Vessl
Vessl develops and licenses a patented nitrogen-pressurized closure system that preserves and instantly mixes active ingredients into beverages, skincare, and cosmetics, serving major CPG brands (Pernod Ricard, Suntory, Amway) and operating its own Tea of a Kind beverage brand.
- Company typePrivate
- Founded2011
- HeadquartersTempe, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Vessl does
Vessl, Inc. is a Tempe, Arizona-based packaging technology company founded in 2011 by Walter D. Apodaca Jr. and Daniel Montoya. It commercializes a patented nitrogen-pressurized closure and delivery device, branded Vessl®, that preserves active ingredients in an oxygen-depleted chamber and automatically propels them into a base product at the moment of opening. The system eliminates chemical preservatives, extends shelf life, and supports reusable packaging, and is offered in multiple platform variants including Vessl UD, Vessl Excel, Vessl Glass with ROPP, and Vessl Next Gen. The 5.4ml chamber (expandable or reducible) can be integrated with a wide range of container types, and the closure withstands thermal, radiation, and chemical sterilization up to 80°C.
Vessl's commercial model is B2B and multi-modal. The company licenses its closure technology to major consumer packaged goods brands — notably Pernod Ricard's The Glenlivet Twist & Mix, Suntory's Minel mineral-added water, and Amway's Artistry Signature Select serum line — and offers turnkey manufacturing, white-labeling, and supply of filled or unfilled closures with custom equipment. It also operates Tea of a Kind®, a proprietary ready-to-drink beverage brand including a RECOVERY product developed with NFL athlete Marshawn Lynch, as a direct-to-consumer showcase for the technology. Revenue is generated through custom enterprise pricing on multi-year contracts, licensing royalties, and DTC sales, with distribution spanning the US, Canada, Japan, and the UK. The company has 11–50 employees, a $5M Series B from Beacon Hill Brands in 2020, and a subsidiary (Virdi, LLC) tied to its Canadian expansion.
Vessl firmographics
Firmographics- Name
- Vessl
- Legal name
- Vessl, Inc.
- Website
- https://vesslinc.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vessl develops and licenses a patented nitrogen-pressurized closure system that preserves and instantly mixes active ingredients into beverages, skincare, and cosmetics, serving major CPG brands (Pernod Ricard, Suntory, Amway) and operating its own Tea of a Kind beverage brand.
- Ownership category
- akta.pro rank
Vessl industry classification
Industry- Product category
- Packaging Technology
- NAICS
- Packaging Machinery Manufacturing (333993), Packaging and Labeling Services (56191)
- SIC
- Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)
- akta.pro primary industry
- Alcoholic Beverage Packaging & Closures Brands (Bottles, Cans, Kegs, Corks, Caps) (CRADAIAK)
Keywords
Where Vessl is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vessl business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Turnkey Manufacturing: Full product R&D, custom closure design and development, branding, formulation development, closure filling, and bottling services for 'ready-to-ship' packaging.
- White Labeling Services: Transformation of customer products with Vessl bottling, closure filling, and 'ready-to-ship' packaging under customer brand.
- Supply Filled Vessl Closures: Company fills and ships closures only for customer bottling and packing operations. Provides custom integration for Vessl closure into customer bottling and capping systems.
- Supply Unfilled Closures & Equipment: Sale of unfilled closures with custom filling equipment and operator training, allowing customers to fill and pack at their own facility.
- Licensing Royalties: Technology licensing to brand partners for use of Vessl patents and proprietary systems in their products.
- Tea of a Kind Consumer Brand: Direct-to-consumer sales of proprietary beverage brand Tea of a Kind through drinkteaofakind.com and retail partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on volume and specifications |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Vessl product offering
Product offeringCore offering
Vessl manufactures and licenses a patented nitrogen-pressurized bottle closure and delivery device that automatically propels and instantly mixes active ingredients into a base product upon opening, preserving active content under inert gas pressure and eliminating the need for chemical preservatives. The company serves enterprise CPG brands through turnkey manufacturing, white labeling, supply of filled closures, and licensing of its proprietary technology for use in beverages, cosmetics, nutraceuticals, and personal care products.
Product overview
Vessl is a packaging technology company offering its patented Vessl® closure and delivery device—a nitrogen-pressurized system that provides instant mixing of ingredients immediately prior to use. The core Vessl® system is available in multiple variants including Vessl UD, Vessl Excel, Vessl Glass with ROPP, and Vessl Next Gen, each designed for specific container types and applications. The company also operates Tea of a Kind® as its owned beverage sub-brand. Beyond the core closure products, Vessl provides comprehensive manufacturing services including turnkey manufacturing, white labeling, and supply of filled or unfilled closures with optional customized equipment. The technology targets food, beverages, nutraceuticals, personal care, haircare, pharmaceuticals, and chemical applications, enabling reduced preservatives, extended shelf life, and elimination of single-use plastic through reusable packaging.
Differentiator
Problem solved
Functional benefit
Brands
- Tea of a Kind®: Ready-to-drink tea brand owned by Vessl, Inc., featuring beverages developed with proprietary Vessl closure technology including RECOVERY beverage developed with NFL athlete Marshawn Lynch.
- Vessl UD
- Vessl Excel
- Vessl Glass with ROPP
- Vessl Next Gen
Products and services
- Vessl® Closure System Patented nitrogen-pressurized closure and delivery device that automatically propels and instantly mixes active ingredients into a base product upon opening. Used by formulators and brand owners across food, beverages, nutraceuticals, cosmetics, and pharmaceuticals.
- Vessl UD Variant of the Vessl closure system designed for specific container and application configurations for enterprise CPG brand partners.
- Vessl Excel Variant of the Vessl closure system, part of the product lineup offered to enterprise brand partners for differentiated packaging applications.
- Vessl Glass with ROPP Version of the Vessl closure system adapted for glass containers with ROPP (Roll-On Pilfer-Proof) finish, enabling deployment in spirits and premium beverage applications.
- Vessl Next Gen Next generation version of the Vessl closure system featuring updated technology and design for advanced applications.
- Tea of a Kind® Vessl's owned ready-to-drink tea brand that utilizes Vessl closure technology to keep ingredients sealed and fresh without preservatives. Includes products such as RECOVERY, developed in collaboration with NFL athlete Marshawn Lynch, and supports reusable packaging to eliminate disposable bottles.
- Turnkey Manufacturing Full product R&D, custom closure design and development, branding, formulation development, closure filling, and bottling services for "ready-to-ship" packaging delivered to enterprise brand partners.
- White Labeling Transformation of customer products with Vessl bottling, closure filling, and "ready-to-ship" packaging services delivered under the customer's brand.
- Supply Filled Vessl® Closures Filling and shipping of Vessl closures only, for bottling and packing at the customer's site, with custom integration of the Vessl closure into customer bottling and capping systems.
- Supply Unfilled Vessl® Closures & Customized Equipment Sale of unfilled Vessl closures along with custom filling equipment and operator training, enabling customers to fill and pack at their own facility.
Quantifiable outcome
- Shelf life extension through nitrogen preservation
- +3 more outcomes
Companies that use Vessl
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Vessl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Vessl partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- Concept4coreConcept4 collaborated with Vessl to launch a new foundation tube with a dual-shade mixing cartridge for cosmetics applications. This represents expansion of Vessl technology into color cosmetics beyond beverages and personal care.
- Pernod Ricard (Chivas Brothers)flagshipThe Glenlivet Twist & Mix cocktails use Vessl's patented closure and delivery technology. This is the first-of-its-kind offering for both the scotch and broader spirits category, representing Vessl's flagship commercial launch.
- Suntory Beverage & Food LimitedcoreSuntory uses Vessl technology on their Minel brand - an exciting and revolutionary mineral-added water system using the proprietary Vessl closure and a reusable bottle to transform water.
- Amway (Artistry)coreAmway expanded use of Vessl technology for their Artistry Signature Select personalized serum line, combining Nutrilite botanicals and advanced skincare technologies.
- Marshawn LynchminorNFL athlete Marshawn Lynch collaborated with Vessl's Tea of a Kind brand to develop the RECOVERY beverage product.
- MiguelminorGRAND Award winning artist Miguel serves as Corporate Ambassador and Creative Advisor for Vessl, providing brand visibility and creative direction for sustainability initiatives.
- American Cancer SocietyminorVessl partnered with American Cancer Society's Making Strides Against Breast Cancer campaign for community engagement and awareness initiatives.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Vessl competitors and assessment
Company assessmentDirect peers
- Guala Closures: Premium closures specialist for spirits, wine, and beverage markets globally. Highly relevant peer for Vessl's Glenlivet-class flagship deployments in the alcoholic beverage closure category.
- AptarGroup: Global leader in dispensing closures, pumps, and seals for beauty, food, beverage, and personal care. Closest direct competitor to Vessl in the pressurized/dispensing closure category, serving many of the same CPG buyers.
- Silgan Dispensing Systems: Specialty dispensing and closure solutions for personal care, beauty, food, and beverage markets. Directly comparable to Vessl in offering dosing/dispensing closures integrated with CPG packaging lines.
- Rieke Packaging Systems: Specialty closures, pumps, and dispensing systems for industrial, chemical, and consumer applications. Comparable to Vessl in serving specialty/sealing closure use cases across multiple end markets.
- Albea Group: Global beauty and personal care packaging supplier with dispensing technologies and customized solutions. Directly relevant peer for Vessl's expanding footprint in cosmetics and skincare (Artistry, Concept4).
Emerging players
- HCT Group: Beauty packaging manufacturer specializing in custom and innovative dispensing systems for cosmetics and skincare brands. Comparable to Vessl in targeting the personalized/active-ingredient cosmetic packaging niche.
Broad incumbents
- Ball Corporation: Major global manufacturer of aluminum cans and other packaging, including closures. Broad incumbent in beverage packaging, comparable to Vessl's end markets but not its specialty dispensing technology.
- Crown Holdings: Large diversified metal packaging and closure manufacturer with global CPG relationships. Operates broadly across beverage and food packaging, including closure systems, but does not focus on Vessl's nitrogen-pressurized niche.
- Amcor: Global packaging giant offering flexible, rigid, and specialty packaging across food, beverage, healthcare, and personal care. Broad incumbent that overlaps with Vessl on closure and dispensing applications but as part of a much wider portfolio.
- Berry Global: Large diversified plastic packaging manufacturer serving CPG, food, beverage, and personal care end markets. Provides closures and dispensing products as part of a much broader portfolio, not a specialty focus like Vessl.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Vessl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vessl leadership team
Management profileNumber of profiles
Profiles5 records
Vessl subsidiaries and ownership
Company hierarchySubsidiaries1 record
Vessl funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vessl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vessl
What does Vessl do?
Vessl manufactures and licenses a patented nitrogen-pressurized bottle closure and delivery device that automatically propels and instantly mixes active ingredients into a base product upon opening, preserving active content under inert gas pressure and eliminating the need for chemical preservatives. The company serves enterprise CPG brands through turnkey manufacturing, white labeling, supply of filled closures, and licensing of its proprietary technology for use in beverages, cosmetics, nutraceuticals, and personal care products.
Is Vessl a public or private company?
Vessl is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vessl founded?
Vessl was founded in 2011. It employs 11 to 50 people.
Where is Vessl based?
Vessl is headquartered in Tempe, United States, in the North America region.
How does Vessl make money?
Six revenue lines are on record. Turnkey Manufacturing is the primary driver. The others are white Labeling Services, supply Filled Vessl Closures, supply Unfilled Closures & Equipment, licensing Royalties and tea of a Kind Consumer Brand.
Who are Vessl's main competitors?
Direct peers on record are Guala Closures, AptarGroup, Silgan Dispensing Systems, Rieke Packaging Systems and Albea Group. HCT Group is listed as an emerging player. Broad incumbents are Ball Corporation, Crown Holdings, Amcor and Berry Global.
Does Vessl have an API?
No public API is recorded for Vessl.
What industry is Vessl in?
Vessl's product category is Packaging Technology. Its primary akta.pro industry code is CRADAIAK, Alcoholic Beverage Packaging & Closures Brands (Bottles, Cans, Kegs, Corks, Caps). Its NAICS code is 333993 and its SIC code is 3050.