-consumer recycled HDPE pellets (rHDPE) in white, yellow, and mix variants, hot washed, with pellet size 3mm, MFR ~1.5 g/10min at 190°C, and bulk density ~570 kg/m3. Sold to plastic manufacturers and brand owners as food-grade substitutes for imported virgin HDPE.
• rPET Flakes (Clear, Blue, Green) Post-consumer recycled PET flakes (rPET) in clear, blue, and green variants, hot washed, with flake size 1-12 mm, humidity ≤0.6%, and total impurity ≤200 ppm for the clear grade. Sold to PET manufacturers as substitutes for virgin PET.
• rPP Pellets (White, Green, Black, Red, Blue) Post-consumer recycled PP pellets (rPP) in white, green, black, red, and blue variants, hot washed, with MFR ranging 17-26.4 g/10min at 230°C and bulk density ~500 kg/m3. Sold to plastic manufacturers as substitutes for virgin PP.
• Green Points App A mobile application licensed by Mr. Green Trading Africa Kenya Ltd. that enables consumers in Nairobi to submit plastic deposits, earn Green Points at 15 Green Points (KSH 15) per 1 kg of plastic waste, and redeem points for airtime or discounts at TOTAL Bonjour Shop. Integrated with the TOTAL service station collection network for plastic waste aggregation.
• Effluent Treatment Plant (ETP) A pilot wastewater treatment plant designed to enable water reuse and address pollution from plastics recycling operations, including high Chemical Oxygen Demand (COD), Biological Oxygen Demand (BOD), heavy metal traces, and microplastics. Funded through the UK Government's SMEP Programme and tied to MGA's planned production scale-up to 20,000 MT per annum.

Quantifiable outcome

• 75-85% of plastics converted into fully recycled plastics
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TOTAL KenyacoreStrategic or Co-development Partner · 1 June 2021Collection centers at TOTAL service stations where consumers can hand in plastic waste and earn/redeem Green Points for Airtime or TOTAL Bonjour Shop. Partnership provides 15 collection points across Nairobi.
• WWF KenyacoreStrategic or Co-development Partner · 1 December 2020Market development partnership 'DMDP Waste to Value Project' directly supported by DANIDA (Danish development Agency) to accelerate transformation of plastic waste into valuable commodity and promote circular plastic economy. Goal to create at least 800 decent jobs in Mombasa County.
• Access AfyaminorStrategic or Co-development Partner · 1 January 2020Social enterprise based in Nairobi providing health care services through low-cost clinics and field care programs. Provides health checks for waste workers including blood pressure, blood sugar, nutritional assessment, deworming, anemia screening, and HIV/STI testing.
• DOW (Expanded Partnership)coreStrategic or Co-development Partner · 1 November 2019Partnership launched November 2019 during Dow's Project Butterfly to raise awareness of plastic waste issue. Second phase brings on brand owner partner to close the loop. Currently processing approximately 30 MT of flexible plastic waste every 2 months.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Plastic Bank: Tech-enabled social plastic recycling company operating a collection-and-rewards network that converts ocean-bound plastic into recycled feedstock for brand owners. Closely comparable model: digital collection incentives, integration of informal collectors, and sale of PCR-equivalent credits/materials to FMCGs.
• CarbonLite: One of the world's largest independent PET bottle-to-bottle recyclers producing food-grade rPET for beverage and FMCG customers. Direct competitor in food-grade PCR production with comparable end markets and customer base.
• MBA Polymers: Global recycler of post-consumer plastics into high-quality PCR compounds for durable goods manufacturers. Comparable in producing recycled polymer feedstock (rPP, rHDPE, rABS) and selling into downstream manufacturers as virgin-substitute.

Emerging players

• Wecyclers: Nigeria-based waste recycling platform using a tech-enabled collection model targeting informal waste collectors. Comparable emerging-market plastic/waste recycling operator with social-impact positioning and direct-to-consumer collection incentives.
• Bantam Materials International: Emerging plastic recycler producing PCR-grade resin from mixed post-consumer plastic waste. Comparable as a smaller-scale player targeting the same virgin-substitute PCR market and similar manufacturer offtake channel.

Broad incumbents

• Indorama Ventures: Global petrochemicals major and one of the world's largest rPET producers. Competes with Mr. Green Africa in food-grade recycled PET (rPET) but operates at vastly larger scale and across multiple geographies — represents both an offtake partner and a potential competitor.
• Veolia Environmental Services: Global waste management and recycling incumbent offering end-to-end plastic collection, sorting, and reprocessing services. Comparable at the waste-management/value-chain layer though Mr. Green Africa is far more focused on PCR production for FMCG substitution.
• SUEZ: International environmental services group with substantial plastics recycling and resource-recovery operations. Competes broadly in the same materials recovery and recycled-resin space, though at much larger scale and across multiple geographies.
• ALPLA Werke: Global plastics packaging manufacturer with significant in-house PCR production and recycling activities. Overlaps with Mr. Green Africa in producing rHDPE/rPET for packaging applications, though ALPLA is also a downstream packaging customer and could be an offtake partner.

Regional players

• PETCO (Petroleum Industry Environmental Conservation Association of South Africa): South African industry-led producer responsibility organization for PET recycling. Comparable as a regional African plastic-recycling ecosystem player, though structurally different (industry-funded EPR body rather than a for-profit recycler).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Green Africa